Brett Abarbanel
ESPN Launches “The Talk” Campaign to Promote Responsible Sports Betting
ESPN is reinforcing its commitment to educating and protecting its audience as sports betting becomes more mainstream with the launch of “The Talk,” a new campaign aimed at promoting responsible gaming practices.
The campaign features two creative spots — one starring SportsCenter anchor Elle Duncan labeled “Wedding Day,” and the other, starring SportsCenter anchor Gary Striewski. Using humor and inspired by the classic “heart-to-heart” conversations families often have, “The Talk” engages viewers to deliver its message about what it means to play smart.
“At ESPN, we believe it’s our responsibility to help sports fans understand the risks of sports betting and learn what smart betting looks like. When ESPN decided to license its name to a sportsbook, responsible gaming was at the forefront of the discussion. The ESPN BET sportsbook, operated by PENN Entertainment, offers comprehensive responsible gaming resources that encompasses a wide range of protections and tools. However, ESPN’s commitment to responsible gaming extends even further. Because we feature content and advertising on betting, we believe we have a responsibility to help sports fans understand how to bet responsibly. We’re proud to work with industry leaders to find new and different ways to reach these audiences,” said Kevin Martinez, Vice President of ESPN Corporate Citizenship.
The campaign will include the 1-800-GAMBLER hotline and direct viewers to a dedicated landing page, ESPN.com/smartplay, offering additional tools and resources to help fans understand what smart betting looks like and to help them have meaningful conversations about responsible betting.
“‘The Talk’ blends education, humor and actionable resources to capture attention and emphasize the importance of responsible gaming. This campaign encourages fans to reflect on their betting habits and discuss smart practices with family and friends. We want to normalize these conversations and ensure fans understand why responsible betting matters,” Martinez said.
“ESPN is taking an important approach to responsible gambling messaging, supported by behavioral science research. Rather than just focusing on the negative, these spots accentuate the positive by encouraging healthy habits: being a better bettor is not just about knowing when to take risks, it’s also about knowing when not to,” said Brett Abarbanel, Ph.D., Executive Director of International Gaming Institute at UNLV.
The post ESPN Launches “The Talk” Campaign to Promote Responsible Sports Betting appeared first on Gaming and Gambling Industry in the Americas.
The resulting research will provide insights into the impact of responsible gambling messages used by media in covering the global sports wagering and gaming industry
The University of Nevada, Las Vegas (UNLV) International Gaming Institute (IGI) is excited to announce the recipients of the 2024 ESPN Research Fellowships. This year’s selection showcases a diverse group of scholars whose innovative project proposals will be pivotal in advancing knowledge on responsible gambling messaging in sports media.
Fellowships have been awarded to:
- Dr Hannah Borenstein, Harper-Schmidt Postdoctoral Fellow and Collegiate Assistant Teaching Professor at The University of Chicago
- Chance Dow, a Master’s student at the University of Memphis’ Tennessee Institute of Gambling Education and Research
- Dr Eric R Louderback, Research and Evaluation Scientist in the Division on Addiction at Harvard Medical School
- Dr Brian Petrotta, Assistant Professor of Sport Media and Communication at the University of Nebraska-Lincoln, and Dr Travis Bell, Associate Professor of Digital and Sports Media at the University of South Florida
Each of the Fellowship proposals address unique facets of responsible gambling messaging in sports media. As the intersection between sports and gambling continues to evolve, the work of these scholars is essential in promoting healthy gambling practices and awareness.
These projects will provide insights into practical strategies that policy-makers and the industry can adopt to help safeguard the wellbeing of sports enthusiasts and the public at large.
Dr Borenstein will explore the relatively untapped domain of track and field and marathon running. Dr Borenstein’s investigation focuses on the implications of integrating gambling into mainstream broadcasting and spectating of these sports.
Dow will investigate the nuances of gendered gambling and responsible gambling. Dow’s study examines how to enhance the effectiveness of responsible gambling messages, particularly among college student populations.
Dr Louderback will analyze video-based sports gambling advertisements on social media. Dr Louderback’s research looks at how responsible gambling messages influence advertisement effectiveness and demonstrates the use of publicly available social media data in advancing knowledge in responsible gambling.
Dr Petrotta and Dr Bell will analyze actual gambling broadcasts during ‘March Madness’ competitions. The study explores how responsible gambling messages are conveyed and will provide crucial insights into real-world practices during live sports broadcasts.
“The IGI is tremendously excited about these projects,” the Executive Director for the IGI, Dr Brett Abarbanel, said. “A key goal of this initiative is to support innovative and impactful research to better understand the rapidly changing global sports and betting environment. This research represents a broad range of perspectives on how gambling is represented in sports media and holds important implications for all gambling stakeholders.”
“ESPN is proud to work with IGI to advance responsible gaming standards through this comprehensive research,” ESPN Corporate Citizenship Vice-President Kevin Martinez said. “These diverse research projects will help to inform how the industry can continue to respond to and improve upon responsible gaming practices in the sports entertainment ecosystem.”
Each research fellowship lasts for a duration of six (6) months. The results of the research will be featured in an IGI webinar in early 2025.
Brett Abarbanel
UNLV’s International Gaming Institute to Collaborate with ESPN Regarding Sports Betting and the Media
ESPN Commits to Pioneering Collaboration with UNLV’s International Gaming Institute
The University of Nevada, Las Vegas (UNLV) and ESPN, a leader in sports media, are proud to announce a collaboration to advance responsible sports betting practices and media impact analysis. ESPN, renowned for providing sports content, is set to be a founding donor of this innovative program, leveraging the expertise of UNLV’s prestigious International Gaming Institute (IGI).
The rapidly evolving landscape of sports betting presents an array of complex opportunities and challenges. To address these, UNLV IGI will develop a pioneering program dedicated to the study of, education on and advisory services related to sports betting and its intersection with the media.
“We are thrilled to have ESPN’s support for research, education and innovation in the responsible, sustainable representation of sports betting in the media,” says Brett Abarbanel, IGI Executive Director. “The growth of betting and gambling subjects in United States media have exploded in the past five years. So, too, have calls for extended research and thought leadership alongside this proliferation of content.
“ESPN is a market leader in sports media and collaboratively we will advance local, national and global discussions on sports while also establishing UNLV’s IGI as the academic hub for thought leadership in this important area.”
The collaboration, fueled by a philanthropic investment of $200,000 from ESPN, aims to catalyze the launch of this leading-edge initiative. ESPN’s contribution will support the program in various capacities including personnel, scholarly research, global outreach efforts and operational needs. Key areas of focus for this collaborative effort include:
* Enhancing Responsible Gambling: The program will conduct comprehensive reviews of current regulatory practices and recommend best practices to increase engagement in responsible gambling for both employees and customers.
* Developing Evidence-Based Insights: Researchers will provide evidence-based insights on the development of policies, messaging, technology components and more. IGI will create open-call research fellowships for international scholars in gambling to encourage global impact.
* Responsible Marketing Practices: A structured review process will be established to assess marketing and promotional materials, ensuring responsible marketing practices and the development of best practice policies.
* Creating Responsible Gambling Program Parameters: Collaborating with stakeholders, the program will advise on the creation of named, marketable and easily identifiable responsible gambling programs.
* Educating Industry Leaders: This initiative will also educate executive leadership in the media sector on best practices in sports betting including responsible gambling, responsible marketing, advertising policies, broadcast standards and risk management.
“ESPN is proud to support this initiative at UNLV,” said Kevin Martinez, Vice-President of ESPN Corporate Citizenship. “Our investment reflects our commitment to ensuring that the world of sports betting is not only entertaining but also responsible. We are eager to work alongside UNLV’s International Gaming Institute in advancing industry standards.”
UNLV Vice-President of Philanthropy and Alumni Engagement and UNLV Foundation President Rickey N McCurry echoes Martinez’s positive outlook on the partnership, stating: “The university is deeply grateful for ESPN’s commitment, which will enable us to create a global hub of knowledge and best practices in this ever-evolving field.”
This collaboration underscores a shared commitment to advancing the understanding of sports betting and its media interactions on a global scale, ensuring responsible gambling practices and fostering responsible marketing standards.
For more information about the International Gaming Institute at UNLV, please visit UNLV .edu/IGI.
Anoatubby, Miodunski, Murren, Whittemore to be Inducted
The American Gaming Association (AGA) announced the Gaming Hall of Fame Class of 2023, honoring four leaders for their significant contributions to the industry:
* Bill Anoatubby, Governor, Chickasaw Nation
* Robert Miodunski, Former Chief Executive Officer, American Gaming Systems; Former President and Chief Executive Officer, Alliance Gaming and President, Bally Gaming
* Jim Murren, Former Chairman and Chief Executive Officer, MGM Resorts International
* Ellen Whittemore, Executive Vice-President, General Counsel and Secretary, Wynn Resorts
“This year’s Gaming Hall of Fame class enshrines industry leaders that have positively transformed businesses and communities through their contributions to gaming,” the President and Chief Executive Officer for the AGA, Bill Miller, said. “From leading casino and supplier operations to advancing industry regulation and tribal gaming, Bill, Ellen, Jim and Robert’s far-reaching impacts on gaming are indelible and undoubtedly worthy of inclusion in the Hall of Fame.”
Since 1989, the Gaming Hall of Fame has recognized gaming legends, pioneers and business leaders for their lasting impacts on the industry. The Class of 2023 will be honored during an invitation-only induction ceremony at the Global Gaming Expo (G2E) in Las Vegas this October.
“The Gaming Hall of Fame honors the diverse ways gaming leaders elevate our industry,” said AGA Chairman of the Board and Hard Rock International Chairman and Seminole Gaming Chief Executive Officer Jim Allen. “This year’s class epitomizes this principle and we look forward to celebrating their accomplishments at G2E 2023.”
Hall of Fame honorees are selected by an independent panel of gaming executives. This year’s selection committee members include:
* Brett Abarbanel, Executive Director, International Gaming Institute, UNLV
* Jim Allen, Chairman, Hard Rock International, and Chief Executive Officer, Seminole Gaming
* Kirsten Clark, Executive Director, International Association of Gaming Advisors
* John Connelly, Chief Executive Officer, Interblock
* Brian Hansberry, President, Gaming, Delaware North
* Bill Lance, Secretary of State, Chickasaw Nation
* Mark Lipparelli, Chairman, International Center for Responsible Gaming
* Cassie Stratford, Senior Vice-President, Legal Operations and Compliance, Boyd Gaming; President and Chair, Global Gaming Women
* Howard Stutz, Senior Reporter, The Nevada Independent
Bill Anoatubby, Governor, Chickasaw Nation
Anoatubby has served as Governor of the Chickasaw Nation since 1987. Early in his tenure, Anoatubby recognized the important role gaming could play in advancing sustainable economic development and self-determination for the tribe. Since 1987, gaming operations have helped drive the number of Chickasaw Nation employees from 250 to more than 14,000, expanding tribal assets two-hundredfold. As Governor, Anoatubby oversees the tribe’s operation of more than 100 diversified businesses, including 24 tribal gaming locations, generating funding for 200-plus programs and services that benefit education, healthcare, housing and more for Chickasaw families, Oklahomans and their communities. Anoatubby also played an integral role establishing the Indian Gaming Association and Oklahoma Indian Gaming Association as well as negotiating the 2004 Oklahoma gaming compact that solidified the future of tribal gaming in the state. Under Governor Anoatubby’s direction,?the?Chickasaw Nation also places a strong emphasis on preserving and sharing its heritage, history, language and culture.
Robert Miodunski, Former Chief Executive Officer, American Gaming Systems; Former President and Chief Executive Officer, Alliance Gaming and President, Bally Gaming
As President of United Coin Machine Company (a division of publicly-traded Alliance Gaming Corporation) from 1994 to 99, Miodunski built the nation’s largest gaming route operation, totaling more than 8,000 gaming devices. He also led the development and launch of Gamblers Bonus, the first patented cardless player tracking and bonusing system for route operation in Nevada. Promoted to President and Chief Executive Officer of Alliance Gaming and President of Bally Gaming in 1999, he led a team that resurrected the venerable Bally brand to its place as one of the global gaming industry’s top casino suppliers, eventually transforming into Bally Technologies. Miodunski retired in 2004 and then returned to the industry in 2010 to head American Gaming Systems (AGS) as Chief Executive Officer, expanding the company’s footprint in Class II and Class III gaming before AGS was acquired by a private equity firm in 2014. Most recently, Miodunski served as a board member of Golden Entertainment from 2015 to 2021.
Jim Murren, Former Chairman and Chief Executive Officer, MGM Resorts International
Murren is the former Chairman and Chief Executive Officer of MGM Resorts International, serving in the role from 2008 to 2020. During his time leading MGM Resorts, Murren guided the company through the wake of the ‘Great Recession’, overhauled the company’s healthcare policy to better serve employees, led technological innovation in gaming and drove increased tourism to Las Vegas. Following his tenure at MGM Resorts International, Murren headed Nevada’s COVID-19 Response, Relief and Recovery Task Force as its gubernatorially-appointed chairman, working closely with local government leaders and the private sector to secure personal protective equipment, establish a robust statewide testing system and ensure Nevada students were provided with the resources to learn remotely. Murren has also been an integral figure in bringing professional sports to Las Vegas, leading the construction of T-Mobile Arena, becoming a founding partner of the Vegas Golden Knights, organizing the purchase and relocation of the Las Vegas Aces and more. He currently serves as Chairman and Chief Executive Officer of Ritz-Carlton Yacht Collection.
Ellen Whittemore, Executive Vice President, General Counsel and Secretary, Wynn Resorts
Whittemore serves as Executive Vice President, General Counsel and Secretary for Wynn Resorts. In her role, she leads the company’s global legal affairs as well as the entirety of its philanthropic, community relations and government affairs activities. She has been instrumental in Wynn Resorts’ efforts to enhance its workplace culture as well as its corporate ethics and governance and was integral in crafting the company’s global response to the pandemic. Whittemore is also a member of the board of directors of Wynn Macau Limited. Her legal career spans more than 30 years in gaming and hospitality, during which she has represented many of the industry’s largest companies in noteworthy regulatory matters. Before her career in private and corporate practice, Whittemore served in the Nevada Attorney General’s Office, Gaming Division, where she authored several Nevada Gaming Commission regulations that remain in place today. Whittemore has long been an active community and industry leader and is the current Chair of the Nevada Resort Association and the former President of the International Association of Gaming Advisors.
-
Championship7 days agoSportsbet.io Becomes New Title Partner of Snooker’s Players Championship, Tour Championship and Champion of Champions
-
Latest News4 days agoMillion Games and YUGO Workshop Launch Epic Slot: Thorfinn’s Journey
-
Brazil4 days ago
Salsa Technology’s FORMULA-BET: Take the Pole Position in Brazil’s Regulated Market
-
NYSE:ROLR7 days ago
High Roller Technologies Earns Four Nominations at the International Gaming Awards
-
Latest News5 days ago
Spinomenal enhances Folktales Series with Story of Cinderella launch
-
BetConstruct3 days ago
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
-
Latest News4 days ago
Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale
-
Canada3 days ago
Great Canadian Entertainment and Petroglyph Development Group Announce Closing of the Acquisition of Casino Nanaimo and Elements Casino Victoria
