Latest News
Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds
Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.
This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.
This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.
Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.
Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.
Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”
Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.
Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”
This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.
Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.
About Pythia Sports
Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.
Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.
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Latest News
ELA Games Unveils Mythical New Game, Cash of Egypt
ELA Games is proud to announce the release of Cash of Egypt, a new mythical slot game that combines high-quality aesthetics with exciting gameplay mechanics. Players can now demo the game on ELA Games’ website to explore all the game has to offer.
The 5×4 slot includes 1024 paylines, ensuring the player can enjoy frequent action both during the base game and the bonus feature. This ancient Egypt-themed slot gives players the opportunity to earn up to 5000x their stake. Combined with the exhilarating animations and captivating soundtrack, Cash of Egypt transports players to an ancient world.
Collect at least three Scatter symbols to enter the Bonus mode. Here, players receive free spins where coins rain down from the reels attached with various multipliers. Collect as many multiplier coins as possible to win big!
David Fall, ELA Games’ Business Development Manager, commented on the game’s release, saying: “Cash of Egypt is our first title for 2025, and we’re proud to invite players to try out this exciting game. The game incorporates our signature high-quality aesthetics to create an immersive experience. Combined with our engaging gameplay features, we’re sure that Cash of Egypt will become a classic title in our portfolio.”
Cash of Egypt has an engaging RTP of 95.4%, ensuring all participants can experience diverse action. For a captivating visual experience, we invite everyone to play the demo and explore the in-depth gameplay for themselves.
Cash of Egypt features:
95.4% RTP
Volatility: High
Format: 5 reels, 4 rows
Paylines: 1024 ways
Bonus Free Spins feature
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Latest News
Games Global secures exclusive contract with Playbook Fusion to bring Playbook Football™ to operator partners
New deal sees provider secure distinctive content for third-party games portfolio
Games Global, a leading supplier of iGaming content, has signed an exclusive 12-month deal with Playbook Fusion, a provider of innovative sports-themed betting games, to bring the highly anticipated Playbook Football™ to its third-party platform.
Combing the most popular game mechanics from the gambling and video gaming industries, the title is a unique football strategy betting game that offers players the opportunity to build their own football team, compete in matches, earn in-game rewards, and climb divisions throughout a season, all whilst placing in-game bets.
Users can customise their experience by selecting their team’s nationality, name, badge, and kit colours. Starting in Division 10, contenders will aim for promotion and to win Division 1 by managing their squad’s performance and team chemistry throughout the season.
During match play, opponents are selected from either a pool of AI teams or from a pool of other player’s teams in the game. Comparative team statistics are displayed, and betting markets are generated based on these rankings.
Bets can be placed on various different markets, including match result, under/over goals, correct score, and first/last/anytime goal scorer.
As players place bets, they will earn XP that accumulates across sessions, unlocking rewards that boost team performance including player packs and boost cards.
Playbook Football™ diversifies Games Global’s portfolio with a product that is already generating significant operator interest, with the potential to become a market-leading title. The partnership exemplifies Games Global’s commitment to offering cutting-edge, engaging content to its operator partners across the globe.
Andy Booth, Chief Product Officer at Games Global, said: “We are always on the lookout for fresh, unique opportunities that can elevate our offering.
“Partnering with Playbook Fusion to bring Playbook Football™ to our platform allows us to provide our partners with a product that combines the thrill of football with the strategy of betting. The game’s innovative approach aligns perfectly with our commitment to delivering standout content that captivates and drives operator success.”
Steve Rogers, Founder and CEO at Playbook Fusion, added: “Our partnership with Games Global marks an exciting chapter in Playbook Fusion’s story. By joining forces with a leading iGaming supplier, we’re able to introduce Playbook Football™ to a broader audience, showcasing a unique game concept that merges football management with engaging betting markets within a progressive gameplay mechanic.
“We believe this strategic collaboration will pave the way for Playbook Football™ to become a market leader in the sphere of gamified sports products, and we’re thrilled to have Games Global as our exclusive partner during this crucial launch phase.”
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Latest News
Playzia Partners with ITV Studios to Launch Love Island Game series
This multi-product deal will span over 3 years, committing to the development and release of 10 new games
Playzia, one of the fastest-growing iGaming content suppliers, has agreed a new partnership with ITV Studios, creator, producer and distributor of world-leading programmes, to develop and release a series of online games inspired by the global reality TV phenomenon, Love Island.
This multi-product deal will span over 3 years, committing to the development and release of 10 new games. The lineup will include an engaging mix of slot, crash, and instant play formats, with at least three titles set to launch in 2025. This ambitious collaboration is poised to blend Playzia’s expertise in gameplay innovation with the unforgettable elements of the beloved franchise. With Love Island’s massive international following, the titles are set to reach a broad audience and will be available in key markets worldwide, with the exception of the US and Canada.
The first three titles in this series are scheduled to launch ahead of Love Island UK’s 2025 Summer season.This will be followed by a grand showcase of all three titles at iGB London, just ahead of the upcoming Love Island UK Summer season.
The first game of the series, Love Island: Love in a Spin, will combine electrifying features for maximum excitement: Mega Symbols to increase the chances of hitting big wins, and Win Multipliers to exponentially boost rewards. This first title will be followed by Love Island: Instant Match, an Instant Game that delivers quick, rewarding gameplay, and Love Island: Love Bus, a Crash Game packed with adrenaline-pumping action.
“This brand relationship is an important step for Playzia as we bring one of the world’s most beloved franchises to life in a new and interactive way,” said Vlad Modorcea, CPO at Playzia. “Our team is working tirelessly to create games that capture the magic of the original stories while delivering the cutting-edge features and gameplay players have come to expect from Playzia.”
Steve Watling, SVP Gaming, Global Partnerships, ITV Studios added: We are very excited to be launching these new Love Island iGaming products. The Love Island brand has now grown to over 27 territories and supplementing this success will be a great, new gaming line up from Playzia.
The partnership was brokered by PrimeTime Play. “I’m delighted to bring ITV and Playzia together for this exciting project and am looking forward to the first game going live early in 2025 with others to follow later in the year,” said Simon Murphy, CEO of PrimeTime Play.
In 2025, Love Island will be celebrating a decade of entertaining more than 36 million people, making it the biggest reality show of the past decade. Additionally, since 2017, the popular dating show and all its affiliated shows have been streamed a massive 2 billion times.
Stay tuned for more updates as Playzia continues to push boundaries in the iGaming world, delivering unforgettable experiences for players who Love to Play.
About Playzia
Playzia has been created by an industry veteran with 20+ years of successful track record in engaging players with games. Leveraging this experience, limitless energy, focus, ambition and passion resulted in Playzia being established in 2024. The company’s mission is to become one of the most entertaining, fun and player-driven innovative online casino games content developers and distributors, creating games players just Love to Play. Playzia looks to position itself as iGaming industry leader in the online gaming market in a short period time with the combination of games with established mechanics and features, but very importantly also games which are innovative, varied, localised and most of all fun! The new journey has just begun! 🚀
For more information, please visit playzia.com. Contact us at [email protected]
About ITV Studios
ITV Studios is a creator, producer, and distributor of world-leading programmes and formats that people can’t get enough of. Connecting millions of people every day and shaping and reflecting the world they live in, ITV Studios is More Than TV. Its Brand & Licensing department is responsible for all global commercial activities, including sponsorship, brand licensing, consumer products, gaming, and live events. It represents a diverse portfolio, including scripted and non-scripted content, game shows, and kids’ titles, which offers a wide range of commercial opportunities. Brands include The Voice, Hell’s Kitchen, Love Island, I’m A Celebrity… Get Me Out of Here!, The Chase, Coronation Street, Schitt’s Creek, The Last Unicorn, Thunderbirds, Space: 1999, The Prisoner, and more.
The post Playzia Partners with ITV Studios to Launch Love Island Game series appeared first on European Gaming Industry News.
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