Latest News
Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds
Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.
This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.
This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.
Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.
Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.
Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”
Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.
Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”
This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.
Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.
About Pythia Sports
Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.
Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.
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EMEA ESPORTS
MOVEMBER TEAMS UP WITH RIOT GAMES EMEA ESPORTS
TLDR:
- Movember is partnering with the League of Legends EMEA Championship (LEC), VALORANT Champions Tour (VCT) EMEA, and Game Changers EMEA Championship as the Official Mental Health Partner, supporting players, team staff and the wider community for the 2026 and 2027 seasons.
Date: January 20, 2026 [London]
What you need to know:
- Riot Games and Movember announce a multi-year partnership focused on embedding mental health and wellbeing into the EMEA esports ecosystem.
- The partnership will integrate mental health and wellbeing frameworks, support systems, and initiatives across the leagues.
- Movember will provide tools and resources to better manage competitive pressure, build healthier habits, and be encouraged to discuss mental health openly.
- Planned initiatives for the upcoming year include mental health training for players and staff, and player-only roundtables on stress and coping strategies, with a view to use this to cascade content and guidance to the wider esports community.
- Movember will share messaging on the broadcasts and on-site during events that highlight the importance of mental health and help reduce the stigma around honest discussions and seeking help when needed.
- Together, Movember and Riot Games aim to make the gaming environment a healthier environment for all.
Quote from Daniel Ringland, Head of VALORANT Esports, EMEA:
“Supporting the wellbeing of the VCT EMEA community, our players, and team staff is something we are committed to strengthening, so we’re thrilled to welcome Movember as a partner. While supporting open conversations and ensuring our players know trusted resources are available is a priority, this partnership also helps raise awareness around mental health and wellbeing across the wider VCT EMEA community. Movember’s expertise will help normalize these discussions beyond the competitive stage, and provide the tools so everyone connected to our ecosystem feels supported by professionals committed to making a positive impact.”
Quote from Maximilian Peter Schmidt, Director of League of Legends Esports, EMEA
“Partnering with Movember allows us to take our commitment to supporting the wellbeing of our players and teams to the next level. We want our community to feel empowered to speak openly about the challenges they face and know resources are available if needed. Gaming should be a safe and healthy space for everyone, and this partnership will help us ensure that the environment is maintained and strengthened.”
Quote from Dan Cooper, Global Director, Innovations at Movember:
“Movember is committed to bring community first solutions to today’s most urgent mental health challenges. Esports is a focus area for our work in mental health, and by working with Riot Games we aim to have a real impact and drive positive change in esports.”
The post MOVEMBER TEAMS UP WITH RIOT GAMES EMEA ESPORTS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2RBO Affiliates
2RBO Affiliates Wins “Affiliate Marketing Campaign of the Year” at the 19th International Gaming Awards
2RBO Affiliates is proud to announce that it was honored with the Affiliate Marketing Campaign of the Year award at the 19th annual International Gaming Awards (IGA).
The ceremony took place on January 18th, at the Intercontinental Hotel Barcelona, bringing together the global elite from both the online and land-based gaming sectors.
The “Affiliate Marketing Campaign of the Year” is a highly competitive category designed to recognize innovative approaches to brand recognition and popularity. In selecting the winner, IGA judges evaluate the unique strategies that generate the most significant impact, drive sales, and successfully develop a business’s identity.
“We are incredibly honored to receive this recognition from our peers and industry insiders,” said Aviv Rosenblit, Head of Affiliates at 2RBO. “This award validates our commitment to pushing creative boundaries and delivering scalable, sustainable growth for our partners through innovation and transparency.”
2RBO Affiliates continues to set the pace for the industry with its advanced platform and a portfolio of leading iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet. By seamlessly integrating unique gamification features with state-of-the-art designs, the program delivers an unmatched user experience that maximizes partner profitability and long-term engagement.
Supported by renowned industry newspaper The iGaming Post, the IGA is celebrated as the “biggest and best charity event of the year.” By winning this nomination, 2RBO Affiliates solidifies its position as a high-performance leader dedicated to fostering long-term partnerships through personalized support and innovative tracking tools.
For more information about the affiliate program and their award-winning campaigns, visit 2rbo Affiliates.
About 2RBO Affiliates
2RBO Affiliates is a high-performance affiliate program representing top-tier iGaming brands. By combining modern gamification and flexible commission models with real-time performance data and proactive compliance measures, 2RBO delivers a superior experience for partners worldwide, ensuring growth and loyalty in a competitive landscape.
About the International Gaming Awards (IGA)
The International Gaming Awards (IGA) recognizes excellence across the global gaming industry. Bringing together professionals from every tier—from mobile gaming innovators to luxury casino operators—the IGA celebrates industry leadership while raising vital funds for deserving charities worldwide.
The post 2RBO Affiliates Wins “Affiliate Marketing Campaign of the Year” at the 19th International Gaming Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eastern Europe
GameTimeTec Set to Access Emerging Markets Through QTech Games
QTech Games, the leading game aggregator for all emerging markets, has continued to maintain the momentum in its content pipeline, thanks to its latest deal with rising star supplier, GameTimeTec, a casino developer consistently producing dynamic content across slots, arcade, crash, dice, and card genres.
GameTimeTec’s ShowTime portfolio of slots and arcade-style games always brings something fresh, with popular titles now including Lucky Clover (Hold and Spin), Glory of Olympus (Unlocked), Air Gold (Miles Jackpot), Vikings Thunder, Chimon, SpinTop, Fortune Avengers, Sugar Love, and Celtic Bash. All these games ride on the back of exceptional maths modelling that varies the volatility spectrum, helping to foster some truly engaging gameplay.
The deal organically broadens GameTimeTec’s international footprint, unlocking unmined jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.
CJ Shaw, CEO at GameTimeTec, commented: “We’re naturally thrilled to have teamed up with QTech Games to improve our distribution across emerging regions, seamlessly offering our fantastic games to a range of untapped operators.”
“It’s all about delivering more high-performing games, appealing to a broader range of players across the igaming spectrum – notably, slots, arcade, crash, dice, and card games. We strive to deliver balanced gameplay mechanics, varied volatility and sophisticated maths models, giving our games global appeal.”
Philip Doftvik, CEO, QTech Games, said: “GameTimeTec’s content brings a level of energy and engagement that we’re delighted to share across our sprawling network for emerging markets. Like us, they know that localised solutions comprise the key to success across this patchwork quilt of opportunities.”
The post GameTimeTec Set to Access Emerging Markets Through QTech Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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