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Atlaslive Positioned for Full Compliance with Brazil’s New iGaming Regulations

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As Brazil’s new regulatory framework for iGaming takes shape, Atlaslive has strategically positioned itself as a leader in compliance, ready to support operators navigating these comprehensive standards. Brazil’s legislation mandates strict adherence to player registration protocols, Know Your Customer (KYC) standards and responsible gambling practices — all essential for protecting consumers and ensuring industry transparency​

Achieving Compliance: Certifications That Cement Atlaslive’s Leadership

To meet Brazil’s rigorous technical standards, Atlaslive has secured all necessary certifications, including a GLI Certification against Brazilian regulation. These certifications underscore the platform’s unwavering commitment to fair play, security, and operational integrity.

In addition, Atlaslive has achieved ISO/IEC 27001:2022 certification, a globally recognized standard that establishes stringent requirements for information security management systems (ISMS). This certification highlights Atlaslive’s ability to effectively manage risks related to data security while ensuring the highest levels of protection for user and partner information. This achievement reinforces that Atlaslive’s internal IT systems meet the strictest global standards, giving operators and players alike unparalleled confidence in the platform’s reliability.

Together, these certifications exemplify Atlaslive’s dedication to combining technical excellence, robust security, and operational integrity. They solidify the platform’s standing in the Brazilian market and affirm its readiness to exceed expectations in any regulatory environment.

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Unmatched KYC Standards at Atlaslive

At Atlaslive, Know Your Customer (KYC) practices are not just about compliance — they are the cornerstone of building trust and ensuring seamless user experiences. With the increasing demand for secure, efficient onboarding in Brazil’s highly regulated market, Atlaslive has developed a KYC framework that combines innovation, speed, and reliability.

A key example of this is Atlaslive’s strategic partnership with Legitimuz, Brazil’s leading provider of identity verification and facial recognition technology, and CAF, a global provider of identity verification solutions. By integrating Legitimuz’s state-of-the-art tools, Atlaslive has enhanced its KYC processes, enabling clients to complete player registration up to 30% faster. Leveraging features such as 3D facial recognition, automated document verification, and real-time biometric analysis, Atlaslive Platform ensures players are verified within 30 seconds, dramatically reducing friction without compromising security.

Atlaslive leverages CAF’s Bet ID technology to address critical issues of fraud prevention, user verification, and compliance with regulatory frameworks. CAF’s solution integrates a powerful combination of technologies for identity verification, including robust document validation and AI-powered facial recognition. Bet ID not only facilitates identity verification but also offers continuous monitoring of user behavior, enabling the detection of suspicious activities such as account takeovers. Other key features include digital identity, data protection, and money laundering prevention.

Beyond speed, Atlaslive’s KYC solution is designed to address critical compliance challenges. Robust automated workflows reduce the risk of human error while flagging high-risk users for further review, adding an essential layer of fraud prevention.

Additionally, Atlaslive’s KYC practices are tailored for scalability. Whether an operator manages hundreds or millions of users, the platform seamlessly adapts to handle fluctuating demand, ensuring consistent performance during high-traffic periods. By integrating advanced analytics, Atlaslive also empowers operators with actionable insights into user behaviors and patterns, enhancing their ability to identify and mitigate risks proactively.

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With its unwavering commitment to secure, efficient, and compliant KYC practices, Atlaslive not only simplifies onboarding for operators but also builds a foundation of trust for players. By combining the latest technological innovations with a user-centric approach, Atlaslive sets the standard for KYC excellence in the Brazilian iGaming market and beyond.

Ensuring Compliance and Promoting Responsible Gaming

In the evolving Brazilian iGaming market, responsible gaming isn’t just a regulatory requirement — it’s a moral imperative. Atlaslive’s platform is built with cutting-edge features designed to safeguard players while enabling operators to remain compliant with Brazil’s local guidelines and broader global standards.

Atlaslive’s commitment to responsible gaming goes beyond the basics. By leveraging predictive analytics and machine learning, our platform actively monitors player behaviors, detecting patterns that may indicate risky or compulsive gambling. Operators can set customizable limits for players based on their betting history, flag unusual activity, and apply tailored interventions to mitigate harm.

For example, if a player exhibits strong betting patterns indicative of problem gambling, operators can use our platform’s tools to set personalized deposit or bet limits or restrict access entirely. Combined with real-time analytics and over 200 behavioral triggers, Atlaslive offers unmatched precision in identifying at-risk users.

The Responsible Gaming section of the Atlaslive platform provides players with the tools they need to maintain control of their gaming habits. Key features include:

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  • Self-Exclusion Options: Players can opt out for durations ranging from 1 day to permanently, ensuring they can take a break when needed.
  • Spend and Time Limits: Customizable spend limits for sportsbooks or casinos help players manage their finances effectively.
  • Reality Check Notifications: Regular reminders, configurable from 1 minute to 2 hours, keep players aware of their gaming activity.

These tools not only help players make informed decisions but also align operators with global best practices, reducing the risk of regulatory breaches.

Responsible gaming and risk management go hand in hand. Atlaslive uses real-time fraud detection powered by advanced data analytics and machine learning to monitor betting patterns, detect suspicious activity, and prevent fraudulent behavior such as account takeovers, arbitrage betting, and money laundering. Operators are equipped with customizable tools, such as player-specific limits or maximum win thresholds, to further mitigate risks.

By integrating risk management and responsible gaming practices, Atlaslive ensures a secure and enjoyable environment for players while enabling operators to maintain compliance, avoid hefty fines, and protect their reputations.

Atlaslive: a Trusted Partner for Operators Entering the Brazilian Market

With the regulatory landscape rapidly evolving in Brazil, Atlaslive is uniquely positioned to support iGaming operators through its certified iGaming Platform and KYC innovations. By integrating compliance-driven technology, Atlaslive provides operators with reliable tools to meet the high standards expected in Brazil’s regulated environment.

Atlaslive recognizes that the iGaming landscape is constantly evolving, with new challenges and opportunities emerging every day. To stay ahead, our platform undergoes regular updates, incorporating the latest industry security protocols and insights. This adaptability ensures operators remain compliant with the strictest regulations while continuing to provide a safe, responsible gaming experience for all players.

With these features, Atlaslive combines the power of technology, adaptability, and a player-centric approach to set the standard for responsible gaming in the Brazilian market and beyond.

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About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Positioned for Full Compliance with Brazil’s New iGaming Regulations appeared first on European Gaming Industry News.

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CRM for online casinos

Getting to Know Incline Gaming Marketing with Chief Commercial Officer Jo Dennis

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Incline Gaming Marketing is redefining how gambling brands scale and succeed worldwide. Founded by industry veteran Peter Laverick, the agency delivers end-to-end digital marketing services across user acquisition, CRM, and creative. In this interview, CCO Jo Dennis explains how Incline acts as an extension of operators’ in-house teams, helping them acquire players, boost retention, and compete globally.

 

Incline Gaming Marketing. Tells us what we need to know about the business.

Incline Gaming Marketing (Incline) is a full-service digital marketing partner dedicated exclusively to the regulated gambling industry. We’re not just a supplier of campaigns or assets, we run marketing operations end-to-end for our partners, functioning as an extension of their in-house team.

Our expertise spans user acquisition, CRM, and creative, delivered by specialists who’ve worked inside top operators and suppliers. With offices in San Francisco, Philadelphia, and London, we provide market-specific strategies and execution for brands in North America, Europe, Africa, Australia, and beyond.

Founded by industry veteran Peter Laverick in 2020, Incline is part of The Conexus Group alongside Pentasia (recruitment) and Partis (strategy and M&A). Our partners range from household-name operators to ambitious new entrants, all looking for a team that can step in, own the process, and deliver measurable results from day one.

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Who are the main players running the business day to day?

Peter Laverick, our CEO and founder, has led marketing at some of the industry’s biggest names, including BetVictor, Aristocrat, and PlayStudios. Chief Commercial Officer Jo Dennis joined through our acquisition of Random Colour Animal in 2024 (RCA was originally founded in 2018) and brings more than 25 years in brand and marketing strategy.

Chief Marketing Officer Oren Langburt has over 15 years’ experience in real-money gaming, including leading marketing at FanDuel. VP Partner Success Haig Sakouyan is a 20+ year industry veteran, ensuring our partnerships deliver beyond marketing.

 

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Talk us through Incline Gaming Marketing’s core service offering.

We operate in three connected disciplines that together form a complete managed marketing service:

  • User Acquisition (UA): We plan, execute, and optimise campaigns across Meta, Google, TikTok, Snapchat, Apple, and programmatic networks, managing multi-million-dollar budgets. As an approved Facebook Business Partner, we’ve been rated the most effective media buyer in North America’s online gaming sector, achieving a 99.9% efficiency score.
  • Customer Relationship Marketing (CRM): Our CRM specialists handle the full player lifecycle — from onboarding and first-time deposit conversion to long-term retention and reactivation. We combine data-led segmentation with targeted offers and creative to grow lifetime value while controlling bonus spend.
  • Creative: We produce more than 1,000 assets per month, from brand identities and websites to broadcast-quality TV spots, slot game creatives, supplier content packs, and conference materials. All creative is performance-driven and integrated into UA and CRM campaigns for maximum impact.

When combined, these services allow us to act as a partner’s complete marketing department – – strategy, execution, and optimisation under one roof.

 

Which markets are you focused on? Are you pushing into any new regions?

We built our reputation in North America, where we work with leading land-based and online operators across casino, sportsbook, lottery, social gaming, and daily fantasy sports. We now deliver integrated managed services in Canada, the UK, continental Europe, Africa, and Australia, tailoring each approach to local regulations, player behaviours, and market dynamics.

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For many partners, this means we handle all marketing in new markets from day one – avoiding the time and cost of building a local team – and then continue as their long-term, embedded marketing function.

 

Why are your services particularly valuable to operators in the current industry climate?

Player acquisition costs are rising, retention is harder than ever, and regulatory pressure is mounting. Building and managing an in-house team with the full range of skills required – from media buying to lifecycle marketing to creative production – is expensive and slow.

Incline solves that. We provide an instant, proven marketing department with deep gambling expertise, multi-channel capabilities, and global reach. Our managed services model means we don’t just advise, we execute, optimise, and deliver results. Whether launching in a new jurisdiction or scaling in a mature one, we know the levers to pull for sustainable growth.

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What can we expect from Incline in the second half of the year?

We’re deepening our presence in Europe, Africa, and Canada while cementing our leadership in North America. Several major launches and brand refresh projects are underway, alongside scaled acquisition and retention campaigns for our long-term partners.

Our focus remains the same — provide operators and suppliers with a high-performing, fully managed marketing function that delivers measurable results faster, and with more certainty, than building it in-house.

 

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The post Getting to Know Incline Gaming Marketing with Chief Commercial Officer Jo Dennis appeared first on Gaming and Gambling Industry in the Americas.

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BMM Innovation Group to Spotlight Product Compliance, Cybersecurity, and Training Expertise at CGS Recife in Brazil This Week

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BMM Innovation Group (“BIG,” “BIG Group,” “BMM,” or the “Company”), a technology conglomerate focused on product compliance testing, training, and cybersecurity solutions, will participate in the CGS Recife show on August 21–22 at the Recife Expo Center in Recife, Brazil.

On Thursday, August 21, from 12-12:25 p.m., Marzia Turrini, BMM Testlabs’ President, iGaming & Cybersecurity, will deliver a keynote address on “Cybersecurity & Compliance: Safeguarding Operational Integrity in iGaming’s New Digital Era.” Turrini, named Latin America ‘Leader of the Year’ at the SBC Awards Americas earlier this year, will deliver a presentation that will cover how operators and suppliers can integrate robust cybersecurity measures with strong compliance practices to protect revenue, reputation, and regulatory relationships.

BMM Testlabs has a long-standing commitment to supporting the growth and integrity of Brazil’s evolving gaming industry. As a trusted partner to regulators, suppliers, operators, and industry stakeholders, BMM works closely with regulatory bodies and state lotteries to ensure technical compliance, transparency, and responsible gaming.

With a test lab and office in São Paulo backed by BMM’s years of experience serving the Latin American market, the Company offers local knowledge and support combined with global expertise. The digital and land-based services and solutions that BMM can provide in Brazil include product testing and certification, inspections, field audits, technical evaluations, and advanced cybersecurity solutions through BIG Cyber. BMM also provides compliance-grade expert-led training on responsible gaming, AML, human trafficking awareness, fraud prevention and detection, and many other topics through RG24seven Virtual Training.

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Turrini said, “Brazil is one of the most exciting gaming markets in the world, and BMM is proud to be part of its growth story. At CGS Recife, we’ll demonstrate how trusted product compliance, paired with cybersecurity and virtual training tailored for the gaming industry, can protect operations, build player trust, and strengthen the market. With our new São Paulo test lab and dedicated Brazil team, we’re committed to providing regulators, suppliers, and operators with the local expertise and global strength they need to succeed.”

The post BMM Innovation Group to Spotlight Product Compliance, Cybersecurity, and Training Expertise at CGS Recife in Brazil This Week appeared first on Gaming and Gambling Industry in the Americas.

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Strive Connects SBK and Premier Sports in Multi-Platform Football Tie-Up

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Sports marketing consultancy Strive Sponsorship has brokered a multi-platform content and media partnership between SBK, the fast-growing, data-led sportsbook app, and Premier Sports, the premium sports broadcaster in Ireland and the UK.

The deal sees SBK become the official sponsor of Premier Sports’ ‘Scottish Football Social Club’ podcast – a YouTube and audio series that brings sharp, irreverent takes on all things SPFL. SBK will also support and feature in social media content for LALIGA and Scottish Premiership football throughout the 2025/26 season, marking a major step in SBK’s expansion into Ireland and broader UK football media.

In addition, Premier Sports subscriptions will be offered to SBK customers as part of exclusive promotional packages, enhancing access to premium football content and increasing brand loyalty.

“We’re proud to have connected two smart, fan-focused challenger brands in this deal,” said Malph Minns, Managing Director at Strive Sponsorship.

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“This partnership brings together content, distribution and fan utility in a way that few betting brands are doing today. SBK’s focus on value aligns perfectly with Premier Sports’ growing football community and media reach. It’s exactly the type of strategic, insight-led activation we specialise in.”

This partnership follows Strive’s work building SBK’s sport sponsorship portfolio across football clubs across the UK and Ireland — with a consistent focus on content-driven, fan-relevant assets that deliver beyond traditional branding.

Adam Baylis, Marketing Director at SBK, said:

“This is a really exciting move for us. Being part of Premier Sports’ LALIGA and SPFL social content gives us powerful visibility in key communities. We’re all about giving fans more value, and with Premier Sports subscriptions now available to our customers, this partnership delivers on that promise.

“It’s been great working with Strive on this deal. What sets them apart is their ability to go beyond just brokering deals — they bring structure, insight, and creativity to the whole process. Their work continues to deliver brand value that aligns tightly with our marketing objectives.”

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Shane Hogan, Head of Marketing at Premier Sports, added:

“We’re delighted to welcome SBK on board. They bring a fresh approach to the betting space and have a real focus on fan-first activation. This partnership gives our content new momentum, especially on social and podcast platforms, while giving our audience access to great offers and added value. It’s a win-win.

“Strive has been a pleasure to work with. Their expertise was clear from day one. They don’t just connect brands and rights holders — they engineer partnerships that work commercially, creatively, and for the fans. We’re excited about what this one will deliver.”

The post Strive Connects SBK and Premier Sports in Multi-Platform Football Tie-Up appeared first on European Gaming Industry News.

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