In the first half of October, the prestigious international gaming exhibition, Global Gaming Expo (G2E), took place at the Venetian Expo in Las Vegas. This event is a key gathering for leaders from the gaming industry worldwide. The exhibition, now in its 24th year, welcomed more than 350 exhibitors from over 115 countries.

Representatives from SYNOT Group also attended this significant event, specifically from SYNOT, SYNOT Games, and SYNOT Interactive. Those interested in collaboration had the opportunity to discuss future possibilities in both the land-based business and the igaming sector.

“Although SYNOT did not showcase its products at the exhibition, we held numerous business meetings with great future potential, including with the organizer of the G2E exhibition itself, with whom we are actively negotiating SYNOT’s participation as an exhibitor in the upcoming year of this event,” the company said.

“The G2E exhibition provided us with an ideal platform to meet with existing customers and establish new business contacts. Additionally, it introduced the latest innovations and trends shaping the future of the gaming industry.”

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As the global hub of the gaming industry, Las Vegas once again provided the perfect setting to showcase the latest innovations and trends at the Global Gaming Expo (G2E). From October 8 to 10, around 350 industry players from more than 100 countries gathered at “The Venetian Expo” to introduce their latest product solutions to gaming enthusiasts from around the world. As one of the few German companies, the Merkur Group was also present in the gambling metropolis to exhibit its impressive product portfolio to the international trade audience on a 625-square-meter exhibition platform.

“The Latin American gaming market, despite facing significant regulatory challenges, remains a crucial pillar of our international distribution network. The G2E, as one of the most important flagship trade fairs in the industry, provides the ideal venue to present our forward-looking product range and engage in meaningful dialogue with our LATAM customers. Moreover, the expo offers tremendous potential to increase the visibility of the Merkur sun logo on international markets, thereby further strengthening the brand beyond Europe’s borders,” said Jürgen Stühmeyer, Management Board member, Merkur Sales.

The main focus of Merkur Gaming’s product showcase was its Linked Progressive Jackpot Systems, which are particularly in demand within the global industry. The German gaming expert introduced two new systems – Link Wave and Clash Link – both of which quickly became crowd favorites at the expo. These jackpot systems stand out thanks to their exciting features, which make the gaming experience even more thrilling and diverse. The new Mod Ex cabinet family also attracted significant attention. Visitors were particularly impressed by the modularity of the cabinet, which allows customers to configure their preferred device with a variety of monitor, body, and base options.

In keeping with tradition, several other subsidiaries of the German Merkur Group traveled to “Sin City” to showcase their diverse and forward-thinking portfolios. The cash-handling specialists from GeWeTe once again demonstrated the strengths of their versatile and high-performance product range, which enables efficient and easy cash management at gaming locations. Additionally, the British subsidiary Bede Gaming presented its flexible iGaming solutions, while edict egaming captured attendees’ attention with its unique approach to game aggregation. For the first time, the two strategic partners Spintec and Gaming Arts also joined the Merkur booth, enhancing the trade show experience with their innovative gaming portfolios.

“The G2E 2024 has exceeded our expectations in every way. The new booth concept, which includes a larger footprint and stylish new design elements, was met with tremendous approval. Thanks to our outstanding product lineup – most notably the Linked Progressive Jackpot Systems Link Wave and Clash Link, as well as the Mod Ex cabinet family – we were able to impress visitors not only with our aesthetic presentation but also with our innovative products. The resulting fruitful and promising discussions leave us with a positive outlook on the trade fair and confidence in the future,” said Athanasios “Sakis” Isaakidis, Chief Executive International at Merkur Gaming.

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Evolution, the world’s leading provider of innovative online gaming products, is excited to announce its return to the Global Gaming Expo (G2E) in Las Vegas where it will showcase its extensive portfolio of live dealer casino games, game shows, RNG titles, and slots on stand #4430 from all eight brands within the Evolution Group: Evolution, NetEnt, Red Tiger, Ezugi, Big Time Gaming, Nolimit City, DigiWheel, and Livespins.

Building on Evolution’s tradition of innovation, the stand will highlight several new global titles and soon-to-be-released games for North America.

Among these, Lightning Storm, which was first introduced as the headliner at ICE 2024 London and officially launched in July, is the Group’s “biggest most epic Lightning game yet” in the multi award-winning Lightning family of games and features a money wheel using DigiWheel-patented technology.

Crazy Balls, another exciting global release, is an innovative live game show that blends bingo-style gameplay with Crazy Time’s four Bonus games.

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Soon to be launched in North America, the highly anticipated Red Door Roulette will take centre stage. This live roulette game combines the popular award-winning Lightning Roulette concept with the experience of Crazy Time’s most exciting bonus game. Additionally, there will be a US specific release of the globally popular, Stock Market, where players can immerse themselves in the world of stock trading and predict stock values in the game’s virtual financial market.

Also to come globally is NetEnt’s Starburst Galaxy, a sequel to the beloved classic slot game Starburst, as well as other new titles from the Group’s other slot brands – Red Tiger, Big Time Gaming, Nolimit City.  

Jacob Claesson, Chief Executive Officer Evolution North America, said “We’re thrilled to be back at G2E for a third year, showcasing some of our most innovative and exciting games yet. We’ve come a long way since last year, having launched three separate Crazy Time builds across five different markets just in the US alone, and we’re excited to continue that momentum with the US release of Red Door Roulette and Stock Market, and the recent launch of the global hit Lightning Storm. We truly have something for everyone and can’t wait to meet with our customers and partners to show how hard we’ve been working to deliver the best possible gaming experiences for them and their players.”