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GambleAware Publishes Details of Donations Received in 2023/24
GambleAware, the leading commissioner of programmes focused on gambling harms in Great Britain, has published the details of donations it received in the 2023/24 financial year.
The charity received £49.5 million in voluntary industry donations over the year. Of this, 94% of the voluntary donations came from the largest four gambling operators in Great Britain, who donated a total of £46.6 million. This represents an increase of £3.1m from the previous year’s contributions of £43.5m from these operators.
Voluntary donations are essential for GambleAware’s continuing commissioning work. The charity believes the gambling industry should be held accountable to contribute financially to the vital services that prevent gambling harms, which is why it has consistently advocated for a statutory levy. Until the implementation of the statutory levy, gambling operator funding remains the primary source of funding for research, prevention and treatment. Despite the donations received, as an independent charity, GambleAware has an extremely robust system of governance processes in place, works to hold the gambling industry to account, and the gambling industry has absolutely no input, influence or authority over any of its activity.
GambleAware’s work includes commissioning the National Gambling Support Network (NGSN), which provides free, confidential treatment across Great Britain, as well as the National Gambling Helpline which takes around 52,000 calls and online chats a year. Funding is also used to enable GambleAware to commission research and evaluation to increase knowledge and understanding of the prevention of gambling harm, as well as reducing stigma associated with gambling harm, for public health campaigns, and for providing support, advice, and tools to help people make informed decisions about gambling.
The voluntary donations received in 2023/24 mark the last year of a four year commitment made in 2020 by the largest four operators to gradually increase the percentage of Gross Gambling Yield (GGY) donated as RET from 0.25% in 2019/20 to 1% in 2023/24.
There remains uncertainty of funding for the current financial year 2024/25 while the sector awaits clarity on the process and timing around implementation of the statutory levy. GambleAware continues to work with the Gambling Commission and the Department for Culture Media and Sport during this transition period.
Zoë Osmond, GambleAware Chief Executive, said: “While we await the implementation of the new statutory levy, donations from the voluntary funding system are key to ensure GambleAware can continue to deliver the essential gambling harm prevention and treatment programmes we commission.
“For many years we have been calling for the introduction of a statutory levy on the gambling industry and we are pleased the Government has committed to delivering this as part of the Gambling White Paper. However, during the transition period it is vital that steps continue to be taken to ensure there is no disruption to existing services and provisions in the wider system as they adapt to the new levy funding model.”
As well as voluntary donations received, the Gambling Commission also allocated £33.5 million of regulatory settlement funds to GambleAware during the last financial year. These are managed as a restricted fund to be allocated to playing a part in stabilising the wider system of gambling harm prevention, support, and treatment during the transition period from a voluntary to a statutory levy system. The regulatory settlement funds were allocated to GambleAware by the Gambling Commission in accordance with its Statement of Principles for determining financial penalties.
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Veikkaus, Finland’s National Lottery Operator, Selects Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing Solution
Veikkaus will leverage Optimove across all products and channels to maximize lottery, casino, and sports betting player lifetime value through personalized and relevant marketing campaigns, and meeting the highest standards of Responsible Gaming
Veikkaus, Finland’s national lottery operator, has selected Optimove, the #1 CRM Marketing Solution for the iLottery and iGaming sector, as its CRM Marketing solution to elevate player experiences, loyalty, and lifetime value. Veikkaus operates all gambling activities in Finland, offering a diverse range of games across three main categories: Lottery, Casino, and Sports Betting.
Optimove, the only CRM Marketing Solution approved as an official European Lotteries Association Associate Member, is the #1 CRM Marketing solution used by digital lottery operators across the globe. The company empowers digital lottery operators – such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and more – to achieve growth through their existing players. Optimove is used by 56% of iGaming operators in EGR’s Power 50 Ranking 2024, including bet365, Kindred Group, Lottomatica, and Entain.
Veikkaus gains the following key capabilities:
- Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining of content creation, and campaign optimization for enhanced personalized experiences across player touchpoints.
- Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
- A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.
- Adherence to meet or exceed Responsible Gambling Standards: As a global CRM Marketing platform, Optimove meets the highest standards of Responsible Gambling worldwide.
Additionally, Veikkaus will leverage Optimove’s Digital Experience Platform (DXP), Opti-X, to deliver personalized, dynamic content and product recommendations across multiple touchpoints, enhancing player satisfaction, engagement, and retention.
Optimove’s data-driven approach will help Veikkaus fine-tune jackpot sensitivity and optimize the generosity of bonuses and promotions. Predictive models will support Responsible Gambling by anticipating player behavior. Furthermore, Veikkaus will receive ongoing support from Optimove’s Strategic Services team, ensuring tailored, data-driven marketing and monetization strategies to maximize business results.
“This partnership with Optimove marks a significant step forward in driving our growth and Responsible Gaming initiatives. Optimove’s track record and industry experience are unparalleled in CRM marketing,” said Saara Pekkonen, VP of Marketing at Veikkaus. “Optimove’s proven ability to deliver personalized, data-driven player engagement at scale will be central to our continued drive to elevate our marketing strategy and execution. Optimove’s AI-powered capabilities enable us to offer players more relevant and engaging experiences, increasing satisfaction, loyalty, and maximizing player lifetime value.”
“Veikkaus has an incredible legacy in delivering engaging and Responsible Gaming experiences to the people of Finland,” said Pete Miles, Director of Sales at Optimove. “We’re honored to partner with them to enhance player engagement through tailored, data-driven marketing strategies. Optimove will enable Veikkaus to personalize every touchpoint, increasing player loyalty and satisfaction while ensuring Responsible Gambling practices remain at the forefront. Working in partnership with the Veikkaus team, we’ll provide data and insights that help Optimove continually lead the CRM marketing space with other WLA Members.”
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Leading distributor further enhances its high-quality offering with new games from rising-star of live casino and slots developer
QTech Games, the leading game distributor for emerging markets, has confirmed its latest premium provider partnership with Live88, allowing its platform customers to access the supplier’s wide-ranging live-casino portfolio.
Live88 is a fast-growing provider of customisable live-dealer games – such as Roulette, Blackjack, and Baccarat, imbuing traditional classics with real-time gameplay and added social features. LatAm-facing favourites like Betsul, JKBet and Arena Brasil have also recently been launched, introducing a new live casino vertical to engage new players and offering operators a broader cutting-edge for innovation across the ever-evolving landscape of emerging markets.
In a short period, Live88 has quickly established itself a trusted provider in the sector, with a number of unique tables recently added to its wide portfolio. The thriving live-dealer domain continues to go from strength to strength with a truly global fanbase – and Live88’s hit titles (e.g. Royal Riches Roulette, showcasing fresh takes and industry-first collectible features in our first gameshow) are now riding on the back of the fastest-growing distributor for all growth territories. QTech Games’ platform boasts the broadest gaming suite around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
Incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop, QTech ONE™, which has fast-become the “go-to” solution for worldwide operators across developing territories.
James Corrie, Head of Live Games and RNG at Live88, said: “Whether it’s custom-branded tables with dedicated live dealers in a range of different languages, or Live88 tables decked out to match any casino brand, we will equip QTech Games’ legion of partners with full flexibility and the highest-quality games.
“Live casino is a hugely popular product worldwide and our offering is taking this vertical to the next level, encouraging players to bond together and enhance each other’s experience on a truly social journey. This agreement naturally broadens Live88’s geographic footprint, targeting emerging markets from Asia and Eastern Europe to Africa and Latin America, and uncovering new revenue streams.”
QTech Games CEO, Philip Doftvik, said: “We look forward to monitoring how these games perform across a range of untested markets which, in most cases, represent new territory for Live88.
“Thanks to a blend of classic appeal and modern social features, Live88 stands out as a breakthrough innovator for the live-dealer experience and a real revenue-driver revenue for digital casinos by offering their players a fresh-yet-familiar gaming journey. Ingenuity and creativity are central pillars of what we do, and we are pleased to have found a partner that shares these tenets. We can’t wait to deliver Live88’s games to our operator partners via the dominant platform for emerging markets.”
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Tom Horn Gaming, an igaming software solutions supplier, is introducing 27 Crystal Fruits, the latest instalment in their beloved Crystal Fruits series.
Packed with fresh twists, this classic slot game brings a vibrant new energy to the fruit machine genre. Players can look forward to the exhilarating Infinite 27 Wild Respin, powered by the supplier’s innovative proprietary feature, QuickX and a thrilling Bonus Buy option, making every spin a chance for massive rewards.
Experience the Infinite 27 Wild Respin
Set across a 3×3 grid, 27 Crystal Fruits offers players 5 winlines in the base game, which transform into 27 criss-cross paylines when the Infinite 27 Wild Respin is triggered. This feature activates whenever a 27 WILD symbol lands on any of the reels, launching a respin where winning combinations explode to make way for new symbols and more chances to win. With each respin, the win multiplier begins at x2 and increases up to x4, keeping the excitement alive. Respins continue until no further wins are achieved.
Amplify the Action with QuickX
For players eager to dive right into the action, 27 Crystal Fruits offers the QuickX feature, allowing them to select their desired multiplier and instantly enter the respin mode. Players can choose a multiplier from x2 to x4, ensuring that the rewards match the thrill. This feature is available through the Bonus Buy option, where players can purchase a guaranteed respin with their chosen multiplier, ensuring high-octane gameplay from the start.
A Game for All Adventurers
27 Crystal Fruits is designed to appeal to both new and experienced players, offering medium volatility with an RTP of 95.07%. The game’s simple yet dynamic mechanics, coupled with its colourful visuals and crisp animations, create a highly engaging gaming experience, blending nostalgia with features attractive for contemporary gamers.
Katarina Slaninova, Head of Marketing at Tom Horn Gaming, said: “27 Crystal Fruits is a fresh take on a classic theme. We’ve retained the familiar elements that our players love but added new dimensions with features like the Infinite 27 Wild Respin and QuickX. It’s fast-paced, engaging, and offers great winning potential – a perfect addition to our Crystal Fruits series.”
With its modern twists on a beloved format, 27 Crystal Fruits is set to become another fan favourite in Tom Horn Gaming’s impressive portfolio. Whether you’re looking to relive the charm of traditional fruit slots or dive into the innovative features of Infinite 27 Wild Respin and QuickX, this game promises non-stop action and rewards.
The game will be available worldwide from 17 October.
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