partnerships
Enteractive Partnership with Optimove Adds Outbound Calling to All-in-One CRM Marketing Platform

Enteractive, the leader in player conversion and reactivation services, today announced a strategic partnership with Optimove, the #1 CRM Marketing solution for the iGaming sector. The partnership means Enteractive’s expertise in outbound calling for conversion and reactivation of players will complement Optimove’s existing marketing channels suite that includes email, mobile, SMS, in-app messaging, as well as web and mobile push.
Through Enteractive’s unique services, operators are empowered to boost player retention as well as identify and help tackle problematic gambling issues by adding a personal interaction with their players in a seamless integration with Optimove’s holistic Customer-Led Marketing approach.
Enteractive helps iGaming operators improve player retention, increase customer lifetime value, enhance overall profitability, and tackle problematic gambling issues in a personal, first-hand manner using personalized communication and customer engagement strategies facilitated by a robust technology platform, from dialing to deposit confirmation.
For example, an operator can activate Enteractive’s outbound calls channel for two key purposes: 1) to reactivate players who lapsed as part of their holistic, orchestrated CRM marketing strategy and 2) to empower the operator to identify players who display signs of problematic gambling behavior, often triggered by specific events; plus provide problem players with personal, hands-on advice to help them manage their gambling habits.
“Sometimes you need a bit of human touch,” said Dan De Souza, Director of iGaming Partnerships at Optimove. “We’re thrilled to kick off this strategic partnership with Enteractive. This new marketing channel represents a significant addition, offering operators an impactful avenue to rekindle connections with inactive players and bolster their efforts in addressing problematic gambling issues more effectively.”
“Addressing player churn is a pivotal marketing challenge within the iGaming industry, and this partnership marks a significant step forward in empowering operators to address this challenge effectively,” said Pedram Padidar, Enteractive COO. “Our service aligns perfectly with the capabilities of Optimove’s comprehensive all-in-one CRM Marketing platform. Combining Enteractive’s well-established services with Optimove’s advanced CRM marketing functionalities provides a formidable marketing tool that spares no resource in reactivating churned players.”
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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
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CT Gaming Launches Diamond Mega Link Across Maxbet Romania Venues

CT Gaming continues its strategic expansion in Romania with the successful implementation of Diamond Mega Link across MaxBet venues. This major development marks another milestone in the company’s long-standing partnership with MaxBet and reinforces its commitment to delivering innovative gaming solutions in the region.
Diamond Mega Link is a Wide Area Progressive (WAP) jackpot linked across multiple gaming machines and locations. Unlike local progressive jackpots, which are limited to a single venue, Diamond Mega Link accumulates contributions from a network of machines, allowing the prize pool to grow rapidly. A percentage of every bet placed on a participating machine is added to the shared jackpot, often resulting in significantly larger rewards. The jackpot can be triggered randomly or by landing specific symbol combinations on designated paylines.
Thanks to its cross-location reach, the Diamond Mega Link jackpot not only offers life-changing prizes but also drives increased player engagement and machine occupancy. Venues benefit from hosting attractive jackpots that appeal to a broad audience, while players enjoy the added thrill of chasing higher rewards.
The post CT Gaming Launches Diamond Mega Link Across Maxbet Romania Venues appeared first on European Gaming Industry News.
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BC.GAME Appoints NFL Legend Antonio Brown as Brand Ambassador

BC.GAME, a top crypto iGaming platform, has announced a strategic relationship with NFL legend Antonio Brown (AB), who will become the company’s new Global Brand Ambassador. Known for his exciting on-field presence, brings his fearless energy and dynamic attitude to the BC.GAME community.
As BC.GAME continues to align with prominent figures who embody the brand’s wild and untamed ethos, this collaboration marks a significant milestone for the company. The partnership was enthusiastically received by the platform, which is renowned for its large global player base and community-driven culture.
In a recent announcement BC.GAME expressed enthusiasm; creating anticipation on what to expect with the partnership, saying: “Antonio Brown has never played it safe and neither has BC.GAME. Just like he torches through defenders on the field, AB brings his unmatched charisma to BC.GAME. This is the beginning of an insane voyage with BC.GAME and Antonio Brown. The action will only build up.
“Expect amazing freebies, thrilling live events, and immersive experiences that can only be found with BC.GAME. The future of sports entertainment and gaming is here! It’s bolder, wider, and louder than ever.”
Antonio Brown, one of the greatest Super Bowl winners, expressed excitement about onboarding the BC.GAME team as their brand ambassador. His talent and excellence align with the spirit of resilience that BC.GAME strives for. Through the partnership, BC.GAME aims to inspire the culture of unstoppable personality.
“We are embracing the spirit of next-gen gaming, competitiveness, and entertainment,” said BC.GAME.
Antonio Brown brings fearlessness to every space he occupies, similar to all BC.GAME players. This collaboration will create an intense connection between BC.GAME and its players. AB’s reputation in the sports world reflects the quality of BC.GAME aims to offer. Looking ahead, the global igaming casino promised a wild journey.
The post BC.GAME Appoints NFL Legend Antonio Brown as Brand Ambassador appeared first on European Gaming Industry News.
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