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European Gaming Congress 2024

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Mobile Games Index: Analysis of 95M Game Interactions Reveals Shifting Engagement Trends, Available Now

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The anticipated fourth edition of the annual Mobile Games Index, powered by adjoe and Statista, is now available.

The latest report offers a clear look into the current state of the mobile gaming sector, analyzing the past 12 months of the first-party data from 95 million app interactions across 27 million users. The MGI 2024 reveals what people choose to play on their mobile devices, filling the gap in industry knowledge and enabling game developers and user acquisition specialists to benchmark their products and ultimately target the right audiences with the right content.

Moving forward, it is up to the industry decision-makers to analyze the findings and promptly adapt to the newly-emerged engagement trends from MGI 2024, effectively engaging desired audiences.

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A Peek at Shifting Engagement Trends to Capitalize on

Based on predictions from Statista, the overarching trend in the market is its robust growth with a forecasted expansion from $166.1 billion in 2024 to $227 billion by 2028.

Remarkably, Card games are expected to grow the most dramatically at 13.8% a year, nearly doubling their global revenue by 2028. Judging from the engagement charts of MGI 2024, the main driver of growth in this category is Solitaire games. The audience is showing a clear preference for Solitaire – these games hold 7 out of 10 positions in the top list of card games worldwide by time spent with titles from MobilityWare, Gimica, Scopely, and Playvalve, among others.

What allows the market to show revenue growth is the positive changes in global daily time spent. After the dip in engagement highlighted by the last year’s Index, adjoe confirms that average daily sessions have rebounded to 21.5 minutes from 17.3 minutes reported last year, marking a 22% increase.

The most engaged demographic of mobile gamers globally is the 40-49 age group, which has experienced a remarkable 33% increase in daily gaming time, now at 23 minutes daily. The strategies targeted at older demographics over the past 12 months can be deemed successful. However, this has led to a loss of focus on engaging Gen-Z, which has shown only modest growth in time spent.

The MGI also reveals that women are outpacing men in daily gaming time across most genres – as reported for the 4th edition in a row. This consistent and high performance makes the female audience a continuously safer bet when it comes to user targeting.

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Another continued trend is the dominance of top publishers such as Supercell, Garena, King, and Playrix, while there’s still space to occupy for smaller publishers. For instance, ForgeGames tops the engagement charts with their game Special Forces Group 2 – capturing over 43 minutes of average daily engagement.

The insights continue in the MGI 2024, going granular to segment and visualize global mobile game engagement data from adjoe by genre, region, and demographic. At the same time, Statista’s extensive market research provides a macro-view of the current and future industry, offering figures for global downloads and revenues with forecasts extending to 2028.

Mobile Games Index 2024 Is Available in Open Access

The MGI 2024 goes deep below the surface of market data and creates a comprehensive snapshot of the mobile gaming industry today. Inside are

For developers and marketers, this report is the green light to benchmark performance against industry leaders and align their products with the rising expectations of mobile gamers. This comprehensive tool is now available for free to inform decision-making and help optimize strategies for short- and long-term actions.

The post Mobile Games Index: Analysis of 95M Game Interactions Reveals Shifting Engagement Trends, Available Now appeared first on European Gaming Industry News.

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Gaming

PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series

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PopOK Gaming is excited to announce the release of “First Balloon,” the latest game in its popular Crash series. This new addition promises to take players on an exhilarating adventure, where they will soar through the skies and experience breathtaking moments and enticing rewards as their balloon ascends.

“First Balloon” offers a unique and thrilling gameplay experience that will keep players on the edge of their seats. As the game begins, players place their bets and watch as the multiplier starts increasing from 1x and continues to rise. The goal is to cash out at just the right moment to secure a multiplied payout. However, there’s a catch: if players don’t cash out in time, they risk losing their bet.

The excitement builds as players navigate the challenge of timing their cash-outs to maximize their winnings. With the potential to win up to x10,000, “First Balloon” offers the chance for massive rewards.

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How does it work?

Place a bet
Watch the multiplier increase from 1x upwards
Cash out anytime to get your bet multiplied
“First Balloon” is designed to provide a thrilling and immersive gaming experience, combining the excitement of risk and reward with the beauty of a soaring balloon journey. It’s the perfect game for those seeking adventure and the thrill of high-stakes gameplay.

Don’t miss out on the latest addition to PopOK Gaming’s Crash series. Start your adventure today with “First Balloon” and experience the excitement for yourself!

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Gaming

Big Screen Gaming Summit Joins PG Connects Helsinki, Spotlighting PC and Console Development

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The Big Screen Gaming Summit, a new two-day event dedicated to PC, console, web3, VR, and AR games, will debut alongside Pocket Gamer Connects Helsinki on October 1-2, 2024. One ticket, two events!

This expansion of the world’s leading independent games conference series aims to provide a comprehensive forum for the evolving landscape of multi-platform game development.

The dedicated summit will feature eight specialised tracks covering crucial industry topics, including market trends, UGC, live service games, discoverability, practical AI, and more. Each track will offer in-depth discussions, panels, and presentations from industry experts, providing attendees with valuable insights into the latest trends, technologies, and business strategies shaping the future of games. The summit will also explore emerging markets in Latin America, Asia, and MENA, which are expected to drive future player growth on PC and console platforms.

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“As the games industry continues to evolve, we recognise the continuing importance of PC and console platforms alongside mobile,” said Dave Bradley, COO of Steel Media. “The Big Screen Gaming Summit represents our commitment to serving the entire games industry, offering a unique opportunity for professionals to explore the challenges and opportunities across all major platforms.”

The event will also host The Very Big Indie Pitch (PC + Console Edition), providing indie developers with a platform to showcase their projects to a panel of experts. This competition offers valuable feedback and exposure for up-and-coming developers in the PC and console space. Indie developers are encouraged to apply early, as spots are limited.

Both the Big Screen Gaming Summit and Pocket Gamer Connects Helsinki will take place at Wanha Satama, Helsinki, as part of the Finnish Games Week. Finland is famous for its mobile games, but it’s also home to renowned studios like Housemarque and Remedy Entertainment, showcasing the country’s strength in PC and console game development.

Early bird tickets offering savings of over £300 are currently available, providing access to both events. Attendees will have the opportunity to network with industry professionals, gain insights from leading experts, and explore the expo area. The event will also feature a MeetToMatch online meeting platform, facilitating valuable connections among participants.

In addition to the main conference tracks, the summit will include roundtable discussions, networking events like Investor Connector and Publisher SpeedMatch, and a party in downtown Helsinki. As part of Finnish Games Week (30 September – 4 October), the Big Screen Gaming Summit and  Pocket Gamer Connects Helsinki will join the IGDA Leadership Day, W In Games and more activities celebrating the regional games scene.

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Gaming

BGaming releases retro Street Power with new ‘guaranteed payout’ mechanics

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Popular iGaming content provider BGaming is taking players back to the age of retro game consoles in Street Power. The throwback casual game features rewarding mechanics, three fighter options and feel-good audiovisual effects.

Every tap in this three-in-one release offers a guaranteed payout as the fighter shows off his power. Similar to Plinko, players win back no less than a minimum percentage of their bet at the end of each round, meaning there will be a reward.

In this vintage title, fans can choose their hero, Red Braid, Mr Blue Hands or Tommy Sun, on the opening select screen. Each champion kickstarts their own version of the game with differing levels of volatility, multipliers of x5, x25 or x100, and individual max wins, with Tommy Sun offering €250,000 default max exposure. The max win values are displayed throughout the game and shift as the player adjusts their bet amount in every game mode.

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Street Power is easy to follow and clearly displays the choice of stakes in the betting field, with the max win displayed to the right. The higher the bet placed, the higher the max win.

Mikalai Dzeneladze, Chief Casual Game Producer at BGaming, said: “We are delighted to add this old-school video game–inspired title to our portfolio and reward our players with the win-only mechanic fans of Plinko will be familiar with. Street Power strengthens BGaming’s line-up of casual releases, standing out with the unique theme and wins-only mechanics.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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