Meridianbet
Meridianbet Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions Meridianbet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
LAS VEGAS and VALLETTA, Malta, May 02, 2024 (GLOBE NEWSWIRE) — Meridianbet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platformâs expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases the companyâs dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of Meridianbet market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
About Meridianbet Group
Founded in 2001, the Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 20 jurisdictions across Europe, Africa and South America. The Groupâs successful business model is underpinned by the use of proprietary technology and scalable system allowing it to operate in multiple countries and currencies and an omni-channel approach to markets, including retail, desktop online and mobile.
Meridianbet is part of the Golden Matrix Group (Nasdaq: GMGI)
For more information, visit https://ir.meridianbet.com.
Contact: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/cafa433e-1c29-4b7d-ae44-4ae199fcb41d
NEW YORK, Sept. 06, 2024 (GLOBE NEWSWIRE) — Meridianbet, one of Europeâs oldest and leading global sports betting and iGaming operator and part of Golden Matrix Group (NASDAQ: GMGI) announced that its CEO Zoran Milosevic, participated in the Citi 2024 Global TMT Conference. Milosevic discussed Meridianbetâs strategic growth, highlighting the companyâs balanced approach to B2B and B2C operations, as well as its plans for expansion into key emerging markets, including Brazil and South Africa. The panel featured worldâs most prominent corporate entities of the entertainment industry.
During his talk, Milosevic emphasized how Meridianbetâs proprietary technology, combined with Golden Matrix Groupâs resources, positions the company as a leader in the highly competitive iGaming and sports betting industries.
Key Takeaways from Meridianbetâs CEO Talk:
- Meridianbetâs Legacy and Global Presence
Meridianbet has a 25-year history rooted in Europe, now operating in 18 regulated jurisdictions across the globe. With over 1,200 employees, including 100 software developers, Meridianbet delivers innovative gaming experiences through both retail and online platforms, offering 50+ in-house casino games.
- Balancing B2B and B2C Operations
Although Meridianbet initially started as a B2B provider, the B2C segment now contributes 85% of the companyâs revenue. Meridianbet is preparing a significant upgrade and strategic focus on its B2B segment, which will be formally announced at the upcoming G2E Las Vegas Expo. This effort will reposition Meridianbet as a top-tier provider in the iGaming space, with its advanced B2B platform playing a central role.
- Expansion into New Markets
Mr Milosevic discussed the companyâs strategic focus on expanding into key new markets, including Brazil and South Africa, leveraging its strong B2B offerings. He pointed out that Meridianbetâs presence in multiple jurisdictions allows it to take advantage of global growth opportunities, particularly as the regulatory landscape evolves.
- Maintaining Profitability in a Competitive Industry
Unlike many worldwide competitors relying on raising significant capital to fuel growth, Meridianbet has successfully maintained a focus on profitability by identifying and capitalizing on niche opportunities. “We operate efficiently and focus on strategic markets where we can maintain profitability while still achieving growth,” Milosevic said.
- iGaming as the Future of the Industry
Milosevic highlighted that iGaming is experiencing faster growth than traditional sports betting. He noted that younger generations are drawn to fast-paced casino games, which continue to grow at double-digit rates, compared to the single-digit growth in sports betting. “In the future, casino games will look more like video games, resembling the popular formats of todayâs gaming industry.”
- Global Growth Strategy
Milosevic discussed Meridianbetâs multi-layered approach to growth, including organic expansion, a strong B2B entry strategy, and targeted acquisitions. The companyâs expansion into Asia, where 60% of the worldâs population resides, is seen as the next major opportunity, driven by a wave of impending regulation in the region.
“As we look ahead, our focus is on securing footholds in emerging markets, with Brazil and Asia as key targets. Our expertise in both B2B and B2C gives us a competitive advantage as we continue to expand.”
For more information about the insight shared during the Citi 2024 Global TMT Conference in New York, visit the Meridianbet Investor relations page at ir.meridianbet.com
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (Nasdaq: GMGI).
For more information, visit https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]Â
GMGI
Golden Matrix Group Provides Update on Entering U.S. Market and Expansion into Additional European Markets
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Golden Matrix Group announced that the Company is progressing in its efforts to expand its market presence, particularly with its anticipated entry into the U.S. iGaming market. The Company, through its subsidiary Expanse Studios, which specializes in the production and distribution of iGaming content, is currently in the process of applying for the New Jersey Casino Service Industry Enterprise license.
GMGI has initiated discussions with several licensed gaming operators in New Jersey. Once the licensing process is finalized and the necessary approvals are obtained, the Company plans to serve as a B2B provider of its proprietary Expanse Studios iGaming content to fully regulated and licensed online casino and sportsbook operators in the state of New Jersey.
The Company intends to build on its U.S. presence by applying for additional licenses and servicing operator agreements in states where iGaming has been regulated.
Additionally, GMGIâs wholly owned Expanse Studios division has secured an iGaming license for the Bulgarian market and is actively pursuing licenses in Croatia and Romania, key markets that will further expand Expanse Studiosâ European footprint.
Critical to its long-term growth strategy, GMGI, through its recently acquired subsidiary Meridianbet, is also focused on implementing its brand in other key markets, including Brazil, Peru, and South Africa.
As one of the select global operators with a pending federal license in Brazil, Meridianbet will be uniquely positioned to access Brazilâs substantial market, which is projected to grow to approximately $20 billion with a potential player base of 106 million by 2025 (Next.io, 2024). Based on current timelines, the licensing process in Brazil is expected to be completed by the end of December 2024, positioning Meridianbet as one of the companies likely to operate in the rapidly expanding market going forward.
Meridianbet, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), announced that it has been shortlisted for an exclusive sports betting and iGaming license in Brazil.
The application, filed under request number 56.195.600/0001-07, positions Meridianbet among a select group of global operators who will be part of one of the most anticipated market launches in the global sports betting and iGaming industry.
The window for prioritized license applications in Brazil closed on August 20, 2024, with a total of 113 operators submitting their applications ahead of the deadline.
By securing its place in this priority group, Meridianbet has ensured that its license will be processed by January 1, 2025, which is the forecasted launch date for Brazilâs legal sports betting and iGaming market.
Meridianbetâs inclusion on this exclusive list underscores its status as one of the key players in the global gaming industry. With Brazil poised to become one of the worldâs largest gaming markets, this license represents a significant opportunity for Meridianbet and Golden Matrix Group.
Meridianbetâs application includes both sports betting and iGaming (online casino) under Brazilâs comprehensive licensing regime, making it one of the few operators positioned to offer a full suite of gaming experiences to Brazilian players. The Brazilian gambling industry is forecasted to generate $34 billion in sports betting turnover by 2028, with an onshore gross win of $2.8 billion, according to a report by the International Betting Integrity Association (IBIA).
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