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Majority of Ontarians wagering on Super Bowl LVIII to bet online

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A new survey from the Responsible Gambling Council (RGC) shows that four in ten Ontario sports bettors (41 per cent) will place a wager on Super Bowl LVIII. Of all who plan to bet on the big game, the vast majority (80 per cent) will do so online.

The survey found most online bettors use multiple sportsbook platforms when placing bets; 85 per cent use up to three, and 15 per cent use four or more. Over half (58 per cent) will check to see if a sportsbook website is regulated.

Over half (54 per cent) of those who bet on the Super Bowl say their main reason to bet is to add to the excitement of the game. Over a quarter (28 per cent) bet because family or friends are betting and more than half (56 per cent) of respondents say they tend to bet more than usual when watching with these relations. This jumps to two thirds of younger bettors (69 per cent of those aged 18-34) and is highest amongst those who bet on sports regularly (81 per cent).

Three-quarters (74 per cent) of Ontario adults who bet believe their sports knowledge gives them an edge in predicting outcomes. This jumps to almost 9 in 10 (85 per cent) of those who bet on sports regularly. The misconception that one can accurately predict an outcome can lead to over confidence and the illusion of control. This false belief can increase risk, influencing some to bet more than they can afford to lose.

Additional risk is associated with the consumption of substances that can impair judgement and decision-making. Almost three-quarters of those who bet (72 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl. Two fifths (42 per cent) tend to bet more when they partake.

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Staying Onside

While many Ontarians will be placing bets, the majority (78 per cent) of Super Bowl bettors have at least one strategy to manage their gambling risk. The most common strategies include determining a pre-set betting limit (36 per cent), betting to have fun and not to make money (25 per cent), and not betting more to recoup losses (18 per cent). Paying attention to mood and state of mind, two fifths (22 per cent) commit to never betting while intoxicated and a fifth wonā€™t bet if theyā€™re feeling depressed or anxious (17 per cent).

The good news is all regulated sports book websites have responsible gambling features, but they vary from site to site. Of those surveyed, two fifths (38 per cent) read online information about the odds of winning and how certain games work. Those watching the Super Bowl are most likely to use money limit-setting tools (38 per cent) or take a cooling off period (27 per cent).

ā€œWith most of Ontarioā€™s Super Bowl betting happening online, itā€™s encouraging to see the majority of bettors using responsible gambling features on regulated sports book websites,ā€ says Shelley White, CEO, Responsible Gambling Council. ā€œWhether betting on or offline, perceived knowledge of the game, being with friends and family, and substance use can all influence how we play. Staying within a pre-set limit and not risking more than you can afford to lose is always a good game plan.ā€

How Ontarians plan to bet on the Super Bowl

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While most betting on the Super Bowl will place a single bet on the outcome of the game (64 per cent), a third (36 per cent) will bet multiple times throughout the game, and a quarter (25 per cent) will bet multiple times by using several sportsbook websites.

44 per cent will bet online with a sportsbook website
44 per cent will bet with friends
27 per cent will buy sport-based lottery tickets
23 per cent will bet in a pool
How much Ontario Super Bowl bettors plan to wager

50 per cent say they will bet less than $50
42 per cent say they will bet between $51 and $250
6 per cent say they will bet more than $250
RGC tips for safer sports betting

Be mindful of the illusion of control and remember that even with expertise or knowledge of a sport or online game, you canā€™t predict the unexpected.
Be aware that time spent, and knowledge gained wonā€™t help you ā€œbeat the oddsā€.
Plan before you play ā€“ pre-set betting limits and stay within your budget.
Only gamble with money you can afford to lose ā€“ never borrow money or use money intended for necessities, like rent/mortgage or food.
Never chase losses by trying to win back what youā€™ve lost.
Limit your alcohol and/or cannabis intake.
Donā€™t bet if you are upset or stressed.
View sports betting as entertainment, not a way to make money.
To learn how to keep your play safer visit Gambling is Random.

Methodology
An online survey of 1,002 Ontario residents aged 18+ was completed between January 12-14, 2024, using Legerā€™s online panel. A probability sample of the same size would yield a margin of error of +/-3.1%, 19 times out of 20.

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British Columbia Lottery Corporation (BCLC)

IGT Launches its Second Omnichannel Wide Area Progressive Game in Canada, Money Mania Slots

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International Game Technology PLC announced that it recently launched its second omnichannel Wide Area Progressive (WAP) game for Canada, Money Mania slots. The game is currently available on British Columbia Lottery Corporationā€™s (BCLC) PlayNow.com site and at 22 BCLC-governed casinos throughout British Columbia. IGT is the only supplier in the world to offer omnichannel jackpot games with shared jackpot liquidity across the land-based, online and mobile versions of the games.

ā€œWe know our players love the excitement that the Powerbucks games offer, so BCLC is thrilled to launch IGTā€™s Money Mania ā€“ another title that draws upon the same opportunity for cross-channel jackpots. Both BCLC and IGT are passionate about bringing innovative games to players and fueling responsible growth in the industry. We also recognize that BCLC is in a unique position with our ability to offer cross-channel experiences for players. Whether players choose to play Money Mania at the casino or online, weā€™re confident this is another game theyā€™ll love,ā€ said Dan Beebe, BCLC Chief Operating Officer.

IGTā€™s Money Mania is a proven multi-level progressive (MLP) game that features player-favorite game mechanics and multiple base-game themes. The game includes a $100,000 top-level ā€œMoney Jackpotā€ and a fast-growing, fast-hitting second-level WAP jackpot ā€“ ā€œMania Jackpotā€. With a jackpot-reset value of $4000, the gameā€™s ā€œMania Jackpotā€ is designed to hit frequently, especially with land-based, online and mobile gameplay all simultaneously feeding the jackpot meter.

ā€œIGTā€™s Money Mania omnichannel WAP game is designed to frequently deliver mid-to-large-size jackpots, drive cross-channel gameplay and engage BCLC players online and in casinos. Like Powerbucks, IGTā€™s Money Mania is at the forefront of jackpot innovation and supports IGTā€™s commitment to and leadership in omnichannel content and innovation,ā€ said David Flinn, IGT SVP Sales, Canada, South and Central America.

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BCLC was the first gaming operator in the world to offer an omnichannel jackpot game when it partnered with IGT for the 2016 launch of Powerbucks slots. Since then, IGTā€™s Powerbucks has remained one of the top-performing games in Canada and has minted more than 50 millionaires across the country.

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BCLC

BCLC Launches PROLINE Sportsbook at B.C. Retail Locations

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BCLC has launched PROLINE ā€“ a first-of-its-kind digital retail sportsbook ā€“ across all B.C. lottery terminals.

PROLINE offers the most popular sports-betting options previously available on BCLCā€™s Sports Action, as well as other new offerings. In addition to Toto, Oddset 2-outcome, Oddset 3-outcome, money line, point spread, totals and props, single-event betting and dynamic odds will be offered for the first time at retail locations.

ā€œThis is an exciting evolution for BCLC and for sports bettors across the province. PROLINE offers an updated and innovative sports betting experience and is the pivotal next step for BCLC in offering exciting new sports products to our valued players,ā€ Dan Beebe, Chief Operating Officer at BCLC, said.

To play, players will have to download the new BCLC PROLINE app on their phone, create their digital bet slips in the app and receive an app-generated QR code, which they can bring to any lottery retail location to scan and receive a printed ticket. As added flexibility, players can also create their PROLINE bets on their laptops or tablets through the PROLINE website.

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BCLC is also planning for other new sports-betting experiences in the months ahead, which will include enhanced betting experiences at B.C. bars and pubs and exciting new offerings at B.C. casinos around the province.

BCLC is the official sports betting partner of the Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, BC Lions and the 11th Grey Cup, which takes place at Vancouverā€™s BC Place on November 17.

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Aleksandra Drigo Sales Director at CasinoCanada

CasinoCanada Announces A New Partnership With RollXO Casino By N1 Partners

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with RollXO Casino, a premier brand under the umbrella of N1 Partners.Ā 

This collaboration marks a significant step in CasinoCanadaā€™s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant RollXO premium visibility across high-traffic sections of CasinoCanadaā€™s website, which has been a trusted source for Canadian players for over 20 years. As part of this collaboration, the CasinoCanada team will conduct an in-depth review of WinSpirit, ensuring their audience receives comprehensive insights into what the casino offers.

RollXO Casino,Ā  known as Canadaā€™s hotspot for electrifying games, substantial rewards, and continuous entertainment, renowned for its impressive lineup of over 12,000 games from more than 100 game providers, offers a premium online casino experience that is both thrilling and rewarding, and a generous welcome bonus package totaling +350% up to ā‚¬/$15,000.

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N1 Partners, the multi-brand affiliate program that RollXO Casino is part of, boasts several high-converting casinos and betting brands, making this partnership a strategic move for both CasinoCanada and RollXO. By joining forces, both brands aim to leverage their strengths to deliver unmatched value to their readers and players, special offers, and unique insights to the Canadian gambling community.

ā€œWe are delighted to partner with RollXO Casino and bring its outstanding gaming options to our readers,ā€ said Aleksandra Drigo, Sales Director at CasinoCanada. ā€œThis partnership aligns perfectly with our commitment to showcasing the best in the gaming industry and providing our audience with valuable insights and opportunities to enjoy world-class gaming experiences.ā€

The partnership is already live, with RollXO Casino reviews and exclusive offers now available on the CasinoCanada website. This collaboration promises to bring more exciting updates, exclusive content, and tailored promotions to the Canadian gambling audience.

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