Compliance Updates
Spillemyndigheden Launches New Campaign to Remind Under-18s of the Consequences of Gambling
Spillemyndigheden, the Danish Gambling Authority, has launched a nationwide initiative targeting young people under the age of 18 that focuses on the consequences associated with gambling. One of the reasons for this is the need for early intervention, despite the fact that most types of gambling are only allowed for adults over the age of 18.
The vast majority of gambling products are only allowed for adults over the age of 18. However, a study by the Danish Gambling Authority shows that 15% of young people between the ages of 15-17 have gambled online in the past year. In addition, a clear trend in inquiries to the Danish Gambling Authority’s helpline StopSpillet shows that the vast majority of people with gambling problems make their gambling debut before the age of 25.
“Young people under the age of 18 in Denmark find ways to gamble, for example through friends or family or through online gambling sites without a Danish licence. We know that the younger you are when you make your gambling debut, the more likely you are to develop a gaming problem later on. That’s why, for the first time, we’re targeting under-18s directly, and we’re doing it in a new, creative way that turns the whole thing on its head. This is necessary if we are to remind young people of the risks of gambling and, not least, that the house always wins in the long run; gambling is not a way to quick and easy money,” Anders Dorph, director of the Danish Gambling Authority, said.
The focal point of the new effort is a fictional character, “The One-Armed Bandit”, who serves as an analogy for gambling addiction. As part of the effort, follow the character through short videos and posts on YouTube and Instagram and see how he scams and cheats his way into luring young people into gambling. Although the subject matter is serious, the content is characterised by humour and irony, which according to Anders Dorph is a strategic choice to get through to young people.
“The seriousness of gambling addiction must not be downplayed. But that doesn’t mean we should be pointing fingers at the under-18s. We have chosen a new approach in this effort, where we try to open young people’s eyes through humor and irony on their terms, so we arouse their curiosity, get them engaged and relate to gambling without stigmatizing and creating fear,” Anders Dorph said.
In connection with the development of the initiative, Anders Dorph said it has become clear how gambling has become a social activity among young people. This contributes to many young people forgetting the potential consequences that gambling can have.
“Danish young people are reflective and enlightened, and many are aware of how gambling can get out of hand and develop into gambling addiction, leading to loneliness, debt or other personal challenges. But we also know that gambling today is much more of a social activity among young people, who gamble in class, during breaks or at home with friends. In the social space, it can quickly seem harmless to gamble, and that’s exactly why with ‘The One-Armed Bandit’ we want to remind young people of the potential negative consequences,” Anders Dorph said.
“The One-Armed Bandit” is played by David Minerba, who has a large following on social media and is well known in the target audience. Comedian Martin Høgsted has been involved in the production of the content as director. “The One-Armed Bandit” has its own profile on YouTube and Instagram, where it is possible to follow the character, watch the content and interact with it. As part of the larger effort, the Danish Gambling Authority will also activate influencer collaborations to spread the messages.
Recently, the Danish Gambling Authority launched a new website, StyrPåSpillet, which gathers information about gambling and compulsive gambling in one place, where parents can find information and advice on how to engage in a dialogue with their children about gambling.
EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.
EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.
The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.
The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.
An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.
Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.
“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”
The post EveryMatrix gains South Africa licence with customer launch pipeline on the rise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
During its review of gambling operators’ 2026 promotional strategies, the French National Gaming Authority (ANJ) observed a significant increase in their promotional budgets (over 25%), which they attributed in particular to the FIFA World Cup calendar. In this context, to prevent any risk of advertising overexposure and the development of excessive gambling, the ANJ has asked all operators not to exceed their announced budgets.
FIFA’s recent announcement of the introduction of water breaks (or “hydration breaks”) during the Football World Cup, leading to the introduction of 2 minutes of additional advertising breaks during each match, has reinforced the concerns of the ANJ.
Given the prevalence of problem gambling in sports betting (15.3%), and the fact that 18% of 18-24 year olds were gambling in 2024, this announcement does indeed raise fears of an intensification of advertising pressure on the most vulnerable players.
During discussions with the ANJ (National Gaming Authority), ADMTV (which represents all the advertising sales houses of television broadcasters and streaming services) informed them that a major broadcaster had decided not to sell refreshment breaks to advertisers in the gambling sector. This broadcaster also committed to respecting the codes of conduct and recommendations established by ARCOM, ANJ and ARPP since 2022. The ANJ has taken note of this.
Following this announcement, it calls on all stakeholders, broadcasters as well as gambling operators, to exercise restraint in promoting these new spaces, including in activating their partnerships.
Furthermore, it reiterates its call for broadcasters to respect the rules prohibiting advertising for illegal gambling and games of chance, particularly online casinos.
Finally, she asks the legislator to take up in the future her proposal to establish a whistle-to-whistle ban and a strengthened framework for sponsorship of major sporting events.
The post ANJ Warns French Gambling Operators Over 2026 World Cup Ad Budgets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
REEVO, the iGaming aggregation powerhouse, has announced that the company has been granted an official MGA B2B Licence by the Malta Gaming Authority (MGA), further reinforcing REEVO’s commitment to regulatory excellence and its continued expansion across regulated markets worldwide.
This major milestone reflects REEVO’s dedication to delivering compliant, secure and scalable aggregation solutions to operators globally, while strengthening trust and long-term partnerships across the iGaming ecosystem.
With the MGA B2B licence in place, REEVO continues to elevate its position as a trusted supplier in regulated jurisdictions, offering partners the stability, integrity and performance needed to thrive in today’s evolving market landscape.
“This achievement represents another key step in REEVO’s global growth strategy. Securing an MGA B2B licence strengthens our ability to support operators with confidence, while reinforcing REEVO’s long-term commitment to compliance, reliability, and innovation,” said Karl Grech, Head of Business Development at REEVO.
The post REEVO Secures MGA B2B Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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