Epoxy.ai
Epoxy.ai: Latin America in focus
We spoke to Jason Angelides, President and Co-Founder of Epoxy.ai, about the suppliers impressions of the recent SBC Latinoamerica summit, and why LatAm is the next battle ground for iGaming innovation.
What are some of your key takeaways from the SBC Latinoamerica Summit?
In short, a big takeaway is that gaming is very much alive and well in Latin America. There is a strong sense of excitement about the long-term prospects of the industry in the region and one thing that was clear is that technology and innovation is a key piece of the core strategy moving forward.
In a hyper competitive, emerging environment like Latin America, differentiation is especially critical, and it was noticeable how much interest there was in new and emerging technologies, such as AI, as brands look to use whatever tool they can to stand out.
The untapped potential of the Latin America market is well-documented by now, is there anything specific about the market that excites you and why?
I think it’s no secret that, with a number of emerging or fledgling markets, new technologies will have a huge role to play in how these landscapes fulfil their potential, which makes Latin America really unique.
Gaming is just part of a larger entertainment ecosystem that is thriving in the continent, and the passion of the people and their appetite for new ways of engagement make Latam a tremendous place to innovate and grow the industry.
Heading to Miami as one of the industry’s true pioneers in AI-based personalisation, how do you plan to tailor your offering for the LatAm market?
By definition, AI is a technology that adapts itself to the behaviours of users and automatically tailors presented content to align with an end users’ preferences.
I think the real opportunity in Latin America is to get to a point where AI can bridge multiple forms of entertainment around gaming into a more unified customised user experience that feels connected. If we can achieve this, it will be an incredibly exciting prospect for not just us, but the entire industry.
How do you go about setting yourself apart from other competitors who may have similar interests in the LatAm market?
We’re adamant in our belief that AI is not just a plug and play product, but a collaborative solution that needs to be adapted to the specific requirements of each of the individual organisations we work with. One of our key differentiators is the ability for our platform to be adapted to support those different needs and to drive the key metrics that each of our partners desires.
We take a very hands on approach to adapting our technology and also implementing it in a way that helps the technology grow, so it learns and becomes more valuable across the broader industry.
Can we expect any exciting developments in LatAm from you in the near future?
We don’t want to give too much away, but you can expect to see some announcements in the near future as we bring the Epoxy.ai technology to the Latin American market. It is one that boasts incredible potential, and we’re confident that in a region as diverse and active, our AI solutions will be able to bring a real powerful point of differentiation to operators and suppliers in the region.
Epoxy.ai, the leading AI and ML personalisation software provider in the sports betting industry, has confirmed that it has secured a multi-million-dollar investment round led by existing investor SeventySix Capital, Andover Ventures, with several other investment funds also participating.
Epoxy.ai is an AI and ML based personalization technology company providing tools that help sports leagues, betting companies and media entities develop new forms of customer acquisition, engagement and retention. This investment will enable the global expansion of its customizable experiences powered by AI and ML.
With a combination of off-the-shelf plug and play components, as well as a suite of licensable and easily integrated API’s, Epoxy.ai has established itself as one of the market’s most advanced AI-based engagement platforms, servicing the likes of AWS, Kambi, Playtech and NASCAR.
In recent weeks Epoxy.ai has also announced the launch of its SmartPicks, the industry’s first one-to-one plug and play personalized betting offering with major operator group betPARX in the US. SmartPicks utilizes AI to quickly enable one-to-one personalized bets for customers, giving unique bet suggestions based on a wide variety of variables.
Epoxy.ai will be expanding its offerings in sports betting and venture into iGaming and media and expects to announce further significant investors in its latest funding round in the coming weeks.
“As part of our latest funding round, we’re delighted to secure investments from both SeventySix Capital and Andover Ventures,” stated Chris Reynolds, co-founder and CEO of Epoxy.ai, “While we’re only at the start of our journey, it is an incredible vote of confidence in our cutting-edge technology and we’re confident that our understanding of AI and ML technologies will allow us to bring unmatched engagement to partners.”
“We’ve continued to invest and now lead this round because Epoxy.ai has proven to be one of the most innovative technology companies in the sports betting industry,” commented Wayne Kimmel, Managing Partner of SeventySix Capital. “Chris and Jason are forward-thinking entrepreneurs who are building the future of sports betting and beyond.”
“Epoxy.ai has an excellent management team and a proven product already that stands apart.” stated Andover Ventures. “We’re delighted to back them with our investment and look to work together to progress to the next level. It’s an exciting time to be involved in the AI world, and we are sure that Epoxy.ai will push its betting and gaming products to new heights.”
Launch sees industry’s first one-to-one personalized betting offering deployed
Epoxy.ai, the leading AI and ML personalization software provider, has launched SmartPicks, the industry’s first one-to-one plug and play personalized betting offering with US operator betPARX.
Designed to boost incremental revenue, user engagement and increased wallet share through the power of AI – SmartPicks gives betPARX the ability to quickly enable one-to-one personalization for customers, giving unique bet suggestions based on a wide variety of variables.
SmartPicks leverages Epoxy.ai’s recommendations platform and creates individualized betting offers from a series of dynamically generated micro segments based on a variety of behavioural and situation factors.
Using data such as popularity, user preference, and trend analysis, SmartPicks presents betPARX users with a federated rows of bets much like a recommendations row available with leading streaming and music services.
The rollout follows the initial success of Epoxy.ai’s Sparks widget with betPARX, launched in September 2022.
Commenting on the launch, Chris Reynolds, Co-founder and CEO at Epoxy.ai, said: “We’re thrilled to extend our relationship with betPARX and take our SmartPicks offering live for the first time.
“We know that bettors desire more simplified and personalized experiences that they have become accustomed to in other technologies. AI and ML provides the ability to deliver that transformative experience around betting engagement.
“Taking our solutions live with betPARX will give the operator a proven advantage across the US, and we look forward to helping them reap the rewards with player retention.”
Matthew Cullen, Senior Vice President iGaming & Sports at betPARX, added: “Epoxy.ai has a proven background in utilizing ML and AI to offer standout engagement experiences and we’ve had positive results so far with the use of Sparks in our mobile sportsbook.
“We’re delighted to now be able to use SmartPicks to give each individual user access to the bets that they are most interested in.
“As a forward-looking operator, we are harnessing the power of AI and ML, and SmartPicks is a key step towards becoming one of the industry’s pioneers in AI-based betting.”
Focused on making every experience unique to the end user, Epoxy.ai’s market-leading products put player engagement at its heart, boosting acquisition and retention on a global scale.
Epoxy.ai. is expected to roll out SmartPicks to all customers across the US, Europe and Canada in the coming months.
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