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Epoxy.ai debuts SmartPicks with betPARX

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Launch sees industry’s first one-to-one personalized betting offering deployed

Epoxy.ai, the leading AI and ML personalization software provider, has launched SmartPicks, the industry’s first one-to-one plug and play personalized betting offering with US operator betPARX.

Designed to boost incremental revenue, user engagement and increased wallet share through the power of AI – SmartPicks gives betPARX the ability to quickly enable one-to-one personalization for customers, giving unique bet suggestions based on a wide variety of variables.

SmartPicks leverages Epoxy.ai’s recommendations platform and creates individualized betting offers from a series of dynamically generated micro segments based on a variety of behavioural and situation factors.

Using data such as popularity, user preference, and trend analysis, SmartPicks presents betPARX users with a federated rows of bets much like a recommendations row available with leading streaming and music services.

The rollout follows the initial success of Epoxy.ai’s Sparks widget with betPARX, launched in September 2022.

Commenting on the launch, Chris Reynolds, Co-founder and CEO at Epoxy.ai, said:We’re thrilled to extend our relationship with betPARX and take our SmartPicks offering live for the first time.

“We know that bettors desire more simplified and personalized experiences that they have become accustomed to in other technologies. AI and ML provides the ability to deliver that transformative experience around betting engagement. 

“Taking our solutions live with betPARX will give the operator a proven advantage across the US, and we look forward to helping them reap the rewards with player retention.”

Matthew Cullen, Senior Vice President iGaming & Sports at betPARX, added: “Epoxy.ai has a proven background in utilizing ML and AI to offer standout engagement experiences and we’ve had positive results so far with the use of Sparks in our mobile sportsbook.

“We’re delighted to now be able to use SmartPicks to give each individual user access to the bets that they are most interested in. 

“As a forward-looking operator, we are harnessing the power of AI and ML, and SmartPicks is a key step towards becoming one of the industry’s pioneers in AI-based betting.”

Focused on making every experience unique to the end user, Epoxy.ai’s market-leading products put player engagement at its heart, boosting acquisition and retention on a global scale.

Epoxy.ai. is expected to roll out SmartPicks to all customers across the US, Europe and Canada in the coming months.

iGaming markets

TaDa Expands Across LatAm and Africa with VeliGames

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Award-winning TaDa has strengthened its presence across Latin American and African iGaming markets through its latest partnership with the VeliGames aggregation platform by VeliTech.

The collaboration will see TaDa’s extensive portfolio, alongside its award-winning gamification ecosystem, integrated into the VeliGames platform, giving regulated operators across Latin America and Africa seamless access to the provider’s content.

Popular titles, including Fortune Garuda 500, Fortune Gems 500 and Fortune Gems 2, will be available to VeliGames partners across both regions.

The VeliGames aggregation platform by VeliTech delivers powerful infrastructure for iGaming operators in emerging markets. Through a single API, operators can access more than 35,000 casino games alongside wallet integration, player management, reporting and engagement tools. The platform is designed especially to support operators to navigate complex emerging markets.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Working with VeliGames is another milestone in our strategies for pan African and Latin American growth. Their impressive technology supported by their expert customer service aligns with our brand values and we are looking forward to collaborating on some exciting new projects.”

Revaz Janelidze, Operations Lead at VeliGames, said: “Partnering with TaDa Gaming is another strong step in expanding the depth and diversity of VeliGames portfolio. Their engaging content makes them a valuable addition to our network, helping our operator partners deliver more relevant experiences to players worldwide. We’re excited to see what we can achieve together.”

The post TaDa Expands Across LatAm and Africa with VeliGames appeared first on Americas iGaming & Sports Betting News.

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Zitro Digital Goes Live on Betnacional, Further Strengthening its Position in Brazil

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Zitro Digital, the online division of leading gaming supplier Zitro, has announced a new agreement with Betnacional, one of Brazil’s leading iGaming operators and part of Flutter Brazil ecosystem. The launch further strengthens the company’s presence in one of Latin America’s most important regulated markets, bringing its game library to an even broader audience of Brazilian players.

Betnacional customers can now enjoy Zitro Digital’s portfolio of slots and Video Bingo titles, combining proven performers inspired by the company’s successful land-based heritage with games developed exclusively for the online channel. Popular titles, including King Fu Frog, Legendary Sword, and Cash Totems, are now available on the platform.

Brazil holds a special place in Zitro’s story. With deep roots in the country, the company continues to strengthen its online presence as part of its growth strategy across Latin America. This latest launch reflects Zitro Digital’s commitment to one of the region’s most dynamic regulated iGaming markets.

Frederico Cunha, Head of Games at Flutter Brazil, said: “The growth of our content offering is driven by a carefully curated portfolio. With the addition of Zitro Digital, we are strengthening our presence in a strategic category while expanding the range of experiences available to our customers, with a continued focus on variety, quality, and relevance.”

Thiago Valadão, Commercial Director at Zitro Digital – Brazil, said: “We’re very pleased to add Betnacional to our growing network of operators as our portfolio continues to gain momentum across Latin America’s regulated markets. We’re delighted to see our fan-favorite series become part of its offering and appreciate the trust Betnacional’s team has placed in us.”

The post Zitro Digital Goes Live on Betnacional, Further Strengthening its Position in Brazil appeared first on Americas iGaming & Sports Betting News.

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Harrah’s Resort Southern California and the Rincon Tribe Debut New Casino Restaurant: Tierra y Mar

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Harrah’s Resort Southern California announced the grand opening of Tierra y Mar, an elevated new Baja-inspired concept. Located in the former Salt & Fin space, the new restaurant brings an upscale Baja-inspired dining experience to North San Diego County and elevates the culinary landscape for both local foodies and Southern California casino visitors.

Brought to life by the award-winning national design firm, JCJ Architecture, the 7245-square-foot, 153-seat restaurant delivers a transportive dining escape directly off the gaming floor. Blending the casual glamour of the Baja coast with the modernist elegance of mid-century Mexican architecture, the completely reimagined space fuses Cycladic and Moorish design influences to evoke the charm of an old-world Mexican hacienda and chic coastal resort.

“Memorable dining is a cornerstone of the guest experience here in Funner. Whether you’re celebrating a milestone or stopping by for a craft cocktail at the bar, this beautiful new space hits the sweet spot—it’s upscale and sophisticated, yet vibrant and incredibly fun,” said Jill Barrett, Senior Vice President and General Manager.

Key Highlights & Architectural Design Features

This $10.7 million transformation brings the resort’s Mexican-inspired dining offerings together into one premier destination and includes:

• A Transportive Ambiance & Design: As guests move past a striking entry portal framed by warm wood columns and layered archways, they leave the casino behind and enter an environment defined by handcrafted wood ceiling beams, tropical plantings, and natural stone. A unique mosaic fractured tile pathway grounds the restaurant, guiding guests from the lively bar into the intimate main dining room.

• Elevated Culinary Selection: The menu showcases Chef Bryan Texis’ interpretation of Mexican cuisine, featuring authentic, vibrant flavors inspired by Baja California and Mexico’s diverse regions. The menu pairs traditional dishes—such as Beef Birria, Camarones al Diablo, and Classic Pescado al Talla—with new takes on traditional ingredients.

• Vibrant Tequila Bar & Artisanal Private Dining: The space features a lively tequila and mezcal bar featuring over 35 premium tequilas and mezcals beneath a dramatic chandelier. Beyond a unique breeze block wall, the restaurant offers intimate booths, alcoves, and an elegant private dining room accented by custom rope and bead-and-ball privacy screens designed to host up to 14 guests.

• 7-Day Seamless Operations: Tierra y Mar will operate seven days a week, serving lunch and dinner Monday through Friday, and breakfast, lunch, and dinner on Saturdays and Sundays. The opening also marks the closure of the former Salt & Fin and ’ritas Cantina venues.

“We are always looking for ways to bring fresh, exciting spaces to life on the property, and this $10.7 million transformation fits into that vision perfectly. Coming right on the heels of our High Limit area renovation, Tierra y Mar brings even more new energy to the property,” said Rincon Chairman Steve Stallings.

The post Harrah’s Resort Southern California and the Rincon Tribe Debut New Casino Restaurant: Tierra y Mar appeared first on Americas iGaming & Sports Betting News.

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