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Epoxy.ai debuts SmartPicks with betPARX

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Launch sees industry’s first one-to-one personalized betting offering deployed

Epoxy.ai, the leading AI and ML personalization software provider, has launched SmartPicks, the industry’s first one-to-one plug and play personalized betting offering with US operator betPARX.

Designed to boost incremental revenue, user engagement and increased wallet share through the power of AI – SmartPicks gives betPARX the ability to quickly enable one-to-one personalization for customers, giving unique bet suggestions based on a wide variety of variables.

SmartPicks leverages Epoxy.ai’s recommendations platform and creates individualized betting offers from a series of dynamically generated micro segments based on a variety of behavioural and situation factors.

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Using data such as popularity, user preference, and trend analysis, SmartPicks presents betPARX users with a federated rows of bets much like a recommendations row available with leading streaming and music services.

The rollout follows the initial success of Epoxy.ai’s Sparks widget with betPARX, launched in September 2022.

Commenting on the launch, Chris Reynolds, Co-founder and CEO at Epoxy.ai, said:We’re thrilled to extend our relationship with betPARX and take our SmartPicks offering live for the first time.

“We know that bettors desire more simplified and personalized experiences that they have become accustomed to in other technologies. AI and ML provides the ability to deliver that transformative experience around betting engagement. 

“Taking our solutions live with betPARX will give the operator a proven advantage across the US, and we look forward to helping them reap the rewards with player retention.”

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Matthew Cullen, Senior Vice President iGaming & Sports at betPARX, added: “Epoxy.ai has a proven background in utilizing ML and AI to offer standout engagement experiences and we’ve had positive results so far with the use of Sparks in our mobile sportsbook.

“We’re delighted to now be able to use SmartPicks to give each individual user access to the bets that they are most interested in. 

“As a forward-looking operator, we are harnessing the power of AI and ML, and SmartPicks is a key step towards becoming one of the industry’s pioneers in AI-based betting.”

Focused on making every experience unique to the end user, Epoxy.ai’s market-leading products put player engagement at its heart, boosting acquisition and retention on a global scale.

Epoxy.ai. is expected to roll out SmartPicks to all customers across the US, Europe and Canada in the coming months.

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888 Holdings

SBC Summit North America: Charting New Paths in Affiliate and Marketing Success

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As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will serve as the ideal platform to acquire insights into content creation strategies, brand building and the power of big data, all of which can help affiliates solidify their standing in the market.

Scheduled to take place on Wednesday, May 8, 2024, the ‘Affiliate & Marketing’ track promises engaging discussions encompassing mergers and acquisitions in the affiliate space, gamification, the rise in popularity of online influencers, artificial intelligence (AI) and customer relationship management (CRM) strategies to foster player loyalty, among other topics.

Kicking off the conference track is the panel titled ‘Affiliate Leaders Panel: Building Brands Through Content and Customization’, which will feature Andrew Garven (Head of Marketing, Covers), Rome Smith (Head of Marketing – North America, Betsson), Marcos Oliveira (Chief Operating Officer, Clever Advertising) alongside panel moderator Michael Daly (Former Chief Executive Officer, Catena Media). The panel will delve into how leading affiliates harness branding and compelling content to build unique and recognizable affiliate brands, optimize acquisition rates and strike successful operator partnerships.

The ‘Big Data at the Center: How Affiliates & Operators Can Make Sense of Their Customers Across Multiple Channels’ panel will delve into the strategic use of big data in understanding customer behavior. Experts Gil Bushkin???? (Senior Director of Interactive Marketing, betPARX), Zachary Sold (Vice-President of Marketing, Caesars), Elizabeth Lodge (Chief Marketing Officer, Winible) and panel moderator James Fox (Industry Manager, Google) will discuss big data’s role in identifying common trends in player acquisition and retention as well as profiling customer archetypes that aid in enhancing player engagement and meet operator partner expectations.

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The panel ‘It’s an Influencer’s World: Charting the Success of Ambassadors, Streamers and Other Social Media Stars’ will examine the growing influence of alternative affiliate channels such as influencers, streamers and sports ambassadors. Industry luminaries Kelly Koffler (Influencer/YouTube Content Creator, Slot500Club and Beyond Blackjack), Josh Duffy (SM Influencer /YouTube Creator, Slotaholic), Jon Della Terza (Social Media Influencer/Content Creator, NJ Slot Guy), Josh Margolis (Vice-President of Marketing, Prize Picks), Grant Flannery (Head of Marketing, Rivalry) and panel moderator Lazar Miucin (Chief Executive Officer and co-founder, iGaming Advisor) will delve into the distinctive acquisition strategies and content approaches employed by influencers and examine how they can effectively collaborate with operators. Additionally, the panel will discuss adaptation strategies for traditional affiliates to capture the interest of the next generation of players.

The session panel titled ‘Affiliate Diversification: Success Strategies for the Slower Years’ will delve into innovative approaches affiliates can employ to reach new audiences. Affiliate and marketing experts Noam Klivitsky (Vice-President of US Marketing, 888 Holdings), Shmulik Segal (Chief Executive Officer, MediaTroopers) and Max Bichsel (Vice-President, Gambling.com Group) will explore such strategies while emphasizing the significance of strategic media partnerships in ensuring a strong market presence.

Attendees will also have the opportunity to expand their knowledge of the North American market through dedicated conference tracks covering leadership, sports betting, iGaming, industry and growth, compliance and regulation and payments and technology.

Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum (entry requires a separate ticket) and the Player Protection Symposium.

Purchase your ‘early bird’ ticket at the discounted price of $795 and gain access to all three days of SBC Summit North America (including the Player Protection Symposium) including the exhibition, the conference and exclusive networking parties. Additionally, operators and affiliates can apply for a free pass to the event.

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You can keep up-to-date with the latest news, speakers and exhibitor additions and conference content by subscribing to the bi-weekly SBC Summit North America LinkedIn newsletter.

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EveryMatrix agrees multistate content aggregation deal with betPARX

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SlotMatrix, part of the EveryMatrix Group, has announced a breakthrough multistate casino aggregation deal with existing U.S partner betPARX, one of the country’s leading mobile casino and sportsbook operators.

SlotMatrix, the iGaming industry’s largest casino aggregator with more than 300 studio partners and 22,500+ games integrations, will provide betPARX with a comprehensive library of the U.S market’s best-performing games from tier-1 suppliers, instantly presenting its players with the latest content.

Once live SlotMatrix will become betPARX’s leading iGaming content aggregator across New Jersey, Michigan and Pennsylvania, further fuelling the brand’s growth with cross-product bonusing and gamification tools including free spins and tournaments proven to increase reactivation, acquisition and retention and generate outstanding results.

In March this year EveryMatrix and betPARX signed a deal that saw EveryMatrix distribute content from its own game development studios, Spearhead Studios and Armadillo Studios, via seamless integration with the company’s iGaming Integration Platform, CasinoEngine. SlotMatrix is a product available via CasinoEngine.

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EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.

It has secured relationships with several leading operators in the U.S through SlotMatrix giving brands the opportunity to access the world’s largest library of iGaming content.

Erik Nyman, President EveryMatrix Americas, said: “I’m happy to announce we have extended our partnership with betPARX to aggregation opening the door to a huge variety of content from leading iGaming suppliers.

“Once Live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date. As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

Gil Bushkin, Senior Director of Interactive Marketing at betPARX, said: “betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”

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Playtech Partners with betPARX to Launch Innovative Sportsbook in Maryland

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Playtech, a global leader in gambling technology, has announced its continued partnership with betPARX. Under this collaboration, betPARX has integrated Playtech’s industry-leading IMS platform and native mobile applications to power its launch in Maryland.

This launch represents a significant milestone in expanding betParx’s footprint and offering a state-of-the-art betting experience to sports enthusiasts in the region.

By leveraging Playtech’s advanced technology solutions, betPARX aims to provide a seamless and immersive betting experience on their native mobile applications.

This strategic collaboration marks the partners’ 5th state launch and underscores Playtech’s commitment to delivering innovative gaming solutions that empower operators to offer superior services to their customers.

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Matthew Cullen, SVP of Interactive Gaming & Sports at betPARX, said: “We are excited to extend our partnership with Playtech for the launch in Maryland. Playtech’s state-of-the-art technology provides us with the tools and capabilities needed to deliver an exceptional and engaging betting experience to our customers in the state.”

Jonathan Doubilet, VP of US Business Operations at Playtech, said: “We are elated to continue our partnership with betPARX for their Maryland launch. This collaboration underscores our commitment to providing our operators with advanced technology that not only powers their platforms but also enhances the overall player experience. Following the successful debut in Ohio, we are confident that our innovative solutions will once again deliver an unmatched sports betting experience in Maryland.”

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