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Vanessa Hudgens and GRAMMY-Winning Director Calmatic Team Up for New BetMGM Casino Campaign Created By 72andSunny

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BetMGM, a leading sports betting and iGaming operator, has collaborated once again with actress and singer Vanessa Hudgens for its latest online casino campaign, “Library of Games”. The campaign premiered on Monday, Nov. 20. It is a 30-second fresh spot featuring Vanessa Hudgens in an iGame library, and it comes to life using the BetMGM app on her smartphone.

In the segment, the library serves as a portal through which Hudgens and the audience are transported from one BetMGM Casino game-inspired room to another, each more eclectic than the last. Proclaiming itself “The King of Casino,” the spot cements BetMGM’s position as a leader in the iGaming industry. The new campaign follows BetMGM’s recent series starring Jamie Foxx which debuted in September.

“Vanessa Hudgens is a superstar who brings BetMGM to life not only as an iGaming or sports betting company, but as an entertainment experience. This is an incredible collaboration that will keep audiences old and new engaged,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

The spot was directed by GRAMMY Award-winner Calmatic, known for his work on Lil Nas X and Billy Ray Cyrus’s record-breaking “Old Town Road”. Calmatic also has created content with Anderson .Paak and Tyler, The Creator.

Geno Burmester, Creative Director at 72andSunny, said: “The iGaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers. We wanted to bring that product truth to life in a spectacular way only this brand could.”

Burmester added: “Calmatic was the perfect partner. He brought a freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into.”

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Incentive Studios launches four real-money games with BetMGM in Ontario

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Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.

The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.

The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO

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B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.

The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.

As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.

The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.

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BetMGM to Award $500,000 in Bonus Bets for Every U.S. Goal During 2026 World’s Game

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BetMGM, a leading sports betting and iGaming operator, is giving soccer fans more reasons to celebrate this summer, including its Goal Rush Grand Prize promotion during the 2026 World’s Game.

Eligible customers who participate in the Goal Rush Grand Prize promotion and place a qualifying pre-match wager of $5 or more on a U.S. match will receive a share of $500,000 in bonus bets for each U.S. men’s national team goal scored during the World’s Game. Bonus bets are non-withdrawable and expire in seven days. Additional terms apply. Offer not available in Ontario or Puerto Rico.

“BetMGM is built around delivering legendary moments, and there is no bigger stage in soccer than the World’s Game. We’re giving our players the opportunity to connect directly to the action with every goal scored by Team USA,” said Matt Prevost, Chief Revenue Officer at BetMGM.

As part of its broader tournament presence, BetMGM is expanding its sportsbook and casino lineup, including new casino games and free-to-play experiences starring U.S. soccer legend and BetMGM brand ambassador Tim Howard.

Other highlights of BetMGM’s World’s Game offerings include:

2-Up Early Payout

BetMGM’s popular 2-Up Early Payout soccer promotion allows players to win instantly when their team goes up by two goals, with no need to wait for the final whistle. Customers who place a pre-game, straight match result wager will be paid out as a winner if their selected team takes a two-goal lead at any point during the match, regardless of the final result. Additional terms apply. Offer not available in Nevada, Ontario, Pennsylvania or Puerto Rico.

Tim Howard Penalty Kick Shootout

Beginning Thursday, June 11, Tim Howard’s Penalty Kick Shootout will be available as a daily free-to-play game in the BetMGM Sportsbook app, allowing players to take their shot against the legendary goalkeeper. Players who score can win a variety of prizes, including parlay boost tokens, odds boost tokens, same-game parlay boost tokens and bonus bets. No fee or wager is required to play. Rewards expire in 24 hours and may be subject to wagering requirements. Bonus bets are non-withdrawable. Additional terms apply. Offer not available in Ontario.

Casino Games Featuring Tim Howard

BetMGM Casino is expanding its roster of athlete-inspired titles with two new games featuring Tim Howard, further connecting sports fandom with casino entertainment. Tim Howard Goalie Gold X Up and Tim Howard’s Goal Line – Fortune Pick bring high-energy casino experiences inspired by iconic goalkeeping moments. BetMGM Casino is available in New Jersey, Pennsylvania, Michigan, West Virginia and Ontario.

Marriott Bonvoy & BetMGM World’s Game Sweepstakes

In collaboration with Marriott Bonvoy, BetMGM is offering players the chance to win a trip to New York City for Sports Illustrated’s Beyond the Pitch Party, a VIP Event Series produced by Authentic Live and Medium Rare. Customers who link their accounts and place qualifying wagers can earn entries for a chance to win the exclusive experience. The prize includes travel, hotel accommodations, event access, dining experiences and Marriott Bonvoy points. Entry is open through June 21 via the BetMGM Sportsbook app or BetMGM.com, with winners selected weekly. Additional terms apply. Offer not available in Nevada, New York, Ontario or Puerto Rico.

300 Ways to Play

With over 300 markets available on every match, BetMGM offers a wide range of betting options for the World’s Game. The BetMGM Sportsbook app makes it easy for players to find relevant markets, follow the action, place bets as matches unfold and track rewards in one seamless experience. Players can also take advantage of new features including improved same game parlays, premium odds flashes and enhanced wager tracking capabilities.

Watch Parties and Events

BetMGM retail sportsbooks across the country will offer an electric atmosphere throughout the tournament. From Las Vegas to Atlantic City, BetMGM will host watch parties where fans can cheer on their favorite teams while enjoying curated food and beverage offerings inspired by global flavors. In addition, BetMGM will bring pop-up events to local pubs nationwide for U.S. matches, featuring giveaways and on-site activations.

The post BetMGM to Award $500,000 in Bonus Bets for Every U.S. Goal During 2026 World’s Game appeared first on Americas iGaming & Sports Betting News.

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