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Soft2Bet’s gamification features combine innovation with modern technology
Gamification is more than a “nice-to-have”, it drives substantial revenues and enables iGaming companies to keep up with technological advances, says Yoel Zuckerberg, Chief Product Officer at Soft2Bet.
Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to their bottom line.
Reasons behind this mode of thinking include:
- tech development and integration projects can be costly and time-consuming,
- companies may view their products and the revenues they generate as satisfactory, and
- not feel the need to call on their tech resources to implement these features.
At Soft2Bet gamification has been a priority from day one. We call it Motivational Engineering: this focus on engineering is not accidental – technology is one of the main drivers of iGaming growth and we ensure we harness its power for the benefit of our partners.
In addition, a strong argument can be made that the industry’s legacy platforms and lack of innovation are causing it to fall behind other mainstream online sectors.
Proof by numbers
So how does Soft2Bet’s Motivational Engineering benefit our operators?
Our Betinia brand operates in Denmark and Sweden, two of Europe’s most respected iGaming markets that demand strong legal and regulatory compliance from their stakeholders.
In the past 12 months, Betinia recorded a 65% increase in gross gaming revenues (GGR) when compared to non-gamified brands.
- The adoption rate of the features was 60%, showing strong topline engagement from players.
- On a more granular level, nearly half of the players who engaged with the features deposited larger amounts and deposit frequency was 30% higher.
- Players’ lifetime values were also up: average revenue per user (ARPU) was up 70% for 50% of those who engaged with the gamification features and the GGR they generated increased by more than 60% compared to non-participants.
Full integration
One of the reasons our Motivational Engineering technology is successful is because it is fully integrated throughout our Player Account Management system and delivers a comprehensive gamification solution that produces impressive GGR, LTV and ARPU returns for our partners.
This performance is the result of this seamless integration with our in-house platform, which includes our robust back office, dedicated games studio, payment gateway, and solutions tailored for both retail and online environments.
Changing mindsets for the digital age
We often hear that many operators and suppliers, including many of the best-known brands in our sector, rely on tech that is outdated and not up to the requirements of the new digital age.
This means there is a great deal of legacy technology operating in the industry and this materially impacts its ability to deliver the cutting edge solutions that directly impact your bottom line as an operator. So as an iGaming supplier to operators worldwide, how does Soft2Bet address these issues?
- Transformational: Soft2Bet turns challenges into opportunities through tech innovation. Our platform is based on agile and modular microservices such as a payment gateway, bonus engine, GSP gateway, enhanced affiliation and marketing tools, CRM tools, and, as a key advantage that is unique to Soft2Bet, our proprietary Motivational Engineering gamification engine, which greatly enhances gameplay and boosts revenues.
- Changing a conservative mindset: As an industry, online gambling is actually very conservative and many operators, suppliers, startups or consultants often make the point that this mindset needs to change.
- Outdated platforms: Many of the platforms’ frameworks are outdated, non-scalable or have serious tech issues such as being monolithic, full of old templates, manual bonusing tools or an inability to integrate new features quickly.
- Keeping up with trends: Technology plays such a key role in our sector that we must keep up with B2B and B2C trends, such as new channels, gameplay niches and combining mobile casual gaming with real money gaming.
- Rewarding journey: In many ways, gamification is an ongoing journey. It includes implementing a tech revolution that harnesses the capabilities of microservices, AI, web3, casual gaming or new channels. It can take time and resources to complete, but the rewards are significant.
Motivational Engineering in practice
The Soft2Bet products that feature our gamification tools include Bonus Crab, a real time claw machine with toy prizes that can be converted into bonuses and Betinia Stadiums, a highly localized gamification engine that links engaging sports with stadium building in different virtual cities.
City Builder type of game, our top solution, combines a Roman city builder with an online casino experience, while our latest feature BattleSlot is a next-level gamification engine that combines online slots with a card game and enables players to capture new territories by winning slots battles and receive bonuses for each win.
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SYNOT Games has announced its partnership with Mr Bit Casino on their newly launched online platform in Bosnia and Herzegovina, bringing SYNOT’s portfolio of slots to a fresh audience in the region.
As part of this collaboration, players in Bosnia and Herzegovina can now enjoy a wide selection of almost 120 SYNOT Games titles directly on the Mr Bit Casino, including player favourite titles like Respin Joker, Book of Secrets, or Fire Bird 27. The partnership ensures that SYNOT’s high-quality games are available to a growing community of players in a dynamic Balkan market.
Martina Krajčí, CCO at SYNOT Games, said: “Working with Mr Bit on multiple markets has shown us that we share the same values of innovation and entertainment. Bringing our portfolio to Bosnia and Herzegovina is the next natural step in our joint growth.”
Maja Kečkeš, Head of Marketing for BiH at Mr Bit Casino, said: “We place a special emphasis on safety and the principles of responsible gaming, and our cooperation with SYNOT Games across different markets has always been smooth and successful. Including their portfolio in our Bosnian offering marks a significant milestone in strengthening our position as a modern and dynamic operator. “
Mr Bit Casino has officially entered the Bosnian market as a fully licensed operator tailored to a modern audience. With its dynamic and vibrant design, along with a user-friendly interface available on both desktop and mobile (including a dedicated App Store app), Mr Bit Casino ensures a seamless and enjoyable player experience.
The platform features a broad portfolio of games, including live dealer tables, and a broad mix of classic and innovative slots. Players can also enjoy comprehensive sports betting on football, basketball, tennis, hockey and more, alongside an esports section covering top titles such as CS: GO, Dota 2 and League of Legends. Fast and secure instant payouts guarantee smooth transactions, while full localisation in the Bosnian language (with an English version also available) ensures accessibility for all users.
The post Mr Bit Casino Enters Bosnia and Herzegovina with SYNOT’s Extended Portfolio on Board appeared first on European Gaming Industry News.
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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has officially unveiled its brand-new user interface, designed to deliver a smoother, smarter workspace experience.
Symplify is refining and rebuilding its UI following an in-depth user research project to understand where the company can help its partners achieve more, more efficiently. The new interface improves visibility across campaigns, greater clarity in reporting, and a cleaner, more intuitive navigation experience.
The new UI allows customers to move seamlessly between modules with the new always-on side menu. A revamped dashboard presents all recent drafts and segments when logging in. Reporting has improved too as they are now all stored in one location with sharper visuals for deeper insights. Symplify has also introduced a better monitoring hub for campaigns and simplified Account Settings that is smoother and more efficient.
Symplify’s Chief Sales Officer Christoffer Feldt-Sørensen said: “Our UI redesign has been led by those who matter most, our users. It’s been an important process listening to our partners to truly understand where we can save time and boost performance. With our own expertise and the feedback, we’ve delivered a super-smart workspace built for smoother workflows.”
The post Symplify releases enhanced User Interface for smarter workflows appeared first on European Gaming Industry News.
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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, is gearing up for a landmark appearance at SiGMA Central Europe Summit 2025, taking place in Rome on 3–6 November. During the event, SOFTSWISS will present the highly anticipated 2026 iGaming Trends Report – a release poised to become one of the year’s defining milestones for the global iGaming community.
Participation in this year’s SiGMA Summit underscores SOFTSWISS’ commitment to global growth in regulated markets. In the first half of 2025, the company achieved significant certifications across Latin America, Africa, and Europe, reinforcing its position as a trusted international partner dedicated to advancing responsible, secure, and innovative gaming experiences.
2026 iGaming Trends Report: The Year’s Most Anticipated Release by SOFTSWISS
Among the most important events in the iGaming industry this year will be the release of the 2026 iGaming Trends Report. The launch will take place on 5 November at Stage 2: People, Partners & Performance, as part of the 2026 iGaming Trends Marathon – a four-hour programme of keynotes and panel discussions. The report delivers an in-depth look at the technologies, regulations, and market dynamics shaping the future of iGaming.
This year’s edition, prepared by SOFTSWISS in collaboration with Next.io, will not only provide expert perspectives but also give participants the opportunity to be among the very first to access the report directly and hear exclusive insights from its creators and industry leaders.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “The 2026 iGaming Trends Report is more than just data – it’s a roadmap for the industry. By presenting it at SiGMA Central Europe Summit 2025, we aim to give our partners first-hand access to insights that will shape strategies and decisions across regulated markets worldwide.”
Car Assembly Show: Alfa Romeo 4C Built Step by Step
At Stand 4016 G, SOFTSWISS will host a spectacular pit-stop style live show: the step-by-step assembly of an Alfa Romeo 4C Launch Edition. Throughout the process, experts will show how racing technologies like sensors, AI, telemetry, and automation mirror the principles behind SOFTSWISS products – from real-time analytics to scalable platforms.
Partners and visitors are welcome to the SOFTSWISS Stand 4016 G to take part in the live car assembly experience, explore innovative solutions, and discuss the key findings of the 2026 iGaming Trends Report.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Sets the Stage for 2026 iGaming Trends at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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