Latest News
Sumsub Launches First Full-Cycle Verification and Anti-fraud Solution for the Gaming Industry
Sumsub, a full-cycle verification platform, today announces the first integrated solution for user verification, anti-fraud and compliance in gaming enabling both platforms and operators to seamlessly cover the entire player lifecycle and maximize revenue while staying compliant with all regulations and guidelines.
With this launch, Sumsub is the first vendor to provide a holistic verification solution covering player onboarding, gaming-specific fraud prevention, and compliance. The solution’s four pillars to ensure full-cycle verification include:
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Fast and secure Player Onboarding in full compliance with 220+ jurisdictions worldwide. It allows gaming platforms to onboard users in less than 30 seconds leveraging KYC/AML, age verification, and proof of address (PoA) checks. Additionally, Sumsub’s Non-Doc Verification provides swift onboarding in selected countries enabling users to only need to enter an ID card number, without scanning any documents.
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Fraud Prevention to fight scams such as bonus abuse, affiliate fraud, and account takeover in real-time based on specific rules preventing fraudsters and all suspicious users from making deceitful action, thus reducing reputation risks and fraud-related losses.
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Player Risk Profiling and Analytics module, aimed at catching at-risk behavior fast with dynamic scores that flag suspicious activities through “play and spend” behavioral patterns (like deposit frequency or average bet amount) and customizable rules.
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Responsible Gaming (RG) Compliance, a first-in-the-market automated solution based on Sumsub’s Transaction Monitoring system and global compliance expertise, offers a set of rules to help gaming operations detect potential addictions and stay compliant with RG requirements.
“Gaming operators are overwhelmed with the need for separate solutions such as verification, bonus abuse prevention and player risk analysis. Often verification and anti-fraud vendors offer solutions initially developed for other industries like fintech. But they do not correspond to gaming companies’ specific needs as they are not tailored to the user profile which is completely different in gaming. So platforms are left with no choice but to develop these solutions in-house,” comments Jacob Sever, co-founder and Chief Innovation Officer at Sumsub. “Now Sumsub launches the first full-cycle verification platform for gaming, providing sets of rules that are fully customized to the industry, player geographies and user profiles in gaming. Player Risk Profiling and Analytics module is incorporated into the solution, further reinforcing our support for gaming operators’ and platforms’ needs in reducing risk. Previously, we launched our automated Responsible Gaming solution to help gaming companies stay fully compliant with RG regulations.”
Sumsub customers’ success stories prove the claimed efficiency of the company’s solutions for the gaming industry: Kaizen Gaming significantly boosted onboarding automation – from 15% to 70%, and increased its overall verification performance by 350%; Yolo Group grew users’ pass rates by 142%; and CopyBet decreased players’ time to value from 24 hours to less than 10 minutes.
To learn more about Sumsub’s full-cycle gaming solution, please go to https://sumsub.com/gambling/
Latest News
AGHANIM RESEARCH GAUGES DMA AWARENESS AND POTENTIAL IMPACT ON DIRECT-TO-CONSUMER DISTRIBUTION
Aghanim, a mobile gaming fintech company founded by the former CEO and CTO of Xsolla, today reveals fascinating new research among mobile game developers relating to the recently launched Digital Markets Act (DMA).
The research is based on interviews with 300 mobile game developers across the US, UK and Germany in the weeks leading up to the introduction of the Act. The new European Union legislation aims to ensure a higher degree of fairness and competition in European digital markets and designates a number of major tech corporations including Apple and Alphabet (Google) as “gatekeepers”.
The key findings of the study shows:
- 62% of mobile game developers are aware of the Digital Markets Act
- 82% have at least some understanding of how it will impact their business. Almost a fifth (19%) feel they have a complete understanding of the DMA’s impact
- 31% of mobile game developers feel they will have more freedom under the DMA, though just 9% are confident they’ll be able to keep more of their revenue
- Only 13% have ruled out making changes to their payment processes. A third (33%) have begun implementing them
- Awareness of the DMA is highest in Germany (70%), followed by the UK (68%). Less than half (47%) of US developers are aware of the legislation. While the DMA is a European framework, it applies to US developers operating in the EU
Constantin Andry, Co-founder and Co-CEO at Aghanim, commented: “This data shows that there’s an appetite for change among game developers. Yes, the platform holders instigated the $92 billion mobile games industry, but we need to be asking why game developers – the people who make the games – now only see about 10% of this. With direct-to-consumer distribution, there’s an opportunity to ensure a further $18 billion of annualized value remains within the video games industry, with game creators, which will help soften many ongoing issues including layoffs. Otherwise, the business of making mobile games could soon become unviable.”
Konstantin Golubitsky, Co-founder and Co-CEO at Aghanim, added: “The opportunity for game developers is to create a web-based game hub for their titles which provides added value for their most engaged and valuable users, keeping them coming back regularly. Ultimately, players spend where they see the most value, and our goal is to help developers provide them with the greatest value at the lowest cost.”
A key promise of the Digital Markets Act is to provide fairer competition and greater choice to gamers and game studios. However, Apple’s latest business terms introduced a Core Technology Fee which, for many game developers, cancels out the potential benefits of third-party distribution. Despite the game developers being surveyed before the introduction of the Core Technology fee, just 40% said Apple is a positive force for the games industry. 39% were neutral, while 21% felt Apple was having a negative impact. Since the introduction of App Tracking Transparency in 2021, game developers have increasingly explored direct-to-consumer platforms such as browser stores to supplement on-platform monetization with lower-fee options.
An online survey was conducted on behalf of Aghanim by Atomik Research among 305 mobile game developers in the UK (101), Germany (103), and the USA (101). The research fieldwork took place between 18-22 February 2024. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides by MRS code.
Latest News
Golden Matrix Group Joins Rio Grande do Sul Flood Relief Program
Golden Matrix Group (NASDAQ: GMGI), a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets, today announced its participation in the global coalition initiative for flood relief efforts in Rio Grande do Sul, Brazil.
This partnership aims to provide substantial support to the communities in this Brazilian state that have been most devastated by the recent severe flooding.
This initiative is part of the gaming industry’s larger collaboration with local NGOs and humanitarian organizations, marking a significant expansion of our intensive CSR efforts, which saw over 225 community impact campaigns last year alone, primarily through the actions of its subsidiary Meridianbet.
The past week has witnessed unprecedented rainfall in Rio Grande do Sul, turning streets into rivers and isolating entire towns. The current situation remains dire, with hundreds of individuals still unaccounted for, while rescue operations have successfully evacuated over 200,000 residents using boats and helicopters.
The floods have wreaked havoc on infrastructure, with numerous bridges destroyed, severely disrupting access to Porto Alegre. The aftermath of the disaster has also led to looting in supermarkets during the night, adding to the urgency of the relief efforts.
Golden Matrix Group invites its stakeholders and the global community to contribute to this cause.
About Golden Matrix Group
Golden Matrix Group, based in Las Vegas, Nevada, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico. In 2024, Golden Matrix completed the acquisition of MeridianBet, a well-established and B2B and B2C sports betting and gaming platform operating and regulated in multiple markets in Europe, Africa and LatAm, providing the combined entity with additional international operations.
The post Golden Matrix Group Joins Rio Grande do Sul Flood Relief Program appeared first on European Gaming Industry News.
Golden Matrix Group
Golden Matrix Group Joins Rio Grande do Sul Flood Relief Program
Golden Matrix Group (NASDAQ: GMGI), a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets, today announced its participation in the global coalition initiative for flood relief efforts in Rio Grande do Sul, Brazil.
This partnership aims to provide substantial support to the communities in this Brazilian state that have been most devastated by the recent severe flooding.
This initiative is part of the gaming industry’s larger collaboration with local NGOs and humanitarian organizations, marking a significant expansion of our intensive CSR efforts, which saw over 225 community impact campaigns last year alone, primarily through the actions of its subsidiary Meridianbet.
The past week has witnessed unprecedented rainfall in Rio Grande do Sul, turning streets into rivers and isolating entire towns. The current situation remains dire, with hundreds of individuals still unaccounted for, while rescue operations have successfully evacuated over 200,000 residents using boats and helicopters.
The floods have wreaked havoc on infrastructure, with numerous bridges destroyed, severely disrupting access to Porto Alegre. The aftermath of the disaster has also led to looting in supermarkets during the night, adding to the urgency of the relief efforts.
Golden Matrix Group invites its stakeholders and the global community to contribute to this cause.
About Golden Matrix Group
Golden Matrix Group, based in Las Vegas, Nevada, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico. In 2024, Golden Matrix completed the acquisition of MeridianBet, a well-established and B2B and B2C sports betting and gaming platform operating and regulated in multiple markets in Europe, Africa and LatAm, providing the combined entity with additional international operations.
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