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AMIQUS & Ukie’s #RaiseTheGame launch new EDI Platform, Empower Up
Award-winning specialist games recruitment agency Amiqus and Ukie’s #RaiseTheGame initiative have today launched Empower Up, a comprehensive platform to equip games companies of all sizes with the knowledge, frameworks, guidance and resources they need to establish, improve or grow their Equality, Diversity & Inclusion (EDI) policies, practices and processes.
Empower Up is suitable for all games companies, wherever they are on their EDI journey. For those looking to gain more understanding about what EDI is and why it’s important, the Intro To EDI section provides an overview. It also provides a summary of different Diversity Characteristics and Under-Represented Groups, along with some specific advice and guidance on each.
At the heart of Empower Up is a practical Health Check tool that enables games companies to benchmark where they are on their EDI journey. This will then signpost those companies and individuals to specific areas of the website where they can gain relevant advice and actionable steps on how to move forwards.
The EDI Journey section provides just that information and guidance, covering a number of areas, including:
- Getting Started
- Your Workplace Culture
- Recruitment & Hiring
- Staff Development & Retention
- Marketing & Communications
- Accessibility & Representation
- Activities & Outreach
- Legal Requirements
Meanwhile, a Resources section will provide inspirational Case Studies from studios already doing great work in EDI; a Directory of EDI organisations and initiatives; and a Glossary of Terms area. News and Events will also be regularly updated.
Studios and individuals are encouraged to sign up to become Empower Up Members, which will provide additional benefits, namely:
- Take the Health Check and save results, allowing you to monitor your progress
- Access to informative Case Studies from other games businesses and organisations
- Bookmark articles to save in your personal Reading List
- Downloadable resources, such as document and policy templates
- Receive a monthly newsletter
- VIP invitations to Empower Up events
Empower Up is a not-for-profit, industry-led platform from Amiqus and #RaiseTheGame.
Amiqus is headed up by Business Manager Liz Prince. With 20 years industry experience as a woman in games, she is also the force behind the G Into Gaming campaign, a pro bono initiative to drive more diversity and promote gender balance in the games industry. She is also a Women in Games Ambassador and a regular speaker on EDI topics at industry events. She said:
“There are many studios and employees who know that making their organisations a more inclusive, equal and welcoming place is the right thing to do – but often they just don’t know where to start, or how to progress. That is where the idea for Empower Up was created. There are some brilliant organisations and initiatives out there, but nothing that pulls everything together in one place to help studios to take actionable steps in this area. Empower Up has been a real labour of love, and we’re really proud and happy that it’s now ready to help games companies in the UK push forward with their EDI efforts.”
Ukie’s #RaiseTheGame initiative aims to get games businesses of all sizes to pledge to improve EDI through diverse recruiting practices, building inclusive working environments and representing voices in their games. Dom Shaw is the Equality, Diversity & Inclusion Coordinator for Ukie, as well as managing #RaiseTheGame. He said:
“It’s really exciting to see Empower Up come to life, and we thank both Amiqus and our leading #RaiseTheGame partners for supporting this important project. We want the games industry to be a more diverse and inclusive community, in which people from all backgrounds are welcome, valued and can flourish in their careers. Empower Up exists to empower organisations and individuals in the UK games industry to take their EDI knowledge and practices to the next level, through measurable and actionable steps. We look forward to seeing it in action in studios around the UK.”
Frontend integration keeps markets, odds and bet slip inside the broadcast; feature debuts with virtual sports.
DATA.BET has launched In-Stream Betting, a frontend overlay that lets viewers place bets directly within a mobile live stream without leaving the broadcast. The company said markets, odds and the bet slip are accessible inside the stream.
DATA.BET positions the feature around mobile usage, saying mobile devices account for the majority of bets placed and that share is growing. The overlay is on-demand, allowing users to switch it on or off during the stream.
The supplier said the component is designed to reduce drop-off during live betting by removing the need to navigate away from the stream. DATA.BET claims this can support stronger engagement, higher retention, longer sessions and improved lifetime value.
According to the company, In-Stream Betting integrates at the frontend level and requires no backend implementation, with availability now “upon the clients’ request.”
In-Stream Betting launches first with virtual sports, with plans to expand to additional verticals. “In-Stream Betting is designed to meet players where their attention already is — inside the broadcast,” said Rostyslav Likhtin, Head of Product at DATA.BET. “For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction. Having everything on one screen cuts the time it takes to place a bet and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”
The post DATA.BET launches in-stream betting overlay for mobile live streams appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
New 5×3, 20-payline title includes Hold and Win, Free Spins and optional Boost+ and bonus-buy features.
Booming Games has launched Twin Buffalo: Hold and Win, a new slot title built on a 5×3 grid with 20 fixed paylines. The supplier said the game’s maximum win potential is 5,100x.
In the base game, the Coin Collect symbol on reel 5 collects all coin symbols in view. The release also includes a “Buffalo Bounty” mechanic that collects value symbols to trigger the Hold and Win feature, and a “Buffalo Spins” mechanic that collects Scatter symbols to trigger Free Spins.
During Free Spins, Jumbo symbols can appear on reels 2, 3 and 4. Booming Games said a Jumbo Scatter awards extra spins, while a Jumbo Coin awards Hold and Win, with the Jumbo splitting into nine coins. Value symbols range from 1x to 250x the total bet, and the Grand prize is 5,000x when all symbol positions are filled.
The game also includes optional wagering and purchase mechanics. When Boost+ is activated, Booming Games said the bet increases by 25% and players have a higher chance of triggering bonus features. The Mystery Bonus can be bought at 75x the bet (awarding either Hold and Win or Free Spins), while the Super Bonus can be bought at 100x the bet and provides Free Spins with a guaranteed Hold and Win trigger.
Craig Asling, Director of Games at Booming Games, said: “Twin Buffalo: Hold and Win is packed with exciting bonus features, all designed to deliver the ultimate gameplay experience. With the opportunity to trigger features in multiple ways, we’re confident that players will love this exciting new release. Step into the wild, feel the power of the herd, and play now for untamed rewards!”
The post Booming Games launches Twin Buffalo: Hold and Win slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Founder Surya Palli positions the group as a real-time extension of the brand’s long-form podcast conversations.
iGaming Real Talk said its WhatsApp community has crossed 500 members, marking what the company described as a growth milestone for the group.
The community is positioned as a space for candid discussion among iGaming professionals, including operators, studios, affiliates, and suppliers. The company attributed the group’s growth to its structure, stating it operates with minimal moderation and allows promotions.
Surya Palli, Founder of iGaming Real Talk, said: “Reaching 500 members is a proud moment, but what matters more is the quality of the conversations happening inside the group every day. This community is built on trust, openness, and a genuine desire to help each other grow.
Our long-form podcasts can only cover so much at a given time, but the WhatsApp community is an always-on, real-time extension of those conversations. We’re just getting started.”
iGaming Real Talk said it plans to expand the community through exclusive content, industry interviews, and collaborative discussions.
Those interested in joining the iGaming Real Talk WhatsApp community can join here: https://chat.whatsapp.com/K2UoLJdluQdFJXvV1uDw6Z
The post iGaming Real Talk WhatsApp community passes 500 members appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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