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Lexus Returns for Fifth Year as Titular Sponsor of The Esports Awards

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The Esports Awards, the most prestigious night in the esports calendar, is excited to announce the return of luxury automaker Lexus as its official title sponsor.

Once again, Lexus will continue its tradition of honouring excellence in the esports industry by presenting two of the most coveted awards: ‘Esports Organisation of the Year’ and ‘Streamer of the Year’. These awards celebrate the outstanding contributions of esports organisations and individuals who have significantly impacted the industry.

Lexus and the Esports Awards will also collaborate on several pulse-pounding campaigns to deliver unforgettable experiences to attendees and viewers alike. The ceremony will provide remarkable activations that recognise excellence in the esports space and help build legacies. For instance, Lexus will showcase a never-before-seen custom vehicle in the brand-new Esports Awards village.

In 2019, Lexus made its official entrance into the esports arena through an exciting partnership with the Esports Awards. This debut showcased a thrilling collaboration, featuring a lineup of iconic supercars reminiscent of those seen in popular films, and these eye-catching vehicles took centre stage at the Esports Stadium Arlington. Last year, Lexus upped the ante, adorning the Resorts World Theatre with two noteworthy vehicles – the LC 500 and NX 350 (100 Thieves NX). Since that momentous debut, Lexus has steadily expanded its commitment to the esports industry, playing a pivotal role in supporting the Esports Awards as they navigate their journey towards this year’s ceremony.

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“We’re thrilled to welcome Lexus back for the fifth year in a row! Lexus has been a cornerstone of support for the Esports Awards, showcasing their unwavering dedication to the competitive gaming community.” said Michael Ashford, CEO of the Esports Awards. “Their commitment to excellence and innovation consistently pushes us to create the ultimate experience for our global audience. We’re excited to raise the bar once again and deliver an unparalleled event that celebrates the very best in esports.”

“The Esports Awards have played a critical role in helping the Lexus brand cement its place within the world of esports and gaming,” said Vinay Shahani, Vice President of Lexus Marketing. “We look forward to celebrating with the gaming community as they recognize those in the industry who share our passion and commitment to technology, performance and innovation.”

The Esports Awards ceremony is the highlight of a thrilling three-day celebration including the PWR UP Las Vegas esports conference, hosted at the luxurious Resorts World Las Vegas. The ultimate esports, tech and gaming extravaganza will feature groundbreaking events like the Esports Awards Open, a unique golf tournament that blends networking and entertainment with industry leaders and celebrities, shaping the future of esports, tech, and gaming.

Following the ceremony, a glamorous after-party awaits attendees. Limited seats are available, so interested individuals are urged to contact the Esports Awards organisers promptly to secure their tickets and confirm their attendance.

The Esports Awards 2023 campaign key dates:

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  • 13th – 20th November: Turbo voting period–votes are worth double
  • 20th November: Voting closes on all categories but 3
  • 25th November: Voting closes for Esports PC Player, Esports Organisation and Esports Team of the Year
  • 27th & 28th November: Inaugural Scholars
  • 29th & 30th November: Esports Awards 2023

The 2023 Esports Awards presented by Lexus is brought to you in partnership with Xfinity, Oakley, and 5GRV.

eSports

SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024

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1 November 2024 – Esports has experienced explosive growth in Q3 2024, doubling turnover compared to the previous quarter. The average bet on cybersports increased by 17.6% quarter-on-quarter. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, shares the SOFTSWISS Sportsbook Q3 2024 report.

The top five sports by Gross Gaming Revenue (GGR) remain consistent: Football, Tennis, Basketball, Table Tennis, and eFootball. For the second consecutive quarter, eFootball has outperformed Counter-Strike 2, indicating a shifting interest within the esports sector. Nevertheless, football continues to dominate, contributing nearly half of the total GGR.

The average live bet grew by 10% quarter-on-quarter, a positive development for operators as live bets hold 78.6% of turnover. The SOFTSWISS Sportsbook team is actively enhancing the live betting experience, aiming to capitalise on this trend and provide operators with even greater revenue opportunities.

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The average bet grew by 9.7% quarter-on-quarter in Q3 2024, and the number of bets increased by 18.7%. GGR saw a modest growth of 1.5% quarter-on-quarter.

Despite the large number of projects launched for the UEFA Euro 2024, month-on-month statistics show that with the right promotional strategies, projects continue to operate successfully even after such massive events. 

 

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, adds: “Aligning a launch with a major sporting event can be a successful strategy, but football is not the only sport that can be leveraged in this way. The growth of cybersports presents new opportunities; for specialised projects targeting specific audiences, esports events can also serve as an effective starting point. 

We continuously focus on product growth and development, enhancing features and user experience to drive further engagement and profitability for our partners.”

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The SOFTSWISS Sportsbook is expanding its global presence. The product team is on track to secure certification in Brazil, conducted by an authorised testing laboratory. Furthermore, for the South African market, the SOFTSWISS Sportsbook has recently integrated a Horse Racing Module. This addition offers operators new business opportunities by covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types while providing operators unique skins and configurations to align with various brand identities.

The SOFTSWISS team is working on The iGaming Trends Report 2025, which offers a deep dive into key industry developments based on over 50,000 media headlines and insights from industry experts. Covering areas like regulation, marketing, technology, and business growth, this report provides a data-driven perspective on the trends shaping the upcoming year. The SOFTSWISS team shares the possibility of joining the waiting list.

All SOFTSWISS products will be showcased at the final major industry event, SiGMA Europe, at stand 2145.

The post SOFTSWISS Sportsbook Doubles Esports Turnover in Q3 2024 appeared first on European Gaming Industry News.

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BLAST Announces Landmark Expanded Partnership as Blacklyte Becomes Global Chair & Desk Partner Across Five Esports Titles in 2025

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Esport entertainment company BLAST has announced an expanded Global Partnership with Blacklyte for 2025. The landmark partnership marks a significant milestone in esports history, being the first of its kind to encompass five leading esports titles.

As a Global Chair & Desk Partner, Blacklyte will play a pivotal role in supporting the world’s best esports players by providing custom-made esports desks and chairs for the competitive landscape across these five popular esports titles: Rainbow Six Esports (Tom Clancy’s Rainbow Six Siege), BLAST Premier (Counter-Strike), BLAST Slam (Dota), RLCS (Rocket League Championship Series), and FNCS (Fortnite Championship Series).

This partnership not only showcases Blacklyte’s commitment to the esports community but also emphasises its dedication to elevating the industry by providing players with the best equipment possible to compete at the elite level.

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Last month, BLAST announced Blacklyte as the first commercial partner for Fortnite Competitive for the FNCS Global Championship 2024 in Fort Worth, Texas, United States.

The expansion of the partnership means Blacklyte will cover all esports titles BLAST operates in 2025. The partnership will focus on delivering unique and immersive experiences for fans and players alike. Alongside Blacklyte’s products being used by streamers and players across more than ten arena events and many more studio events in 2025. Blacklyte will also be integrated physically into these events and within broadcasts.

Blacklyte produces desks that set a new standard for quality and durability. These state-of-the-art desks are designed to withstand everything. They will be showcased at the BLAST Premier World Final in Singapore for the first time.

Alexander Lewin, SVP of Commercial Revenue for BLAST, said: “We are proud to expand our partnership with Blacklyte to encompass all five of our esports titles heading into 2025. This marks a landmark moment for BLAST. We work across a number of leading esports ecosystems, which gives us the ability to leverage these different communities and tournaments. This partnership is testament to harnessing that network to create best-in-class partnerships.”

Alexander Liu, CEO at Blacklyte, said: “We are excited to enter into this unprecedented partnership with BLAST, which will enable us to reach a broader audience and create a lasting impact across multiple titles. This collaboration signifies a new era for esports, where we can unify diverse gaming communities under one strategic initiative, providing equipment to help esports players compete at the top level.”

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The post BLAST Announces Landmark Expanded Partnership as Blacklyte Becomes Global Chair & Desk Partner Across Five Esports Titles in 2025 appeared first on European Gaming Industry News.

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GG.BET is inviting BLAST Premier: World Final attendees to the GG.BOOTH to take part in some fun activities

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From October 30 to November 3, the BLAST Premier: World Final 2024 will be held at the Resorts World Convention Centre on Sentosa island in Singapore. GG.BET, the tournament’s exclusive betting partner, is inviting the arena’s attendees over to the GG.BOOTH during the playoff to bag some unique merch and join in some fun activities, including autograph sessions with the teams. GG.BET also has a special 200% deposit bonus and a freebet lined up for its users.

The World Final is the concluding stage of the 2024 Counter-Strike 2 tournament season in the world-famous BLAST Premier series. In the final, the strongest 8 teams will butt heads, with 6 advancing to the playoff and battling it out in a LAN tournament for a $1,000,000 prize pool.

GG.BET have created a special area so that fans can have an even more amazing experience at the playoffs, from November 1-3. Here, you’ll be able to take photos to remember the event by and create posters to support your favorite team. Don’t forget to grab some merch so you stand out from the crowd. You’ll find the GG.BOOTH on the left as you enter the Resorts World Convention Centre via the main entrance.

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There’ll be activities going on at this spot with a host and GG.BET brand ambassadors, as well as autograph sessions with the teams. More details about the activities will be posted on the GG.BET pages on Х and Instagram. Make sure to follow so you don’t miss a thing!

GG.BET is also offering its users a special bonus for BLAST Premier: World Final 2024: a 200% deposit bonus and a $50 freebet.

 

How to use your bonus on GG.BET:

  1. Register on the GG.BET website or log in to an existing account.
  2. Activate this offer in the Bonuses section.
  3. Make a deposit of at least $20 to get a bonus of up to 200% and a freebet.

This offer is available from 00:00 (UTC+0) on 30 October 2024 to 23:59 (UTC+0) on 03 November 2024.

In 2024, BLAST Premier and international betting brand GG.BET entered into an exclusive one-year partnership. For the entire tournament season, GG.BET has been organizing exciting online and offline activities for Counter-Strike 2 fans, as well as creating exclusive content featuring the players.

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The post GG.BET is inviting BLAST Premier: World Final attendees to the GG.BOOTH to take part in some fun activities appeared first on European Gaming Industry News.

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