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Allwyn Appoints VCCP and Leo Burnett to Marketing Roster

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Allwyn, the incoming operator of the UK’s National Lottery, announced the appointment of Leo Burnett and VCCP as joint creative advertising agencies for the National Lottery for the first two years of the upcoming Fourth Licence, which starts in February 2024.

Global advertising agency, Leo Burnett, has been appointed to develop compelling campaigns for the National Lottery brand, along with working on a revamped proposition for instant lottery games and looking at how to better link National Lottery games with Good Causes.

Global integrated communications agency, VCCP, will oversee marketing communications for the Lotto and Set For Life games, along with managing rollover and jackpot-specific campaigns for draw-based games more generally.

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Allwyn has taken a roster approach to appointing advertising agencies for the National Lottery for the first time. This approach will better enable Allwyn’s focus on driving increased awareness for individual product brands. In turn, this will lead to an increased number of campaigns and maximise reach.

Bringing a strong track record of strategic thinking and creative nous, Leo Burnett will provide a team headed by CEO, Charlie Rudd, that has been integral on many projects – including, most notably, the successful repositioning of McDonald’s in the UK.

With proven credentials in building brands that connect on an emotive level with the British public – including highly successful campaigns for Cadbury and Compare the Market – VCCP will provide a team headed by Managing Director, Hannah Fitzgerald.

Allwyn’s brief to the respective agencies is to create campaigns that help bring its vision for the National Lottery under the Fourth Licence to life: that is to grow the National Lottery in a safe and responsible way, enabling it to return more to Good Causes, by increasing the relevance of the National Lottery and introducing the range of games to new audiences responsibly.

Leo Burnett and VCCP will now get to work on developing campaigns which will roll out from 1 February 2024, in line with the start of the Fourth Licence.

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Business consultancy, Ingenuity, managed the agency pitch process for Allwyn. As part of that, Allwyn has signed up to the Pitch Positive Pledge, which supports making the pitch process more intentional, accountable and responsible for both advertisers and agencies.

An Allwyn spokesperson said: “We’re delighted to appoint these two leading agencies to support our vision for the National Lottery. The competitiveness of the pitch process demonstrates the appeal the National Lottery holds to many people. We’re looking forward to both agencies coming up with effective, compelling campaigns to further broaden that appeal, making The National Lottery even more relevant to more people in a safe and sustainable way.”

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Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’

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Play’n GO Music and the MoneyGram Haas F1 Team are turning up the volume with the latest instalment in their adrenaline-fueled playlist series—this time, curated by none other than racing star Esteban Ocon.

Titled “Ocon’s Drive” this exclusive playlist is a sonic snapshot of the music that drives Esteban through the intensity of race weekends. From pulse-pounding beats to tracks that help him lock in and focus, each song has been hand-selected to reflect the rhythm of a racer’s mindset.

“Music and racing share the same pulse – high energy and excitement,” says Ocon. “This playlist is a window into my world, and I’m thrilled to share it with fans everywhere.”

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Now streaming on Spotify and YouTube, the playlist invites fans to step into Esteban’s racing boots—and headphones—for a ride through his personal soundtrack.

Whether you’re trackside or tuning in from home, this is your chance to connect with the music that fuels one of the world’s most dynamic drivers.

Follow @playngo_music and @HaasF1Team on social media to catch every beat of the campaign.

The Ocon’s Drive Playlist is now available on Spotify. 

Fans are encouraged to listen, share, and engage using #PlaynGOMusic and #HaasF1 on social media.

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🎵 Listen now: https://open.spotify.com/playlist/5Jv79tTJih76LiWgCg6mgh?si=ac7eb434f5d54aa6

The post Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’ appeared first on European Gaming Industry News.

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Industry Awards

Reelsoft Recognised as Industry Innovator with Dual Award Nominations

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Reelsoft, the iGaming technology company behind the Vision platform, has been nominated for two prestigious awards:

Best iGaming Technology Company at the MiGEA Awards and Rising Star in Casino – Supplier at the SBC Europe Awards. Both nominations celebrate the innovation, scalability, and comprehensive capabilities of the company’s proprietary Vision platform.

At the heart of Reelsoft’s offering is a unique combination: Vision RGS (Remote Gaming Server) and Vision Link, a game aggregation platform. Reelsoft is currently the only company in the market delivering both technologies under a single ecosystem. This dual-platform synergy offers partners unrivalled flexibility, speed-to-market, and control—whether they are launching their own titles or aggregating content from third-party studios.

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The Vision platform is further enhanced by powerful modular features. Vision RGS supports slots, crash games, RNG table games, and multiplayer experiences, while Vision Link seamlessly connects game providers to operators across global markets. Embedded within both is Vision Promotions, a full suite of engagement tools including tournaments, feature bets, and the distinctive Vision Mega Jackpot, which can be deployed across both proprietary and aggregated content on Vision Link—a rare capability in the industry.

Reelsoft’s proprietary multiplayer engine, jackpot engine, and real-time back office provide a full-service infrastructure for studios and operators looking to grow with confidence. The platform has demonstrated its scalability with over 3.4 billion transactions processed to date and strong expansion into regulated and emerging markets, including Europe, Africa and North America.

“Being recognised in both categories is a clear signal that the market values the depth and ambition of what we’re building,” said Thomas Nimstad, CEO of Reelsoft.

“Vision is more than a platform—it’s an engine for sustainable, partner-led growth. These nominations are a credit to our team’s dedication and to our partners who choose flexibility and innovation to grow their business.”

As Reelsoft continues to push the boundaries of platform ownership, game distribution, and player engagement, these shortlistings reaffirm the company’s position as a driving force within the iGaming landscape.

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The post Reelsoft Recognised as Industry Innovator with Dual Award Nominations appeared first on European Gaming Industry News.

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PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

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PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Sports Partner of the Houston Astros. The multi-year partnership features digital and in-stadium activations at Daikin Park, building on the DFS leader’s growing presence around Major League Baseball.

As part of the partnership, PrizePicks branding will be showcased prominently throughout Daikin Park with featured static and rotational signage throughout the ballpark. PrizePicks will also be featured on the Astros Radio Network with sponsored “More or Less” segments prior to each game.

“This partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “We’re rolling out new promotions and experiences that make following the Astros even more exciting for fans — both at the ballpark and at home.”

PrizePicks will also collaborate with the Astros on a special City Connect Monday promotion supporting the team’s Monday home games. As the Astros wear their Nike City Connect uniforms, the team will provide fans a chance to win a $10,000 free PrizePicks lineup and tickets to a future Astros game to watch their picks live at Daikin Park.

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“We are thrilled to add PrizePicks as an official Astros partner,” says Matt Richardson, Vice President Corporate Partnerships.  “PrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.”

As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information visit, www.prizepicks.com/responsible-gaming.

The post PrizePicks Named Official Daily Fantasy Partner of The Houston Astros appeared first on Gaming and Gambling Industry in the Americas.

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