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The Guardian Bans Gambling Advertising

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The Guardian Media Group has announced a global ban on gambling advertising, arguing it is unethical to take money from services that can lead to “addiction and financial ruin”.

Anna Bateson, the chief executive of Guardian Media Group, said advertising, particularly online, could trap gamblers in an “addictive cycle” that caused financial distress, mental health issues and wider social problems.

She said: “Guardian journalists have reported on the devastating impact of the gambling industry in the UK and Australia, helping to shift the dial and ensure the issue remains high on the public agenda. Studies highlight a clear correlation between exposure to gambling advertising and increased intentions to engage in regular gambling.”

Bateson said a particular concern was how bookmakers used targeted online adverts to lure back individual gamblers. “Ultimately, we believe that our primary obligation is to do the right thing for our readers, which is why we’ve decided that there are other ways to generate revenue,” she said.

The ban covers all forms of gambling advertising, including promotions for sports betting, online casinos and scratchcards. It will apply worldwide to all of the company’s online and print outlets, including the Guardian, Observer and Guardian Weekly.

Lottery advertising has been excluded from the ban, with a spokesperson for the Guardian saying it could have social benefits through raising money for good causes and typically involved “non-instantaneous draws”.

The Guardian already has a ban on adverts from fossil fuel companies, which has been in place since 2020.

The decision to exclude gambling advertising from the Guardian’s publications follows the rapid growth of online betting on sporting events, aided by deregulation and the huge increase in the number of smartphone users. The US has recently embraced online betting on sports, following the lead of Australia and the UK, where gambling has exploded in popularity over the past decade.

In order to sustain their profits, gambling companies spend enormous sums of money on advertising to attract new customers – and to persuade existing ones to return for one more flutter.

Many media outlets are increasingly reliant on money from betting companies. British television channels have said their business models increasingly depend on advertising from bookmakers, while TikTok is trialling gambling advertising in Australia, and the US outlet Barstool Sports was bought outright by a casino group.

There are signs of growing discomfort about this approach among the public and prominent journalists, at a time when other countries are instituting outright bans on gambling advertising. The veteran football commentator Clive Tyldesley recently left the radio station TalkSport because he felt uncomfortable with the obligation to promote bookmakers and odds during matches.

Guardian Media Group increasingly relies on contributions directly from readers, rather than advertising, for its income.

Bateson said: “We are able to make these types of decisions due to our independent ownership structure, balancing purpose and profit.”

She said the Guardian’s own reporting had shown how the UK’s government’s proposed betting reforms “fell short on any meaningful action on gambling advertising”.

She said: “We understand and respect that millions of our readers, including our reporters and staff, are passionate sports fans who may occasionally choose to engage in gambling as part of their sporting experience. It is a matter of personal freedom, and we have no issue with that.

“We fully support the enjoyment of sports and respect individuals’ choices to participate in occasional gambling on football, horse racing, or any other sport. Our concern lies with the pervasive nature of retargeted digital advertisements that trap a portion of sports fans in an addictive cycle.”

2026 conference chairs

Regulating the Game issues call for 2026 conference chairs

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Leading international gambling law and regulation conference Regulating the Game (RTG) has issued a call for expressions of interest for the final Conference Chair position of its 2026 edition, to be held from 9 to 11 March 2026 at the Sofitel Sydney Wentworth.

Organizers explained that conference chairs will steward a day of the event and play a pivotal role in shaping dialogue, setting the tone and guiding discussions across key themes including safer gambling, compliance, governance, technology, and regulatory and sector transformation.

While some chairs have already been locked in, the final chair will be appointed to bring fresh perspective and balance to the program, ensuring diverse voices and expertise are represented in the conversations that matter most to the sector, they added.

“The caliber of our Conference Chairs underscores the influence and reach of Regulating the Game,” said Paul Newson, Principal at Vanguard Overwatch and founder of RTG.

“This appointment presents an exciting opportunity for a persuasive communicator to help frame critical conversations and contribute to shaping the future of gambling regulation.”

Past chairs of RTG have included IAG’s very own Vice Chairman and CEO Andrew W Scott; Professor of Marketing at the University of Nevada–Las Vegas Dr Maria Royne Stafford; Regional Head of Licensing, Government & Regulatory Affairs – EMEA/APAC at Sportradar Donata Szabo; Executive Director, Alderney Gambling Control Commission Andrew Gellatly; and Chief Commercial Officer at Gaming Laboratories International Ian Hughes, among others.

Next year’s RTG will feature an expanded program of associated events, including the popular Pitch! at the Sydney Opera House  on the evening of 9 March, the first ever RTG Global Awards & Gala Dinner on the evening of 10 March plus 15-minute Industry Spotlight Sessions for established sector leaders, Expert Masterclasses and an expanded exhibition showcase.

Interested candidates for the final Conference Chair role are encouraged to contact the RTG team at [email protected].

The post Regulating the Game issues call for 2026 conference chairs appeared first on European Gaming Industry News.

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Aquisitions/Mergers

NextBet Launches as Acquisition Vehicle (AV) to Consolidate Mid-Market Operators; Announces Flagship Acquisition and Growth Strategy

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NextBet has announced its official launch, establishing itself as a bold new AV and challenger in the Australian wagering market. Formed to capitalise on the mounting pressure facing undercapitalised operators and an accelerating wave of industry consolidation, NextBet enters the market with the acquisition of well-established operator, CrossBet. This strategic move marks the first step in a bold plan to build Australia’s next dominant Tier Two wagering group under a united brand.

NextBet will be led by, Scott Cross, who will serve as Executive Director. The move is a strategic restructure designed to position the business for its next phase of inorganic expansion.

“The formation of NextBet creates the foundation to scale rapidly through an ambitious M&A strategy, while investing in proprietary capabilities to meet the demands of a changing wagering market,” said Cross.

Strategic Vision: The Path to Tier Two Dominance

NextBet is pursuing an aggressive growth strategy – rolling up undercapitalised lower-tier operators while driving operational efficiency through product, speed of profiling and a differentiated user experience that attracts and retains high-value customers.

To support this next phase of expansion, NextBet is actively seeking strategic investors who share its vision for reshaping the mid-market wagering landscape. Investment will be used to accelerate acquisitions, enhance platform capabilities and solidify NextBet’s position as the go-to consolidator in the Australian market.

The current $419M valuation for PointsBet Holdings Limited confirms that the market rewards scaled, tech-enabled operators with focused execution. NextBet’s model builds on this blueprint, designed to fill the emerging leadership void in the Tier Two segment with an advanced offering custom built for modern wagering dynamics.

NextBet is currently in advanced discussions with several additional acquisition targets and expects to announce further transactions in the coming quarters.

The post NextBet Launches as Acquisition Vehicle (AV) to Consolidate Mid-Market Operators; Announces Flagship Acquisition and Growth Strategy appeared first on European Gaming Industry News.

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Australia

NICC extends The Star manager’s term for six months

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The NSW Government has amended the Casino Control Regulation to extend the term of The Star’s manager Nick Weeks, who will continue to have oversight of casino operations until at least 31 March 2026.

The government extended Mr Weeks’ term at the request of the NSW Independent Casino Commission (NICC) after the NICC declined to lift the suspension of The Star’s licence.

Mr Weeks will continue to hold the licence for The Star over the next six-month period, allowing the casino to operate gaming facilities while its licence remains suspended.

The NICC first appointed Mr Weeks to the role of manager in October 2022, when The Star’s casino licence was suspended following the first Bell Review.

NICC Chief Commissioner Philip Crawford said there was still too much uncertainty surrounding The Star to consider reinstating its casino licence at this time.

“The NICC considers it appropriate to continue with the current arrangement so it can better assess the effectiveness of important remediation work and await the outcomes of other pressing financial matters concerning The Star,” Mr Crawford said.

“The NICC understands the many challenges The Star is facing and is closely monitoring The Star’s progress as it works to prove it is capable of regaining its casino licence.”

The post NICC extends The Star manager’s term for six months appeared first on European Gaming Industry News.

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