Australia
The Guardian Bans Gambling Advertising
The Guardian Media Group has announced a global ban on gambling advertising, arguing it is unethical to take money from services that can lead to “addiction and financial ruin”.
Anna Bateson, the chief executive of Guardian Media Group, said advertising, particularly online, could trap gamblers in an “addictive cycle” that caused financial distress, mental health issues and wider social problems.
She said: “Guardian journalists have reported on the devastating impact of the gambling industry in the UK and Australia, helping to shift the dial and ensure the issue remains high on the public agenda. Studies highlight a clear correlation between exposure to gambling advertising and increased intentions to engage in regular gambling.”
Bateson said a particular concern was how bookmakers used targeted online adverts to lure back individual gamblers. “Ultimately, we believe that our primary obligation is to do the right thing for our readers, which is why we’ve decided that there are other ways to generate revenue,” she said.
The ban covers all forms of gambling advertising, including promotions for sports betting, online casinos and scratchcards. It will apply worldwide to all of the company’s online and print outlets, including the Guardian, Observer and Guardian Weekly.
Lottery advertising has been excluded from the ban, with a spokesperson for the Guardian saying it could have social benefits through raising money for good causes and typically involved “non-instantaneous draws”.
The Guardian already has a ban on adverts from fossil fuel companies, which has been in place since 2020.
The decision to exclude gambling advertising from the Guardian’s publications follows the rapid growth of online betting on sporting events, aided by deregulation and the huge increase in the number of smartphone users. The US has recently embraced online betting on sports, following the lead of Australia and the UK, where gambling has exploded in popularity over the past decade.
In order to sustain their profits, gambling companies spend enormous sums of money on advertising to attract new customers – and to persuade existing ones to return for one more flutter.
Many media outlets are increasingly reliant on money from betting companies. British television channels have said their business models increasingly depend on advertising from bookmakers, while TikTok is trialling gambling advertising in Australia, and the US outlet Barstool Sports was bought outright by a casino group.
There are signs of growing discomfort about this approach among the public and prominent journalists, at a time when other countries are instituting outright bans on gambling advertising. The veteran football commentator Clive Tyldesley recently left the radio station TalkSport because he felt uncomfortable with the obligation to promote bookmakers and odds during matches.
Guardian Media Group increasingly relies on contributions directly from readers, rather than advertising, for its income.
Bateson said: “We are able to make these types of decisions due to our independent ownership structure, balancing purpose and profit.”
She said the Guardian’s own reporting had shown how the UK’s government’s proposed betting reforms “fell short on any meaningful action on gambling advertising”.
She said: “We understand and respect that millions of our readers, including our reporters and staff, are passionate sports fans who may occasionally choose to engage in gambling as part of their sporting experience. It is a matter of personal freedom, and we have no issue with that.
“We fully support the enjoyment of sports and respect individuals’ choices to participate in occasional gambling on football, horse racing, or any other sport. Our concern lies with the pervasive nature of retargeted digital advertisements that trap a portion of sports fans in an addictive cycle.”
Big changes have arrived at the US Mega Millions lottery! From April 8, 2025, better jackpot odds, higher minimum prizes, an improved, built-in multiplier, and a modified Mega Number pool are available – making the game better than ever. To make these great changes possible, ticket prices increased from US$2 to US$5.
The revamped version of this lottery will feature a built-in Multiplier – 2x, 3x, 4x, 5x, or even 10x. The Multiplier will boost non-jackpot winnings based on the number drawn before the draw at no extra cost! As a result, the second-prize winnings could reach an incredible US$10 million. If the Multiplier concept sounds familiar, it’s because, before these changes, players had to pay extra to opt in for the Megaplier; however, the new Multiplier boosts winnings automatically! Moreover, the adaptation to the Mega Numbers pool will streamline the Mega Ball matrix and help form winning matches by reducing the amount of the total number from 25 to 24.
At TheLotter Australia, customers can purchase entries to US MegaLuck, where their selections are matched with an official lottery ticket in the corresponding US Mega Millions draw from licenced US Mega Millions retailers. Since US MegaLuck mirrors the original draw, the changes in April 2025 will apply to it as well.
“It’s exciting to see Mega Millions evolving with major changes that make this popular draw even more appealing to both new and seasoned players. I’m thrilled that customers in Australia can enjoy the revamped game seamlessly through TheLotter Australia’s website and app. And when they win, the customers receive their full prize amount, before taxes are deducted,” said Piers Morgan, Director at TheLotter Australia.
Australians passionate about American lotteries can also join the US MegaLuck draw easily and securely at TheLotter Australia. When a customer wins, TheLotter Australia notifies them promptly. Small prizes are deposited directly into the customers’ accounts, while TheLotter Australia assists with claiming larger prizes.
The post TheLotter Australia: Exciting Changes to the US Mega Millions appeared first on European Gaming Industry News.
Businesses and individuals bound by the tipping off offence must now consider whether a disclosure could be expected to prejudice an investigation, under changes to the AML/CTF laws that came into force on March 31.
The changes to the offence, which carries a maximum penalty of around $39,000 or up to 2 years in prison, are now focussed on the harms that could flow from a disclosure.
AUSTRAC CEO, Mr Brendan Thomas, said the change is part of AML/CTF reforms passed late last year to expand and simplify the legislation.
“The previous legislation was almost 20 years old and a lot has changed in that time,” Mr Thomas said.
“AUSTRAC is about to usher in 100,000 new businesses to the regime next year and they too will be subject to the tipping off offence.
“The change to the offence is about balancing intelligence gathering with practicality to ensure we can all get the best outcome – identifying criminal activity and driving money laundering out of legitimate businesses.
“We need businesses to work with us to detect illicit transactions – tipping off risks criminals getting a heads up. Criminals can then take action to hide or disguise their illegal activities. However, we know that effective information sharing within and between businesses helps stop money laundering.”
Businesses and individuals covered by the AML/CTF legislation, including banks, casinos, remitters and money lenders, are now prohibited from disclosing certain information to another person (other than AUSTRAC), only where it would or could reasonably be expected to prejudice an investigation.
“The move to a focus on harms strikes a better balance between protecting law enforcement investigations and allowing industry to collaborate in fighting money laundering, terrorism financing and other serious crimes.”
While the tipping off offence changes from March 31, most of the obligations under the amended AML/CTF Act will not come into effect until 2026, when entities in real estate, accounting, precious stones and metals and digital assets come under AUSTRAC’s remit.
The post Changes to Tipping Off Offence Came into Effect in Australia appeared first on European Gaming Industry News.
Vanguard Overwatch and McAtamney & Advisors have announced a strategic partnership that brings together leading expertise in anti-money laundering (AML), safer gambling and regulatory strategy to deliver tailored, end-to-end solutions for gambling operators and regulators navigating complex, high-stakes environments.
Vanguard Overwatch is a specialist advisory firm dedicated to advancing gambling-related public policy and regulatory excellence, strengthening industry capability and helping clients navigate complex regulatory environments.
This formal collaboration expands the reach of Vanguard Overwatch’s pioneering Accreditation Programme, which delivers independent assurance and practical insights to uplift capability, demonstrate leadership and mitigate compliance risks.
Built around eight foundational pillars, the programme provides a structured evaluation of governance, AML/CTF processes, safer gambling practices and organisational culture—equipping venues and online operators to meet evolving regulatory expectations with confidence.
Paul Newson, principal at Vanguard Overwatch, said: “This partnership significantly enhances our ability to support clients navigating regulatory complexity and scrutiny. Together, we’re delivering sharp, independent analysis and tailored strategic advice that helps operators meet their obligations, protect their reputation, and drive better social and economic outcomes.”
James McAtamney, managing director of McAtamney & Advisors, has been appointed a principal at Vanguard Overwatch as part of the partnership.
He said: “We’re proud to align with Vanguard Overwatch to support operators in building high-performing compliance systems and engaging confidently with regulators. Our combined capabilities create a powerful platform to support clients across strategy, licensing, AML/CTF, and safer gambling.”
Both firms are active contributors to sector reform and participate in key industry and policy forums, including Regulating the Game and the International Association of Gaming Regulators. The partnership will also support the development of new service offerings, including rapid AML and safer gambling health checks and bespoke regulatory support for operators under pressure.
The post Vanguard Overwatch Announces New Partnership Deal with McAtamney & Advisors appeared first on European Gaming Industry News.
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