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The Guardian Bans Gambling Advertising

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The Guardian Media Group has announced a global ban on gambling advertising, arguing it is unethical to take money from services that can lead to “addiction and financial ruin”.

Anna Bateson, the chief executive of Guardian Media Group, said advertising, particularly online, could trap gamblers in an “addictive cycle” that caused financial distress, mental health issues and wider social problems.

She said: “Guardian journalists have reported on the devastating impact of the gambling industry in the UK and Australia, helping to shift the dial and ensure the issue remains high on the public agenda. Studies highlight a clear correlation between exposure to gambling advertising and increased intentions to engage in regular gambling.”

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Bateson said a particular concern was how bookmakers used targeted online adverts to lure back individual gamblers. “Ultimately, we believe that our primary obligation is to do the right thing for our readers, which is why we’ve decided that there are other ways to generate revenue,” she said.

The ban covers all forms of gambling advertising, including promotions for sports betting, online casinos and scratchcards. It will apply worldwide to all of the company’s online and print outlets, including the Guardian, Observer and Guardian Weekly.

Lottery advertising has been excluded from the ban, with a spokesperson for the Guardian saying it could have social benefits through raising money for good causes and typically involved “non-instantaneous draws”.

The Guardian already has a ban on adverts from fossil fuel companies, which has been in place since 2020.

The decision to exclude gambling advertising from the Guardian’s publications follows the rapid growth of online betting on sporting events, aided by deregulation and the huge increase in the number of smartphone users. The US has recently embraced online betting on sports, following the lead of Australia and the UK, where gambling has exploded in popularity over the past decade.

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In order to sustain their profits, gambling companies spend enormous sums of money on advertising to attract new customers – and to persuade existing ones to return for one more flutter.

Many media outlets are increasingly reliant on money from betting companies. British television channels have said their business models increasingly depend on advertising from bookmakers, while TikTok is trialling gambling advertising in Australia, and the US outlet Barstool Sports was bought outright by a casino group.

There are signs of growing discomfort about this approach among the public and prominent journalists, at a time when other countries are instituting outright bans on gambling advertising. The veteran football commentator Clive Tyldesley recently left the radio station TalkSport because he felt uncomfortable with the obligation to promote bookmakers and odds during matches.

Guardian Media Group increasingly relies on contributions directly from readers, rather than advertising, for its income.

Bateson said: “We are able to make these types of decisions due to our independent ownership structure, balancing purpose and profit.”

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She said the Guardian’s own reporting had shown how the UK’s government’s proposed betting reforms “fell short on any meaningful action on gambling advertising”.

She said: “We understand and respect that millions of our readers, including our reporters and staff, are passionate sports fans who may occasionally choose to engage in gambling as part of their sporting experience. It is a matter of personal freedom, and we have no issue with that.

“We fully support the enjoyment of sports and respect individuals’ choices to participate in occasional gambling on football, horse racing, or any other sport. Our concern lies with the pervasive nature of retargeted digital advertisements that trap a portion of sports fans in an addictive cycle.”

Australia

NSW Govt Appoints New Board Members to ILGA

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The NSW Government has made appointments to the board of the Independent Liquor and Gaming Authority (ILGA), including a deputy chairperson and two new members.

Associate Professor Amelia Thorpe and Nicholas Nichles have been appointed following a rigorous public expression of interest selection process. Additionally, existing member Chris Honey has been appointed deputy chairperson.

ILGA is a statutory decision-maker responsible for a range of liquor, registered club and gaming machine regulatory functions including determining licensing and disciplinary matters.

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The appointments follow the end of the term of appointment for outgoing deputy chairperson Sarah Dinning, and also fill vacancies that existed on the board.

Mr Honey, who was appointed a member of ILGA earlier in 2024, has been named deputy chairperson until the end of his current appointment term (11 February 2027).

Mr Honey has extensive experience in the advisory and restructuring field, including working extensively in highly regulated sectors.

Associate Professor Thorpe and Mr Nichles have both been appointed for four years commencing 6 November 2024.

Associate Prof Thorpe is with the Faculty of Law & Justice at the University of New South Wales and an Acting Commissioner of the NSW Land and Environment Court.

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Mr Nichles was previously a Consul General and Senior Trade and Investment Commissioner for Australian Government agency Austrade, based in the US.

The new appointments bring the ILGA board membership to seven. The new appointments will join chairperson Caroline Lamb, new deputy chairperson Mr Honey and current members Cathie Armour, Jeffrey Loy APM and Dr Suzanne Craig.

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Australia’s BetStop Receives International Regulatory Award

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The Australian Communications and Media Authority (ACMA) has been recognised with an international award for regulatory excellence for the launch of BetStop – the National Self-Exclusion Register.

The International Association of Gaming Regulators (IAGR) announced that the ACMA received the Regulatory Excellence Award at the 2024 global regulators conference, citing the complex delivery and regulatory challenges that were overcome to create Australia’s first centralised exclusion register.

ACMA Chair Nerida O’Loughlin praised ACMA staff who worked on the initiative and the success of the register in helping people make considered and supported decisions about their gambling.

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“BetStop – the National Self-Exclusion Register represents a significant enhancement of consumer safeguards available to Australians who gamble,” Ms O’Loughlin said.

“The IAGR award for regulatory excellence is a recognition of the dedication and collaboration of ACMA staff in delivering this important safeguard, which has supported the more than 30,000 Australians registered to date.”

Figures released in August to mark the register’s first 12 months showed younger Australians embracing self-exclusion, with almost half of registrants aged 30 and under and around 80% aged 40 and under.

The post Australia’s BetStop Receives International Regulatory Award appeared first on European Gaming Industry News.

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ALLIANCE PARTNERS TABCORP AND 1/ST CONTENT COMPLETE DEAL WITH THE JOCKEY CLUB OF TURKIYE TO DELIVER TURKISH RACING TO AUSTRALIA VIA SKY RACING

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The Jockey Club of Turkiye (Türkiye Jokey Kulübü, “TJK”) has entered into a long-term agreement with Tabcorp, Australia’s foremost wagering and entertainment company, and 1/ST CONTENT – a key division of 1/ST, the premier racing company in the Americas – to deliver domestic Turkish Racing to Australian fans via Sky Racing.

This breakthrough partnership will allow Tabcorp to distribute live domestic Turkish racing via its suite of market-leading Sky Racing channels in Australia for tote (pari-mutuel) and fixed-odds betting, thereby opening the gateway to broadcast more top-class and competitive Turkish racing to both wagering and non-wagering fans of the sport.

Tabcorp’s wagering arm, TAB, which has retail exclusivity across most of Australia, will be the first wagering operator to offer both vision and betting on racing from Turkey for its customers.

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1/ST CONTENT, TJK, and B2E Racing Content, an Irish racing content company, have worked side-by-side to deliver on this opportunity to benefit racing fans worldwide. As TJK’s exclusive long-term partner, not only for international media and wagering distribution but also new pari-mutuel wagering types and fixed-odds technology, 1/ST CONTENT’s trading team and sister company 1/ST TECHNOLOGY’s overarching platform will facilitate the requisite betting architecture and pathways.

A fully-owned subsidiary of Tabcorp, Sky Racing imports and broadcasts over 72,000 international races per year. Now, all of Turkish racing, including highlights such as the world-renowned Gazi Derby, is available to Australian audiences alongside other feature global festivals like this week’s Breeders’ Cup World Championships, the US Triple Crown, the Epsom Derby and Royal Ascot.

Paul Carew, Chief Operating Officer at Tabcorp, said: “Thanks to our wider strategic alliance with 1/ST CONTENT, together with Arena Racing and Racecourse Media Group, Sky Racing continues to strengthen its position as Australia’s passport to the best international racing, and this new deal eloquently demonstrates that point. It’s a partnership that underlines our ongoing dedication to corralling more top-quality racing, this time from Turkey, a country boasting a rich history with thoroughbred racing. Anyone who’s ever seen the Gazi Derby knows this is a nation that loves its horses, and it routinely produces thrilling action together with some breakout trainers and jockeys on the world stage.

“We’d like to thank our good friends at both the TJK and 1/ST CONTENT for facilitating this delivery and integration in trademark seamless fashion. It is exciting for racing operators who are connected with our strategic alliance partners to start enjoying the benefits of our new co-operation.”

Simon Fraser, Senior Vice President International at 1/ST CONTENT, added: “This agreement once again shows the power and flexibility that our recent strategic alliance has secured, with the localized expertise to benefit a host of new global clients. These complementary long-term partnerships are the bloodline for bringing a first-class international racing experience to new audiences.

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“This TJK deal also harnesses 1/ST’s broader array of products and services, demonstrating how a growing cohesion between our varied international partners is helping to return value to the genuine stakeholders of the sport in any given jurisdiction.

“Tabcorp naturally represent a strong and enduring collaboration for 1/ST CONTENT in the Australian market. Their distributional scope across digital and retail is second to none, while their local expertise is always a guiding hand for our delivery. We also look forward to further leveraging this relationship by delivering Turkish racing via Sky Channel to Tabcorp’s Asian customers in early 2025.”

Tuncel Aydın, Chief Executive Officer at TJK, commented: “Tabcorp’s Sky Racing is all about expanding the variety of premium international racing, and we’re thrilled to have added our exclusive Turkish content to this all-encompassing gateway for the finest assemblage of worldwide racing.

“We have already been impressed by the accuracy and reliability of 1/ST CONTENT’s betting technology and comprehensive international distribution, so they were our supplier of choice to enable this partnership which will drive growth and diversified revenues for our own domestic racing.”

The post ALLIANCE PARTNERS TABCORP AND 1/ST CONTENT COMPLETE DEAL WITH THE JOCKEY CLUB OF TURKIYE TO DELIVER TURKISH RACING TO AUSTRALIA VIA SKY RACING appeared first on European Gaming Industry News.

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