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BET365 AND SPOTLIGHT SPORTS GROUP ANNOUNCE EXTENDED VIDEO CONTENT PARTNERSHIP
Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced a new 2-year partnership with bet365, seeing the leading bookmaker become the title sponsor of the Racing Post show, Upping the Ante, for the fourth and fifth consecutive series.
The new agreement will see bet365 sponsor 21 weekly shows providing an informed ante-post view for the Cheltenham Festival plus a dedicated Cheltenham Festival preview special. The video partnership also includes sponsorship of The Big Jump Off, which is Racing Post’s ultimate preview of the 2022-23 jumps season.
Upping the Ante has become the leading YouTube show for audience engagement among racing fans with record levels of engagement this past year. It also has consistently ranked as the most-watched pre-Cheltenham Festival show, most recently recording growth of more than 40% year-on-year in total show views.
This latest series of Upping the Ante will be hosted by David Jennings who will be joined by legendary punter, Johnny Dineen. As a former bookmaker with his very own pitch in the Cheltenham betting ring, Dineen is regarded as one of the most astute judges in Ireland.
Discussing the new agreement, Spotlight Sports Group’s Chief Commercial Officer, Sam Houlding, said: “Our YouTube content has grown considerably in recent years and forms a hugely important part of our digital output. Upping the Ante has been one of our flagship shows that has helped lead the way over that period and as we get ready to launch the latest series of the show on Tuesday, November 8, our continued and highly valued partnership with bet365 will help take it to the next level.”
Houlding continued: “Upping the Ante has built a very loyal following, with last season being especially successful and we are expecting an even better performance this season.”
A spokesperson for bet365 said: “We are delighted to continue this video partnership with Spotlight Sports Group as we know the quality of the Upping the Ante show is top tier, continuously improving and that it will continue to allow us to promote ourselves to a highly engaged and knowledgeable audience of bettors.”
The first episode of Upping the Ante will air on November 8. Subscribe to Racing Post’s YouTube channel to catch all the action.
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Orange Gaming B.V. obtains license to offer online casino games in the Netherlands
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Orange Gaming B.V. has been granted a license by the Netherlands Gambling Authority to offer online casino games against the license holder in the Dutch market. With this milestone, Orange Gaming sets a clear course: safe, fair, and transparent online entertainment for Dutch players.
Petrit Dibrani, Director of Orange Gaming B.V., comments:
“We are a Dutch team with short communication lines and a down-to-earth mindset. My background in compliance forms the foundation of our decisions. We aim to go live soon, but we do so carefully and fully in line with all regulations. The Dutch market is demanding, with high taxes and strict limits, yet it also holds significant potential. That’s exactly why we focus on innovation, efficiency, and genuine attention to the player.”
Orange Gaming positions itself as an agile challenger among larger operators. Safer-play-by-design is embedded in all processes and communication. Limits, tools, and game rules are clearly explained, helping players stay in control and make conscious choices. The platform also includes several unique features that will be unveiled upon the website launch.
The post Orange Gaming B.V. obtains license to offer online casino games in the Netherlands appeared first on European Gaming Industry News.
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Kambi Group plc acquires OMEGA Systems source code for player account management platform
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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, today announces the acquisition of the source code for a player account management (PAM) platform from OMEGA Systems (“OMEGA”) for an undisclosed price.
This strategic acquisition will initially enable Kambi to enter Nevada’s sports betting market, where Kambi secured licensure earlier this year, in addition to potentially opening up future opportunities in other jurisdictions where third-party PAM options are limited.
A PAM is a core component of sportsbook operations, enabling operators to centrally manage all aspects of player interaction, from onboarding and identity verification to payment processing and casino aggregation capabilities.
OMEGA’s source code was selected following a rigorous RFP process in which OMEGA emerged as the clear winner based on its technical capability, compliance readiness and commercial value.
Following the acquisition, Kambi will submit the platform for licensing in Nevada and continue commercial discussions with prospective partners. In parallel, Kambi will maintain its platform-agnostic approach in other markets and utilise third-party PAM providers to offer operational flexibility and choice to future partners.
With existing integrations between Kambi’s sportsbook and the OMEGA platform — already used by several partners and connected to the Kambi front end — Kambi anticipates minimal resource requirements to bring the new capability to market in Nevada. The Turnkey with PAM solution is expected to be product-ready in Nevada by the end of H1 2026.
Werner Becher, Kambi Group CEO, said: “Kambi is already the trusted home of premium sports betting solutions, and this acquisition reinforces that leadership position. While we remain platform agnostic, the addition of an in-house PAM solution to our Turnkey Sportsbook ensures we can unlock commercial opportunities in Nevada and potentially in other jurisdictions as they arise.”
Jim Godsell, OMEGA Systems Founder and CEO, added: “Over the years OMEGA and Kambi have provided combined solutions to operators in multiple jurisdictions. This acquisition allows Kambi to build on the OMEGA PAM architecture and enter new markets quickly. As is the case with other OMEGA licensees, Kambi is “Taking Control” of its PAM solution.”
The post Kambi Group plc acquires OMEGA Systems source code for player account management platform appeared first on European Gaming Industry News.
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ZEAL confirms profitable growth and raises forecast
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ZEAL Network SE, Germany’s leading online provider of lottery products, recorded significant growth in revenue and EBITDA in the first nine months of 2025. Group revenue increased by 34 percent to € 162.6 million (2024: € 121.0 million). EBITDA grew disproportionately by 55 percent to € 54.1 million (2024: € 35.0 million).
“In the first nine months of the year, we once again transformed our corporate strengths into excellent results and thereby continued our long-term success. We achieved strong revenue growth in all business areas with great operational efficiency, which is reflected in a significantly increased EBITDA margin. Since its launch last year, the Dream House Raffle has quickly become a very popular product. Across our core lottery brokerage business, charity lotteries, and games, we are well positioned for further growth” says Andrea Behrendt, CFO of ZEAL.
Lottery Revenue Grows by 36 Percent
The strong performance of the lottery business was the key driver of ZEAL’s significant revenue growth in the first nine months of the year. Lottery billings climbed by 12 percent to € 834.3 million (2024: € 743.1 million). This growth is attributable to the increase in the average number of active customers per month (MAU) by 17 percent to 1,572 thousand (2024: 1,347 thousand). Additionally, ZEAL was able to improve its gross margin by 3.0 percentage points to 17.5 percent (2024: 14.5 percent), driven by a price increase implemented in the previous year and a changed product mix. The simultaneous increase in billings and gross margin resulted in a significant 36 percent rise in lottery business revenue to € 146.0 million (2024: € 107.6 million).
Fourth Dream House Raffle Most Successful Campaign to Day
The charity lottery Traumhausverlosung (Dream House Raffle) continues to develop very positively. Since the launch in August 2024, four houses have been raffled off. The most recent dream house on the North Sea coast generated the highest billings of all campaigns so far. The fifth raffle is currently underway, offering participants the chance to win a dream house in the Bavarian Forest.
Games Business Grows by 51 Percent
The games segment also continued its encouraging development in the first nine months of the year. ZEAL expanded its B2C games portfolio to almost 600 titles, partly through new partnerships with renowned game developers such as Greentube and GGames, and increased revenue in the Games segment to € 10.3 million (2024: € 6.8 million).
Targeted Marketing Leads to Record Customer Growth
ZEAL has once again significantly expanded its customer base since the beginning of the year. The number of registered new customers rose by 9 percent in the first nine months of this year to a record value of 879 thousand (2024: 807 thousand). The successful acquisition of new customers led to an increase in acquisition costs per new customer (cost per lead, CPL) of 31 percent to € 46.52 (2024: € 35.54).
Other operating costs increased by 29 percent to € 81.2 million (2024: € 63.2 million). Marketing expenses, which were specifically used to grow the customer base, increased by 35 percent to € 50.0 million over the first nine months of the year (2024: € 36.9 million). The reason for the increase in direct operating costs from € 12.4 million to € 15.2 million is the 15 percent increase in customer pay-ins and the € 0.8 million increase in commissions for external developers as a result of the growth of our games business.
Significant Increases in EBITDA and EBIT
Despite significantly higher marketing expenses, EBITDA in the first three quarters of 2025 increased disproportionately to revenue due to efficiency gains and further economies of scale, rising 55 percent year-over-year to € 54.1 million (2024: €35.0 million). At € 47.7 million, EBIT even exceeded the comparable figure by 65 percent (2024: € 28.9 million).
Forecast Raised
Due to an improved lottery gross margin and the positive development of the charity lottery Traumhausverlosung, ZEAL Network SE expects revenue and EBITDA for the financial year 2025 to exceed the forecast published in March 2025. Depending on the general conditions – in particular the further development of the jackpot – the company now expects revenues of between € 205 million and € 215 million for the 2025 financial year (previously: € 195 million to € 205 million). ZEAL expects EBITDA to range between € 63 million and € 68 million (previously: € 55 million to € 60 million).
The post ZEAL confirms profitable growth and raises forecast appeared first on European Gaming Industry News.
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