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Thought Leadership with Donna Kelly, Chief People and Culture Officer at Push Gaming
European Gaming spoke to Push Gaming’s Chief People and Culture Officer, Donna Kelly about how they have developed to become one of the best employers in iGaming and what structures they have in place to encourage internal progression.
Push Gaming has seen rapid growth over recent years. Can you tell us more about how the culture at Push has grown with it?
We’ve come a long way over the past few years but we have stayed true to what makes us unique. Our team is at the forefront of everything we do here at Push Gaming and we have built a culture that is centred around trust, collaboration, transparency and accountability.
We have a talented team who are highly driven to create premium quality and exciting game and we work hard to nurture a healthy and positive atmosphere to compliment this..
The same passion we pour into our games is mirrored in the way we build our teams. We give everyone the freedom, flexibility and trust to execute their roles. We are always looking for ways to improve, regularly asking for feedback from the team; what is working, what isn’t and as a result, we can ensure that we’re moving in the right direction.
Internal promotion seems to be a regular occurrence in Push. What about Push as a working environment inspires such high retention rates, and what benefits come from retaining talented people rather than externally hiring?
Individual progression is a key focus for us. We have many success stories where people have joined at the early stages in their careers and are now heading up teams and departments. With the company rapidly growing, there are plenty of opportunities for progression. This is something that we actively focus on internally.
We give our team the support, freedom and tools to work to the best of their ability and to allow them the opportunities to grow as individuals. It has served us well so far!
It is also important to us that we are providing people with learning and development opportunities. We have many different functions and skill sets at Push and we encourage teams and individuals to approach us with courses, tools and technology that can boost their personal development.
How has Push grown in recent months and years, and what does this mean for the future?
Push has seen significant growth over the last few years – our portfolio is constantly expanding, we have entered new markets and there are more on the horizon. To support that growth, of course, we must grow our teams. We’re growing in line with our long-term strategy of consistently bringing the best in entertainment to new players in new territories and creating content with a variety of themes, features and player demographics.
Our ethos has always been quality over quantity, but a well-thought-out long-term vision has put us in a place where we can grow our output, quality and variety of games all at once.
We are in a strong place, with an incredibly talented team and we will continue to build Push with like-minded individuals who share our vision for excellence and quality.
How does Push handle recruitment?
We understand the recruitment process can be lengthy for candidates and as such, we try to make it as smooth and quick as possible by identifying key candidates early to ensure we can progress quickly.
It is important that we are able to identify ambitious people with the potential to grow beyond their current capabilities and fit well into our culture – these are the key things we look for when recruiting.
How do you encourage the collaborative environment that is so important to commercial growth?
We regularly hold company-wide brainstorm sessions where anyone can throw out an idea, from a theme to a mechanic or art style they think players would like. Your role may not be involved in the game development process, but if you have a good idea, you definitely have a platform. That’s the culture we’ve managed to nurture here.
It’s also important for us to find smarter ways of collaboration, especially given that a big chunk of it occurs remotely. We source the latest in collaborative technology, encourage only important meetings that don’t run on, and motivate people to focus on outcomes rather than second-by-second monitoring.
Transparency and accountability really is key to ensuring this way of working takes us forward. Each team is encouraged to translate the company vision into the goals they want to achieve, meaning they set targets that are achievable but ambitious and generated from the bottom up.
All of this culminates in a really trusting and sharing environment where we all feel free to work collaboratively, regardless of location. We have a fantastic team and our games are born of a genuinely diverse group of minds who all feel comfortable expressing when they feel something can be done better, that way we are all accountable to continue innovating.
How do you promote teamwork and team building within Push Gaming?
We make sure we take the time to celebrate our wins as a team. We try to organise as many social opportunities as possible, both virtually so that we can get the whole team together and in person for those based in similar locations.
We regularly hold virtual launch parties for game releases and enjoy a company-wide games afternoon. It’s never mandatory to participate, so to see so many people show up makes it even more clear that our trust and confidence in our team is paying off – we’re lucky we have such a great team.
We try to link our themes to the games – for our recent release Mad Cars, we had our teams in various locations experience some different types of driving – our UK team tried out Quad Biking and blindfolded driving, our other offices tried buggies and go-karting.
We have a lot of fun, whilst also maintaining a high-performance culture which has been key to us continuing to evolve and reaching the heights we’ve enjoyed together.
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Boomerang Partners
Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026
The Golden Boomerang Awards 2026 by Boomerang Partners is moving into its decisive phase. The third and final stage of the tournament – titled “Overtime” – will run from 20 July to 31 August. It marks the last opportunity for participants to reshape the leaderboard and compete for the season’s main prize – an exclusive private dinner with a football legend in September 2026.
Overtime mechanics: points allocation
To intensify competition during the final stretch, Boomerang Partners is introducing an updated scoring system. From now on, affiliate teams will earn 3 points for every FTD generated on any partner brand from the Agency’s clients’ portfolio. In the previous stage, participants received 3 points for each sports FTD and 1 point for each online casino FTD. Now, the value of all FTDs is identical.
Overtime mechanics: performance boosts
Within the Overtime stage of the Golden Boomerang Awards 2026, a set of performance boosts remains active. These mechanics give participating teams the opportunity not only to catch up but also to overtake the leaders.
- Welcome Boost – x2 points for the first 14 days after entering the stage
- Lucky Five – +5 points for achieving 10 Casino FTDs per week
- Last Minutes Winner – x3 points during the final 7 days of Overtime
Martin Černý, CEO at Boomerang Partners said: “Overtime brings the Golden Boomerang Awards 2026 to its most competitive stage. At this point in the tournament, every result can influence the leaderboard, and teams still have the opportunity to improve their positions. We expect the final weeks to bring strong competition and determine the final standings.”
A final stretch where every day counts
With fewer than 40 days left in the GBA 2026, the competition enters its most volatile phase. The leaderboard remains open, and even small performance shifts can significantly alter final standings. Participants are now entering a stage where strategy, timing, and consistent activity define the outcome – and where the final push may determine the season’s ultimate winner.
Overtime has begun. TIME TO WIN THE TITLE.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Martin Černý – Boomerang Partners’ CEO since June 2025.
The Agency’s clients’ portfolio contains brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GR8_TECH
The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth
The trophy has been lifted. Now comes the most interesting part for operators: counting the revenue, assessing what worked, learning from what didn’t, and deciding what to change before the next betting event.
On Thursday, August 20, at 4:00 p.m. CEST, GR8_TECH will host “The Locker Room: World Cup Numbers”, a closed-door benchmarking session created to help operators make sense of their tournament results and see how their performance stacked up against the room and the wider market.
Led by Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH, the session will combine anonymized benchmarks with in-depth post-World Cup platform data on margin, player behavior, retention, and peak-load performance. It isn’t a tournament recap, but a working session built around deeper analysis than GR8_TECH releases publicly.
A First Look at the World Cup Numbers
Initial aggregated data from the GR8_TECH platform shows an average tournament margin of over 12%, alongside a significant increase in staking during the knockout stages.
Average stakes during the play-offs were 53% higher than during the group stage, while the average stake on the final was 89% above the tournament average.
Player interest was highly concentrated. Matches featuring Spain, Argentina, England, or France generated 42% of the total World Cup turnover. Argentina was the tournament’s most-bet-on team, accounting for 12.5% of all bets, although Spain finished only 0.09 percentage points behind Argentina by turnover.
The final also created one of the tournament’s most demanding operational moments. Within one minute of the final whistle, GR8_TECH’s platform settled more than half a million bets, demonstrating the level of processing performance required when a global audience reaches the same outcome simultaneously.
Inside The Locker Room, participants will examine what happened across:
- Live betting and bet builders
- Margin and staking dynamics
- Peak-load and settlement moments
- Acquisition compared with player reactivation
- Retention beyond the final whistle
- Unexpected geographic performance
- Operational, product, and campaign failures
- Priorities for the next major event
“The World Cup generates a huge amount of data, but the value comes from understanding what sits behind it,” said Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH. “This session is about identifying the patterns operators might miss in their own reporting, challenging assumptions, and turning one month of World Cup activity into better decisions for future events.”
See How Your World Cup Stacked Up
Leave the session with anonymized benchmarks, exclusive GR8_TECH platform insights, and a clear view of where your World Cup performance led—or lagged—the market.
Turn the lessons into your next strategy. Join The Locker Room: World Cup Numbers on Thursday, August 20, at 4:00 p.m. CEST.
Register here to secure your place.
GR8_TECH. Platform for Champions
GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.
The post The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games launches Age of Cleopatra slot with Hold & Win bonus
ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now.
Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines. ELA Games lists RTP at 93.75% / 95.73%, with Buy Bonus RTP at 93.8% / 95.9%. The maximum win is x5000, according to the company.
In the base game, a Collect Symbol gathers coin prizes visible on the screen, while “colored coins” charge pyramids that can unlock additional value, ELA Games said. The slot’s Hold & Win Bonus Game awards three respins by default (or four in an “Extra Respin” version), with modifiers tied to collected coins.
Features named by the studio include Multipliers, Extra Respins, and an Expand Grid mechanic that increases the layout from 3×5 to 5×5. ELA Games also states that multiple features can trigger at the same time.
“You can’t do justice to a legendary theme with just background art. Building a world around Cleopatra meant it had to feel truly authentic, a standard we apply to all our releases. At ELA Games, we consistently look beyond the visuals to craft an original universe, keeping storytelling through the mechanics at the center of our titles.” Marharyta Yerina, Managing Director at ELA Games.
The post ELA Games launches Age of Cleopatra slot with Hold & Win bonus appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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