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Thought Leadership with Donna Kelly, Chief People and Culture Officer at Push Gaming

Published

4 years ago

October 11, 2022

Reading Time: 4 minutes

European Gaming spoke to Push Gaming’s Chief People and Culture Officer, Donna Kelly about how they have developed to become one of the best employers in iGaming and what structures they have in place to encourage internal progression.

Push Gaming has seen rapid growth over recent years. Can you tell us more about how the culture at Push has grown with it?

We’ve come a long way over the past few years but we have stayed true to what makes us unique. Our team is at the forefront of everything we do here at Push Gaming and we have built a culture that is centred around trust, collaboration, transparency and accountability.

We have a talented team who are highly driven to create premium quality and exciting game and we work hard to nurture a healthy and positive atmosphere to compliment this..

The same passion we pour into our games is mirrored in the way we build our teams. We give everyone the freedom, flexibility and trust to execute their roles. We are always looking for ways to improve, regularly asking for feedback from the team; what is working, what isn’t and as a result, we can ensure that we’re moving in the right direction.

Internal promotion seems to be a regular occurrence in Push. What about Push as a working environment inspires such high retention rates, and what benefits come from retaining talented people rather than externally hiring?

Individual progression is a key focus for us. We have many success stories where people have joined at the early stages in their careers and are now heading up teams and departments. With the company rapidly growing, there are plenty of opportunities for progression. This is something that we actively focus on internally.

We give our team the support, freedom and tools to work to the best of their ability and to allow them the opportunities to grow as individuals. It has served us well so far!

It is also important to us that we are providing people with learning and development opportunities. We have many different functions and skill sets at Push and we encourage teams and individuals to approach us with courses, tools and technology that can boost their personal development.

How has Push grown in recent months and years, and what does this mean for the future?

Push has seen significant growth over the last few years – our portfolio is constantly expanding, we have entered new markets and there are more on the horizon. To support that growth, of course, we must grow our teams. We’re growing in line with our long-term strategy of consistently bringing the best in entertainment to new players in new territories and creating content with a variety of themes, features and player demographics.

Our ethos has always been quality over quantity, but a well-thought-out long-term vision has put us in a place where we can grow our output, quality and variety of games all at once.

We are in a strong place, with an incredibly talented team and we will continue to build Push with like-minded individuals who share our vision for excellence and quality.

How does Push handle recruitment?

We understand the recruitment process can be lengthy for candidates and as such, we try to make it as smooth and quick as possible by identifying key candidates early to ensure we can progress quickly.

It is important that we are able to identify ambitious people with the potential to grow beyond their current capabilities and fit well into our culture – these are the key things we look for when recruiting.

How do you encourage the collaborative environment that is so important to commercial growth?

We regularly hold company-wide brainstorm sessions where anyone can throw out an idea, from a theme to a mechanic or art style they think players would like. Your role may not be involved in the game development process, but if you have a good idea, you definitely have a platform. That’s the culture we’ve managed to nurture here.

It’s also important for us to find smarter ways of collaboration, especially given that a big chunk of it occurs remotely. We source the latest in collaborative technology, encourage only important meetings that don’t run on, and motivate people to focus on outcomes rather than second-by-second monitoring.

Transparency and accountability really is key to ensuring this way of working takes us forward. Each team is encouraged to translate the company vision into the goals they want to achieve, meaning they set targets that are achievable but ambitious and generated from the bottom up.

All of this culminates in a really trusting and sharing environment where we all feel free to work collaboratively, regardless of location. We have a fantastic team and our games are born of a genuinely diverse group of minds who all feel comfortable expressing when they feel something can be done better, that way we are all accountable to continue innovating.

How do you promote teamwork and team building within Push Gaming?

We make sure we take the time to celebrate our wins as a team. We try to organise as many social opportunities as possible, both virtually so that we can get the whole team together and in person for those based in similar locations.

We regularly hold virtual launch parties for game releases and enjoy a company-wide games afternoon. It’s never mandatory to participate, so to see so many people show up makes it even more clear that our trust and confidence in our team is paying off – we’re lucky we have such a great team.

We try to link our themes to the games – for our recent release Mad Cars, we had our teams in various locations experience some different types of driving – our UK team tried out Quad Biking and blindfolded driving, our other offices tried buggies and go-karting.

We have a lot of fun, whilst also maintaining a high-performance culture which has been key to us continuing to evolve and reaching the heights we’ve enjoyed together.

Blueprint Gaming

Weekend Reels | Week 30: Slot Drops & Trends

Published

6 hours ago

July 24, 2026

Wladimir P.

weekend-reels-|-week-30:-slot-drops-&-trends

Here are this weeks latest slots releases compiled by Eastern European Gaming

Spinomenal has released 3 Fuego Chillies, a new 5×3 video slot themed around a Mexican street fiesta. The game ships with a feature-led Bonus Game and a top prize billed as a Grand Jackpot of x3,000 the total bet.

CT Interactive has released its latest slot game, 40 Mega Star. As the night sky comes alive with countless shimmering lights, only a select few stars have the power to capture attention and become true Mega Stars.

TaDa Gaming has expanded its popular Unlimited Fortune mechanic with the launch of Joker Coins Unlimited Fortune. Combining Lock & Respin, progressive bonus expansion, jackpots, multipliers and the signature Unlimited Fortune feature, this compact three-reel release delivers layered gameplay and win potential of up to 5000x.

Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart, giving Lottomart’s UK players early access to the title. Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.

ICONIC21 has released Wild Gold Mine 2, a high-volatility sequel to its Wild Gold Mine slot. The game is played across 243 ways and launches with multiple RTP configurations, with a stated top prize of 10,000x.

Games Global has launched Rumble Kong CASHINGO, a new jungle-themed online slot developed with exclusive studio partner Alchemy Gaming. The title went live on 23rd July 2026. Rumble Kong CASHINGO is a 5×5, 3,125 ways-to-win game built around an expanding CASHINGO collection grid.

Swintt has released a new slot from its Elysium Studios label, titled Odyssey Hold & Win. The supplier said the game is built around a Hold & Win collection mechanic and features a stated maximum win of 3,317x. Odyssey Hold & Win runs on a 4×4 grid that can expand to 4×8 when Athena appears, according to the company.

ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now. Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines.

Endorphina has launched Zalatar, a new myths-and-legends themed online slot, expanding its recent run of fantasy-leaning releases. The supplier said Zalatar is a 5-reel, 3-row game with 25 fixed paylines, 96.03% RTP and high volatility.

The post Weekend Reels | Week 30: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Awards

Slotsoo Awards 2026 Celebrate the Best Casinos and Game Providers

Published

8 hours ago

July 24, 2026

Wladimir P.

slotsoo-awards-2026-celebrate-the-best-casinos-and-game-providers

Slotsoo is proud to announce the winners of the Slotsoo Awards 2026, recognising the online casinos and game providers that have delivered the best player experiences over the past year. Now firmly established as an annual celebration of excellence, the awards continue to recognise the companies setting new standards for quality and innovation across the iGaming industry.

Spotlighting the Best Game Providers of 2026

Following last year’s successful debut, the Slotsoo Game Provider Awards returned for a second year to recognise the studios pushing online slots forward through original ideas, engaging gameplay, and consistently high-quality releases. This year’s winners are:

The Machine MVP – Pragmatic Play
Bonus Buyer – Eurasian Gaming
Volatility Virtuoso – 1spin4win
Jackpot Jumbo – Platipus Gaming
Symphony Spinner – Peter & Sons
Reel Renegade – TaDa Gaming
Promising Prodigy – EXCO Game Studio

Pragmatic Play retained the prestigious Machine MVP award for a second consecutive year, while every other category crowned a new winner, highlighting the emergence of fresh talent and new ideas among game providers.

Casino Awards Return for a Fourth Year

Since their debut in 2023, the Slotsoo Casino Awards have celebrated the operators raising the standard for online casino experiences. This year’s winners continue that tradition, earning recognition for excellence across bonuses, withdrawals, gamification, and overall quality. The seven winners for 2026 are:

The Gambling GOAT – Lunar Spins
The Bonus Buff – Go4Casino
The Loyalty Lord – Valhalla Wins
The Withdrawal Wizard – Taste Vegas
The Gamification Guru – Lucky Fuel
The Payout Professor – Stupid Casino
The Noisy Newcomer – Kudos Bet

While the Game Provider Awards saw several first-time winners, the Casino Awards reflected the continued strength of a few established operators. C24 Partners enjoyed a particularly successful year, with four awards going to brands from its portfolio, including the main trophy The Gambling GOAT.

Recognition That Goes Beyond Popularity

Unlike many industry awards, the Slotsoo Awards are not decided by public voting. Winners are selected by the Slotsoo team after evaluating casino operators and game providers throughout the year. Each nominee is assessed on factors such as player value and innovation.

This approach ensures that both established industry leaders and ambitious newcomers have an equal opportunity to be recognised. Whether it’s a casino redefining loyalty rewards or a game studio introducing fresh mechanics, the awards highlight companies that genuinely move the industry forward.

Other News from Slotsoo.com This Summer

The Slotsoo Awards weren’t the only milestone for the company this summer. In June, the team attended the HIPTHER Baltics & Nordics Gaming Conference in Tallinn, connecting with industry professionals, exploring the latest developments in iGaming, and returning home with plenty of inspiration.

July marked the publication of Slotsoo’s first book, The Casino Player’s ABC, written by Markus Björk, Head of Content. This tongue-in-cheek ABC book for adults takes a humorous look at the ups and downs in slot gaming. Markus Björk comments:

“The awards and the book may seem like very different projects, but they share the same goal. Both are about celebrating what makes this industry unique and helping players navigate it with a sense of humour.”

With another successful awards season, the publication of their first book, and an active presence at industry events, 2026 has been one of Slotsoo’s busiest and most exciting years to date.

The post Slotsoo Awards 2026 Celebrate the Best Casinos and Game Providers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BETBY

BETBY Builds on a Strong Start to 2026 with Solid H1 Sportsbook Growth

Published

8 hours ago

July 24, 2026

Wladimir P.

betby-builds-on-a-strong-start-to-2026-with-solid-h1-sportsbook-growth

BETBY, the Tier 1 sportsbook supplier, has continued its strong start to 2026, delivering solid year-on-year growth across its business during the first half of the year. Building on the positive Q1 results reported in April, the supplier’s performance was supported by continued market expansion, product innovation, and strong activity across its operator partnerships.

During the first half of 2026, BETBY’s sportsbook Gross Gaming Revenue (GGR) increased by 42.7% compared to H1 2025. The number of active players across the provider’s partner network grew by 47%, while the total number of bets placed rose by 21.2%, reflecting sustained growth across both new and existing operator partnerships.

The period also saw BETBY further expand its product ecosystem through several key launches and developments. Among them was BETBY Predictions, the industry’s first fixed-odds prediction markets feed, opening a new betting vertical for operators. The supplier also introduced Stories, an engagement feature built around a familiar, interactive content format and delivered directly within the sportsbook experience.

The FIFA World Cup provided an additional boost during the last three weeks of June, generating high levels of betting activity across BETBY’s partner network and demonstrating the scalability and reliability of its sportsbook during the world’s largest sporting event.

BETBY’s proprietary esports feed, Betby Games, also delivered continued growth during H1 2026, recording a 28% year-on-year increase in Gross Gaming Revenue. Active players grew by 46%, while the number of bets placed rose by 14.8%. These figures reinforce Betby Games’ importance within BETBY’s broader product portfolio.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “After a strong first quarter, we are pleased to see that the positive trend continued throughout the first half of the year. These results reflect the strength of our long-term strategy, combining continued market expansion with a clear focus on product innovation and helping our partners grow.

“The launch of products such as BETBY Predictions and features like Stories, alongside the continued evolution of Betby Games, demonstrate our commitment to delivering solutions and technology that create measurable value for operators. We are proud of what we have achieved so far this year and remain focused on continuing this progress throughout H2.”

The post BETBY Builds on a Strong Start to 2026 with Solid H1 Sportsbook Growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.