Popular iGaming content provider BGaming has teamed up with famous rapper and record producer Snoop Dogg to create an iconic new slot, Snoop Dogg Dollars.

The themed game is BGaming’s first branded content in collaboration with a celebrity and was exclusively launched with Roobet on 25th September, before going live across the wider network on 30th October.

With Snoop Dogg recording his own voiceover for the game, and the addition of a laid-back hip-hop soundtrack, this unforgettable slot comes at the perfect time — after the Doggfather was seen kicking off the Paris Olympics this summer.

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In this collaboration between BGaming, Roobet, and Casinolytics, players enjoy performing cluster-pay mechanics where five or more matching symbols form a cluster to win. Each winning cluster marks its cell, and if the next win occurs on a marked cell, a multiplier is added starting from x2 and increasing by a further x2 for every new win on the cell.

When the symbols of a winning cluster have disappeared and the cells remain empty, a bonus symbol can be ‘dug up’. These four symbols include Scatters, Wilds, Weed and Skull icons.

Weed symbols upgrade all multipliers and then disappear, while Skullss clear low symbols and trigger a refill. 3–6 Scatters award 10, 12, 15, or 20 Free Spins and convert into Wilds or x10 multipliers for the duration of the Bonus game. Bonus Buy options and the Snoop Spin feature provide guaranteed sticky Wilds for added chances of winning.

Through this landmark collaboration, BGaming demonstrates its expertise in co-creation and unrivalled position as a trusted partner to some of the industry’s biggest names.

Alexandr Shavel, Product Owner at BGaming, said: “Snoop Dogg is one of the world’s best-known rappers with a legacy that spans decades, and he remains as high-profile as ever.

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“With an inspired hip-hop soundtrack and an unmistakable West Coast setting, players will be transported to an immersive world where hip-hop reigns supreme. Snoop Dogg Dollars is a celebration of Snoop Dogg’s career, and we want players to join in the appreciation of the true master of his craft.”

Roobet commented: “We’ve really enjoyed producing this slot with BGaming.  Their team showed great talent, creativity and perseverance while developing the game and we’re very happy with the end result.”

CT Interactive made a significant impact at this year’s SBC Summit in Lisbon, held from September 24 to 26 at the FIL Exhibition Centre. The company captivated the audience with its impressive stand (#A230), where visitors were treated to live demonstrations of CT Interactive’s cutting-edge gaming portfolio, customizable solutions and the latest innovative features designed to meet the growing demands of the industry.

The team engaged with professionals from across the globe to explore how their portfolio can enhance player engagement and retention in an increasingly competitive marketplace.

“We were proud to show how much we’ve evolved as a company. The SBC Summit was the ideal setting to demonstrate that progress. Our vision has always been to create immersive gaming experiences that not only entertain but also push the boundaries of what operators and players expect from online gaming. This year, we brought something truly special to Lisbon,” said Lachezar Petrov, CEO of CT Interactive.

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CT Interactive’s booth featured advanced gaming elements such as jackpots, free spins and bonus tools, all designed to create a more engaging and rewarding experience for players. The company’s commitment to innovation and player-focused products was clear from the feedback they received throughout the event.

A major highlight of the summit was CT Interactive’s announcement of a new strategic partnership with GameWorkz, a provider of social gaming solutions. GameWorkz presented its player management platform at CT Interactive’s stand, showcasing a solution that integrates third-party services and proprietary technology. This platform offers a fully functional social gaming experience, complete with gamification tools and a loyalty program, tailored to meet the needs of social players.

Fun88, a leading online gaming platform, announced the continuation of its partnership with legendary cricketer Dale Steyn as its brand ambassador. This collaboration, which began in 2023, has significantly strengthened Fun88’s credibility and trustworthiness in the global gaming industry. The company is excited to have Steyn with them for another year, connecting with fans everywhere.

Dale Steyn, a former South African cricketer renowned for his exceptional cricketing career and celebrated as one of the greatest fast bowlers in the history of the sport, brings with him a wealth of experience & a legacy of excellence. His association with Fun88 underscores the platform’s commitment to providing a safe, secure and reliable gaming experience for all users.

Dale Steyn said: “From humble beginnings to the world stage, I made it through hard work, dedication, and belief. I pushed limits, broke barriers, and never forgot to have fun. Now, with FUN88, my journey continues. Whether it’s your next big game or a shot at fame, Fun88 is your guide. Play Fun, Win Big!”

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Over the past year, Steyn’s role as a brand ambassador has played a pivotal role in elevating Fun88’s reputation. His professionalism, along with his love for sports, matches Fun88’s values of transparency, caring for customers and providing top-quality entertainment. His presence has helped Fun88 connect with sports fans on a deeper level and bring them closer to the action. As Fun88 continues to expand, the platform is looking forward to strengthening its relationship with Steyn.

Fun88 is a leading name in the sports industry, sponsoring well-known teams and events across various sports like cricket, football and kabaddi. The platform is dedicated to promoting sportsmanship and connecting fans with their favorite games through innovative, engaging experiences, offering exciting opportunities for sports lovers to interact with teams and events through betting and live-action features.