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iGaming tech specialist Tequity Ventures seals key BeyondPlay deal
Tequity Ventures, which licences modularised software to igaming companies to bridge the gap between technology and business, has secured a significant new partnership with multiplayer igaming specialist BeyondPlay.
Offering clients a wide range of software modules that can be hand-picked to suit specific projects, Tequity Ventures works with solo entrepreneurs, start-ups, scale-ups and established companies within the igaming field.
BeyondPlay, which transforms individual game sessions into engaging multiplayer entertainment experiences, has integrated the Tequity platform, instantly boosting integrations, reporting processes and back-office UI.
Benefitting from Tequity’s deep understanding of the igaming industry and market dynamics, partners integrating the company’s technical solutions see a significantly reduced time to market, freeing the company’s clients to focus on business development and IP building.
Krzysztof Opałka, Chief Technology Officer for Tequity Ventures, said: “We are very excited to be working with the team at BeyondPlay and to see this unique igaming supplier benefit from our solutions.
“Tequity can help our clients create and integrate new products in the blink of an eye and working with BeyondPlay demonstrates further the versatility of our platform.
“By integrating our modules, BeyondPlay has significantly reduced the time taken to build an MVP. Additionally, BeyondPlay can reuse existing platform integrations to reduce time-to-market further still.”
Cristina Turbatu, Chief Technology Officer for BeyondPlay, added: “The Tequity platform has unlocked huge potential at BeyondPlay, significantly reducing our technical burden while simultaneously accelerating our time to market.
“We couldn’t be happier with the support and service from Krzysztof and the team.”
The deal sees BeyondPlay become the latest partner to integrate the Tequity platform, which is also available as IaC (Infrastructure as Code), enabling clients to establish a fully operational production-ready environment in just 20 minutes.
The platform is already integrated with Hub88, Solid Gaming, SOFTSWISS, AzureTech and more, with further growth expected throughout the remainder of 2022.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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