Asia
NODWIN Gaming’s first-ever televised BGMI Master Series breaks viewership records on Television
NODWIN Gaming, one of the world’s leading esports companies, has created history through its collaboration with the Star Sports Network for India’s first-ever televised esports tournament — the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series, by breaking all viewership records on linear (Star Sports), as well as digital platform Loco and mobile lock-screen platform Glance Live. The tournament has paved a new path by successfully introducing the world of esports to the ‘media dark’ audience while also opening new advertising and branding opportunities for both endemic and non-endemic brands. The grand finale of the mega series will take place on July 17 and the winning team will take home a trophy, a prize money of Rs. 25 lakhs and a brand-new Hyundai car worth Rs. 13 lakhs. With the top teams such as GodLike and Team Soul back in the lead, the excitement is further building up and a spike in viewership across all linear and digital platforms is expected.
The BGMI Master Series, being broadcast live on primetime every day from June 24 to July 17 on Star Sports 2, clocked 1.2 million impressions on Day 1 and 12.3 million views through the first eight days of broadcast on TV. According to the TV channel data, the Day 1 numbers beat the impressions of globally followed tournaments like the Australian Open 2022 that recorded 10.5 lakh/1 million impressions on Day 1, the French Open Day 1 with 6.5 lakh impressions and the UEFA CL Semi-Finals that saw 4.6 lakh impressions. The impressions on digital platforms Loco and mobile lock screen Glance Live, also reflected a combined exceptional 53.9 million views from June 24 – July 2, 2022.
“NODWIN Gaming and Star Sports 2 took a huge leap of faith by broadcasting the BGMI Master Series on television. Our aim was to expand the esports audience and capitalise on the fact that esports has a huge potential to fulfil the entertainment fix of both gamers and non-gamers on primetime television. We’ve been able to achieve all of this and more with the BGMI Master Series, which was further validated by the response of non-esports brands. We started off the tournament with just two partners and now we have seven sponsors on board, which include Swiggy, Hyundai, Spotify, Wings and Gillette. The viewership on both linear and digital platforms has been phenomenal and we are excited to see the climax building up for the grand finale. We are naturally delighted and proud to be part of this great moment in time when the history of esports is being written! We’re looking forward to bringing Indian esports at par or even higher than other marquee international sports events across platforms,” said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.
| Event | Impressions (000s) | Channels |
| BGMI Masters series | 1201 | SS2 |
| Australian Open Day 1 | 1059 | Sony Ten 2 and Six |
| French Open Day 1 | 652 | Sony Ten 2 and Six |
| UEFA CL Semi-Finals | 464 | Sony Ten 2, Ten 3 and Ten 4 |
The BGMI Master Series’ opening day numbers also had a higher AMA (Average Minute Audience) when compared to Non-India Test match Cricket. The esports tournament’s AMA was 20% higher than the first Eng vs NZ test match.
The reach for the opening day of the BGMI Masters series was 290% of the UEFA champions league final between Liverpool and Real Madrid and 80% of the French Open Roland Garros finals featuring Rafael Nadal.
Catch all the exciting action of the BGMI Masters series only on Star Sports 2, every day till July 17, 2022, from 8:00 PM onwards.
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Asia
The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities
The UAE Lottery, operated by The Game LLC (a Momentum Group company), participated in the SAGIP community outreach initiative on 28 June, 2026 at the Philippine Consulate General in Dubai, alongside the Philippine Consulate General in Dubai and Northern Emirates and Infinite Communities.
SAGIP—“Rescue” in Filipino—was positioned by organisers as an immediate support programme for Filipino community members navigating difficult circumstances. The session combined career coaching, counselling and wellness assessments, alongside distribution of essential grocery packs.
The programme also drew voluntary support from local Filipino businesses, HR practitioners, medical and healthcare professionals, psychologists and community volunteers, according to the organisers.
Consul Aleah Marie Gica said: “The Filipino community in the UAE has always demonstrated resilience and unity during difficult times. Community outreach programs such as SAGIP reflect the strength of collaboration between institutions and community organisations working together to support those most in need.”
Elena C. Cruz, Founder and CEO of Infinite Communities, said: “Through our Good Neighbour initiative and our collaboration with The UAE Lottery and the Philippine Consulate, we hope to create a safe and supportive environment where individuals feel seen, supported, and empowered to move forward with dignity and confidence.”
Suzan Kazzi, Associate Director of CSR at Momentum – The UAE Lottery, added: “At a time when many members of the Filipino community are facing various challenges, we aim to provide not only immediate relief through grocery pack distribution, but also pathways toward resilience and renewed opportunities. Through our HR specialists who volunteered their time and expertise, the career coaching sessions were designed to help beneficiaries navigate uncertainty, regain confidence, and reconnect with employment opportunities through practical advice and guidance.”
The post The UAE Lottery joins SAGIP outreach with Philippine Consulate and Infinite Communities appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Asia
PhilWeb Secures ₱2.02 Billion Strategic Investment from Lance Y. Gokongwei to Accelerate AI-Driven Technology Expansion
PhilWeb Corporation, a Philippine Stock Exchange-listed technology company serving licensed digital entertainment and gaming platforms, announced that it has entered into a definitive agreement for a ₱2.02 billion strategic equity investment by prominent business leader Lance Y. Gokongwei.
The investment marks a significant milestone in PhilWeb’s transformation into an AI-enabled technology infrastructure company serving the regulated digital entertainment sector. Beyond the capital infusion, PhilWeb expects to benefit from Mr. Gokongwei’s strategic perspective, institutional experience and extensive business network as the Company strengthens its long-term technology roadmap and growth strategy.
Strategic Capital Infusion for AI and Technology Expansion
Under the definitive agreement, Mr. Gokongwei will invest an aggregate amount of ₱2,026,978,840.00 in PhilWeb. The strategic placement will be facilitated through a proposed increase in the Company’s Authorised Capital Stock from ₱2.6 billion to ₱3.6 billion, subject to the required corporate, stockholder and regulatory approvals.
The proceeds are intended to strengthen PhilWeb’s balance sheet and support the integration of advanced data and AI capabilities across its core technology roadmap:
• Enhanced Risk Management and Compliance Systems: Developing intelligent platform tools to support real-time risk scoring, transaction monitoring, suspicious activity detection and responsible gaming controls.
• Data Analytics and Platform Intelligence: Building secure data models designed to interpret user behaviour, optimise player lifecycle management and improve platform operating efficiency.
• Intelligent Recommendation and Retention Tools: Investing in automated recommendation engines to help licensed operators improve content discovery, platform performance and user engagement.
• Operational Automation: Enhancing internal and partner-facing systems through automation tools to optimise compliance workflows, reporting and high-throughput platform monitoring.
Strengthening PhilWeb’s Technology Moat
The transaction reflects growing investor interest in scalable technology infrastructure serving regulated digital entertainment ecosystems. PhilWeb has established a strong market footprint across the Philippine digital gaming and entertainment ecosystem, working with leading licensed operators, integrated resorts and platform partners including Hann Casino, Okada Manila, Newport World Resorts, NUSTAR Resort and Casino, FBM Philippines and PT Gaming. The integration of next-generation AI tools is expected to further strengthen PhilWeb’s domestic B2B infrastructure layer, enabling the Company to deliver greater operational efficiency, stronger compliance support and more scalable platform capabilities to its ecosystem partners while evaluating potential regional growth opportunities over time as market and regulatory conditions permit.
Management Perspective
“We are profoundly honored to welcome Lance Y. Gokongwei as a strategic anchor investor in PhilWeb. His investment represents a strong endorsement of our technology platform and long-term vision. Data intelligence and automated compliance tools are becoming essential layers of modern digital infrastructure. With Lance’s strategic investment and business network, PhilWeb is well-positioned to expand our AI technology roadmap, serve our established ecosystem of leading partners more efficiently, and evaluate long-term growth opportunities,” said Edgar Brian K. Ng, President of PhilWeb Corporation.
The post PhilWeb Secures ₱2.02 Billion Strategic Investment from Lance Y. Gokongwei to Accelerate AI-Driven Technology Expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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