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Sportradar Reports Strong Growth in Fourth Quarter and Full Year 2021

Fourth quarter revenue grew 41% while full year 2021 revenue grew 39%, exceeding Company’s outlook
Annual revenue surpasses €500 million for the first time in Company’s history
Company projects solid annual revenue growth of 18% to 25% in fiscal 2022
Secured multiyear partnerships with NHL, NBA, ITF, ICC, UEFA, Bundesliga
Sportradar Group AG, a leading global technology company enabling next generation engagement in sports, and the number one provider of business-to-business solutions to the global sports betting industry, today announced financial results for its fourth quarter and full year ended December 31, 2021.
Full Year 2021 Highlights and Annual Outlook
- Revenue for the full year of 2021 increased 39% to €561.2 million ($634.2 million)1 compared with the prior year, driven by strong growth across all business segments. Full year revenue exceeded the top end of the Company’s 2021 annual outlook range of €553 – €555 million.
- Adjusted EBITDA2 for the full year of 2021 increased 33% to €102.0 million ($115.3 million)1 compared with the prior year. Full year Adjusted EBITDA exceeded the top end of the Company’s 2021 annual outlook range of €99.5 – €101.5 million.
- Adjusted EBITDA2 for 2021 excluding Sportradar’s September 2021 Initial Public Offering (IPO) costs was €113.7 million ($128.5 million)1.
- Adjusted EBITDA margin2 for 2021 was 18% compared with 19% for 2020. Excluding IPO costs, Adjusted EBITDA margin was 20% for 2021.
- Strong Dollar-Based Net Retention Rate2 increased to 125% for fiscal 2021 compared with 113% for fiscal 2020 highlighting the continued success of the Company’s cross-sell and upsell strategy across its global customer base.
- Cash and cash equivalents totaled €742.8 million as of December 31, 2021. Total liquidity available for use at December 31, 2021, including undrawn credit facilities was €852.8 million.
- Sportradar extended multiyear partnerships with the National Hockey League (NHL), National Basketball Association (NBA), International Tennis Federation (ITF) and Bundesliga International, in addition to securing new deals with the International Cricket Council (ICC) and the Union of European Football Associations (UEFA). These deals reinforce Sportradar’s leadership as a trusted technology and data partner to the biggest leagues and federations around the world.
- The Company provided an annual outlook for full-year 2022 for revenue and Adjusted EBITDA2. Revenue is expected to be in the range of €665.0 million to €700.0 million and Adjusted EBITDA2 is expected to be in the range of €123.0 million to €133.0 million. Please see the “Annual Financial Outlook” section of this press release for further details.
Fourth Quarter 2021 Highlights
- Revenue in the fourth quarter of 2021 increased 41% to €152.4 million ($172.2 million)1 compared with the fourth quarter of 2020, driven by robust growth across all business segments.
- Continued strong performance in the U.S. market with U.S. revenue increasing by 92% to €23.2 million ($26.2 million) 1 compared with the fourth quarter of 2020.
- Adjusted EBITDA2 in the fourth quarter of 2021 increased 14.0% to €21.4 million ($24.2 million)1 compared with the fourth quarter of 2020.
- Adjusted EBITDA margin2 was 14% in the fourth quarter of 2021, compared with 17% over the prior year primarily as a result of increased investment in content and technology, higher costs related to being a public company, as well as higher M&A costs.
- Adjusted Free Cash Flow2 in the fourth quarter of 2021 decreased to (€22.5) million which resulted in a cash flow conversion2 of (105.1%) primarily as a result of additional interest from the Company’s senior secured term loan facility originating in November 2020, timing of sports data licensing payments to leagues, IPO related payments as well as higher costs associated with being a public company.
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1 For the convenience of the reader, we have translated Euros amounts in the tables below at the noon buying rate of the Federal Reserve Bank of New York on December 30, 2021, which was €1.00 to $1.13.
2 Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.
Key Financial Measures
In millions, in Euros € | Q4 | Q4 | Change | FY | FY | Change | ||||||||
2021 | 2020 % | 2021 | 2020 % | |||||||||||
Revenue | 152.4 | 108.0 | 41% | 561.2 | 404.9 | 39% | ||||||||
Adjusted EBITDA2 | 21.4 | 18.8 | 14% | 102.0 | 76.9 | 33% | ||||||||
Adjusted EBITDA margin2 | 14.0% | 17.4% | – | 18.2% | 19.0% | – | ||||||||
Adjusted Free Cash Flow2 | (22.5) | 7.1 | – | 14.5 | 53.5 | (73%) | ||||||||
Cash Flow Conversion2 | (105.1%) | 37.5% | – | 14.3% | 69.6% | – | ||||||||
Carsten Koerl, Chief Executive Officer of Sportradar said: “I am very pleased with our strong results, which illustrate how well we are delivering on our operational and growth plans. Importantly, we have good momentum going into our next fiscal year. We are continuing to invest in content, technology and people that will allow us to deliver profitable growth in line with our goals.
Koerl continued, “We are particularly pleased about more than doubling our year-over-year revenues in the United States, which continues its explosive sports betting growth story. Sportradar has been a leader in this market since 2014, and we’re now seeing the results of our early investment. We continue to see the enormous opportunity as sports betting becomes an increasingly integral part of the media entertainment fabric in the U.S.
Segment Information
RoW Betting
- Segment revenue in the fourth quarter of 2021 increased by 30% to €82.2 million compared with the fourth quarter of 2020. This growth was driven primarily by uptake in our higher value-add offerings including Managed Betting Services (MBS) and Live Odds Services, which increased by 74% and 26% respectively. MBS experienced record turnover3 and Live Odds grew as a result of higher volume of sports coverage.
- Segment Adjusted EBITDA2 in the fourth quarter of 2021 increased by 58% to €45.7 million compared with the fourth quarter of 2020. Segment Adjusted EBITDA margin2 improved to 56% from 46% compared with the fourth quarter of 2020 driven by growth in higher margin products.
- Full year 2021 revenue grew 32% to €309.4 million compared with the prior year of 2020. Full year Adjusted EBITDA2 increased 49% to €177.0 million. Full year 2021 Adjusted EBITDA margin2 improved to 57% from 51% in the prior year.
1 For the convenience of the reader, we have translated Euros amounts in the tables below at the noon buying rate of the Federal Reserve Bank of New York on December 30, 2021, which was €1.00 to $1.13.
2 Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.
3 Turnover is the total amount of stakes placed and accepted in betting.
RoW Audiovisual (AV)
- Segment revenue increased in the fourth quarter of 2021 by 52% to €35.6 million compared with the fourth quarter of 2020. This growth was primarily a result of increased volume of streaming services across all major sports.
- Segment Adjusted EBITDA2 in the fourth quarter of 2021 increased by 77% to €9.9 million compared with the fourth quarter of 2020. Segment Adjusted EBITDA margin2 improved to 28% from 24% compared with the fourth quarter of 2020.
- Full year 2021 revenue grew 32% to €140.2 million compared with the prior year of 2020. Full year Adjusted EBITDA2 increased 47% to €39.2 million. Full year 2021 Adjusted EBITDA margin2 improved to 28% from 25% in the prior year.
United States
- Segment revenue in the fourth quarter of 2021 increased by 92% to €23.2 million compared with the fourth quarter of 2020. This growth was driven by our increased sales of U.S. Betting services as the underlying market and turnover3 grew. We also experienced strong adoption of our ad:s product, growth in U.S. Media and a positive impact from the acquisition of Synergy Sports.
- Segment Adjusted EBITDA2 in the fourth quarter of 2021 decreased to (€7.6) million compared with the fourth quarter of 2020 primarily due to increased investment in the Company’s league and team solutions focused business. Segment Adjusted EBITDA margin2 decreased to (33%) from 11% compared with the fourth quarter of 2020 reflecting the aforementioned increased investment.
- Full year 2021 revenue grew 108% to €71.7 million compared with the prior year of 2020. Full year Adjusted EBITDA2 decreased 38% to (€22.6) million. Full year 2021 Adjusted EBITDA margin2 improved to (32%) from (48%) in the prior year.
Costs and Expenses
- Personnel expenses in the fourth quarter of 2021 increased by €12.7 million to €47.0 million compared with the fourth quarter of 2020 primarily resulting from additional hires in the Company’s product and technology organizations (2,959 FTE in the fourth quarter of 2021 vs 2,366 FTE in the fourth quarter of 2020).
- Other Operating expenses in the fourth quarter of 2021 increased by €13.3 million to €27.2 million compared with the fourth quarter of 2020 mainly driven by higher travel and entertainment and marketing costs as pandemic restrictions eased, higher M&A costs as well as increased costs to implement a new enterprise resource planning (ERP) system.
- Total Sport rights costs in the fourth quarter of 2021 increased by €8.8 million to €38.5 million compared with the fourth quarter of 2020, primarily resulting from a normalized schedule in sports such as NBA, NHL and MLB, as COVID-19 pandemic restrictions eased.
2 Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.
3 Turnover is the total amount of stakes placed and accepted in betting.
Fourth Quarter Business Highlights
- Sportradar and the NBA announced an expansive multiyear partnership agreement that will see the NBA, Women’s National Basketball Association (WNBA) and NBA G League use Sportradar’s global and wide-ranging capabilities to grow U.S. operations, increase their international footprint and drive fan engagement. This new partnership begins with the 2023-24 NBA season and provides the NBA with an equity stake in Sportradar.
- The Company extended its long-term partnership with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, featuring a suite of AI-driven fan engagement tools which enable Genrmany’s top football league to better engage fans.
- Sportradar also extended its partnership with Kambi, a leading global sports betting supplier. The deal reestablishes Sportradar as Kambi’s exclusive supplier of NBA, NHL, MLB, and college sports data in the US market.
- Sportradar announced a new multi-year partnership with PointsBet, a premier global online gambling operator, that establishes Sportradar as PointsBet’s US supplier of choice for MLB, NBA, NHL, college football, and college basketball data.
- Sportradar announced a partnership with UEFA’s as their exclusive authorized collector and distributor of data for betting purposes, as well as extending its role as UEFA’s official integrity partner. The Company secured this landmark agreement following UEFA’s first competitive tender process for its data distribution rights for betting purposes.
- The Company strengthened its existing partnership with ITF with a three-year extension to serve as the ITF’s official data partner.
- Sportradar was selected by the ICC making Sportradar its Official Data Distribution and Official Betting Live Streaming Partner. The partnership will create more opportunities for the ICC to engage with its fan base through Sportradar’s network of 1,000 media and sports-betting clients across 80 countries.
- The Company underlined its commitment to protecting the integrity of sport with the launch of Universal Fraud Detection System (UFDS) free of charge. Sportradar Integrity services has utilized UFDS, to detect suspicious activity in 12 sports across more than 70 countries. Sportradar will begin delivering its UFDS bet monitoring service free of charge, to sports federations, sports leagues, and state authorities around the world, in its continued commitment to protecting the integrity of global sport and making the system accessible to all.
- Sportradar announced significant high-profile hires to further strengthen its US team, including Andrew Bimson as North American Chief Operating Officer, Jim Brown as Head of Integrity Services & Harm Prevention and Rima Hyder as Head of Investor Relations.
Annual Financial Outlook
Sportradar is providing its outlook for fiscal 2022.
- Revenue is expected to be in the range of €665.0 million to €700.0 million ($752.0 million to $791.0 million)1, representing growth of 18% to 25% over fiscal 2021.
- Adjusted EBITDA2 is expected to be in the range of €123.0 million to €133.0 million ($139.0 million to $150.0 million) 1, representing growth of 21% to 30% over fiscal 2021.
- Adjusted EBITDA margin2 is expected to be in the range of 18.5% to 19.0%, an improvement over the prior year.
1 For the convenience of the reader, we have translated Euros amounts in the tables below at the noon buying rate of the Federal Reserve Bank of New York on December 30, 2021, which was €1.00 to $1.13.
2 Non-IFRS financial measure; see “Non-IFRS Financial Measures and Operating Metrics” and accompanying tables for further explanations and reconciliations of non-IFRS measures to IFRS measures.
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7Stars Partners Presents OnlySpins: A First-of-Its-Kind Casino With Advanced Gamification and Exclusive Playful Content

7Stars Partners is proud to announce the launch of OnlySpins — a first-of-its-kind casino brand that redefines the gaming experience, where fantasy meets interactive storytelling.
A Unique Concept That Goes Beyond Traditional Play
OnlySpins is a fully gamified environment where players interact with real models, unlock exclusive moments, and progress through personalised storylines on a paradise island. Each location introduces a stunning model with her own character, photos, and videos — turning every journey into an immersive and rewarding experience.
Engagement Through Gamification
The core of the experience is the OnlySpins Slot Machine, where players use Energy to spin and trigger outcomes such as OnlyBucks, story progression, or mini-games. These mini-games add variety and chance-based excitement, rewarding players with additional currency, Collection Cards, and progress boosts.
Players can spend OnlyBucks to send gifts and go on dates with the models, unlocking exclusive real content and progressing the Affection Meter. Each interaction deepens the storyline and provides tangible casino rewards such as bonus money, free spins, or real cash. Completing collections of Cards tied to each model unlocks special videos and further rewards — ensuring ongoing engagement and motivation to continue playing.
Interactive Intimacy That Retains Players
What truly sets OnlySpins apart is its layer of real-time live chat with models. Players can subscribe to chat directly with real models, receiving personalized messages, photos, and videos. This creates a strong sense of exclusivity and intimacy, driving repeat engagement and loyalty beyond standard bonus mechanics.
Benefits for Partners
For affiliates and partners, OnlySpins represents a powerful new revenue opportunity:
- Proven Conversion: The combination of slots, gamification, and exclusive-to-you content keeps players engaged and coming back for more fun.
- Retention Beyond Bonuses: Story-driven progression, collections, and interactive chat extend player lifetime value.
- Premium Brand Positioning: With stylish visuals and real model-driven storytelling, OnlySpins differentiates itself from all competitors.
- Global Scalability: Mobile-first design, multilingual support, and flexible payments allow rapid expansion across GEOs.
“OnlySpins is built to convert, retain, and scale,” said Krystal Tsiattalos, Head of Affiliates at 7Stars Partners. “It’s so much more than just a casino. This unique platform combines iGaming mechanics with exciting interactive entertainment, delivering measurable results for our partners. We believe this is the future of engagement in online gaming.”
About 7Stars Partners
7Stars Partners is a leader in the global iGaming affiliate industry, promoting innovative brands that merge entertainment, technology, and exceptional player experiences. With a growing portfolio of successful brands, the company continues to set new standards in retention, conversion, and partner growth.
OnlySpins is now live.
Partners can connect with the team today to learn how this groundbreaking brand can unlock new revenue opportunities.
7777 gaming
Shaping the Future of iLottery: 7777 gaming’s Izabel Hakim on Innovation and Engagement

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Izabel Hakim, Head Project Manager at 7777 gaming, joins us for an exclusive conversation ahead of HIPTHER’s European Gaming Congress – HIPTHER Warsaw Summit 2025.
A recognized professional with a strong background in Product Development and Business Management, Izabel has nearly a decade of leadership experience in the iGaming sector. At 7777 gaming, she plays a pivotal role in driving product innovation across the company’s two key verticals: lottery and online casino.
As a General Sponsor of EGC 2025, 7777 gaming will showcase its cutting-edge iLottery solutions and 200+ game portfolio, reflecting its mission to create games for every player, niche, and taste.
Izabel, as Head Project Manager at 7777 gaming, you’ve been shaping product development in both lottery and online casino. From your perspective, how is iLottery evolving today, and why is it becoming such a central pillar of iGaming?
iLottery has evolved far beyond its traditional image of paper tickets and live draws. What we’re seeing today is the transformation of lottery into a dynamic, digital-first experience, one that resonates with modern players who value interaction, instant results, and engagement.
At 7777 gaming, we see iLottery as a bridge between tradition and innovation. It retains the thrill of chance that people love, but now enhanced with engaging visuals, storytelling, and personalized digital features. This evolution makes iLottery not just another vertical, but a central pillar of iGaming’s future, one that connects generations of players through technology and creativity.
7777 gaming is known for its bold creativity – from cinematic storytelling and unique mechanics to the expansive 7777 Multiverse. How do these innovations translate specifically into your iLottery products?
Creativity is our universal language, it flows through everything we create. The 7777 Multiverse isn’t just a feature, it’s a philosophy that connects our entire portfolio. Within iLottery, that means moving beyond static experiences and turning every game into a journey.
We weave storytelling and visual immersion into lottery formats that feel alive, games where the player isn’t just waiting for numbers but engaging with dynamic worlds, symbols, and rewarding mechanics. Our goal is simple: To make every draw feel like part of a bigger, evolving adventure. You can already see that spirit in one of our newest fully customizable Raffle Lottery products.
Only five years after launching, 7777 gaming is certified in 14 regulated jurisdictions and continues to expand globally. How does compliance ensure your iLottery solutions fit the specific needs of each market?
Compliance is one of our strongest assets. We don’t view it as a limitation, we see it as the framework that allows sustainable innovation to thrive. Every product we build is designed with regulation in mind from day one, ensuring that creativity and compliance evolve hand in hand.
When working with lotteries, the regulatory landscape can be even more complex, as in many cases the country itself is the regulatory body. That’s where our experience truly shines. We’ve successfully customized our iLottery solutions for national operators such as the National Lottery in Moldova, Azerloterya, the National Ukrainian Lottery, and others, each with its own technical, legal, and local specifics.
This hands-on experience enables us to adapt quickly to diverse jurisdictions while maintaining the creative quality, reliability, and security that define 7777 gaming. Our compliance-first mindset ensures that wherever our partners operate, our products not only meet the highest standards but also deliver the same trusted, engaging experience to every player.
Lottery has traditionally been seen as more static compared to casino gaming. How are you and your team reimagining iLottery to make it more engaging for the next generation of players?
We’re reimagining iLottery as something vibrant, social, and interactive, but also as a bridge between traditional and digital play. Many players are still accustomed to the offline lottery experience, so our goal is to guide that transition online by offering products that feel familiar, yet reimagined with fresh, engaging, and interactive twists that keep them playing longer.
Our strategy is built on variety and adaptability. We offer everything from instant win games and keno, to bingo, raffle lotteries, and themed or localized content tailored to specific markets with over 70 games for our lottery vertical. This range ensures that every player, whether they’re just discovering iLottery or already part of the digital ecosystem, can find something that resonates with their habits and preferences.
It’s all about giving players agency, connection, and excitement. We want iLottery to feel not just like a game of chance, but an evolving experience that fits naturally into how people play, connect, and engage today.
Community engagement and mentorship are passions you’ve personally championed. How do these values influence the way 7777 gaming develops products and connects with players in the iLottery space?
I’ve always believed that great products come from great teams, and great teams are built on trust, mentorship, and shared curiosity. At 7777 gaming, we nurture that culture through open collaboration, cross-functional creativity, and constant learning. Every project is a collective effort, shaped by diverse ideas and perspectives.
This mindset directly influences how we build our iLottery products. When your team feels empowered and inspired, it reflects in the final result – games that are thoughtful, well-crafted, and full of personality. It’s that internal synergy that allows us to consistently innovate and deliver experiences that stand out in the market.
Looking ahead, what can we expect next from 7777 gaming in the iLottery vertical? Are there particular innovations, markets, or partnerships that excite you most as you expand further?
The next phase of our lottery journey is all about personalization and deeper player engagement. We’re using data-driven insights to understand what excites players most and to craft experiences that truly speak to their preferences, blending the best of both verticals we work with – lottery and casino into fresh, hybrid formats that feel modern and intuitive.
We’re also entering new regulated markets and strengthening strategic partnerships that reflect our vision of responsible, engaging, and borderless entertainment. The opportunities ahead are exciting and 7777 gaming will continue to set new standards for innovation and creativity in future.
Thank you, Izabel, for sharing your insights on how 7777 gaming is redefining iLottery with innovation, compliance, and a people-first approach. We look forward to hearing more from you on stage at the European Gaming Congress 2025!
Join us at the European Gaming Congress 2025 | 30–31 October | Warsaw
Meet 7777 gaming and discover how they’re shaping the future of iLottery and iGaming.
The post Shaping the Future of iLottery: 7777 gaming’s Izabel Hakim on Innovation and Engagement appeared first on European Gaming Industry News.
Africa
BongoBongo Partnership Boosts GR8 Tech’s Expansion in Africa

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GR8 Tech has joined forces with East African iGaming brand BongoBongo. Active across Uganda, Zambia, Tanzania, and Kenya, BongoBongo is known for its bold growth strategy and sharp market focus. Now, that momentum continues with the launch of GR8 Tech’s ULTIM8 Sportsbook—a high-performance solution built for ultimate speed, scale, and competitive edge.
While the iFrame integration already powers live operations, BongoBongo is also one of the first brands to leverage GR8 Tech’s robust backend integration via API. This will enable BongoBongo to take full control of the front end, tailoring the player experience to its brand vision while relying on GR8 Tech’s infrastructure under the hood. It’s a heavyweight blend of freedom and firepower, built for operators ready to differentiate and dominate.
“As we continue to grow across Africa and expand our local teams, having a high-performance sportsbook that complements our casino-first strategy is key. GR8 Tech gives us exactly that: the freedom to shape our frontend on top of a powerful, scalable engine. With the ULTIM8 solution and API, we’re ready to raise the bar for our players,” said Randy Heyrowsky, CEO at BongoBongo.
GR8 Tech’s Proven Success in Africa
GR8 Tech has already demonstrated strong traction in Africa by delivering a custom light sportsbook frontend for a regional operator in 2024. Designed for real-world conditions typical for the region, such as slow networks, older devices, and limited bandwidth, the solution prioritized speed and performance. The results were striking: conversion from registration to first deposit rose by 12% and user retention more than doubled, from 10% to 25%.
It was a strategic localization. GR8 Tech’s ability to blend performance engineering with market-specific UX shows what’s possible when products are built to meet the moment. In Africa and beyond, this is how heavyweight platforms win.
“Every market has its own demands, and success comes from listening closely and building accordingly. With Africa, we’ve proven that smart technical decisions drive long-term value. Now, with BongoBongo, we’re doubling down on that principle. They have bold plans and deep market insight, and we’re excited to support their next phase with tech that’s fast, flexible, and built to scale with their vision,” said Yevhen Krazhan, CSO at GR8 Tech.
Connect with GR8 Tech at the upcoming SiGMA Central Europe to discover new developments and explore opportunities.
The post BongoBongo Partnership Boosts GR8 Tech’s Expansion in Africa appeared first on European Gaming Industry News.
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