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Svenska Spel to Pay SEK2.9B Dividend to Government

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Svenska Spel has announced that it will pay a dividend of SEK2.9bn back to the Swedish government after a year’s trading which saw growth in several key metrics.

Government dividend was marked as the headline announcement by Svenska Spel publishing its full-year 2021 results, in which Sweden’s monopoly for lotteries and land-based gaming performed above expectations.

The monopoly’s TUR lottery unit performed similarly to its FY2020 performance, generating revenues of SEK4.91bn in FY2021 compared to FY2020’s corresponding SEK4.85bn figure.

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Operationally, the TUR unit implemented an improved customer experience on its digital channels, designing a more personalised service for its users. Additionally, it launched its Viking Lotto platform as well as several digital lottery games.

Meanwhile, net gaming revenues totalled SEK8.14bn, an increase of 6% on FY2020’s corresponding results of SEK7.67bn.

Revenue growth was attributed to the improved performance of Svenska Spel’s Sports and Casino business, which recorded a 20% increase in revenues to SEK2.35bn from SEK1.95bn in FY2020.

In 2021, Svenska Spel continued to be impacted by COVID-19 restrictions as the company could only partially reopen in land-based Casino Cosmopol and Vegas units with several waves of the virus forcing the government to act.

The closure of the Casino Cosmopol and Vegas unit would impact Svenska Spel’s operating profits to SEK2.46bn, up 3% on 2020 results of SEK2.39bn.

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The Swedish monopoly noted a tough end-of-year closing as “renewed effects of the pandemic impacted two of main business areas”, shrinking Q4 profits by 13% to SEK601m.

“I am pleased that the board intends to propose a dividend of SEK2.9bn to the state,” commented Patrik Hofbauer, President and CEO of Svenska Spel.

“The fact that our surplus goes to the Swedish people via the Treasury is one of the reasons why we are the entire Swedish gaming company.

“Our operations are still strongly affected by the pandemic, but have good growth and profitability for the Group.”

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

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Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

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ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.

This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.

ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their

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goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”

The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.

Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.

The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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SHINE ON DRAGON’S DIAMONDS

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This text contains puns. Reader discretion is advised.

“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.

Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.

Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.

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For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!

The game is now available for MGA with other territories winging it this way soon.

The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.

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