Scientific Games Corporation has launched large-scale retail and digital sports betting and lottery operations in Azerbaijan. The national lottery, Azerlotereya, launched sports betting in mid-January with Scientific Games’ technology as part of a 10-year agreement for the exclusive supply of retail and digital lottery instant games, draw games, sports and an omni-channel lottery gaming system.
The Azerbaijan sports launch expands Scientific Games’ global leadership in sports betting and its ongoing, successful partnership with Demirören, the operator of the national lottery, Azerloterya.
“In Azerbaijan, we sought a proven, scalable solution for both retail and online betting. Our partnership with Scientific Games has had great success in other large markets, and together we are offering a modern experience for bettors that will deliver strong results to the government of Azerbaijan,” Sinan Oktay, Board Member of Demirören Holding, said.
The national lottery was founded in 2001 under the Ministry of Economy of Azerbaijan. With a population of 10 million, the Eurasian nation has deep roots in sports, including a strong history of hosting important events such as the Formula 1 Grand Prix in Baku and four high-profile matches in the recent European Football Championship.
“Congratulations to all involved with the success of the national lottery in Azerbaijan and the new sports betting launch. We appreciate the vision and trust Demirören has in our lottery expertise, systems technologies and ability to serve a large, multi-channel lottery market. We believe that Scientific Games offers a powerful sports betting solution that is tailored for government lotteries requiring a large-scale retail and digital betting program,” Pat McHugh, Chief Executive Officer for Scientific Games Lottery, said.
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