Gaming
The top 10 broadband areas for gamers revealed
- Research by comparethemarket.com reveals the top and worst UK broadband spots for gamers
- Kingston Upon Hull ranks the highest for the top place to game, followed closely by Birmingham
- Na h-Eileanan an Iar in Scotland is in bottom place
It’s an exciting time for gamers at the moment. Not only did we see the release of FIFA 22 this month, but next month Call of Duty: Vanguard and the Battlefield 2042 are set to launch. For the 46.7million1 UK gamers to be able to enjoy these new games, they’ll need to have reliable broadband.
To find out which areas are the top to reside in for the best gaming connection, comparethemarket.com has republished its ‘Broadband Impact’ report to show where gamers are the most and least likely to be disrupted due to poor internet speeds*. First undertaken in May 2020, average download speeds (Mbps), superfast broadband availability, and households’ ability to receive decent broadband have been analysed to see how the results differ today.
The top 10 areas for gamers are as follows:
Rank | Constituency | Region | Average speed (Mbps)
|
% able to receive superfast broadband | % unable to receive decent broadband | Combined gaming score |
1 | Kingston upon Hull East | Yorkshire and The Humber | 165.70
|
98.90%
|
0%
|
2.97
|
2 | Kingston upon Hull North | Yorkshire and The Humber | 163.00
|
98.00%
|
0.30%
|
2.90 |
3 | Birmingham, Hall Green | West Midlands | 160.90
|
97.80%
|
0.10%
|
2.89 |
4 | Kingston upon Hull West and Hessle | Yorkshire and The Humber | 156.40
|
98.60%
|
0.10%
|
2.88 |
5 | Birmingham, Hodge Hill | West Midlands | 146.40
|
99.50%
|
0.10%
|
2.84 |
6 | Welwyn Hatfield | East of England | 137.60
|
97.50%
|
0.10%
|
2.71 |
7 | Birmingham, Selly Oak | West Midlands | 150.50 | 96.60% | 1.00% | 2.69 |
7 | St Albans
|
East of England | 135.40
|
97.40%
|
0.10%
|
2.69 |
8 | York Outer
|
Yorkshire and The Humber | 146.70
|
94.50%
|
0.20%
|
2.68 |
9 | York Central | Yorkshire and The Humber | 147.40
|
93.80%
|
0.40%
|
2.64 |
10 | Birmingham, Yardley | West Midlands | 108.20 | 98.80% | 0.00% | 2.53 |
Overall, the region of Yorkshire and The Humber is leading the way, home to five of the top 10 areas for gamers. Looking at the difference in constituencies, Kingston upon Hull East, and North still claim the first and second spot as they did in May 2020. However, whilst Kingston upon Hull West and Hessle previously held the position as the third top area, the constituency has been knocked to fourth, with Birmingham, Hall Green now creeping its way into the top 10.
Looking at today’s worst areas for gamers, three locations in Scotland make up the top three spots. Na h-Eileanan an Iar is the worst place, with just 75.3% of people able to receive superfast broadband, and 10.8% unable to access decent broadband at all. Orkney and Shetland come in second, with only 67% able to receive superfast broadband, and 6.8% unable to access adequate broadband. Argyll and Bute rank third, with 8% unable to receive sufficient broadband.
Commenting, Mubina Pirmohamed, head of digital at comparethemarket, says: “If you’re an avid gamer, then you’ll know only too well that it doesn’t come cheap. Consoles and games can be expensive.
Want to know which other areas have been ranked as the worst for gamers? You can view a full breakdown of the top 10 spots here: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/
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Gaming
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Gaming
Nolimit City revisits the brutal factory life in Outsourced: Slash Game
Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!
In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.
Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.
Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“
‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.
The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.
Gaming
The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.
Back on course
The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.
The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.
Billions of players
Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.
“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz Śmieżewski, the CEO at GAMIVO.
One hobby, different habits
GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz Śmieżewski.
Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.
Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.
“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.
Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz Śmieżewski.
Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.
Entering the mobile market
Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.
“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz Śmieżewski.
“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.
The post The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example appeared first on European Gaming Industry News.
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