Stake names Nyjah Huston as its first global skateboarding ambassador

Stake has named skateboarder Nyjah Huston as its first global skateboarding ambassador, with the partnership starting in June 2026 ahead of this summer’s X Games Summer League Championship.

The company said the deal is its first ambassador role with a skateboarder and builds on its existing partnerships with X Games and Street League Skateboarding.

Akhil Sarin, Chief Marketing Officer at Stake, said: “Stake is proud to be home to many world-class and iconic athletes in their respective sports. Adding Nyjah Huston, a true legend of skateboarding, to the Stake family is something we are really excited about.

“We take enormous pride in the calibre of superstars on our roster, and with that comes a genuine responsibility and passion to shine a spotlight on the sports they represent and help elevate them to new audiences. Nyjah is a perfect embodiment of that commitment – a true icon who has done as much as anyone to bring skateboarding to the world stage.

“At Stake, we’ve always been drawn to sports that are dynamic, high impact and entertaining – the kind that resonate with our community in a real way. Skateboarding is a brilliant example of that, and as a brand we’re excited to keep exploring and championing sports that reflect those values.

“This partnership further cements our position as the only casino and sportsbook brand within the action sports ecosystem, and there’s a lot more to come.

“Nyjah embodies so many qualities which perfectly align with Stake as a brand, and we can’t wait to begin working together in what is set to be an exciting partnership for our followers.”

Huston said: “It’s a great sign to see a company like Stake investing into X Games, action sports athletes and skateboarding. I’ve always thought contest skating needs to get eyes on it, and brands like Stake being involved is a step in the right direction.

“I’m stoked to be working with them, and I have a feeling we’re going to do some epic things together.”

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