Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor. The company said...
Midnite has agreed a principal partnership with Middlesbrough FC that will put the bookmaker on the club’s front of shirt for the 2026/27 season. The brand...
Stake has appointed UFC women’s flyweight contender Tracy Cortez as a global ambassador, with the partnership set to begin in June 2026. The company said the...
Stake has signed UFC women’s flyweight contender Tracy Cortez as a new global ambassador, with the partnership set to begin in June 2026. The operator said...
EFG, Hero Esports and Niko Partners survey 8,000 fans across eight markets; 74% report ads and brand presence influence buying. ESL FACEIT Group (EFG), Hero Esports...
Stake has named skateboarder Nyjah Huston as its first global skateboarding ambassador, with the partnership starting in June 2026 ahead of this summer’s X Games Summer...
Midnite has signed a sponsorship deal with football podcast The Good, The Bad & The Football, running branded integrations across episodes during the World Cup. The...
Arnold Ash has agreed a sponsorship deal for the Arthurian League’s 2026 US Tour, which will culminate in the inaugural Transatlantic Cup on Friday 26 June...
Multi-year deal adds Laboratoires Gilbert’s new brand to jerseys across CS2, VALORANT, Rocket League and LoL teams ahead of a September 2026 launch. Team Vitality has...
McDonald’s Germany has partnered with G2 as presenting partner of G2 NORD, the organisation’s League of Legends academy team competing in Germany’s Prime League. The deal...