Affiliate Succes
Tiki Taka Play Partners with NetRefer for its Affiliate Marketing Platform
Spanish online casino operator Tiki Taka Play has partnered with NetRefer, the industry-leading AI-powered affiliate marketing platform, to manage and optimise its affiliate programme as the brand expands in Spain’s regulated online gaming market.
Launched in early 2025, Tiki Taka Play represents a major step in the digital strategy of Grupo Tiki Taka Games, a national operator with over 50 years of experience in land-based gaming. Originally a family-run gaming machine business, the group has grown into a recognised name in Spain’s leisure and entertainment sector, with operations spanning gaming halls, betting venues, and amusement activities.
With Tiki Taka Play, the group brings its expertise online, offering a structured, reliable, and engaging gaming environment focused on accessibility, trust, and long-term player retention. The platform’s catalogue includes a broad selection of slots, classic table games like blackjack and roulette, and immersive live casino experiences, catering to a wide range of player preferences while maintaining consistent quality.
Operating under Spain’s regulated framework, Tiki Taka Play holds licences from the Dirección General de Ordenación del Juego (DGOJ), placing compliance, transparency, and responsible gaming at the core of its operations.
Affiliate marketing is a key pillar of Tiki Taka Play’s growth strategy. By partnering with NetRefer, the operator gains access to a data-driven platform that offers performance clarity, reliable tracking, and efficient partner management. Through NetRefer’s API integration, Tiki Taka Play can manage affiliate data in real time, maintaining operational efficiency and accuracy across its programme.
NetRefer also provides advanced support tools, including BI Analytics for customisable reporting and CoPilot AI for intelligent, data-driven performance insights.
Reflecting on the decision, Marc De Rueda Colomés, COO of Tiki Taka Play, said:
“When preparing the launch of Tiki Taka Play, we consulted our affiliates on trusted platforms. NetRefer consistently stood out for its balance of service and value. Their reporting and analytics tools are already proving invaluable, and the professionalism of their team has reinforced our confidence in the partnership.”
Greice Bezerra, Regional Acquisitions Specialist at NetRefer, added:
“Tiki Taka Play’s collaboration with NetRefer marks an exciting step in Grupo Tiki Taka Games’ digital evolution. We are proud to provide technology and integrations that give transparency, operational confidence, and performance insights, supporting a scalable and successful affiliate programme in Spain’s competitive market.”
As Tiki Taka Play continues to grow in Spain’s regulated sector, the NetRefer partnership provides the foundation to strengthen its affiliate network, enhance reporting and analytics, and drive sustainable digital growth.
The post Tiki Taka Play Partners with NetRefer for its Affiliate Marketing Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
ReferOn Secures “Best Affiliate Software 2026” Title at SiGMA South America Awards
ReferOn, a top-tier affiliate management platform, has been awarded “Best Affiliate Software 2026” at the prestigious SiGMA South America Awards.
This accolade signifies significant market momentum and product creativity central to ReferOn. Designed as a data-centric platform, it minimizes operational friction and enhances efficiency. This acknowledgment strengthens our path to becoming the top affiliate ecosystem in the industry, as we persist in developing high-performance infrastructure that grows with our partners.
Enhancing Productivity on a Large Scale
ReferOn’s expansion demonstrates that the sector is prepared for a more intelligent method of affiliate management. Successfully managing millions of data points from numerous partners demands a highly agile, data-oriented framework. We consistently enhance our platform to eliminate operational clutter, transforming intricate daily activities into smooth, automated processes that promote genuine efficiency on a large scale.
Alex Bukin, General Manager at ReferOn, commented on the win: “This award is a massive milestone for us, and it belongs entirely to our team. Their genuine passion for building an exceptional platform is what drives our rapid growth every single day. We don’t just want to be another tool in the stack; we want to change how affiliate marketing works for the better; making it simpler, more transparent, and much more powerful. We have ambitious plans on the horizon to further expand our capabilities.”
This acknowledgment at SiGMA South America 2026 further confirms our path as we enter our next growth phase. Our plan for 2026 and the future focuses on growth and innovation. We are proactively broadening our international reach, establishing strategic partnerships, and implementing platform enhancements that cater to the intricate requirements of contemporary affiliate networks.
The post ReferOn Secures “Best Affiliate Software 2026” Title at SiGMA South America Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures
To raise awareness of the increasing issue of illegal affiliate marketing affecting licensed markets, Gaming in Europe will conduct a webinar called “Understanding the rise of illegal affiliate marketing: Techniques & solutions” on Thursday, April 16, at 14:00 CET.
An increasing issue
Due to the rising significance of online platforms – particularly in conjunction with limitations on broadcast and print advertising – affiliate marketing has emerged as a more vital route for participants to discover and locate the iGaming operators that suit their requirements.
The battle for recognition
Unauthorized affiliates, along with the larger entities supporting them, not only enhance the exposure of illicit offers; they frequently also manage to diminish the visibility of licensed operators and affiliates advocating licensed offers.
This webinar will detail the tactics that unlawful affiliates employ to enhance their own visibility while diminishing that of their legitimate rivals. Additionally, this webinar will examine the actions that legal affiliates, licensed operators, and regulators can implement to reduce the effects of unlawful affiliate marketing.
A problem affecting all of Europe
Since offshore online gambling operators and their related illegal affiliates typically function on a European or even worldwide scale, this webinar will be pertinent to stakeholders in all regulated or soon-to-be-regulated online gambling markets, such as Germany, Spain, the Netherlands, Finland, and others.
#TakeBackTheMarket
Founder Willem van Oort of Gaming in Europe stated: “Aligned with Gaming in Europe’s larger goal to assist legal stakeholders against unlawful and unfair competition – concisely captured as #ReclaimTheMarket – we have opted to examine more closely the reasons and consequences of the rising influence of illegal affiliate marketing.” We will examine some of the dubious tactics employed by illegal affiliates and also investigate what advocates of the legal market, including regulators and licensed operators, can do to combat this.”
Speakers
Timothy Malmros Genach, expert in SEO, Magenti Media
Dr. Andreas Ditsche, Chief Executive Officer, iGaming.com
Frank op de Woerd, Hoofdredacteur, CasinoNieuws
Sign-up
Participation in this webinar is complimentary. Tap here to sign up.
The post Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Gamblers Connect Marks Its Fifth Anniversary
Gamblers Connect, the acclaimed iGaming media and affiliate platform, is marking its fifth anniversary and currently ranks as one of the most prominent affiliate media brands in the iGaming sector.
Gamblers Connect was established with a distinct purpose: to create a transparent, player-centric platform. What started as a simple idea rapidly transformed into something much more important. In its inaugural year, the company had already obtained its initial industry accolade. Since that time, Gamblers Connect has kept broadening its services by introducing new sections, tools, and features, while consistently achieving significant milestones and enhancing its visibility at prominent industry events, conferences, and speaking engagements.
The launch of the Responsible Gambling Index enhanced the platform’s offerings, serving as a unique assessment tool that has become a key aspect, encompassing both game providers and casino operators.
This advancement has been evident in industry accolades, featuring several awards and nominations at major events, such as Casino Affiliate of the Year, News Affiliate of the Year, Crypto Affiliate of the Year, and Best Affiliate of the Year.
In the last five years, Gamblers Connect has transformed past the conventional affiliate framework. The platform currently functions as a comprehensive iGaming media brand, generating a wide variety of editorial content, industry news, interviews, and B2B-related coverage, catering to both players and industry stakeholders.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “2026 marks not just an anniversary, but a clear step forward. The launch of the GC Contributors Program, the introduction of the iHub, and an entirely new platform currently in development signal where Gamblers Connect is headed — deeper into the industry, more ambitious in scope, and built for what the next five years demand.”
The post Gamblers Connect Marks Its Fifth Anniversary appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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