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Kiron Interactive has named Rob Peché as Global Head of Sales.

Rob has a stellar track record of over 20 years in the industry, having held senior commercial roles with some of the industry’s most respected names including Evolution, Sportradar, OKTO, SG Gaming, William Hill and Gala Coral.

As Global Head of Sales at Kiron Interactive, Rob will be responsible the company’s continued global expansion into new markets as well as further consolidating its position in existing markets. Under his leadership Kiron plans to accelerate is expansion into regulated markets where it has secured licences to operate in. Rob will report directly to Co-CEO, Steven Spartinos.

Steven Spartinos at Kiron Interactive, said: “I’d like to give a warm welcome to Rob, who joins the Kiron team as Global Head of Sales. Rob is a distinguished and experienced commercial executive, and joins Kiron at a pivotal moment for the business as we continue to strengthen our position in key markets.

“After an extensive search, Rob was a clear front runner for the job, and I am excited to bring him on board to drive our ambitious growth expansion plans during the current year and thereafter.”

Rob Peché, Global Head of Sales at Kiron Interactive, added: “Kiron has built a reputation for high quality content that players trust and operators rely on. I am joining at a point where virtual sports continue to justify their place as a must have element in every successful content portfolio. My focus is simple. Strengthen our existing partnerships, open the right new doors, and make sure Kiron continues to set the benchmark for quality, reliability, and relevance across regulated markets.”

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BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API

BetMakers Technology Group is pleased to announce the successful launch of its new partnership with Kiron Interactive, a global leader in virtual sports and number games. Kiron’s full suite of virtual horse racing, greyhound racing, and harness racing content is now fully integrated and available through the BetMakers CoreAPI.

The completed integration enables BetMakers’ global network of wagering operators to activate Kiron’s market-leading virtual racing content directly within their existing BetMakers setup. This delivers high-frequency, always-on racing products that complement live racing, enhance customer engagement, and drive incremental turnover.

“Kiron has built a reputation as a world-class provider of virtual racing content, and we’re excited to bring their high-quality, high-frequency products directly to our operator network,” said Joey Carroll, Director of Business Development & Partnerships at BetMakers. “With the integration now live, our partners can switch on virtual racing immediately and seamlessly expand their racing offering across all three codes.”

Steven Spartinos, Co-CEO at Kiron Interactive added: “Kiron’s focus has always been to give operators content that fits the way people play today. Virtual racing delivers fast, session-based entertainment that complements the live schedule and keeps audiences connected on their own terms. Integrating with BetMakers opens that experience to a broader network through a single, streamlined API. It strengthens our reach and gives operators a practical way to grow their racing portfolio with reliable, always available content.”

With virtual racing now available via a single, modern API alongside BetMakers’ global racing content, fixed-odds pricing, and tote solutions, operators can offer an even more comprehensive racing experience without any additional platform complexity.

Operators interested in enabling virtual racing can contact their BetMakers Account Manager for activation details.

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