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Acquisitions/Merger

Super Acquires Maxbet’s Romania and Malta Operations

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Super Technologies, a global technology company dedicated to developing innovative solutions for the global entertainment industry, has signed an agreement to acquire the operations of Maxbet Online in Romania and Malta.

The transaction was signed this week, and its completion will take place after obtaining approval from the Competition Council. The financial terms of the transaction will remain confidential, as agreed between the parties involved.

Adam Lamentowicz, Chief Commercial Officer CEE, Super, said: “The acquisition of Maxbet aligns with our consolidation strategy in the CEE region and enhances our ability to build a competitive entertainment ecosystem, tailored to the expectations of customers in each region. Romania is an essential pillar of our growth plan, and this transaction allows us to accelerate operational and commercial development, through a diversified portfolio of brands and a well-defined customer community.”

Manuel Bauer, CEO of Maxbet Online, said: “Romania is one of the most competitive gaming markets in Europe, which is also reflected in the level of dedication and operational excellence demonstrated by Maxbet. The integration into the Super Group marks the next stage of this evolution. By accessing Super’s technology resources and platform, as well as leveraging shared operational expertise, Maxbet brings a proven local execution capability and solid experience in entertainment product development. This new phase strengthens the foundations of the Maxbet brand and allows us to elevate the experience offered to our customers, both in digital and retail, while ensuring continuity, stability and long-term opportunities for our team.”

Maxbet customers will benefit from the continuity of existing services, without interruption, as well as gradual access to the expanded resources and capabilities of the Super entertainment platform. The integration will aim to improve the customer experience, ensuring high standards in terms of operational excellence, compliance, responsible gaming and personal data security.

The post Super Acquires Maxbet’s Romania and Malta Operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Acquisitions/Merger

Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market

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Boonuspart.ee, a leading Estonian portal focused on casino bonuses and online casino comparisons, has acquired Kasiino-boonus.ee, further consolidating its position in the Estonian iGaming affiliate market.

The acquisition brings together two well-established Estonian-language casino resources to enhance content depth, accuracy of comparisons and overall user experience for players seeking up-to-date casino bonuses and reliable information.

Kasiino-boonus.ee has built strong visibility around casino bonus-related search terms in Estonia, while Boonuspart.ee has focused on broader comparisons, editorial content and long-form guides. By combining these strengths, Boonuspart.ee aims to create a more comprehensive and authoritative platform for Estonian players.

“This acquisition supports our long-term strategy of building the most trusted and informative casino bonus resource in Estonia. Kasiino-boonus.ee has a strong legacy in the local market, and we see clear synergies in terms of content, SEO, and player value,” Teemu Pesonen, co-founder of Boonuspart, said.

Following the acquisition, Kasiino-boonus.ee will be gradually integrated into the Boonuspart.ee ecosystem. Existing content will be reviewed, updated and expanded where relevant, with a continued focus on transparency, up-to-date bonus terms and compliance with Estonian regulations.

No changes will be made to player data handling, and no user information is transferred as part of the transaction.

The acquisition reflects a broader trend of consolidation within the European iGaming affiliate sector, as established publishers invest in trusted local brands to strengthen editorial quality and long-term sustainability.

The post Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Aristocrat Leisure Acquires Gaming Analytics

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Aristocrat Leisure has announced the acquisition of Gaming Analytics, the US-based provider of AI-powered tools, for an undisclosed sum.

The Gaming Analytics solution is designed to provide real-time player analytics, slot optimisation and marketing automation alongside a traditional casino management system.

Aristocrat claimed that the acquisition will help enhance its capabilities for platform operations, particularly by providing operators with real-time data collection, analytics and personalised player engagement across land-based operations.

Gaming Analytics CEO Kiran Brahmandam and the team of more than 30 people working across the US, Spain, India and Canada, have transitioned to Aristocrat as part of this acquisition. Brahmandam has assumed the new role of managing director, Gaming Analytics within Aristocrat.

Gaming Analytics will continue to support the solutions currently provided to its existing customers.

The post Aristocrat Leisure Acquires Gaming Analytics appeared first on Americas iGaming & Sports Betting News.

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Acquisitions/Merger

Pavilion Payments Reaches Agreement to Acquire DiTRONICS Financial Services

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Pavilion Payments, a leading provider of omnichannel payment solutions for the gaming industry, announced it has entered into an agreement to acquire certain payments and automation contracts and technology assets of DiTRONICS Financial Services.

This transaction would provide Pavilion with several key additions to its innovative suite of payments and automation products for the broader brick-and-mortar industry, as well as expanded access to the route, restricted, charitable, and historical horse racing (HHR) markets.

This aligns with Pavilion’s commitment to improving its core servicesAcquisitions/Merger and strengthening its competitive position within the gaming industry. The completed transaction would build on the acquisition of the CasinoSoft Title 31/AML platform and the vertical integration of Pavilion’s payments and automation stack.

“I have the utmost respect for George and the amazing business he’s built over the past 25 years. This represents an opportunity for us to strengthen our platform, and I am looking forward to delighting our existing install base with better automation products and the opportunity for our leading-edge cashless products to thrive in these underserved markets,” said Diallo Gordon, Chief Executive Officer of Pavilion Payments.

“We’re excited about seeing this transaction through and the value it brings through a stronger product portfolio and continued service for DiTRONICS customers—and ultimately, our own. We see strong alignment between our teams, and we believe this transaction will further position us as a thought leader in the payments and automation space while creating meaningful added value for customers,” said Alyssa Beaver, Senior Vice President of Sales at Pavilion Payments.

“We have put 25 years into building DiTRONICS and its suite of products. We are extremely pleased to take this next step with the Pavilion Payments team and afford our customers the benefits of access to Pavilion’s gaming industry-leading payments solutions,” said George Vasilakos, founder and principal owner of DiTRONICS Financial Services.

The post Pavilion Payments Reaches Agreement to Acquire DiTRONICS Financial Services appeared first on Americas iGaming & Sports Betting News.

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