The WLA and host lottery The Lottery Corporation look forward to welcoming all attendees to WLS 2026, which will take part in the stunning city of Sydney, at the iconic Darling Harbour, from 9-12 November.

With the theme: United in Purpose: Driving Change, Building Resilience, WLA aims to deliver an incredible event that will inspire the global community to continue its important efforts to raise funds for good causes and make a positive impact on societies around the world.

International industry experts and keynote speakers from other sectors will delve into core concepts that affect the industry, such as:

Combatting illegal operators

How the members support good causes

Maintaining sports integrity

Responsible gaming

Security and risk management

Tech and innovation in an evolving industry

The tradeshow brings together the best of the suppliers’ innovative products and services under one roof, allowing participants to discuss, try and learn more about the latest solutions to match their requirements.

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From January 19 to 21, ICE Barcelona was once again the global hub of the gaming industry. With a booth of over 4500 m², NOVOMATIC brought its comprehensive 360-degree portfolio to life, spotlighting the latest advances in gaming technology and integrated solutions. Alongside representatives of NOVOMATIC headquarters, numerous subsidiaries and technology partners, including NOVOMATIC Gaming Spain, NOVOMATIC Gaming UK, NOVOMATIC Italia, LÖWEN ENTERTAINMENT, APEX and Ainsworth, showcased their latest innovations. A dedicated area for visitors from Latin America was another highlight of this year’s presence. Bespoke market solutions and regional concepts underlined the Group’s strong footprint across more than 130 markets worldwide.

Besides its technology showcase, NOVOMATIC’s booth offered a vibrant and welcoming atmosphere as well as distinctive hospitality and entertainment. Traditional culinary specialties, including freshly prepared Austrian sausages and the AdmiralBet Pub with live sports coverage, were complemented by interactive attractions such as a darts challenge with German pro Max Hopp and a dedicated Fiesta Spirit photo booth.

Premium Cabinet Engineering: Next-Generation Performance on the Gaming Floor

A major focus at ICE 2026 was NOVOMATIC’s continuously advancing premium cabinet portfolio, which underlines the Group’s technical expertise in hardware development, player ergonomics and audiovisual immersion. The internationally acclaimed V.I.P. X Galaxy 2.65 turned many heads, with its premium comfort concept further expanded through the global launch of the V.I.P. X Galaxy Lounge 2.65. This version of the cabinet delivers a high impact immersive experience in the more compact footprint enabled by the “Mamba” seating solution.

NOVOMATIC also showcased the DIAMOND X Quattro 1.55J, the Group’s flagship cabinet and one of the most successful concepts on the international market. With their cutting-edge display technology, refined glass touch deck, and optimized sound performance, the DIAMOND X models featured monumental sign solutions that dominated the booth. The scalable DIAMOND X family of cabinets supports multiple game formats, Linked Progressives and high-impact jackpot installations, enabling high-visibility flagship deployments.

XTENSION WORLD in Action: Linked Progressives and Game Innovation

NOVOMATIC unveiled a strong lineup of new Linked Progressives and Multiple Feature Games under the XTENSION WORLD umbrella. Key premieres included VISION LINK, a new generation of jackpot mechanics and player engagement models engineered to maximize dwell time and floor performance. Another highlight was XTENSION LINK Volume 5, expanding one of NOVOMATIC’s internationally most successful game families with a powerful new portfolio of feature-rich titles designed for sustained player appeal. A further addition to the multi-feature portfolio, IMPERA PROLINK 2, delivers advanced jackpot mechanics and feature-driven gameplay designed to enhance performance across multiple markets.

On the NOVO LINE platform, RISING TREASURES II attracted strong attention, expanding the established brand with new themes, enhanced bonus structures, and high-volatility win potential tailored to evolving player preferences. Completing the showcase, NOVOMATIC presented its latest game mixes, including the highly customizable GAMINATOR X5 and the new Impera Line HD Edition 10, whose powerful tools allow operators to tailor content portfolios to local requirements and strategic floor objectives.

System Intelligence: Novo Unity Pro and NOVOVISION

In the Electronic Table Games segment, Novo Unity Pro confirmed its status as one of the industry’s most advanced ETG platforms. With a highly modular architecture that meets the evolving operational demands of modern gaming floors, the solution supports a broad portfolio of electronic live games, including Roulette, Blackjack, Baccarat and Sic Bo, while advanced functionalities such as Simultaneous Betting deliver maximum flexibility, throughput and table utilisation for operators.

NOVOMATIC’s visionary Casino Management System NOVOVISION was once again a top attraction at ICE, underlining its role as a strategic backbone for state-of-the-art gaming floors. With its cutting-edge technology, the scalable CMS was demonstrated to new record numbers of visitors, with its broad functionality, real-time data analytics and seamless floor-wide integration.

Frontrunner at the European Casino “Oscars”

ICE 2026 once again hosted the prestigious European Casino Awards, where NOVOMATIC emerged as the most successful company, securing four major honors and reinforcing its preeminent position in global gaming. The Group received awards for the Best Slot Machine – DIAMOND X Quattro 1.55J, Best Electronic Table Gaming Product – Novo Unity Pro, and Best CMS/Software Product – NOVOVISION, as well as the Sustainability Initiative Award – Photovoltaic Systems.

NOVOMATIC also received the ICE Landmark Award 2026 to honor its founder Prof. Johann F. Graf for 45 years of entrepreneurial vision, innovation and sustained international expansion. The award was accepted by Stefan Krenn, Member of the Executive Board of NOVOMATIC AG, on behalf of Prof. Graf. Together, these awards highlight the strength of NOVOMATIC’s 360-degree portfolio and firmly position the Group at the forefront of the international gaming industry.

Stefan Krenn, Member of the Executive Board of NOVOMATIC AG, said: “ICE 2026 marked yet another defining moment for NOVOMATIC. The international recognition that we received reflects the consistency of our strategic course and the capabilities of our technology solutions. Our award-winning portfolio of cabinets, games, ETG platforms, and system intelligence illustrates the scale and integration of our global offering. We would like to thank our customers and partners worldwide for their continued trust, and our more than 26,000 employees, whose professionalism and commitment drive our sustained success.”

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, said: “The response to our innovations at ICE 2026 confirmed that we are precisely meeting the needs of today’s gaming floors. We greatly value the close collaboration with our customers and partners worldwide, whose feedback enables our teams to deliver state-of-the-art products and solutions that drive player satisfaction and operator performance. We look forward to a successful year for the industry and to meeting again at ICE 2027 and other international events in the months ahead.”

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Amusnet marked a defining moment at ICE 2026 by combining a strong exhibition presence with the kickoff of its 10th-anniversary celebration. The company’s participation became both a showcase of its latest achievements and a reflection on a journey shaped by ambition, resilience and continuous evolution.

From the exhibition’s opening day, the Amusnet stand attracted sustained attention from operators, partners and industry professionals. The atmosphere blended forward-looking energy with a sense of celebration, further amplified by a series of special on-stand activities and high-profile moments that turned the Amusnet space into one of the most dynamic meeting points at the show.

The Landmark Award recognised Amusnet’s decade-long industry contribution, while the presence of football legend Hristo Stoichkov drew significant interest and engagement from attendees. Together with dedicated anniversary celebrations marking ten years of growth, these moments reinforced Amusnet’s expanding global presence and strengthened its leadership position within the industry.

“We grew because we never settled. Each new product, each new market, each new partnership helped us evolve. What excites me most is that even today, ten years later, we continue to evolve with the same passion and commitment we had at the very beginning,” said Ivo Georgiev, CEO of Amusnet.

A Decade of Progress, a Future Built on Growth

ICE provided the ideal stage for Amusnet to demonstrate how far the brand has come and where it is headed next. Visitors explored the company’s latest game releases and product enhancements, all designed with strong visual identity, engaging mechanics, and performance-driven features tailored for diverse markets and player profiles.

Operators responded particularly positively to Amusnet’s series-led slot development, highlighting the balance between recognisable gameplay structures and innovative feature variations. Titles featuring Buy Bonus options, multi-pot mechanics and faster game cycles were praised for supporting stronger engagement and retention, while enabling scalable content strategies across multiple jurisdictions.

The Amusnet’s Live Casino portfolio also generated strong feedback throughout the event. Partners highlighted the high production standards, immersive themes, and entertainment-driven formats, noting the value of live titles that combine visual impact with reliable performance and engagement.

The showcase was further strengthened by Amusnet’s Land-based portfolio, which attracted strong interest from casino operators and venue representatives. Premium solutions such as the Type S VIP model, which premiered at the event, flexible configuration options, and proven and new jackpot systems, such as Golden Coin Link, were recognised for their ability to support diverse casino floor strategies. Operators responded positively to the combination of modern hardware, intuitive user interfaces, and a broad in-house game selection designed to appeal to multiple player segments.

In addition, Amusnet’s Bonus Platform drew significant attention as a key driver of engagement and retention across both online and live environments. Operators highlighted the flexibility of the promotional tools, including Free Spins, Buy Bonus features, time-based mechanics and bet-level reward options, which enable tailored player journeys and more dynamic campaign execution. The platform’s adaptability was recognised as a valuable asset for supporting personalised promotions while maintaining operational control across different markets.

Together, all solutions underlined Amusnet’s evolution into a fully integrated, multi-vertical provider, reinforcing the company’s long-term growth strategy and its commitment to delivering scalable, performance-oriented solutions for partners worldwide.

Engagement Beyond the Products

In addition to its product showcase, Amusnet created a vibrant and engaging stand experience that drew consistent foot traffic throughout ICE. Special guest appearances, including football legend Hristo Stoichkov, generated significant attention and provided memorable moments for visitors, strengthening the emotional connection to the brand and reinforcing its broad appeal beyond the gaming floor.

Interactive activities, live presentations and informal networking moments further enhanced engagement, encouraging longer stand visits and deeper conversations with partners and prospective clients alike.

Driving Deals, Building the Future

Beyond the increased visibility, ICE served as a powerful platform for business development. The Amusnet team held high-level meetings with existing partners and new prospects, exchanging insights on future opportunities, market expansion and product roadmaps.

These conversations confirmed Amusnet’s ability to align product portfolio with real-world business objectives. The strong interest translated into valuable leads and promising partnerships, reinforcing ICE’s role as a key driver of Amusnet’s ongoing commercial momentum.

Celebrating the Past, Confidently Shaping the Future

Amusnet’s 10th anniversary added a deeper emotional layer to its ICE participation, transforming the exhibition into a moment of reflection and renewed motivation. The milestone highlighted not only the company’s achievements but also the people, partnerships, and shared successes that have defined its path.

With a successful ICE behind it, Amusnet now looks ahead with confidence, focused on innovation, expansion and delivering lasting value for partners and players alike, as it enters its second decade with ambition and momentum.

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