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IBIA launches Mission 2030, a new global strategy to safeguard sports betting

Published

2 hours ago

October 8, 2025

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The International Betting Integrity Association (IBIA) has launched Mission 2030, a new five-year strategy to strengthen its role as the global standard for sports betting integrity. IBIA also unveiled a refreshed brand identity, reflecting its growing international reach and commitment to collaboration in an evolving regulatory and sporting landscape.

Khalid Ali, CEO of IBIA, commented: “As IBIA marks its 20th anniversary, we are not only reflecting on the past, we are also looking ahead to the future. Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry. IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.”

Mission 2030 focuses on three core objectives:

Strengthening IBIA’s Global Monitoring & Alert Platform (Global MAP) to detect suspicious betting and support investigations;
Expanding collaboration by deepening and broadening our partnerships across the global sports integrity ecosystem; and
Advancing prevention through better regulation, effective policy engagement and player education initiatives.

Mission 2030 serves as a strategic roadmap, setting direction and priorities while allowing flexibility to meet emerging trends, such as AI, crypto, esports and new market openings that are reshaping the betting and integrity landscape at an unprecedented pace. Detailed actions and tactical initiatives will be developed and delivered in partnership with IBIA’s members, ensuring the association remains flexible, innovative and proactive.

To mark this next chapter, IBIA has also unveiled a new brand identity. The redesigned logo, with six interwoven segments, represents the stakeholders vital to protecting betting integrity: operators, sports, regulators, law enforcement, athletes and institutions. Together, they form the foundation of IBIA’s work. The new strapline, “Safeguarding Sports Betting”, captures the essence of IBIA’s mission.

Khalid Ali added: “To achieve our ambitions, we need to evolve and that starts with the way we present ourselves. More than just a visual update, our new brand is a key building block of Mission 2030. It reflects not just who we are today, but where we are heading tomorrow.”

The post IBIA launches Mission 2030, a new global strategy to safeguard sports betting appeared first on European Gaming Industry News.

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The Pools joins forces with ActiveWin to boost digital growth

Published

4 hours ago

October 8, 2025

Adrienn Sarkany

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Iconic UK betting brand The Pools has partnered with marketing agency ActiveWin, as it continues to accelerate its digital transformation.

The century-old brand, best known as the original home of football pools, has undergone a dramatic refresh over recent months, including new digital products and a modernised brand identity aimed at engaging a new generation of players.

ActiveWin will support The Pools with affiliate marketing. The collaboration will strengthen The Pools’ online presence, as well as expand its customer base and build on its already strong reputation.

Part of The Pools’ recent major growth drive strategy saw the launch of its upgraded online presence earlier this year, with the brand migrating onto Gaming Innovation Group’s state-of-the-art SportX sportsbook and CoreX iGaming platform to ensure a best-in class product offering for customers.

Gemma Strath, Head of Marketing at The Pools, said: “For more than 100 years, The Pools has been the place for great games that are easy, fun and affordable to play. Partnering with ActiveWin allows us to reach new audiences while maintaining the trust, value and enjoyment that have defined The Pools for generations.”

ActiveWin Managing Director, Joshua Gamble, said: “We’re proud to be working with one of the UK’s most historic betting brands. The Pools has an unrivalled heritage, and our goal is to help translate that history into modern-day digital success. With our expertise across all areas of performance marketing, we’re confident we can deliver strong growth to help build upon The Pool’s recent digital transformation.”

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Yolo Group secures UAE Gaming Vendor Licences from GCGRA

Published

1 day ago

October 7, 2025

Adrienn Sarkany

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Hub88 Holdings Ltd (hub88.io) and Live Online Gaming Services LLC (Live88.io and Onetouch.io), both subsidiaries of the Yolo Group, have been granted gaming-related vendor licenses from the United Arab Emirates’s General Commercial Gaming Regulatory Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

Live88 will be the ﬁrst Online Live Casino Studio to be licensed in the UAE.

The licenses permit Yolo Group to supply business to business iGaming content to the dynamic regulated market in the United Arab Emirates. The UAE is the ﬁrst regulated jurisdiction in the Gulf Cooperation Council (GCC) region, which the group sees as key for its future strategy and expansion.

The milestone aligns with Yolo Group’s strategic pivot to service exclusively licensed, regulated environments.

Commenting on the achievement, Tim Heath, Founder of Yolo Group said, “Obtaining these licenses in the UAE is more than a regulatory achievement, it is a statement of intent. Yolo Group is committed to building the future of gaming on trust, transparency, and world-class innovation. The UAE is setting the stage for what modern, regulated gaming should look like, and we are proud to be part of that journey”.

Yolo Group continues to harness technology to reimagine the future of gaming. This includes developing a seamless one-wallet experience across all its platforms – online and land-based – alongside introducing the ﬁrst MiCA-compliant crypto payments in its land-based casino, Bombay Club, in Tallinn, Estonia.

Product development and testing will remain in Estonia before the Group scales across the GCC countries, where Yolo has now secured a foothold and is pursuing a sustained, long-term presence. Yolo continues to explore additional opportunities for expansion in regulated markets across the world.

The post Yolo Group secures UAE Gaming Vendor Licences from GCGRA appeared first on European Gaming Industry News.

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OmegaTipsters Revived as a Flagship Platform in GSH Online Media’s Expansion Strategy

Published

1 day ago

October 7, 2025

Adrienn Sarkany

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OmegaTipsters, an iGaming platform established in 2016, has been relaunched by its current owner, GSH Online Media. The platform has evolved into a complete hub that aims to enhance user experiences through its state-of-the-art technological model.

GSH Online Media has retooled OmegaTipsters, bringing it onto a modern and redesigned platform. The company’s specialty lies in the online gaming sector, and relaunching OmegaTipsters marks a crucial step toward the sports betting market.

This relaunch aligns with the principles of GSH Online Media’s campaign to redevelop and improve its platforms.

With OmegaTipsters, the firm focuses on providing versatility for various user preferences while emphasizing responsible gambling and an educational approach.

A Versatile Hub for iGaming Enthusiasts

OmegaTipsters initially focused on providing betting tips, hence its name. With the relaunch of its website, the platform has introduced a range of features designed to enhance the user experience.

Its versatility enables it to serve as a helpful center for both sports betting and casino gaming enthusiasts. Apart from its original service of betting tips, it provides the following:

Association football odds for numerous competitions, teams, and betting markets.
A curated list that aggregates online casinos and bookmakers.
Collection of betting offers and casino bonuses from the operators listed on OmegaTipsters.
It provides a state-of-the-art filtering system for operators and offers features that encourage personalized searches.
Social tournaments that offer completely free gameplay, providing varied real-money prizes.
Expert-driven informational content that aligns with responsible gambling principles.

GSH Online Media CEO, Viorel Stan, Comments on the Relaunch

“Witnessing the relaunch of OmegaTipsters feels like a personal milestone. While our company prides itself on its growth and scalability, thanks to our presence in the casino gaming sector, I have a personal connection to the world of sports. Acquiring, redesigning, and perfecting OmegaTipsters allows us to diversify our portfolio and become more viable in the sports niche. I am thankful and proud of my team’s effort and competitive drive, allowing us to continue to expand!”

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