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Lais Barroso: ‘Winning Pitch iGB gave BetPass instant credibility with a global audience of top-tier operators, investors, and potential partners.’
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Clarion Gaming has long been at the forefront of championing innovation, becoming the first event organiser to leverage the strength of its brands to support start-ups in accelerating their growth and gaining market visibility. At the 2025 edition of Pitch iGB, affiliate management platform BetPass impressed the judging panel with its curated marketplace, designed to connect affiliate networks with high-value opportunities. Following the win, BetPass founder Lais Barroso reflects on the significance of receiving this recognition and shares his vision for the company’s future.
What are the benefits of winning Pitch iGB and how would you describe the feedback that you’ve received?
Winning gave us instant credibility with a global audience. It has opened doors to conversations with top-tier operators, investors, and potential partners that would have taken months – if not years – to secure. The feedback has been overwhelmingly positive. People have highlighted our clear value proposition, the scalability of our model, and the way we are solving real problems in the market.
Can you explain a little bit more about the BetPass proposition?
We are an affiliate management platform which has been designed to go far beyond traditional tracking. Most platforms stop at tracking; we manage the entire affiliate journey, from onboarding and compliance to performance growth and retention. USPs include a built-in marketplace that connects operators with vetted affiliates, reducing acquisition time and improving partner quality. Resources, analytics, and gamification features are designed to actively improve affiliate performance, it provides real-time insights that allow both operators and affiliates to make smarter, faster decisions driving ROI together with automated, ongoing checks which protect operators from low-quality traffic and regulatory risks.
Previous Pitch winners have highlighted how difficult it is to attract investment from financial institutions – is that your experience and how are you addressing it?
Yes, that’s been our experience as well. Traditional financial institutions often struggle to understand the iGaming sector’s dynamics, especially in emerging markets. We’ve addressed this by focusing on generating revenue through our own products and solutions—after all, they say the best money is the customer’s, and we’ve embraced that mindset from day one. Since our start in 2023, we’ve been a 100% bootstrapped company, proving that strong execution and customer focus can fuel sustainable growth without relying on external capital.
How will you use the prize money – has it been earmarked for a specific project?
Yes, it will be invested directly into our proprietary platform, enhancing features that improve affiliate performance tracking, campaign optimization, and the overall affiliate journey, as well as developing tools that help affiliates achieve better performance and results. This directly aligns with our mission of delivering smarter, more profitable acquisition for our partners.
At what stage did you think that you would win?
I think it was towards the end of the Q&A session. I walked out of the pitch feeling very confident — I felt I had delivered an excellent presentation, and all the questions made perfect sense, giving me the chance to share more details I didn’t have time to cover during the pitch. That showed me the judges had truly understood what we do, the value we deliver, and the potential of our business.
Did you get the opportunity to enjoy iGB L!VE 2025 and what were your impressions of the first edition to be held in London?
Absolutely. London brought a different energy: there were more international decision-makers, a wider mix of markets, and an overall sense of momentum for the industry. It felt like a perfect stage for our Pitch and for high-level networking. On top of that, I had the chance to join some amazing side events, like the pre-event day dedicated to startups with talks from major industry leaders, and the football tournament the day after the show, where I met incredible people, scored several goals, and helped my team reach the final! The only downside was tearing a shoulder ligament on the very last play of the tournament—but even so, the overall experience was incredibly positive!
What inspires you and where do you get your inspiration from?
I’m inspired by building things that matter—solutions that truly move the needle for our partners. I get my inspiration from market gaps: when I see inefficiencies or missed opportunities, I can’t help but think about how to turn them into growth. At BetPass, we’re driven by innovation—by building things in ways no one else is doing. And because our entire journey has been bootstrap, solving real customer problems has also become a core source of inspiration, as it’s been essential for our survival.
What’s next for BetPass – how do you intend to harness the momentum of winning Pitch iGB?
We’re leveraging the visibility to accelerate our roadmap, closing strategic deals, expanding into new markets, and strengthening our tech capabilities. The win is not the finish line; it’s a launchpad. Our next steps include consolidating our product in the Brazilian market and continuing to grow our market share, expanding into other countries, and eventually opening new verticals, so we can bring our technology to entirely new markets.
The post Lais Barroso: ‘Winning Pitch iGB gave BetPass instant credibility with a global audience of top-tier operators, investors, and potential partners.’ appeared first on European Gaming Industry News.
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CryptoGames has officially surpassed 9.2 billion bets on its Dice game, marking a major milestone in its journey as one of the leading crypto-powered online casinos. The achievement underlines the platform’s growth, the popularity of its flagship game, and its position as a reliable and engaging destination for cryptocurrency gaming.
Since launching in 2020, CryptoGames has prioritized transparency, fairness, and a player-first approach—all of which have contributed to its rapid success and wide user base across global crypto communities.
Milestone Reflects Platform Trust and Engagement
The 9.2 billion bets placed on Dice represent more than just a number—it is a testament to the trust players place in the platform and the consistent engagement generated by CryptoGames’ provably fair infrastructure.
Dice, one of the original games offered by the platform, is renowned for its low 1.0% house edge and fast-paced, intuitive gameplay. It continues to be the most played game on the site and has become a defining feature of CryptoGames’ brand identity.
Robert, a spokesperson for CryptoGames stated:
“Reaching 9.2 billion bets on Dice showcases the strength of our community and the reliability of our platform. It highlights not only the longevity of our flagship game but also the confidence users have in our fairness and system integrity.”
Provably Fair Gaming Meets Crypto Innovation
All games on CryptoGames, including Dice, are provably fair—using cryptographic algorithms that allow users to independently verify the fairness of each result. This transparency, combined with fast gameplay and a sleek user interface, has helped the platform attract seasoned players and newcomers alike.
CryptoGames supports 14 cryptocurrencies, including Bitcoin, Ethereum, Dogecoin, Litecoin, Binance Coin, and Solana, offering flexibility for users from a wide range of crypto ecosystems. The platform also integrates ChangeNow and Swapped for seamless crypto conversions and fiat on-ramps, enabling players to deposit using over 50 altcoins or purchase crypto using credit cards and mobile payment options.
Commitment to User Experience and Rewards
The Dice milestone also coincides with CryptoGames’ continued efforts to enhance user experience through features such as:
- Monthly wagering contests with up to $500,000 USD equivalent in rewards
- Random voucher drops, faucet bonuses, and VIP programs with reduced house edges
- Active community engagement via a public forum and a regularly updated blog
These features have helped build a loyal player base and establish CryptoGames as more than just a casino—it is an ecosystem built around trust, transparency, and entertainment.
About CryptoGames
CryptoGames is an online cryptocurrency casino founded in 2020, licensed by the Government of Curacao. The platform hosts 10 in-house developed, provably fair games, including Dice, Roulette, Blackjack, Plinko, Keno, Minesweeper, Slots, Video Poker, and Lottery. With support for 15 major cryptocurrencies and innovative features like ChangeNow and Swapped integrations, CryptoGames provides a secure and seamless environment for digital asset gambling.
Contact
CryptoGames
MuchGaming B.V.
The post CryptoGames Surpasses 9.2 Billion Bets on Dice Game Milestone appeared first on European Gaming Industry News.
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7777 gaming kicks off a new chapter of global expansion through its strategic partnership with Bragg Gaming Group, a leading content and technology solutions provider to the iGaming industry. Bragg is renowned for its proprietary and exclusive content, innovative remote games server technology and its flexible omnichannel player account management platform, powering many of the world’s top iCasino and sportsbook brands.
This collaboration represents a significant milestone in 7777 gaming’s global growth strategy, as the company integrates its portfolio of 200+ certified next-generation games into Bragg’s extensive distribution network. Through the Bragg Hub, operators across multiple regulated markets will now gain seamless access to 7777 gaming’s engaging slot titles, instant win games, and innovative concepts, designed to captivate players and deliver long-term value.
To celebrate this partnership, 7777 gaming is spotlighting its latest blockbuster releases: the adrenaline-fueled slot Cheetah Chase and the action-packed Cash Transporter – both set to make waves across the iGaming landscape. These titles join the studio’s lineup of fan-favorite hits, including the evergreen Cash 100 and the adventurous instant win game Sea of Treasures, showcasing the brand’s ability to balance bold innovation with proven classics.
“Our partnership with Bragg Gaming Group marks a powerful new chapter for 7777 gaming,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “Together, we can provide operators with content that is not just engaging, but also built for compliance, scalability, and long-term sustainability in some of the most competitive jurisdictions worldwide.”
Bragg Gaming Group’s advanced infrastructure including its RGS technology, Bragg Hub content delivery platform and its powerful engagement tools will support the distribution of 7777 gaming’s titles across regulated markets worldwide.
The collaboration highlights 7777 gaming’s focus on international growth, building on its recent successes in Latin America and Europe. Through Bragg’s well-established network of operator partners, 7777 gaming’s portfolio will reach new audiences worldwide, reinforcing its reputation as a forward-looking global content provider.
“Bragg is excited to welcome 7777 gaming’s creative and forward-thinking content to our platform,” said Hristofor Hristov, Commercial Director, Aggregation, Bragg Gaming Group. “Their portfolio brings fresh variety and innovative mechanics to operators and players, perfectly complementing our mission to deliver engaging, data-driven, and high-performing iGaming experiences.”
By joining forces with Bragg Gaming Group, 7777 gaming continues its 2025 expansion journey pushing the boundaries of digital entertainment and delivering next-generation content to players around the world.
The post 7777 gaming partners with Bragg to power global expansio appeared first on European Gaming Industry News.
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payabl., a leading European financial technology provider offering payments and business accounts, has partnered with Zalgiris Kaunas and Zalgirio Arena for the 2025–2026 season, marking a new chapter of support for Lithuania’s national sport.
For payabl., the sponsorship is about more than brand presence – it is a commitment to investing in the local community and supporting a true Lithuanian legend. Basketball is more than a game in Lithuania; it is the country’s most beloved sport, a source of identity and pride. Zalgiris, with its rich history and passionate fan base, is a national institution that has united generations of fans, inspired young athletes, and carried Lithuania’s name onto the European stage. By standing alongside Zalgiris and Zalgirio Arena, payabl. is proud to contribute to a tradition that reaches far beyond the court, into culture, community, and national spirit.
Commenting on the partnership, Esfira Zaka, General Manager, Lithuania at payabl., said: “This partnership underscores payabl.’s growing presence in Lithuania. For us, it’s not only about supporting the country’s most iconic team, but also about taking a first step in deepening our long-term commitment here. Lithuania has become a hub for fintech innovation, and we’re proud to build our regional base in Lithuania alongside Zalgiris, a symbol of resilience and ambition that resonates far beyond basketball.”
Donatas Norkevicius, Head of Partnership Sales at Zalgiris Kaunas, said: “We’re proud to welcome payabl. as a partner. Their support strengthens not only our club, but also our wider community. Together, we share the same spirit – to aim high, to stay resilient, and to inspire people both on the court and beyond.”
For fans, the partnership will be visible both on and off the court throughout the season. The payabl. brand will feature prominently during Zalgiris’ EuroLeague and LKL home games at Zalgirio Arena, including in-arena activations, digital channels, and the newly named “payabl. VIP hall.” Beyond visibility, fans can expect new experiences and community-focused initiatives designed to bring supporters closer to the club, while showcasing the shared values of passion, perseverance, and teamwork that define both Zalgiris and payabl.
Investing in Lithuania’s future
The partnership underscores payabl.’s growing presence in Lithuania. The company recently established a local entity in Vilnius, positioning the country as a hub for operations across the Baltics and Nordics. Strong demand from businesses, fuelled by recent launches such as point-of-sale solutions (2023), multi-currency business accounts (2024), and virtual card issuing (2025), coupled with the company’s long-standing expertise in online acquiring, has made Lithuania a natural base for expansion.
With its thriving fintech ecosystem, skilled workforce, and culture of innovation, Lithuania offers the right environment for payabl. to support merchants in fast-growing sectors, including technology, mobility, healthcare, and ecommerce.
“Zalgiris is more than a basketball club – it’s part of Lithuania’s identity. For me, as someone who grew up here, this is a deeply personal partnership. We’re proud to support the team and the arena that inspire millions of people across the country and beyond. At the same time, it underlines our long-term commitment to Lithuania as a hub for our operations in the Baltics and Nordics. Just like Zalgiris, we believe in resilience, teamwork, and aiming higher with every step,” added Ugne Buraciene, Group CEO of payabl.
The post payabl. Partners with Lithuania’s Legendary Basketball Club Zalgiris appeared first on European Gaming Industry News.
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