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Boomerang Partners will showcase a unique ‘Boomerang Arena’ concept, along with its brand portfolio at SBC Summit 2025

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Boomerang Partners is set to participate in SBC Summit 2025 — one of the iGaming industry’s flagship events — taking place in Lisbon from September 16–18, with over 30,000 delegates expected.  Boomerang will be represented at the exhibition with booth F1.

As an official exhibitor, Boomerang Partners will present its signature booth concept — the Boomerang Arena — a dynamic, immersive space where creativity meets performance.

Located at booth F1, the Boomerang Arena will feature interactive sports-themed activities, live performances, product showcases, and engagements designed to spark conversation and collaboration.. Additionally, on the 2nd day of the summit, there will be two performances featuring actors, starting at 4:00 PM. Don’t miss it. Furthermore, the Boomerang Partners booth will feature a unique visual gallery and a raffle for exclusive prizes. Details will be announced later.

New sports tournament: Golden Boomerang League

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Boomerang Partners will also present its new affiliate tournament — the Golden Boomerang League. Visitors can learn the rules and register directly at booth F1.

From September 1 to October 31, affiliates who generate 20+ FTDs for sports brands from Boomerang’s portfolio will enter a prize draw.

The winner will earn:

  • Guaranteed entry into the Golden Boomerang Awards 2026
  • A 2x AC Milan Experience — including flights, accommodation, and matchday access

Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, said: “Boomerang Partners continues the series of projects in the lineup of sports-oriented activities. For the SBC, we have prepared content for our booth and programs that align with our strategy, designed to further emphasize our confident sports course. We always aim to surprise our partners with creativity and relevance — even when addressing serious business objectives. We invite current and potential partners, as well as everyone we have managed to interest, to our booth.”

Come to booth F1, check out the ‘Boomerang Arena’ concept, and have an unforgettable experience.

About Boomerang

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Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners will showcase a unique ‘Boomerang Arena’ concept, along with its brand portfolio at SBC Summit 2025 appeared first on European Gaming Industry News.

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Playzia Continues to Make Strides in the German Market Through Strategic Alliance with ZEAL

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Playzia has taken a significant step forward in its European growth journey by partnering with ZEAL, Germany’s market leader for online lotteries and a key player in both B2C and B2B gaming segments. As a recently inducted member of the German Online Casino Association (DOCV), ZEAL offers a robust and compliant platform that aligns perfectly with Playzia’s ambitions in the regulated German market.

This collaboration enables Playzia to deliver its cutting-edge game portfolio of more than 50 games directly to ZEAL’s expansive customer base, reinforcing its presence in one of Europe’s most tightly regulated and competitive iGaming landscapes. The Playzia portfolio will be integrated into the game portfolio of the ZEAL B2C brands LOTTO24 and Tipp24. With ZEAL’s reputation for excellence and a trusted platform backed by years of operational experience, Playzia’s top-performing titles, and new releases, such as Grand Ocean Megaways™, Billionaire Buffalo, Piggy Clusters and Zeus’s Thunderstrike, are now poised to captivate a wider audience of German players.

“Germany continues to be a critical focus for our European strategy,” said Joe Caetano, Head of Commercials at Playzia. “Our partnership with ZEAL allows us to deliver innovative, top-tier games that resonate with German players who expect both reliability and immersive experiences from their online entertainment. This is an important milestone in our journey to expand our footprint across Europe with trusted local partners.”

Alex Green, Vice President Games at ZEAL added: “We are truly excited to partner with Playzia and bring their outstanding titles into our Games portfolio. At ZEAL, we are committed to offering our customers great entertainment, and we’re proud to provide access to such high-quality games that will further enrich their experience with us. Looking ahead, this partnership will not only strengthen our portfolio but also play a key role in driving the continued growth of our Games business.“

With a keen focus on compliance, innovation, and localized content, Playzia is positioned to become a driving force in global regulated markets. From an extensive portfolio of slot titles to crash and instant games, as well as feature-packed Megaways™ and branded experiences, Playzia is consistently reshaping how players connect with content. To further enhance engagement, the fast-growing supplier is preparing to launch titles that incorporate exciting jackpots, unique mechanics and modular gamification layers, all aimed at elevating player experiences in regulated markets worldwide.

The post Playzia Continues to Make Strides in the German Market Through Strategic Alliance with ZEAL appeared first on European Gaming Industry News.

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Announcement: 25th September 2025

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End of Orange Digital Seal Usage – Effective October 15, 2025

The Curacao Gaming Authority (CGA) would like to inform all licensed operators and interested parties that the transition arrangement relating to the Certificate of Operation (the “Orange Seal”) will end on October 15, 2025.

From this date onward, any operator displaying an orange seal on its domains will be in breach of Curacao law. Licensed operators must ensure that only the Green Seal is displayed on their websites.

To ensure compliance, operators should note the following:

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  • All former sublicensees have now had their license applications Granted, Approved, or Rejected.
  • If an application has been Approved, the operator is reminded that the initial invoice must be paid in order for the license status to be formally Granted and the Green Seal issued.
  • Operators currently displaying Orange Seals on certain domains should update the domain status in the CGA portal from “under sub-license” to “under application.” This will provide access to the Green Seal token for the relevant domains.

Please complete these updates well before 15th October 2026 to avoid any disruptions.

The post Announcement: 25th September 2025 appeared first on European Gaming Industry News.

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Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner

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We are delighted to announce that the LEC is partnering with Euronics Group for an initial three years! Europe’s largest consumer electronics retail group has committed to supporting the LEC as the league’s Official Electronics Retail Partner and Supplier.

This exciting collaboration will begin at the appropriately electric, LEC Summer Finals 2025 in Madrid, as Euronics’ expertise and scale will help us deliver even more world-class esports experiences across the region. For the occasion, come and unleash your inner Yordle at Euronics booth at the LEC XPO on Plaza de España: pump up Ziggs’ bombs, race to trigger the explosion first, and pick up your prize. Don’t forget to personalise your XPO passport at Euronics’ polaroid photo station!

Euronics Group is a network of national electronics retailers across the EMEA region with over 7000 stores across more than 36 countries in the region. They sport an impressive roster of around 25 regional entities, including Boulanger in France, Sharaf DG in the UAE, Teknosa in Türkiye and Euronics in Germany and Italy.

Euronics Group presence across EMEA

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On top of their local know-how and customer-first service mindset delivered through localised retailers both in stores and online, Euronics Group will reach out to LEC fans through a gamified hub filled with LEC content and chances to win exclusive products. This will be launching soon, so keep your eyes peeled!

With a strong track record in sponsoring traditional sports, moving back into esports with the LEC is a natural evolution of that journey for Euronics Group. Their support for UEFA Women’s Football through grassroots programs and fan activations reflects their longstanding commitment to empowering communities through competition.

Euronics Group’s activations and community-anchored retailers mirror the  “coming-together” spirit which drives the LEC. It’s a natural fit, as we will work closely together to bring fan-first activations to EMEA and we can’t wait for our new partner’s passion for inclusive, accessible experiences to extend into our digital arena.

Euronics Group’s emphasis on serving consumer needs on both a local and large-scale basis also elegantly aligns with Riot’s dedication to players first. We’re looking forward to working together on finding ways we can further enhance the LEC fan experience.

“As Euronics International, we are delighted to embark on this exciting partnership with the League of Legends EMEA Championships. This collaboration reflects our commitment to innovation and connecting with new generations of passionate gamers and fans across Europe and beyond”, says Euronics International CEO John Olsen.

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We believe that joining forces with such an iconic esports event will not only strengthen our engagement with the gaming community, but also inspire and empower our customers to pursue their love for gaming. Together, we aim to create memorable experiences and elevate gameplay by bringing the latest advancements in gaming technology to fans everywhere.”

Charlie Allen, Director of Commercial Partnerships & Business Development at Riot Games EMEA adds: “Euronics’ journey across both esports and traditional sports highlights their commitment to connecting with new generations of fans. Their commitment to local communities, placing customers at the heart of everything, mirrors our own priorities of serving players and building for the long term. Together, we want to create and bring activations that don’t just light up our Summer Finals weekends, but also bring lasting impact to communities across the region for the season.”

Once again, we are beyond excited for what these three years with Euronics Group will hold. We’re delighted we can help evolve their inclusive sports sponsorship and grassroots activations to the ever-growing, digital world of esports. And equally, we’re keen to utilise their specialised, local expertise through their various independent stores to better serve every LEC fan directly in ways unique and personalised to each market.

The post Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner appeared first on European Gaming Industry News.

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