Boomerang Partners is set to participate in SBC Summit 2025 — one of the iGaming industry’s flagship events — taking place in Lisbon from September 16–18, with over 30,000 delegates expected.  Boomerang will be represented at the exhibition with booth F1.

As an official exhibitor, Boomerang Partners will present its signature booth concept — the Boomerang Arena — a dynamic, immersive space where creativity meets performance.

Located at booth F1, the Boomerang Arena will feature interactive sports-themed activities, live performances, product showcases, and engagements designed to spark conversation and collaboration.. Additionally, on the 2nd day of the summit, there will be two performances featuring actors, starting at 4:00 PM. Don’t miss it. Furthermore, the Boomerang Partners booth will feature a unique visual gallery and a raffle for exclusive prizes. Details will be announced later.

New sports tournament: Golden Boomerang League

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Boomerang Partners will also present its new affiliate tournament — the Golden Boomerang League. Visitors can learn the rules and register directly at booth F1.

From September 1 to October 31, affiliates who generate 20+ FTDs for sports brands from Boomerang’s portfolio will enter a prize draw.

The winner will earn:

• Guaranteed entry into the Golden Boomerang Awards 2026
• A 2x AC Milan Experience — including flights, accommodation, and matchday access

Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, said: “Boomerang Partners continues the series of projects in the lineup of sports-oriented activities. For the SBC, we have prepared content for our booth and programs that align with our strategy, designed to further emphasize our confident sports course. We always aim to surprise our partners with creativity and relevance — even when addressing serious business objectives. We invite current and potential partners, as well as everyone we have managed to interest, to our booth.”

Come to booth F1, check out the ‘Boomerang Arena’ concept, and have an unforgettable experience.

About Boomerang

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Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 18+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Atlaslive, the B2B technology company behind a dynamic iGaming platform, will be exhibiting at SBC Summit 2025 in Lisbon from September 16–18 at the Feira Internacional de Lisboa (FIL). The event is one of the largest gatherings in betting and gaming, bringing global leaders together to exchange ideas, explore innovations, and build partnerships.

“At Atlaslive, we’re focused on building practical, high-performance solutions operators can trust — from compliance-ready risk management to flexible front ends and real-time analytics,” said Anastasiia Poltavets, Chief Marketing Officer at Atlaslive.

“SBC Summit is the right place to show what’s new and connect with partners who want measurable impact ahead in the 2025/26 season.”

In addition, Atlaslive has been named a finalist for Sportsbook Supplier of the Year at the SBC Awards 2025, which take place on September 18 at Lisbon’s MEO Arena alongside the Summit.

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Meet Atlaslive in Lisbon

• Dates: September 16–18, 2025
• Venue: Feira Internacional de Lisboa (FIL), Lisbon, Portugal
• Stand: C103

About SBC Summit

The SBC Summit is a premier global event for the sports betting and iGaming industry, attracting tens of thousands of delegates annually. The program includes exhibitions, conference tracks, and networking opportunities across specialized zones.

About Atlaslive

Atlaslive (rebranded from Atlas-IAC in May 2024) delivers a modular and automated platform for sportsbook and casino operators. Its core modules include Sportsbook, Casino, Risk & Anti-Fraud, CRM, Bonus Engine, Business Intelligence, Payments, and Retail.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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