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Why Maintaining Regulatory Compliance is More Complex Than a Simple iGaming License Acquisition?
Securing an iGaming license is a non-negotiable condition to start offering services to players in almost any country. This can only be achieved after completion of thorough regulatory vetting, where a business is required to provide a clear source of funds and business plan, pay license fees, and meet other requirements.
Just as no traveler can cross a border without a valid international passport, no gambling business can run in the UK, France, Spain, or other regulated markets without first securing a license, the iGaming industry passport. Unlike with the international passport, however, the license may be revoked at any time if businesses fail to comply with the ever-evolving regulations.
After going through all the rigorous checks and becoming a license holder, most operators mistakenly assume they are legally protected for life; yet, many of them soon find this was an illusion. Regulations rarely stay still, with new rules introduced constantly, often forcing operators to completely restructure the way they operate.
Getting a gaming license is just the beginning of a long story. For a business, maintaining compliance over the long term requires a far greater effort than simply starting.
The main reason is the need to always keep a finger on the pulse. What was a gray zone today may require operators to obtain a local license and comply with international standards tomorrow to avoid being subject to criminal prosecution. This is too often the case in the industry, with iGaming companies putting everyday compliance as their first priority to avoid risks involved with not doing so.
Ongoing monitoring and decoding regulatory change come hand in hand with rising expenses, which only tend to increase over time. Companies spend more on compliance, including investments in advanced KYC systems, transaction oversight, reporting, responsible gaming protocols, and others. Compliance is not a one-time investment but “an ongoing business concern,” according to Inteliumlaw, a team of legal professionals specialized in advising iGaming businesses in both license acquisition and ongoing compliance.
Furthermore, regulators in multiple jurisdictions require iGaming operators to regularly advance their compliance systems by performing annual internal and external audits designed to identify and address any potential weaknesses or gaps. If any significant compliance defects are identified, operators are required to both eliminate them promptly and report the corrective measures to the regulator in a very specific way.
Entering new jurisdictions during scaling also introduces additional layers of regulatory complexity. The fragmented nature of gambling regulations across the world translates into significant investment of both time and money for companies to decode and comply. In the process, firms often need to open a local branch, align their terms and conditions with applicable laws, and fulfill other country-specific requirements.
From new marketing restrictions and self-exclusion rules to additional obligations for a whole gaming vertical, the emergence of a local licensing framework, and a complete ban on specific gambling activity in a targeted jurisdiction(s) – everything can disrupt companies’ operations.
Failing to adapt or simply deciding to ignore new rules, however, can trigger regulators and ultimately lead to news headlines like “[…] fined $1.5M for failing to […],” “[…] license revoked by gambling regulator,” or “[…] regulator orders […] to shut down.”
Therefore, ignoring is not the way, but seeking professional assistance is. Maintaining compliance post-licensing is best done with the help of expert gambling law advisors, who make this process seamless and risk-free, allowing iGaming operators to focus on growth rather than regulatory hurdles. While many of them are limited to assistance with license acquisition, law firms like Inteliumlaw provide comprehensive ongoing legal support and genuinely invest in businesses’ long-term success.
In a landscape where ignoring compliance is impossible and in-house legal staff proves inefficient, relying on expert iGaming lawyers at Inteliumlaw or other industry advisory firms is the most effective way to maintain compliance while sleeping well at night.
The post Why Maintaining Regulatory Compliance is More Complex Than a Simple iGaming License Acquisition? appeared first on European Gaming Industry News.
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ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management
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ReferOn, a next-gen affiliate management system, announces the development of Model Context Protocol (MCP), a groundbreaking foundation designed to kickstart the era of AI in affiliate marketing.
What is Model Context Protocol (MCP)
MCP (Model Context Protocol) is an open standard that enables AI assistants to connect directly with ReferOn’s APIs, databases, and platform actions. Instead of adding cosmetic AI “innovations” on top of legacy systems, ReferOn is engineering the infrastructure that allows AI to operate where it delivers the most value and impact for users daily.
How MCP Enhances AI Integration in Affiliate Marketing
The development of MCP opens the door to freeing up affiliate managers to focus on strategy, relationship-building, and growth, instead of dealing with mundane and repetitive tasks. Imagine AI agents that will be able to create tracking links in seconds, set up reward plans on the fly, and detect anomalies in traffic data instantly. This is what “AI-ready” means — real groundwork being set up, not just hype.
The first step in this direction is ReferOn’s Global Search (Beta), a feature that creates a single entry point for data, actions, and insights. While it may look like a simple search bar, it bridges ReferOn’s core layer, raw data, and intelligent AI agents.
Real Impact of AI-Powered Affiliate Management
Alex Bukin, ReferOn’s General Manager, commented, “Strategy and real impact come before hype. MCP isn’t about chasing a wave, it’s about creating a foundation that keeps affiliate managers and operators ahead of the curve. By focusing on building the groundwork to support structured data and open standards, we’re making sure AI has real use cases, not just cosmetic add-ons. Our goal is to set the benchmark for innovation and lead the affiliate management ecosystem by shaping its future.”
About ReferOn
ReferOn is the state-of-the-art affiliate management system, tailored specifically to the needs of the gaming affiliate industry. Launched in February 2023, ReferOn offers a comprehensive suite
of tools and services designed to streamline and enhance the affiliate marketing experience, featuring transparent data reports and a range of management and reporting functionalities.
The post ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management appeared first on European Gaming Industry News.
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SimplePlay is delighted to announce its recent partnership with Timeless Tech, a leading game aggregator. This alliance will integrate SimplePlay’s suite of games and services into Timeless Tech’s powerful platform, significantly expanding the provider’s reach in key international markets.
As SimplePlay continues to establish itself as a comprehensive game provider, this collaboration will enhance its rich portfolio of premium games through Timeless Tech’s Game Aggregator API. This partnership aims to strengthen SimplePlay’s position and expand its reach in markets like Europe and Latin America.
“We’re delighted to welcome SimplePlay to our aggregator – a provider that represents creativity, reliability, and depth. Their combination of slots, crash, table, and fishing games perfectly complements our goal to deliver diverse, high-performing content to operators worldwide. This partnership highlights what Timeless Tech stands for: building meaningful alliances that empower growth, quality, and innovation.” –– Nicola Cainero, Chief Operating Officer, Timeless Tech
“The new partnership with Timeless Tech is definitely a win-win agreement that fosters mutual growth for both sides,” said Osman Walker, CSO of SimplePlay. “We look forward to bringing our premium gaming content to even more operators and players through Timeless Tech’s extensive network.”
With SimplePlay’s games and Timeless Tech’s distribution network, these two industry powerhouses are set to deliver top-tier game content to players around the world, driving mutual growth and success.
The post SimplePlay Announces Strategic Partnership with Timeless Tech appeared first on European Gaming Industry News.
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Lottomart has announced that they are partnering with NetGaming, bringing their fresh mix of creative, modern, and feature-rich slot content to their growing games catalogue.
Known for bold themes and polished presentation, NetGaming offers an exciting blend of classic concepts and inventive bonus mechanics.
As part of the upcoming rollout at Lottomart, players can look forward to a selection of NetGaming’s standout titles – including the mythological power of Zeus’s Thunderbolt 10000, the lively Irish-themed Shamrock Trio – Hold & Respin, the vibrant 3 Wild Jokers Carnival, the adventurous Pirate’s Fortune Gold – Hold & Respin, and the fiery island energy of Fireball Inferno Tiki. Together, these games highlight the studio’s range, from playful bonus rounds to high-impact visual designs.
Chris Ruddock, Commercial Director at Lottomart, commented: “NetGaming brings a distinctive visual style and a playful approach to game design that really stands out. Their content offers variety, strong themes, and accessible mechanics that fit well with what our players enjoy. We’re looking forward to seeing how their titles perform!”
Alfred Ballester, Business Development Director at NetGaming, said: “We at NetGaming are absolutely thrilled to be going live with Lottomart! Working with the Lottomart team throughout the integration has been an absolute pleasure. We’re super excited to launch our games with such an important and respected UK brand, and we honestly can’t wait to see Lottomart players diving into and enjoying the full NetGaming Games Catalogue!”
The post Lottomart to Welcome NetGaming’s Standout Slot Portfolio appeared first on European Gaming Industry News.
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