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7777 gaming partners with Betika to power African iGaming growth
7777 gaming proudly announces its latest strategic partnership with Betika, one of Africa’s premier online gaming platforms. Operating across Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, Betika has established itself as a trusted leader in delivering entertainment and responsible gaming to millions of players across the continent.
This collaboration represents a significant step forward in 7777 gaming’s global expansion strategy, as the company brings its certified, next-generation content to Africa’s fast-growing and dynamic iGaming markets. Players across Betika’s platforms will soon enjoy a wide selection of 7777 gaming’s engaging slot titles, instant win games, and innovative concepts, all designed to deliver excitement and lasting value.
“At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.”
To further support its ambitious growth in Africa, 7777 gaming recently welcomed Ambani Netshishivhe as Regional Director, underscoring the company’s long-term commitment to the continent. With his expertise and local market knowledge, 7777 gaming is set to accelerate its expansion and strengthen its presence across key African jurisdictions.
Betika’s intuitive platform and innovative approach complements 7777 gaming’s portfolio of standout titles, including Mayan Gold, Crazy 100 Bucks, Multi Wins, Diamonds of Majesty, Sea of Treasures, and the bold Devil’s Deal Soul for Sale. This combination ensures that players can access world-class gaming entertainment anytime, anywhere.
“We are excited to welcome 7777 gaming’s innovative portfolio to our platform,” said Peter Stagles, Group Chief Product Officer at Betika. “Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences.7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.”
This partnership with Betika marks another milestone in 7777 gaming’s 2025 expansion journey, following successful entries into Peru, Brazil, Colombia, Croatia, and Italy. By joining forces with Africa’s leading gaming operators, 7777 gaming continues to realize its vision of delivering next-generation content on a truly global scale.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
https://www.7777gaming.com
Social Media:
About Betika
Betika is a leading online gaming firm based in Nairobi, Kenya, with operations spanning Kenya, Tanzania, Ethiopia, DRC, Ghana, Zambia, Uganda, and Malawi. The platform offers Sportsbook betting, Virtual games, Casino gaming, Crash games, and more. Accessible via its website, mobile apps, USSD, and SMS, Betika provides users with diverse and convenient ways to engage.
With a strong focus on customer satisfaction and innovation, Betika continues to be a key player in the African betting landscape, providing exciting and engaging betting opportunities for its players.
Contact us:
Betika.com
The post 7777 gaming partners with Betika to power African iGaming growth appeared first on European Gaming Industry News.
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CDL Major II Announced at DreamHack Birmingham 2026
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Following the 2026 Call of Duty League (CDL) Season Announcement from Blizzard, we wanted to share details of the upcoming CDL Major II set for DreamHack Birmingham, taking place March 27-29, 2026.
- The Call of Duty League is heading back to DreamHack after an incredible turnout at the last festival – but this time, things are getting even bigger. The DreamHack Birmingham CDL Major II will feature a brand-new 10-team format, intensifying competition and ensuring only the very best squads make it to the main stage.
- The CDL Major II at DreamHack Birmingham will kick off with online qualifiers from February 13 to March 22, before culminating in a LAN Major tournament at DreamHack Birmingham from March 27–29, 2026. Fans can expect three days of non-stop action, high-stakes matchups, and an electric live atmosphere as the world’s top Call of Duty teams go head-to-head.
- DreamHack has a long-standing history of bringing the world’s biggest gaming communities together under one roof, and this next stop in the CDL calendar continues that legacy, uniting fans, creators, and players in one of esports’ most passionate arenas.
Tickets for DreamHack Birmingham, including access to CDL Major II, are available now.
The post CDL Major II Announced at DreamHack Birmingham 2026 appeared first on European Gaming Industry News.
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THE UNIT EXPANDS GLOBAL FOOTPRINT WITH NEW OFFICE IN GIBRALTAR
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The Unit, a leader in product design and development for sports betting and iGaming, has announced plans to open a new office in Gibraltar, further expanding its international footprint.
The new location, which will open in Q1 2026, will complement existing offices in Ireland, Moldova, and the U.S., reflecting The Unit’s continuing growth and commitment to supporting its clients across multiple regions.
The Gibraltar office will serve as a regional base for product strategy, management, and design, as well as a hub for commercial engagement with both new and existing partners.
Gibraltar is one of the world’s most established gaming jurisdictions and home to a significant number of global sportsbook and casino operators. Strategically, the move coalesces many convenient synergies and economies of scale for The Unit, since it already serves multiple clients in Gibraltar, while the wider local talent pool will provide an ideal base from which to generate further growth. The Unit’s presence in the Territory will organically strengthen its partnerships and enable greater collaboration with clients across Europe.
Paddy Casey, Co-Founder of The Unit, said: “We’ve experienced exceptional growth over the past two years, and our expansion into Gibraltar is a natural next step. Establishing a dedicated office here allows us to be closer to many of our key partners, build deeper relationships within the local ecosystem, and attract some of the best talent in the business.
“It’s a location that has long been a hub for gaming innovation and expertise, and having a local presence will help us continue to deliver the class-leading service and product quality for which The Unit is known.”
The Unit delivers custom-built digital products for the sports betting and gaming industries, partnering with operators and suppliers to accelerate product roadmaps and bring ideas to market with speed and precision.
The post THE UNIT EXPANDS GLOBAL FOOTPRINT WITH NEW OFFICE IN GIBRALTAR appeared first on European Gaming Industry News.
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NEOWIZ and Kangwon Land Sign New Slot Software Agreement, Joined by Massive Gaming’s Expertise
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NEOWIZ and Kangwon Land, Inc. signed a new Slot Software Development Agreement, with NEOWIZ’s subsidiary Massive Gaming(MVG) supporting co-development under the partnership.
The agreement marks the next stage in the long-standing partnership between NEOWIZ and Kangwon Land, which began in August 2021.
The initial collaboration mainly focused on resource supply and functional division, but the new agreement expands NEOWIZ’s and MVG’s roles to jointly lead software development using Kangwon Land’s platform and infrastructure. The partners aim to accelerate innovation and strengthen their global competitiveness in the slot gaming market.
Having been formally signed by NEOWIZ and Kangwon Land, the new agreement establishes a development framework in which NEOWIZ and MVG jointly lead the software development process, while Kangwon Land focuses on hardware manufacturing and casino deployment.
This structure enables the three companies to build a tightly connected and efficient co-development ecosystem.
According to the agreement, Kangwon Land will own the offline slot machine software, while NEOWIZ and MVG will hold the intellectual property (IP) rights for the online slot game version.
“We are delighted to take our partnership with Kangwon Land to the next level, built on the deep trust we have established since 2021,” said George Cho, CEO & Director of MVG. “Through our integrated development partnership, we aim to introduce innovative slot content that will be recognised in the global market.”
Since their first collaboration agreement in 2021, NEOWIZ, MVG, and Kangwon Land have continuously expanded their partnership.
In 2022, NEOWIZ and MVG provided graphic and sound resources from their online slot title Shen Shou Wan Fu to Kangwon Land, which officially launched the game as a physical slot machine at its casino in 2024.
The post NEOWIZ and Kangwon Land Sign New Slot Software Agreement, Joined by Massive Gaming’s Expertise appeared first on European Gaming Industry News.
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