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BETER Expands Sports Portfolio with Cricket Tournaments and Leagues Worldwide

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BETER, the award-winning provider of next-gen betting content and data, has significantly expanded its sports portfolio by offering live data and odds from official cricket tournaments and leagues worldwide. The coverage includes events in India, Australia, the USA, South Africa, Kuwait, and more than 30 other countries.

This development has been made possible through strategic partnerships with leading content providers. New BETER`s offering  covers about 2,400 matches per month across both international and national tournaments.

It includes marquee tournaments such as the Indian Premier League (IPL), ICC World Cup, SA20, Twenty20 Blast, and Big Bash League, along with over 140 Tier 1 and Tier 2 leagues. Moreover, BETER provides a broad selection of Tier 3 and Tier 4 competitions that are not covered by other suppliers. These include the T10 European League, Akluj Rural Championship, KCC T20 Emerging League, KCC T20 Elite Cup, Minor League Cricket, and many more.

Bettors will enjoy 24/7 access to various formats, including the most popular and dynamic ones: One Day International (ODI), Twenty20 (T20), T10, and T5. Operators will benefit from a stable 7%+ margin, driven by advanced trading models and data-driven approach.

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The addition of official cricket content further strengthens BETER’s comprehensive sports portfolio, which already features its in-house Setka Cup table tennis tournaments and the BSKT Cup basketball league, delivering over 11,000 monthly events, provided with live-streaming, real-time data, and odds.

Maksym Vitushko, Sports General Manager at BETER, said: “At BETER, our mission is to deliver the most dynamic and engaging fast-betting experience, and the addition of official cricket tournaments is a strategic step that aligns perfectly with this goal.

“Cricket is not only one of the most in-demand sports among our clients, but it also offers a unique structure with a high volume of micro-events—such as overs and innings—which allows us to offer a wide variety of innovative markets, including ‘exact number of runs’ or ‘over totals’. This translates into more frequent betting opportunities and a richer, more exciting experience for bettors.

“We’re excited to bring new value to our clients’ bettors through cricket contests, and we are confident this move will significantly enhance their offerings.”

The post BETER Expands Sports Portfolio with Cricket Tournaments and Leagues Worldwide appeared first on European Gaming Industry News.

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AI-Powered Gamification Arrives on Vegangster Platform via Smartico

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iGaming operators can now access CRM automation, hyper-personalisation, and engagement tools to maximise player lifetime value. Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.

The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.

“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, Chief Product Officer at Vegangster.

Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging, and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.

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“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, Co-Founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

About Smartico

Smartico is a multi-channel engagement marketing solution redefining CRM automation and gamification for iGaming operators. By combining real-time automation, gamified mechanics, and AI-driven insights, it enables brands to personalise every stage of the player journey. With a global client base and dedicated team of experts, Smartico helps operators boost engagement, improve retention, and drive sustainable growth.

The post AI-Powered Gamification Arrives on Vegangster Platform via Smartico appeared first on European Gaming Industry News.

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1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest

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Beersburg Fest Hold and Win recreates the joyful energy of Europe’s most iconic beer festival with bright symbols, playful animations, and upbeat music. From smiling waitresses with frothy mugs to sizzling bratwurst and vibrant Bavarian decoration, every detail adds to the immersion.

On the gameplay side, the online slot features a 3×3 grid with 27 paylines, optimized for smooth play on any device. Beer mugs act as Wilds, while lining up nine identical symbols instantly doubles the payout. Landing three or more Coins triggers the Hold and Win round with three respins and a chance to collect jackpots — the x100 Mini and the x1,000 Mega.

As with all 1spin4win releases, the game is built around fair balance, fine-tuned volatility, and user-focused design. The clean interface, subtle sound, and carefully calibrated RTP create an irritation-free experience for players and strong retention potential for operators.

Olga Bogdanova, the Art Director at 1spin4win, commented, “Festivals have a special kind of spirit. They bring people together and celebrate tradition. We designed Beersburg Fest Hold and Win to capture that feeling, letting players step into the Oktoberfest festival, enjoy its sights and sounds, and experience the joy of the Bonus round.”

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About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest appeared first on European Gaming Industry News.

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Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck

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Mancala Gaming proudly announces the launch of Diego’s Spicy Truck, a bold new game with innovative features. It’s designed to captivate both players and operators, pushing boundaries in interactive gaming.

In a recent interview with Jekaterina Dubnicka – Head of Marketing and Communications at SlotsjudgePantelis Spyrou – Head of Game Studio at Mancala Gaming revealed how Diego’s Spicy Truck redefines engagement. Players run a food truck business, collecting spicy rewards while navigating a fast-paced environment. The game’s dynamic rewards and quirky storyline keep players engaged. Operators will see strong performance with a multi-layered gameplay experience that appeals to both seasoned and casual gamers.

Diego’s Spicy Truck is set to be a key player in the iGaming world. Mancala Gaming invites operators to explore its potential and take part in this exciting journey.

The post Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck appeared first on European Gaming Industry News.

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