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Boomerang’s insights: The evolution of sports betting traffic
Sports betting is becoming a key driver of affiliate growth — it’s a global trend, and Boomerang Partners reveals the latest insights behind this evolution.
Sports betting has evolved significantly in recent years. Now, it is a serious separate direction in affiliate traffic, bringing top profits. Boomerang Partners, a rapidly growing global brand and organizer of the tournament for affiliate teams – the Golden Boomerang Awards, has analyzed the evolution of this business direction and shared its insights.
It’s a thing of the past: simple Sportsbook sites, limited payment methods, and basic betting options
Evolution touches every aspect of human activity, and sports betting is no exception. Previously, bookmakers offered their users simple website functionality so they could focus their attention only on betting opportunities. The range of markets was much more modest than it is now.
Payment options for deposits and withdrawals were also quite limited compared to today, often causing inconvenience for users. Users had to choose from a few options for transferring funds, and it was not always convenient for them.
Current trends: focus on dynamics, privacy, and modern technology
Today, the betting industry is booming thanks to live betting, where users place wagers in real time. The rapid development of the mobile app segment makes it possible to place bets wherever one likes. Users also appreciate dynamically changing odds and the ability to watch match streams on betting platforms to adjust their predictions. Artificial intelligence (AI) is increasingly being used to calculate odds, making them more accurate and adaptive.
Modern technologies have expanded the range of payment methods available, with the integration of cryptocurrencies opening new possibilities for fast, secure, and anonymous transactions. Another notable trend is the introduction of social functions into the work of Sportsbooks. For example, holding tournaments with prize pools adds an element of interaction and competition between players.
Golden Boomerang Awards 2025 as an opportunity to succeed through sports traffic
Sports betting is now an important area that can significantly impact traffic growth. Boomerang Partners is currently running its second annual global Golden Boomerang Awards 2025. Its participants compete for monthly prizes and awards in 11 categories, including a Grand Prix. This year, for the first time, organizers have introduced two separate leaderboards: one for sports and one for casino traffic. Registration is open until May 5, and all interested affiliate teams have time to join and compete for awards.
Also, as part of the Golden Boomerang Awards 2025, Boomerang Partners is holding a special raffle with prizes to coincide with the Champions League semifinals. The tournament will run until May 11. If you register now, you can get into the prize draw, which will take place on May 3. The top 30 teams at the end of the tournament will go to Milan to the iconic San Siro stadium.
Join the Golden Boomerang Awards 2025
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
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Berriez and Games Global bring sweet slots magic
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New online casino Berriez is offering players the chance to enjoy some of their favourite titles, having partnered with industry experts Games Global.
Berriez is the third brand launched by Ganadu Gaming, a new operator with its sights set on success in multiple markets worldwide. The team at Ganadu has recognised that a player-first casino must host the games preferred by new and experienced players alike, making a collaboration with Games Global an easy choice.
Unforgettable slots
Games Global has emerged as a leading provider of iGaming content in recent years, with a winning catalogue of both in-house and partner studio games. Legendary titles such as Immortal Romance, Area Link Piggy Bank, Wolf Blaze Gold Fortune Tower, the 9 Masks of Fire series and Ancient Fortunes: Zeus are just a few of the drawcards, with the Games Global team constantly introducing new games, themes and game mechanics to maximise player enjoyment.
The team at Ganadu Gaming considers Games Global titles a must-have games lobby addition, since this provider’s games are instantly recognisable across the iGaming world, showcasing the ingenuity that’s at work in modern game development.
Berriez online casino offers the very latest in online casino technology, with slick player interfaces, seamless gameplay and easy-to-navigate registration and deposit/withdrawal options.
Ganadu Gaming offers players peace of mind entertainment, with a licence from the Kahnawake Gaming Commission (KGC) and a reputable ISO 27001 certification. In Finland, Berriez is a Pay’n Play casino; players can use BankID for registration and verification, allowing them to start playing and withdrawing immediately. A variety of credit cards, e-Wallets and online banking options are available to players depending on their location.
Sven de Waard, Head of Casino at Ganadu Gaming, is positive about the collaboration: “We want players to be able to enjoy the games they know and love as well as try out new ones, so partnering with an industry leader like Games Global is an essential step in our journey at Berriez. Their designs, mechanics, graphics, bonus rounds, and reputation set the standard for iGaming excellence.”
Ganadu Gaming opened the doors to Berriez in December 2025, with the promise of more industry-challenging brands to come.
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Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer
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Rising star iGaming supplier Logifuture has partnered with Sportradar to integrate its flagship virtual product, Zoom Soccer, into Sportradar’s innovative OneFeed ecosystem — enhancing its portfolio with a fully immersive, always-on football experience.
Zoom Soccer seamlessly integrates into sportsbooks, delivering a continuous RNG-based feed of ultra-realistic football events 24/7. Sections are always filled with engaging football content, providing operators with a reliable solution during periods when Tier-1 or Tier-2 real football events are scarce or not taking place.
Recreating the world’s most popular leagues — including Zoom EPL, Zoom La Liga, Zoom Serie A & more — the product delivers 30,000+ additional monthly events for players to enjoy. Each match is modelled on real-world team strengths and league dynamics, ensuring authentic, data-driven outcomes that mirror genuine football excitement.
Fully GLI-certified, Zoom Soccer has proven to boost sportsbook turnover by up to 30%, helping operators reduce the volatility of sportsbook revenues and maintain consistent engagement throughout the year.
By joining Sportradar’s OneFeed — a hub that aggregates multiple feed providers into a single plug-and-play solution — Zoom Soccer becomes instantly accessible to Sportradar’s global network of operators, bypassing complex integration processes and accelerating time to market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Zoom Soccer is a great addition for Sportradar’s clients, allowing them to deliver engaging football content 24/7. Users are no longer limited by the scarcity of Tier-1 events — we’ve recreated the most popular leagues, ensuring the same betting experience as real matches. All this, powered by RNG logic, helps fight the volatility of sportsbook revenues and ensures steady returns for our partners.
“This integration perfectly aligns with Logifuture’s vision of creating innovative, scalable solutions that keep sportsbooks active around the clock. We’re thrilled to bring Zoom Soccer to Sportradar’s OneFeed and confident it will become a key driver of engagement and growth across multiple markets.”
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Playbook Fusion teams up with BetComply to bring new betting genre to regulated markets
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Boutique games studio Playbook Fusion has partnered with BetComply to bring an entirely new genre of betting to regulated markets for the very first time.
The partnership has already seen Playbook Football
, a real money virtual football management betting game, go live in the UK with brands including Ladbrokes and LiveScore Bet under a UKGC licence and eCogra certification.
The product has also recently launched in Brazil with Superbet, the Netherlands with Bingoal and Nigeria with LiveScore Bet.
The unique nature of the product meant that Playbook Fusion turned to BetComply for a deeper level of compliance understanding than is usually required by a standard slots studio or sportsbook platform.
BetComply will continue to support Playbook Fusion in the rollout of Playbook Football
and future products to other regulated jurisdictions.
Steve Rogers, founder and CEO of Playbook Fusion, said: “Working with BetComply has been a smooth and productive experience. Their team quickly understood our business goals and provided clear, actionable guidance throughout the process. They combine deep regulatory insight with a practical mindset, which has been especially valuable as we continue to roll out our products into new markets. It’s been great having them as a steady partner along the way.”
Mike de Graaff, Chief Compliance Officer at BetComply, said: “We’re firm believers that good regulation doesn’t need to stunt product innovation. By engaging early and taking compliance seriously, Playbook Fusion has shown how completely new products can move quickly and successfully through regulatory processes. We’re proud to support their expansion, and we’re looking forward to helping them bring the game to more regulated markets worldwide.”
The post Playbook Fusion teams up with BetComply to bring new betting genre to regulated markets appeared first on European Gaming Industry News.
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