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Boomerang’s insights: The evolution of sports betting traffic

Sports betting is becoming a key driver of affiliate growth — it’s a global trend, and Boomerang Partners reveals the latest insights behind this evolution.
Sports betting has evolved significantly in recent years. Now, it is a serious separate direction in affiliate traffic, bringing top profits. Boomerang Partners, a rapidly growing global brand and organizer of the tournament for affiliate teams – the Golden Boomerang Awards, has analyzed the evolution of this business direction and shared its insights.
It’s a thing of the past: simple Sportsbook sites, limited payment methods, and basic betting options
Evolution touches every aspect of human activity, and sports betting is no exception. Previously, bookmakers offered their users simple website functionality so they could focus their attention only on betting opportunities. The range of markets was much more modest than it is now.
Payment options for deposits and withdrawals were also quite limited compared to today, often causing inconvenience for users. Users had to choose from a few options for transferring funds, and it was not always convenient for them.
Current trends: focus on dynamics, privacy, and modern technology
Today, the betting industry is booming thanks to live betting, where users place wagers in real time. The rapid development of the mobile app segment makes it possible to place bets wherever one likes. Users also appreciate dynamically changing odds and the ability to watch match streams on betting platforms to adjust their predictions. Artificial intelligence (AI) is increasingly being used to calculate odds, making them more accurate and adaptive.
Modern technologies have expanded the range of payment methods available, with the integration of cryptocurrencies opening new possibilities for fast, secure, and anonymous transactions. Another notable trend is the introduction of social functions into the work of Sportsbooks. For example, holding tournaments with prize pools adds an element of interaction and competition between players.
Golden Boomerang Awards 2025 as an opportunity to succeed through sports traffic
Sports betting is now an important area that can significantly impact traffic growth. Boomerang Partners is currently running its second annual global Golden Boomerang Awards 2025. Its participants compete for monthly prizes and awards in 11 categories, including a Grand Prix. This year, for the first time, organizers have introduced two separate leaderboards: one for sports and one for casino traffic. Registration is open until May 5, and all interested affiliate teams have time to join and compete for awards.
Also, as part of the Golden Boomerang Awards 2025, Boomerang Partners is holding a special raffle with prizes to coincide with the Champions League semifinals. The tournament will run until May 11. If you register now, you can get into the prize draw, which will take place on May 3. The top 30 teams at the end of the tournament will go to Milan to the iconic San Siro stadium.
Join the Golden Boomerang Awards 2025
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang’s insights: The evolution of sports betting traffic appeared first on European Gaming Industry News.
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S8UL creating history as the first Indian organization to secure four nominations at Esports Awards 2025.

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In a landmark moment for Indian esports, S8UL, a global powerhouse in gaming and esports content, has made history by becoming the first Indian organization to secure four nominations at the prestigious Esports Awards 2025, set to take place in Las Vegas on November 19, 2025.
Equivalent to the Oscars of gaming, the Esports Awards are the most esteemed global recognition platform for excellence in the esports and gaming ecosystem. Each year, they celebrate the players, creators, organizations, and innovations shaping the future of gaming worldwide.
This year, S8UL has earned nominations across four major categories, marking another milestone for India on the world esports map:
Esports Content Group of the Year – S8UL Esports
Having won this award three years in a row (2022, 2023, and 2024), S8UL returns as a frontrunner in the category that has established it among the most decorated organizations in Esports Awards history. The nomination further reinforces its dominance as a content powerhouse and community leader.
Esports Personality of the Year – Animesh Agarwal (8Bit Thug)
As the driving force behind S8UL, Animesh Agarwal has been recognised for his immense contributions to India’s gaming ecosystem and his leadership in bridging the worlds of esports, entertainment, and brand partnerships. Under his guidance, S8UL has become one of the most influential organizations in global esports.
Esports Content Creator of the Year – Raj Varma (Snax)
Raj Varma, one of India’s most beloved creators, has been nominated for his engaging storytelling, skill-based content, and influence in shaping the next generation of gamers. A former esports athlete, he is now among the country’s biggest gaming creators, with over 2.15 million subscribers on YouTube and 1.1 million followers on Instagram.
Streamer of the Year – Payal Dhare (PayalGaming)
One of India’s most prominent gaming personalities, Payal Dhare has been recognized for her trailblazing journey that continues to inspire millions of women gamers. Known for curating diverse gaming content, she remains the only female gamer from India to win an international award, paving the way for more women to pursue gaming professionally.
This recognition follows a landmark year for S8UL, which represented India at the Esports World Cup 2025 in Riyadh after becoming the first and only Indian organization selected for the prestigious Club Partner Program by the Esports World Cup Foundation. Last year, Naman Mathur (Mortal) brought further pride to India by winning ‘Esports Content Creator of the Year,’ marking a first for an Indian creator on such a global platform.
As the world gears up for the Esports Awards 2025, all eyes are now on S8UL and its creators to once again make India proud on the world’s biggest esports stage.
Voting for the Esports Awards 2025 is now live at www.esportsawards.com/vote, and will remain open until November 12, 2025.
The post S8UL creating history as the first Indian organization to secure four nominations at Esports Awards 2025. appeared first on European Gaming Industry News.
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Gaming in Germany Conference confirms new speakers, breakout program

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The Gaming in Germany Conference, which will take place November 11 in Berlin, has added several new speakers to its already impressive agenda.
Sebastian Buchholz, Head of Licensing and Market Supervision, Gemeinsame Glücksspielbehörde der Länder (GGL), will deliver the event’s keynote address.
The operator’s perspective will be well represented at this year’s Gaming in Germany Conference, with Christian Heins, Director iGaming Tipico; Alex Green, Vice President – Games, ZEAL Network; and Ewout Keuleers, former General Counsel, Kindred Group all confirmed to make an appearance at our event.
Naturally, attendees will also hear from both German and European trade associations, with Dr. Dirk Quermann, President, Deutscher Online Casinoverband (DOCV); Mathias Dahms, President, Deutscher Sportwettenverband (DSWV); and Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA) contributing.
Willem van Oort, founder of Gaming in Germany commented: “I am extremely pleased with this year’s speaker lineup. I think it speaks of the relevance of our event, and especially the key topics that we are highlighting this year: the threat of the black market and the evaluation of the 2021 State Gambling Treaty. I see that licensed operators are highly committed to making the German iGaming market more sustainable and competitive and I am very happy that we are trusted to play a role in promoting fruitful discussion and debate on these topics.”
“As the event takes place while the evaluation of the 2021 State Gambling Treaty is ongoing, this is certainly the time to be part of the conversation,” van Oort added.
Breakout program and networking opportunities
In addition to its main program, the Gaming in Germany Conference will also feature several highly practical breakout sessions on data compliance, game certification, RG, live casino, eSports, and much more.
The full agenda, including breakout program, is available here.
In addition to a loaded program, the Gaming in Germany Conference also offers plenty of networking opportunities during pre-conference dinner, coffee breaks, lunch, and concluding networking drinks.
Practical information
The 2025 Gaming in Germany Conference takes place Tuesday, November 11, 2025, at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.
The post Gaming in Germany Conference confirms new speakers, breakout program appeared first on European Gaming Industry News.
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PAGCOR LAUNCHES DIGITAL SPACE FOR GAD

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PAGCOR proudly launched today its Gender and Development (GAD) Digital Corner dedicated to promoting gender equality, empowerment, inclusivity, and diversity within the organization and beyond.
The digital space features comprehensive GAD-related contents including the latest news and announcements, significant laws and issuances, projects and activities, and other beneficial resources.
The PAGCOR Digital Corner will be displayed as wallpaper on all office desktops with the new GAD logo and a QR code directing to the GAD Digital Corner website from October 16 to November 16, 2025.
This initiative highlights PAGCOR’s continuing support to gender equality and inclusivity in the workplace, in relation to Republic Act No. 9710 or the Magna Carta of Women.
The post PAGCOR LAUNCHES DIGITAL SPACE FOR GAD appeared first on European Gaming Industry News.
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