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Riot Games announces Legends Ascend South Asia

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Riot Games has announced the launch of Legends Ascend South Asia in association with Aftermath Ventures. Kicking off on April 27, the tournament will be an open-for-all, online-only amateur competition, marking a bold new chapter for competitive League of Legends in the region.

Legends Ascend South Asia runs for four months and features a robust tournament structure, including three open qualifiers, a round-robin league stage, and double-elimination playoffs. With a prize pool of INR 10,00,000, the tournament reflects a strong commitment to building a structured and credible competitive scene for League of Legends players in the region. The winning team will also qualify for the League of Legends Championship Pacific (LCP) Wildcard Playoffs, where teams will battle for a place in the LCP promotion and relegation tournament.

Speaking on the upcoming Legends Ascend, Arun Rajappa, Country Manager India & South Asia, Riot Games, said: “Legends Ascend is about giving players in South Asia a real shot at competitive League of Legends. It’s a step towards building a stronger, more connected community where players and fans can all find more ways to play, engage, grow, and be part of something bigger.”

Tailored for the region’s core League of Legends players, Legends Ascend offers a structured, high-intensity environment that rewards skill, strategy, and consistency. Open to teams from India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, and the Maldives, the tournament presents a global competitive model, delivering a professional experience from start to finish. Teams can sign up for open qualifier #1 by registering here.

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Mansoor ‘Nabu’ Ahmed, Founder & CEO, Aftermath Ventures, said: “Legends Ascend South Asia is more than just a tournament—it’s a platform built to empower a new generation of League players in the region. From playing the game ourselves to now hosting it for the community, this moment is incredibly special. Our partnership with Riot Games marks a milestone in our mission to create consistent, high-quality opportunities for emerging talent. We’re excited to see South Asia rise, compete, and make its mark on the global League of Legends stage.” All matches will be broadcast on Aftermath Ventures’ FragNation YouTube Channel, giving fans front-row access to every game-changing moment, clutch play, and underdog stories that could define the next breakout star.

The initiative is a step forward in Riot’s long-term mission to cultivate a sustainable competitive community in South Asia by creating more opportunities for amateur players in the region.

Legends Ascend South Asia: All You Need to Know

  • Registration: Registrations for the Legends Ascend begin on April 27, 2025.
  • Registration Link: Teams can sign up for open qualifier #1 by registering here.
  • Tournament Format: Teams from across South Asia can compete through 3 Open Qualifiers, followed by a Round Robin League stage, and culminating in double-elimination playoffs.
  • Duration: 27th April to 3rd Aug 2025
  • Broadcast: Live Broadcast for Legends Ascend begins on May 4 on Aftermath Ventures’ FragNation YouTube Channel
  • Prize Pool: INR 10,00,000

○ The winner also qualifies for the League of Legends Championship Pacific (LCP) Wildcard Playoffs.

Key Dates

  • Open Qualifier #1:

○Registrations: 27th April to 3rd May

○Matches: 4th to 11 May

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  • Open Qualifier #2:

○Registrations: 12th to 17th May

○Matches: 18th to 25th May

  • Open Qualifier #3:

○Registrations: 26th May to 31st May

○Matches:1st to 8th June

Round Robin League: 13th June to 20th July

Playoffs (Top 4 Double Elimination): 25th July to 3rd August

Join the Action

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The Legends Ascend South Asia Amateur Online Championship is the beginning of a new chapter for League of Legends in the region. Whether you’re a player looking to prove your skill or a fan ready to cheer

for your favorite underdog, Legends Ascend invites everyone to witness the rise of South Asia’s next generation of League stars.

Stay tuned to Riot Games India & South Asia’s social channels and Aftermath Ventures’ FragNation YouTube channel for live match coverage, team stories, and tournament updates. Get ready for action-packed weekends as the Legends Ascend live broadcast goes live starting May 4, exclusively on the Fragnation YouTube channel.

The post Riot Games announces Legends Ascend South Asia appeared first on European Gaming Industry News.

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Esports Charts named finalist for Esports Awards’ Content & Coverage Platform of the Decade

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Esports Charts, an analytics company that aggregates real-time viewership insights about esports, has been shortlisted for Esports Coverage Platform of the Decade at the Esports Awards 2025, one of the industry’s highest honors. The nomination follows Esports Charts’ win in the Content & Coverage Platform category in 2023 and now places the platform among the most impactful names of the past ten years.

“Incredible to see Esports Charts being nominated for the third year in a row—especially in this special Decade edition, which celebrates long-term impact in the esports industry. It’s a proud moment that reflects years of dedication to delivering high-quality analytics and insights to the global esports community.

We’re excited to continue this journey as part of AWERTI’s growing ecosystem of top-tier analytics platforms and will continue to create useful tools for the esports industry worldwide.”Artyom Odintsov, co-founder and CEO of Esports Charts

The 2025 edition of the Esports Awards is a special one — the Decade Awards — celebrating the most influential names of the past ten years. Winners are determined through a two-part process: public voting (worth 25% of the final result) and panel voting by industry experts (worth 75%).

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As the final week of voting begins, fans can take part in the special ‘turbo’ phase, where each vote counts double. Public voting is open on the official website until August 11. The awards ceremony will take place at the end of August during the Esports World Cup, as part of a three-year partnership between the two events.

The Esports Awards 2025 will honor achievements across 14 categories, including Esports Game of the Decade, Esports Personality of the Decade, and Streamer of the Decade. The nominees list features many of the industry’s most iconic names, with stars like Oleksandr “s1mple” Kostyliev and Lee “Faker” Sang-hyeok recognized in multiple categories.

The post Esports Charts named finalist for Esports Awards’ Content & Coverage Platform of the Decade appeared first on European Gaming Industry News.

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7777 gaming goes live in Serbia with Rizk Casino, part of the Betsson Group

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7777 gaming proudly announces the launch of its innovative portfolio of online casino games in Rizk Casino, a prominent brand under the Betsson Group, now available in Serbia. This strategic move marks a new chapter for both companies, as more than 100 exclusive 7777 gaming titles are now live for Serbian players through Rizk.

This rollout is a major milestone in 7777 gaming’s expansion across the Balkan region, further strengthening its presence and underlining Serbia’s importance as a key market for the company’s B2B growth strategy.

Players at Rizk Casino in Serbia can now enjoy a thrilling selection of 7777 gaming’s top-performing games, including fan favorites like Cash 100 Bucks, Thracian Treasures, Greenhats’ Megawins, Barbarian, and Devil’s Deal: Soul for Sale, all tailored to the preferences of the local market.

Elena Shaterova, CCO at 7777 gaming, commented: “We are thrilled to partner with Rizk Casino and bring our standout portfolio to players in Serbia. This launch is not just an expansion — it’s a statement. Serbia is a thriving market and part of a region we’re deeply invested in. Working with a respected brand like Rizk, under the Betsson Group, allows us to showcase our exclusive content and deliver next-level entertainment to Serbian players.”

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This launch reinforces 7777 gaming’s commitment to delivering localized, engaging, and high-performing gaming content across regulated markets, with the Balkans remaining a key focus for continued expansion and partnership.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

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Contact us:

[email protected]

https://www.7777gaming.com

Social Media:

LinkedIn

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Youtube

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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

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This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.

iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.

Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon

As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.

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“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners

Ready to serve up new wins? Meet 22Bet Partners at stand K60.

Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.

The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.

The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.

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