Reading Time: 2 minutes

“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” — Abraham Lincoln

In projects, as in life, preparation and strategy are everything. The right plan, the right steps, and the right mindset turn potential chaos into results.

Meet Andrii, a Project Manager at DreamPlay, where he applies this philosophy every day. From coordinating teams to managing dozens of successful casino game projects, Andrii’s approach transforms planning into a way of life, not just a job. He never relies on luck — he focuses on process, structure, and bringing complex ideas to life.

Project Thinking in Everyday Life

A few months ago, Andrii’s friend from the construction industry reached out to him. Not for help — just to vent. The project was literally falling apart: deadlines were burning, people were quitting, and the remaining team was at the limit.

Andrii listened and instantly switched into the familiar “Project Manager mode.” He didn’t jump into the chaos but began structuring it step by step. First — prioritizing, identifying key tasks, assigning roles. Then — communication: short calls, clear instructions, a mini-task flow so everyone knew what to do and when.

By the third day, a well-oiled system emerged from complete disorder: thirty people worked as a single mechanism, tasks moved according to plan, and the project was back on track.

Even in such chaotic situations, the structured approach of a Project Manager works, turning tangled processes into a manageable system.

Question: What work should never be assigned to a Project Manager?

Andrii’s Answer: “Of course, a Project Manager can handle any task — and often does.

But their effectiveness lies not in completing specific tasks, but in organizing the process so that all tasks get done. Therefore, it’s better not to assign a Project Manager work unrelated to management or process structuring.Of course, in real work we sometimes do both — organize and execute — but the main focus should always remain on the process.”

Pride in His Work

Currently, Andrii oversees several projects, coordinating teams and processes, and actively participates in the development of many successful and creative games.

Among all of them, his favorite — and the one he dedicated the most time to — is Fun`n Games.

Andrii says:

“Fun`n Games is a project I had the opportunity to participate in and the one I’m most proud of.”

Funn Games features the Colossal Proton wheel, a dynamic mechanic offering multiple ways to win, enhanced by exciting sound effects. The game includes a bonus round with additional elements (11 in the base game, 16 in the bonus) and a buy-bonus feature to purchase free spins. Combined with DreamPlay’s patented visuals and interactive design, Funn Games maximizes engagement and makes gameplay thrilling, giving players a chance to feel the excitement and test their luck against the wheel.
You can explore Andrii’s games and creations at https://pin-up.world/ru/casino/provider/dreamplay.

You can also visit Andrii’s LinkedIn profile https://www.linkedin.com/in/mahinich/, where he shares his latest interviews, thoughts on his work, and plans for the future as a Project Manager.

The post Project Management as a Way of Life appeared first on European Gaming Industry News.

Reading Time: 3 minutes

Every day brings another business solution powered by AI. It has everyone wondering: how far can it go? Is there a limit to how much AI can handle, and how many costs it can cut? And most importantly: Can you start an online casino with nothing but AI tools? Slotegrator’s new report has the answers. 

Is there anything AI can’t do? Increasingly, the answer looks like “no.” While the AI bubble still might burst, that doesn’t change the fact that the capabilities of AI tools are constantly expanding.

Jessica Millis, CEO at CasinoRIX, notes: “We never know where this path will lead, but there will always be something new emerging to unlock human potential. In the near future, we can see that technical and routine work will increasingly be automated through the use of AI in various fields. At the same time, the world is clearly moving toward creativity, personalization, socialization, and performance. As a conclusion, we can say that AI will be an excellent tool for implementing human strategies.“

And nowhere is this more apparent than in iGaming. 

According to a report by ZipDo in 2025, 83% of gambling businesses use AI tools to enhance the personalization experience of their users. They’ve also found that the game development process is 25% faster with the use of AI-based game design tools, and that AI-driven data analytics is able to boost retention rates up to 40%.

So essentially, if you’re not using AI in some capacity, you’re already far behind the competition. But what’s the limit? Is there a line AI can’t cross? 

For example, could you use AI to build an online casino from scratch?

As an online casino and sportsbook developer with 13 years of experience, Slotegrator had to know, which is why the company released the report, “How to create your own online casino using AI tools”.

Obviously, it’s too big for a single prompt in ChatGPT. There are too many factors at play. How do you use AI for market research? What about choosing a business model for your project? What about the structure, technical specifications, and coding of the platform? Each of these areas — among others — deserve careful consideration. 

The report isn’t just a thought experiment. It’s a step-by-step guide with examples, tips about the most useful tools, and example prompts you can feed to AI tools to generate an MVP. And on top of that, the report highlights the limits of AI — the point at which a neural network isn’t enough, and it’s time to turn to a professional. 

“We live in an era of AI and machine learning, so it’s no wonder why business owners look for all possible ways to implement this technology — it can save time and cut costs. We’ve seen attempts to delegate different processes to AI, but can it actually set up a whole online casino? This is what we tried to investigate in our new report. Read it and see what we found out,” says Svetlana Kirichenko, head of marketing at Slotegrator.

Get the report with all the prompts via the link and feel free to contact the Slotegrator team with any question or suggestion about how online casinos can use AI.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Can AI launch a casino? Slotegrator investigates appeared first on European Gaming Industry News.

Reading Time: 4 minutes

Affiliates are always on the hunt for the best organic traffic sources. They try, measure, monitor, change, but something is changing… The search, definitely! And so do organic traffic sources.

Traditionally, Google was the only real gateway to online traffic. Today, AI tools like ChatGPT are starting to send users directly to websites. According to Similiaweb research (2025), websites received 1.13 billion visits from AI referrals, a 357% increase compared to last year. Imagine that more than 80% of this traffic came from ChatGPT.

For affiliates, the point is not whether ChatGPT can bring traffic; it clearly can. The real challenge is turning those clicks into registrations and first-time deposits (FTDs).

At WINANDYOU Partners (BETANDYOU + CASINOANDYOU) affiliate network, ChatGPT has been proven to deliver registrations and FTDs consistently. In this article, we’ll provide our expert tips and actionable guidance on how to approach this traffic as a valuable but carefully managed channel.

Optimizing Your Content for ChatGPT

To consistently appear in ChatGPT’s answers, affiliates should focus less on keyword density and more on authority signals. The more authoritative, easy to scan, and verifiable your content is, the greater the chance not only of AI citation but also of converting clicks into registrations and first-time deposits. In practice, formats such as mini-research summaries, country-specific tables, structured FAQs, and step-by-step guides align directly with user intent and build trust by turning AI-driven traffic into real value.

Guides and FAQ Structures

Content written as simple step-by-step guides or FAQ sections works best with ChatGPT. The tool is built to answer questions, so when your page has clear questions and short answers, it’s easier for ChatGPT to use. For affiliates, this style is perfect for topics like bonus rules, deposit options, or compliance checklists. These are areas where users expect clarity and speed.

Don’t make guides too long. In our experience, ChatGPT prefers FAQ answers under 50–70 words. Anything longer gets summarized, and you lose the chance to highlight key CTAs like “Register” or “Claim Bonus.”

Common challenge: Partners sometimes forget to link back from FAQ answers to the deposit page. As a result, traffic lands on generic blog posts instead of converting pages.

Localized GEO Reference Guides

AI tools prefer content that gives clear answers to country-specific questions. Short GEO guides work really well, especially if they include links to regulators, tax offices, or licensing bodies. This makes your content both useful and trustworthy, which raises the chance of being cited. For affiliates, that’s the difference between writing a vague “betting in Europe” post and creating a guide for each country with official regulator links.

For ChatGPT, another effective GEO-related point is currency tables with minimum and maximum deposit limits according to each market. These tables not only match user intent but also provide clear, verifiable data that AI models are more likely to cite.

Based on WINANDYOU Partners (BETANDYOU + CASINOANDYOU) statistics, including details such as minimum and maximum deposit limits per GEO creates stronger trust signals for AI systems and directly supports higher FTD conversion rates.

Content Signals That Influence Citations

It’s not just what you write, but how you format it! At WINANDYOU Partners (BETANDYOU + CASINOANDYOU), we highlight that clear formatting increases the chance of citation. Clear H2/H3 headings, short bullet points, and bold key terms make your page easier for AI to read.

We advise our affiliates to add an “Updated on” date to highlight freshness and include a “Sources” section with links to official sites. At the same time, keep pages clean as sites overloaded with banners or pop-ups are often ignored by ChatGPT.

These elements make content more reliable and increase the chance that ChatGPT will cite your page.

Semantic Depth and Topical Authority

ChatGPT prefers content that shows full knowledge of a topic. Pages that explain related subtopics, use simple variations of keywords, and link to other helpful pages look stronger. The same EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) rule that matters for Google also matters for AI tools. When affiliates build groups of connected articles, it shows expertise and makes it more likely that ChatGPT will use their page as a main source.

Let’s imagine that you’re going to write an article on “How to deposit at an online bookmaker” topic. Instead of writing a huge article, create a small cluster:

• One page for deposit methods
• Another for KYC verification
• Third for withdrawal timelines

This shows complete coverage of the player journey. At WINANDYOU Partners (BETANDYOU + CASINOANDYOU), we advise affiliates to build these clusters because ChatGPT is far more likely to cite content that looks trustworthy and reliable. This approach helped our partners improve their visibility in AI-generated answers, attract higher-quality traffic, and guide users more effectively from the first click to a completed FTD.

How To Measure ChatGPT Traffic

Tracking ChatGPT traffic effectively is key to understanding its real value. Affiliates need a system that not only captures visits but also follows users through the entire conversion path. The steps below outline a reliable approach to measure clicks, registrations, KYC completions, and FTDs from AI-driven referrals. Here are the simple steps of tracking traffic:

• GA4 Tracking: Set up com / referral to monitor visits and engagement.
• S2S Postbacks: Capture the full conversion funnel: click → registration → KYC → FTD directly in your partner platform.
• Survey Badge: Add a simple “Where did you come from?” prompt to validate referral sources.

Together, these steps provide a clear, reliable view of how ChatGPT traffic converts into registrations and deposits.

Risks and Compliance Considerations

Effectively leveraging ChatGPT traffic requires strict regulatory alignment and clear risk management. Key points for affiliates:

• Regulatory Compliance: Ensure all content meets age restrictions, GEO-specific gambling laws, and licensing requirements.
• Transparent Messaging: Avoid misleading claims or guaranteed outcomes and clearly disclose terms and conditions.
• Data Privacy: Respect GDPR/CCPA rules when tracking users through GA4 or S2S postbacks.
• AI-Specific Limitations: Citation patterns change over time and traffic volumes are smaller than traditional channels, so continuous monitoring and adjustment is essential.

Pro Tip: Treat compliance as part of your conversion strategy. Trustworthy, transparent content builds user confidence and boosts FTD potential.

Let’s Maximize AI Traffic Together!

Yes, ChatGPT traffic exists and is growing. Its value comes from useful content and accurate attribution. Run a 30-day test, compare content clusters, and scale what delivers the best conversion rates!

Want to achieve more FTDs and capture high-quality organic traffic? Join the WINANDYOU Partners community today!

The post Does ChatGPT Traffic Actually Convert? appeared first on European Gaming Industry News.