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SPORTFIVE Partners with Saudi Esports Federation

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SPORTFIVE has announced that it has partnered with the Saudi Esports Federation (SEF) to provide strategic sales support and project management on a range of the federation’s initiatives.

The key component of this will be providing the necessary support as the main partnership agency on Gamers8: The Land of Heroes, the world’s biggest esports and gaming festival. The event, in Riyadh, Saudi Arabia, runs for eight weeks from July 6.

Last year Gamers8 hosted esports tournaments for PUBG Mobile, Dota 2, Fortnite, Tom Clancy’s Rainbow Six Siege and Rocket League, as well as music concerts from the Black Eyed Peas, Marshmello, J.Balvin and more. Featuring the world’s top esports organizations such as Team Liquid, G2 Esports, OG Esports and Team Falcons, the event attracted 122 million unique viewers.

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SPORTFIVE began working with SEF last year providing marketing, strategic sales support, project management, follow-up and on-site support. SPORTFIVE will look to support SEF in the development of partnership packages and commercial documents, assisting SEF in updating and maintaining marketing materials to showcase SEF and Gamers8 to potential sponsors and investors.

SEF has engaged SPORTFIVE to provide guidance on optimizing the overall strategic sales process to secure partnerships for the federation’s rights. SPORTFIVE will ensure uniform and effective strategies are implemented across all stakeholders in the market. SPORTFIVE will look to bring new strategic partners for the Gamers8: The Land of Heroes event, using its extensive network of contacts and expertise to identify and approach potential partners for SEF’s flagship event.

Mohammed Alnimer, Senior Sponsorship & Partnerships Manager at the Saudi Esports Federation, said: “The Saudi Esports Federation is pleased to continue its partnership with SPORTFIVE and looks forward to building on the work achieved last year at Gamers8. Our flagship event this summer, Gamers8: The Land of Heroes, the world’s biggest esports and gaming festival, will continue to grow Saudi Arabia’s ambitions of becoming a global hub for esports and gaming. When partnering with international organizations, we seek those who have the same vision as us – and believe that in SPORTFIVE we have partnered with an organization understanding of our aspirations and requirements.”

Alexis Barrassin, Senior Director, Esports & Gaming MENA at SPORTFIVE, said: “At SPORTFIVE, we are thrilled to have partnered with the Saudi Esports Federation, which represents a key milestone in our efforts to further grow our presence in the MENA region. We are committed to building a long-lasting partnership with SEF and leveraging our collective expertise to deliver exceptional service to the biggest stakeholders in Saudi Arabia. This partnership continues to strengthen our position in the region, and we are excited to explore new opportunities and innovative ideas that will benefit both organizations.”

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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic

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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.

The game features:

  • Customisable grid sizes from 3×3 to 7×7

  • Mines selection from 3 to 24 for adjustable volatility

  • Instant cashout after any successful pick

  • A 96.3% RTP and a high multiplier ceiling

Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.

“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”

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Million Mine is now available across all Million Games partner platforms.

The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

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ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.

This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.

ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their

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goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”

The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.

Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.

The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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SHINE ON DRAGON’S DIAMONDS

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This text contains puns. Reader discretion is advised.

“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.

Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.

Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.

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For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!

The game is now available for MGA with other territories winging it this way soon.

The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.

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