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ProgressPlay Reveals New Responsible Gambling Technology
ProgressPlay has revealed that their new technology stack is packed with the latest Responsible Gambling automation and tools. ProgressPlay has developed its own proprietary Responsible Gambling software in an innovation project that reached fruition with February’s platform launch and a shortlisting by the EGR Awards in their inaugural Safer Gambling category. The Responsible Gambling software at the heart of the platform was written and launched in 2022 and tested over a period of months.
Recently, ProgressPlay has invested in proprietary technological advancement facilitating greater automation tools and robust secured procedures for Responsible Gambling that put the company at the forefront of companies providing the safest player experience. As part of the rebuild, ProgressPlay significantly rethought its Responsible Gambling approach, creating an AI-driven proprietary flow for interaction with players which recognises them in real-time and scores them against a number of criteria.
Recognised by EGR’s judging panel, this technology has been further enhanced by the formation of a Responsible Gambling Team in-house who take ownership of service-levels available and covers a range of factors including KYC, player activity, affordability levels and results in a transparent audit trail to protect and enable players.
The new platform launched at ICE 2023 enabled by ProgressPlay proprietary flows that include interaction funnels, onboarding, retention, reduced attrition, lifetime value and other KPIs which their large casino cluster now has full access to.
Last year, ProgressPlay internally restructured to create a new multidisciplinary Responsible Gambling Team, putting together a talented team of top executives alongside a new “Responsible Gaming Monitoring Committee” to help steer development of Responsible Gambling actions within the company and an innovative Progress Learn platform to drive knowledge and skills around Responsible Gambling company wide.
From the initial interaction with the customer, full data is collected to categorise the clients risk level following a real time evaluation of the player’s activity to ensure his ongoing state. Upon identification, personalised mandatory communications are sent to the client while having the dedicated Responsible Gaming Team undertake their checks in real-time, by reviewing, evaluating and concluding to take any necessary action, coupled with ongoing monitoring, ensures their clients are not falling into financial difficulties.
An innovative digital resource was created to be accessed by all staff 24/7, Progress Learn, with the goal of ensuring that a robust Responsible Gaming culture is second nature to every team member company wide, with that resource being constantly updated with new policy, guidelines, videos, webinars, seminars, quizzes, assessments and classroom training.
The new platform with a slick and intuitive AI-driven UI/UX now supplies operators and casinos with a platform and game aggregator together with extensive value-added services, covering white-label, turnkey and a new service introduction on the back of the new technology, Licensee services. These upgraded services fully cover all the requirements of casino operators as recognised in EGR’s shortlisting in multiple categories.
A raft of over 150 online casino brands has already teamed up with ProgressPlay to bring their casino and sports-betting platforms to life, and these brands are currently being migrated to the new stack. This combination of casino games and sports betting is itself a rare offering, underpinning the innovative approach the company has to do business.
ProgressPlay CEO Itai Loewenstein said: “Every conversation today begins and ends with regulation. We are delighted with the innovation muscle of our team who have been able to introduce new levels of capability beyond regulatory standards.”
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BetBlocker Launches the Scheduler – Reimagining Blocking Software as a Harm Prevention Tool
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As part of Safer Gambling Week, harm prevention charity BetBlocker today announces the launch of its revolutionary Scheduler tool.
BetBlocker, which provides blocking software to help people manage or restrict their access to online gambling services, is unique in adopting a charitable model for this type of support, and facilitating users accessing protection both free of charge and anonymously.
Traditionally, blocking software has been a crisis management tool, facilitating users restricting their access to gambling services once they’ve already experienced an unsustainable loss.
The Scheduler tool looks to engage users earlier in their journey, before a crisis has occurred, creating the option for players to plan ahead and build a bespoke block to protect them when they need protected.
The new feature supports users to manage their access to gambling is a way that promotes healthier and safer engagement, allowing them to build out a weekly profile, or customise blocks on individual days.
Want to make sure your bills are paid? Block the week after pay day.
Get carried away with In Play betting? Set your block to switch on during match time.
Staying up too late playing on work nights? Set yourself a curfew.
This feature is placed perfectly to support users after GambleAware’s findings last week, that over 5 million people in the UK want to reduce their gambling. BetBlocker’s Scheduling feature is targeted at supporting exactly that need.
BetBlocker’s Founder and Managing Trustee, Duncan Garvie expressed his enthusiasm for the project:
“To date, blocking software has really only looked to offer support after things have gone too far. It’s critical to provide that support for the people who need it, but it would be far better for everyone if we could reach people earlier and prevent the crisis occurring in the first place.
BetBlocker is proud to innovate and be unique amongst blocking softwares in offering harm minimisation functionality alongside our traditional crisis management support.
Our Scheduling tool looks to meet users where they are, redefining blocking software so that it is no longer a binary choice between blocked or not blocked. In taking this step forwards, we’re hoping to engage an entirely new audience, and reach users who are not yet ready to embrace complete abstinence. There is potential to see a huge reduction in gambling harm across society if we can intervene earlier and support people to embrace lower risk behaviours.”
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Impact of an increase in Machine Games Duty (MGD), on the land-based casino sector, investment, and economic growth
Reading Time: 4 minutes
This summer the DCMS brought forward into legislation a much needed modernisation and deregulation package. The reforms comprising more proportionate gaming machine allocations and the ability to offer sports betting promised to support the UK land-based casino sector, enabling (£) tens of millions of investment, and contributing to the Government’s growth agenda.
When introducing the measures in the House of Commons in June, DCMS Minister, Stephanie Peacock MP, set the scene:
“The Government is focussed on economic growth…this package of measures will unlock additional investment up and down the country” and “will put the casino sector back on a stable footing” “We expect a number of venues to be modernised and refreshed…we also
anticipate this capital investment will be spent across the country not just in London…allowing this historic sector to thrive.”
And when introducing the same measures in the Lords, the Gambling Minister, Baroness Twycross said:
“Since being appointed, I have visited casinos and witnessed the contributions that they bring with jobs, tax revenues and support for the night-time economy. The sector generates £866 million in gross gambling yield each year, with up to 50% of this paid in gaming duty.”
The Minister went on to add that the modernisation measures are estimated to increase GGY by £53million to £58million.
The BGC casino group couldn’t agree more with Ministers.
This is why we are deeply concerned that all of this progress could be wiped out, at a stroke, if there is an increase in MGD, from the current rate of 20%, in the forthcoming Budget. An increase in MGD would fundamentally undermine the sustainable footing which the new policy reforms placed the sector firmly upon.
For example, Rank Group plc (Grosvenor Casinos), the UK’s largest licensed operator of casinos, has reported that 12 of its 50 venues were loss-making in the 12 months to June 2025. These casinos have been kept in operation in the expectation that their financial performance will be improved by this summer’s legislative modernisation.
By illustration, an increase in MGD from 20% to 25% would make a third of the Grosvenor casino estate unprofitable. As well as offsetting all of the benefit Grosvenor expected to gain from the land-based policy reforms, it would not be possible to sustain loss making venues, with up to 20 casinos being forced to close. For the remaining casinos, the planned investment case, announced at £60million per annum for the next two years, would become unaffordable.
Investment committed in light of the new policy reforms
With the new policy reforms industry embarked on a programme of substantial capital
investment to upgrade existing casinos and develop new venues. Great news for the sector,
our customers, and the Government’s growth agenda.
The promised stability enabled confidence for operators to make commitments for UK-wide
investments. Operators have collectively announced or confirmed investment of £300
million, including:
- Rank Group plc investment of £60million per annum for next two years, to capitalise
on casino reforms - Genting Casino £40million new casino at the Trocadero in London’s West End
- Genting Casino Westcliff £10million refurbishment in Southend-on-Sea
- Rank’s Grosvenor Victoria Casino £15million refurbishment and expansion in London
- Bally’s £3.7million, securing 170 jobs, first UK land-based investment in Newcastle
- Hippodrome £1.5million new Sports Book venue in London’s West End
- Other multi-million pound redevelopments of casinos in Brighton, Bolton, Coventry,
Leicester, Liverpool, Manchester, and Reading.
An increase in MGD will inevitably lead to a reversal of these steps forward, plus casino closures and job losses. Operators will be forced to cancel investment plans and look to cut jobs as growth plans falter. The investment plans above would not see sufficient returns (and
may even lead to losses) with a direct and material negative impact on company financial performance across the sector. Current investment plans will cease, and future investment won’t happen. Overseas investors will be deterred, seeing the UK market as high risk for investment. And tax yield from the sector would reduce.
At 25% MGD, casino industry analysis shows that up to 40 casinos would close, with the loss of up to 3,500 jobs – equating to a third of the whole industry.
BGC casino group Budget submission
In our Budget submission (full copy attached) we set out for the Treasury the economic contribution of Britain’s land-based casinos and the significant challenges already facing them, which would only be exacerbated by further tax pressures.
More broadly, the sector is still recovering from the damage caused by the lockdown measures of 2020 to 2021. In the year to March 2024 (the most recent period for which data is available), customer spending (gross gaming yield) in Britain’s casinos was 22% lower than in the year to March 2019 – a 43% reduction in real terms.
At the same time, casino operators are experiencing significant cost pressures. The sector employs around 11,000 skilled (and often personally licensed) people and so is particularly sensitive to wage inflation and this year’s rise in employer National Insurance Contributions (which together will impact the sector by between £25m and £30m a year). Additionally, with the Treasury’s convention of duty revalorisation in abeyance since 2022, operators continue to suffer real-terms increases in gaming duties.
In conclusion, I am at pains to stress, that any proposed increase in MGD in the Chancellor’s budget, would lead to the closure of a large number of casinos and the loss of thousands of skilled jobs, as well as risking planned UK-wide investment in the sector.
The post Impact of an increase in Machine Games Duty (MGD), on the land-based casino sector, investment, and economic growth appeared first on European Gaming Industry News.
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RANGERS FANS BRAVE THE ELEMENTS TO RAISE MONEY FOR HOMELESSNESS IN GLASGOW
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The post RANGERS FANS BRAVE THE ELEMENTS TO RAISE MONEY FOR HOMELESSNESS IN GLASGOW appeared first on European Gaming Industry News.
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