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Azerion Launches AI-Powered “Smart Content”
Azerion has launched “Smart Content”, an AI-powered solution that combines advertising technology and video content onto its platform. Smart Content’s video library of over 10,000 unique brand-safe video clips is seamlessly integrated into Azerion’s video monetisation platform. The content, which is produced in-house, covers various topics across various IAB categories and comes in seven languages.
“With Smart Content, we help publishers to find the perfect video content and ensure optimal engagement and relevance for the publishers’ audience. With targeted audiences, we unlock publishers’ revenue potential with our innovative digital assets and provide more value to our customers,” Damian Hartmann, Product Director of Smart Content at Azerion, said.
“We are determined to keep Azerion at the forefront of these technological advancements in generative AI and machine learning, expanding our value proposition to publishers. With Smart Content, we will help publishers broaden the reach of their campaigns, drive more traffic, and boost engagement to maximise their yield,” Daan Boekestein, Vice President Technology at Azerion, said.
Azerion is the European go-to-partner for advertisers for an easy-to-use, competitively-priced and brand-safe digital environment. Following the acquisition of video advertising company, VLYBY, in October Azerion diversified video advertising offering at its platform. With the launch of Smart Content, the ad tech company strengthens its existing video advertising technology solutions for online publishers with a wide-ranging selection of premium content, paving and simplifying their way to connect with a sophisticated audience through great content that aligns with the users’ interests and expectations.
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Quantum continues expansion streak with two director-level new hires
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
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The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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