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Welcome WePlay Studios: WePlay Esports announces plan to establish new brand identity
WePlay Esports, one of the world’s most prominent esports business representatives, is happy to announce the start of a branding renovation that will reflect the company’s values and its strategy to grow in the entertainment industry. The first stage of rebranding involves changing the business name to one matching the company’s current course of operation — WePlay Studios.
Throughout its history, WePlay’s mission and values have been based on a dream — the dream of creating not just events and shows but emotions and memories for both viewers and participants. Over more than ten years of work, WePlay Esports has organized and hosted over 25 esports tournaments and gathered a community of over two million subscribers and viewers on its platforms. WePlay Esports was honored to be shortlisted for the 43rd Annual Sports Emmy Awards in the Outstanding Esports Championship Coverage category and a finalist of the 2021 Esports Awards for Creative Team of the Year, among many other awards.
Today, the team is happy to announce the start of a new round of business development as a production company specializing in content creation in the field of entertainment and gaming. Based on the knowledge gained in esports, technology, and the event business, WePlay Studios aims to create groundbreaking entertainment innovation to excel viewers’ experience and accelerate industry development with end-to-end solutions in broadcasting, augmented reality, computer graphics, and venue design.
Yura Lazebnikov, managing partner and co-founder of WePlay Studios. Photo: WePlay Studios
“The history of WePlay began in Kyiv with a staff of 12 and a common passion for gaming. Over more than 10 years of work in Ukraine, we have scaled up to 150+ employees and opened offices and high-tech arenas in Kyiv, Ukraine, and Los Angeles, U.S. During this time, our team has acquired an incredible set of skills and world-class expertise that is second to none. With this in mind, our team is ready to take a step forward to new challenges and projects. We are not leaving esports — we are pushing boundaries,” says Yura Lazebnikov, managing partner and co-founder of WePlay Studios.
Based on the company’s new strategy, WePlay Esports is changing its branding and name to WePlay Studios, reflecting the expansion of its activity beyond the realm of esports.
Starting in 2022, WePlay Studios has bolstered its expertise by trying its hand at streaming gaming shows and entertainment events. The company became the strategic partner for the One True King influencer network and the official production partner of Enthusiast Gaming for NFL Tuesday Night Gaming, a first-of-its-kind gaming collaboration bringing together NFL players and legends and top gaming content creators from prominent organizations.
Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios. Photo: WePlay Studios
“Throughout the company’s history, we’ve tried different directions, experimented a lot, and created different products that led us to the one that has become the essence of our current business model — producing content. We’ve built our recognition and awareness around creating iconic events. That is why becoming WePlay Studios is a logical step forward for us,” says Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios.
Iryna Chuhai, chief marketing officer at WePlay Studios. Photo: WePlay Studios
“When you play a video game, you represent a character striving for recognition in their community and lead them towards something bigger and more important. Our team works as we play — aiming towards bigger goals. That’s why continuous improvement and evolution are the only way to create awareness among the audience and be remembered by them. The WePlay Studios team is ready to amaze the public even beyond esports. We are ready to prioritize and encourage all the audience’s interests and show how important they are to us,” says Iryna Chuhai, chief marketing officer at WePlay Studios.
The rebranding will take place over the coming months as a series of steps: from naming change and an update of the brand’s visual elements and color palette to overhauling the corporate website and content around the company. The WePlay Studios team will inform about all changes on its official website and social media pages: LinkedIn, Twitter, and Facebook. Follow the links to stay on top of the upcoming news.
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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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