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Welcome WePlay Studios: WePlay Esports announces plan to establish new brand identity
WePlay Esports, one of the world’s most prominent esports business representatives, is happy to announce the start of a branding renovation that will reflect the company’s values and its strategy to grow in the entertainment industry. The first stage of rebranding involves changing the business name to one matching the company’s current course of operation — WePlay Studios.
Throughout its history, WePlay’s mission and values have been based on a dream — the dream of creating not just events and shows but emotions and memories for both viewers and participants. Over more than ten years of work, WePlay Esports has organized and hosted over 25 esports tournaments and gathered a community of over two million subscribers and viewers on its platforms. WePlay Esports was honored to be shortlisted for the 43rd Annual Sports Emmy Awards in the Outstanding Esports Championship Coverage category and a finalist of the 2021 Esports Awards for Creative Team of the Year, among many other awards.
Today, the team is happy to announce the start of a new round of business development as a production company specializing in content creation in the field of entertainment and gaming. Based on the knowledge gained in esports, technology, and the event business, WePlay Studios aims to create groundbreaking entertainment innovation to excel viewers’ experience and accelerate industry development with end-to-end solutions in broadcasting, augmented reality, computer graphics, and venue design.
Yura Lazebnikov, managing partner and co-founder of WePlay Studios. Photo: WePlay Studios
“The history of WePlay began in Kyiv with a staff of 12 and a common passion for gaming. Over more than 10 years of work in Ukraine, we have scaled up to 150+ employees and opened offices and high-tech arenas in Kyiv, Ukraine, and Los Angeles, U.S. During this time, our team has acquired an incredible set of skills and world-class expertise that is second to none. With this in mind, our team is ready to take a step forward to new challenges and projects. We are not leaving esports — we are pushing boundaries,” says Yura Lazebnikov, managing partner and co-founder of WePlay Studios.
Based on the company’s new strategy, WePlay Esports is changing its branding and name to WePlay Studios, reflecting the expansion of its activity beyond the realm of esports.
Starting in 2022, WePlay Studios has bolstered its expertise by trying its hand at streaming gaming shows and entertainment events. The company became the strategic partner for the One True King influencer network and the official production partner of Enthusiast Gaming for NFL Tuesday Night Gaming, a first-of-its-kind gaming collaboration bringing together NFL players and legends and top gaming content creators from prominent organizations.
Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios. Photo: WePlay Studios
“Throughout the company’s history, we’ve tried different directions, experimented a lot, and created different products that led us to the one that has become the essence of our current business model — producing content. We’ve built our recognition and awareness around creating iconic events. That is why becoming WePlay Studios is a logical step forward for us,” says Maksym Bilonogov, chief visionary officer and general producer at WePlay Studios.
Iryna Chuhai, chief marketing officer at WePlay Studios. Photo: WePlay Studios
“When you play a video game, you represent a character striving for recognition in their community and lead them towards something bigger and more important. Our team works as we play — aiming towards bigger goals. That’s why continuous improvement and evolution are the only way to create awareness among the audience and be remembered by them. The WePlay Studios team is ready to amaze the public even beyond esports. We are ready to prioritize and encourage all the audience’s interests and show how important they are to us,” says Iryna Chuhai, chief marketing officer at WePlay Studios.
The rebranding will take place over the coming months as a series of steps: from naming change and an update of the brand’s visual elements and color palette to overhauling the corporate website and content around the company. The WePlay Studios team will inform about all changes on its official website and social media pages: LinkedIn, Twitter, and Facebook. Follow the links to stay on top of the upcoming news.
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Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing

Gaming Corps – a publicly-listed game development company based in Sweden, is excited to announce the release of its latest casino title, Golf Champion – a golf-themed game packed with strategic thrills, immersive play, and Gaming Corps’ innovative X-MY-WAY™ mechanic.
Golf Champion invites players to hit the virtual fairway, where every shot could lead to serious rewards. Combining the finesse of golf with the high-stakes energy of casino gaming, the game delivers a fresh and dynamic experience tailored to suit every playing style. Whether players choose to chip it safe or drive it long, every swing offers a chance to win up to 1,000x their bet.
At the core of the experience is the X-MY-WAY™ mechanic, designed to put power directly in the player’s hands. This feature allows users to tailor their risk-and-reward strategy with complete freedom. With a range of bet options players can choose to play it safe, cashing out with smaller multipliers, or push their luck with riskier shots for the chance to land big wins, all the way up to a 1,000x multiplier.
Every shot is a deliberate decision, offering a level of interactivity and personalisation that sets Golf Champion apart from traditional instant win games.
Alexander Mavroudis, Product Owner at Gaming Corps said: “Golf Champion is all about putting players in control. With the X-MY-WAY™ mechanic, we’re giving them the tools to choose their playstyle, just like reading the green before a big putt. It’s a perfect blend of chance, choice, and excitement—and we think players are going to love every moment.”
Available in 28 languages, with instant win payouts Golf Champion tees up a compelling addition to Gaming Corps’ growing portfolio of player-first, action-driven content.
The post Gaming Corps debuts a golf-themed instant win game that puts players in full control of their swing appeared first on European Gaming Industry News.
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Scotland-Founded AyeGaming Group Debuts as a Home for Industry Collaboration

A new grassroots digital community initiative, the AyeGaming Group, has been launched on LinkedIn with a clear purpose: to bring people across land-based and online gambling together in an honest, inclusive, and supportive space.
Founded in Scotland by respected industry figures, the AyeGaming Group is already drawing interest from across the iGaming world for its warm approach and people-first mission. The group welcomes professionals from all backgrounds, including operators, suppliers, affiliates, consultants, and creatives, all who believe in shaping a better future for the industry by putting the community at its heart.
The initiative is the brainchild of three passionate advocates for the gambling industry, including co-founders Jennifer Innes, CEO of BettingJobs, and Elaine Gardiner, Managing Director of TAG Media. Together, they’ve created a space where kindred spirits can connect for business and belonging.
“I wanted to be part of driving something locally within the iGaming industry. There truly are so many wonderful people in the sector who either live in Scotland or have relocated to one of the many other global iGaming hubs. Creating a dedicated time and space for us to connect in the form of the AyeGaming meet-up feels important – this is a big, global industry, but it can seem far less imposing when we all come together. It also gives us a chance to reflect on and recognise the impact our Scottish voices have across the iGaming industry as a whole.” said Jennifer Innes.
Elaine Gardiner added: “Jennifer and I have known each other for over 17 years, just as long as I’ve been in the industry. Back in January, we bumped into each other on a flight from Scotland to Barcelona, heading to ICE with a few other industry folks. That’s when we knew it was time to set the wheels in motion for a Scottish gaming meet-up. I’m excited it’s finally coming together and looking forward to meeting more people from across the industry.”
Built on a foundation of Scottish values of fairness, humour and humility, the AyeGaming Group offers something refreshingly human in an industry dominated by deal-making and fast growth.
The group’s first in-person event, the Wee AyeGaming Meet-Up, will occur on Thursday, June 19, at the National Piping Centre in Glasgow. The event promises informal networking, shared stories, and genuine connection in a setting rich with Scottish tradition.
Attendees can expect:
- Informal but meaningful conversations
- Insights from industry leaders across land-based and iGaming
- A warm, inclusive atmosphere to meet kindred spirits
- And, of course, a wee dram and the sound of the pipes
The AyeGaming Group is open to anyone who shares its values, whether based in Glasgow, Gibraltar, Buenos Aires, or elsewhere.
The post Scotland-Founded AyeGaming Group Debuts as a Home for Industry Collaboration appeared first on European Gaming Industry News.
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AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan

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Open Qualifiers
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Inter-College Knockout Rounds
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Semifinals
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Grand Finals – which will be live-streamed and culminate in a prestigious awards ceremony.
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Gaming techniques and strategic play
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Game development fundamentals
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Esports career pathways
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Mental health and well-being for athletes
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Team-building and communication
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Professional conduct in esports
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In-depth game analysis and review
The post AA Gaming Announce the Rajasthan State Esports Championship (RSEC) with Youth Affairs & Sports Department, Govt. Of Rajasthan appeared first on European Gaming Industry News.
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