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FBM Foundation helps hundreds of families and students in Manila with two powerful solidarity actions
On April 28th, FBM Foundation took upon two meaningful donation aid actions in Malate, Manila, under the Bayanihan para sa Kababayan and Building a Champion by a Champion projects, with hundreds of families and students helped.
Giving back to the community continues to be the motto for this year’s FBM Foundation goals. Last week, hundreds of Filipinos in Brgy. 699, Malata, Manila received essential goods and emotional support during this initiative.
Countless families in situations of poverty in Malate
Once commonly known as a seawater swampland, Malate is now one of the busiest Manila districts. While it offers a vibrant entertainment scene, it is also home to a significant number of children in contexts of homelessness, street dwellers, and impoverished families.
FBM Foundation could not be indifferent to these difficulties and, on April 28th, 12 dedicated volunteers extended their efforts to 200 families and 200 students in need with a double response which covered their entire day.
“When we defined this year’s goals for FBM Foundation, one thing was very clear: supporting Filipino communities that were deeply affected by negative contexts beyond their control was primordial. The Malate region was at the top of our priorities and we knew we needed to act fast. We knew we could somewhat make a difference in their future”, shares Rui Francisco, Director of FBM®.
The organizations’ impact on Brgy. 699 has been multi-faceted, with both the Bayanihan Para sa Kababayan project and the Building A Champion By A Champion program bringing significant benefits to the community in this planned action.
Two ambitious FBM Foundation projects with major impacts
To address the issue of poverty in this area, FBM Foundation took upon its second solidarity initiative under the Bayanihan para sa Kababayan program where several essential goods were donated to families in Brgy. 699, including rice, canned goods, noodles, and eggs.
With the help of 12 volunteers and with the special participation of PAGCOR representatives Rodil De los Reyes, Senior Branch Manager at Casino Filipino New Coast and Toto Amador, Senior Public Assistant.
On the Building a Champion by a Champion project also had its second action on the field, where 200 students in need were offered essential school supplies, including plastic envelopes, notebooks, pencils, crayons, rulers, and intermediate pads, which are crucial for their academic studies.
This impressive program collaboration, executed in one single day, has left a lasting impact on the people of Brgy. 699, who are deeply grateful for the foundation’s generous initiatives. By focusing on education and community outreach, the organization has made a meaningful difference in the lives of those in need.
The Bayanihan para sa Kababayan program has six activities scheduled for this year. Initiatives like the ones promoted in this project are willfully structured to help challenged Filipinos with their needs and take a lead to uplift their spirits by providing them assistance and care, without expecting something in return.
The Building a Champion by a Champion program has four activities scheduled for this year. Initiatives like the ones promoted in this project are specially targeted at young generations affected by social and economic difficulties and hope to facilitate the development of these children while growing a better tomorrow.
Through its efforts, the FBM Foundation has proven that even the smallest act of kindness can have a significant impact on people’s lives. As the foundation continues to serve communities in need, its legacy of kindness and generosity can inspire others to follow in their footsteps and make a difference in the world.
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ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management
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ReferOn, a next-gen affiliate management system, announces the development of Model Context Protocol (MCP), a groundbreaking foundation designed to kickstart the era of AI in affiliate marketing.
What is Model Context Protocol (MCP)
MCP (Model Context Protocol) is an open standard that enables AI assistants to connect directly with ReferOn’s APIs, databases, and platform actions. Instead of adding cosmetic AI “innovations” on top of legacy systems, ReferOn is engineering the infrastructure that allows AI to operate where it delivers the most value and impact for users daily.
How MCP Enhances AI Integration in Affiliate Marketing
The development of MCP opens the door to freeing up affiliate managers to focus on strategy, relationship-building, and growth, instead of dealing with mundane and repetitive tasks. Imagine AI agents that will be able to create tracking links in seconds, set up reward plans on the fly, and detect anomalies in traffic data instantly. This is what “AI-ready” means — real groundwork being set up, not just hype.
The first step in this direction is ReferOn’s Global Search (Beta), a feature that creates a single entry point for data, actions, and insights. While it may look like a simple search bar, it bridges ReferOn’s core layer, raw data, and intelligent AI agents.
Real Impact of AI-Powered Affiliate Management
Alex Bukin, ReferOn’s General Manager, commented, “Strategy and real impact come before hype. MCP isn’t about chasing a wave, it’s about creating a foundation that keeps affiliate managers and operators ahead of the curve. By focusing on building the groundwork to support structured data and open standards, we’re making sure AI has real use cases, not just cosmetic add-ons. Our goal is to set the benchmark for innovation and lead the affiliate management ecosystem by shaping its future.”
About ReferOn
ReferOn is the state-of-the-art affiliate management system, tailored specifically to the needs of the gaming affiliate industry. Launched in February 2023, ReferOn offers a comprehensive suite
of tools and services designed to streamline and enhance the affiliate marketing experience, featuring transparent data reports and a range of management and reporting functionalities.
The post ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management appeared first on European Gaming Industry News.
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SimplePlay is delighted to announce its recent partnership with Timeless Tech, a leading game aggregator. This alliance will integrate SimplePlay’s suite of games and services into Timeless Tech’s powerful platform, significantly expanding the provider’s reach in key international markets.
As SimplePlay continues to establish itself as a comprehensive game provider, this collaboration will enhance its rich portfolio of premium games through Timeless Tech’s Game Aggregator API. This partnership aims to strengthen SimplePlay’s position and expand its reach in markets like Europe and Latin America.
“We’re delighted to welcome SimplePlay to our aggregator – a provider that represents creativity, reliability, and depth. Their combination of slots, crash, table, and fishing games perfectly complements our goal to deliver diverse, high-performing content to operators worldwide. This partnership highlights what Timeless Tech stands for: building meaningful alliances that empower growth, quality, and innovation.” –– Nicola Cainero, Chief Operating Officer, Timeless Tech
“The new partnership with Timeless Tech is definitely a win-win agreement that fosters mutual growth for both sides,” said Osman Walker, CSO of SimplePlay. “We look forward to bringing our premium gaming content to even more operators and players through Timeless Tech’s extensive network.”
With SimplePlay’s games and Timeless Tech’s distribution network, these two industry powerhouses are set to deliver top-tier game content to players around the world, driving mutual growth and success.
The post SimplePlay Announces Strategic Partnership with Timeless Tech appeared first on European Gaming Industry News.
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Lottomart has announced that they are partnering with NetGaming, bringing their fresh mix of creative, modern, and feature-rich slot content to their growing games catalogue.
Known for bold themes and polished presentation, NetGaming offers an exciting blend of classic concepts and inventive bonus mechanics.
As part of the upcoming rollout at Lottomart, players can look forward to a selection of NetGaming’s standout titles – including the mythological power of Zeus’s Thunderbolt 10000, the lively Irish-themed Shamrock Trio – Hold & Respin, the vibrant 3 Wild Jokers Carnival, the adventurous Pirate’s Fortune Gold – Hold & Respin, and the fiery island energy of Fireball Inferno Tiki. Together, these games highlight the studio’s range, from playful bonus rounds to high-impact visual designs.
Chris Ruddock, Commercial Director at Lottomart, commented: “NetGaming brings a distinctive visual style and a playful approach to game design that really stands out. Their content offers variety, strong themes, and accessible mechanics that fit well with what our players enjoy. We’re looking forward to seeing how their titles perform!”
Alfred Ballester, Business Development Director at NetGaming, said: “We at NetGaming are absolutely thrilled to be going live with Lottomart! Working with the Lottomart team throughout the integration has been an absolute pleasure. We’re super excited to launch our games with such an important and respected UK brand, and we honestly can’t wait to see Lottomart players diving into and enjoying the full NetGaming Games Catalogue!”
The post Lottomart to Welcome NetGaming’s Standout Slot Portfolio appeared first on European Gaming Industry News.
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