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THE UNIT BRINGS ANDY CLERKSON AND ROB EGAN’S STRONG INDUSTRY NOUS TO ITS TEAM
The Unit, the leader in product development and digital marketing for betting and igaming, has added two industry stalwarts in Andy Clerkson and Rob Egan to its team as Strategic Advisor and Business Development Director respectively.
Clerkson joins the business having built up a wealth of industry experience. In 2007, he founded influential digital agency Grand Parade, which worked for the great and the good of the online sports betting world, before being acquired by William Hill in 2016. Subsequently, he helped The Stars Group and FOX Sports set up operator FOX Bet in the USA, while he is also the former Chairman of free-to-play (F2P) sports game provider SportCaller. Elsewhere, Clerkson is a Partner at leading investment and advisory firm Tekkorp Capital.
Egan was a colleague of Clerkson’s during his time at SportCaller, where Egan worked across a series of progressively responsible positions, culminating at Business Development Director. This was followed by a stint as Head of Free-to-Play North America for Bally’s Interactive after the US powerhouse acquired SportCaller in 2021.
The appointment of Clerkson also reunites him with The Unit’s Co-Founder, Paddy Casey, who worked under Clerkson at Grand Parade and boasts extensive expertise in betting and gaming, having held a succession of senior product and commercial roles for brands such as BoyleSports, Paddy Power and Gala Coral Group.
These notable additions cement The Unit’s position as a world-class service provider for the sports betting and igaming sector across global markets over the past five years. The team specialises in developing products across a range of industry domains, including Sports, Casino, Free to Play and Gamification Platforms.
Among The Unit’s growing list of partners are brands such as Low6, 10star and PlayStar Casino. Its unwavering focus on creating world-class products that are as efficient as they are scalable sets The Unit apart in the core competencies of product development, innovation and MarTech integration.
Paddy Casey, Co-Founder of The Unit, said: “I am thrilled to add two such senior and successful industry executives to our team. Andy built a terrific business in exactly the space The Unit is in and I had the good fortune to work with him there at Grand Parade and witness the incredible growth. Rob was instrumental in building SportCaller, the most successful free-to-play gaming company in the industry. Both have worked with global operators for many years , and I’m certain their eclectic know-how will allow us to continue to be industry leaders in product, both innovation and development, as well as MarTech, as we grow our worldwide footprint into new territories.”
Andy Clerkson, Strategic Advisor at The Unit, commented: “It’s a pleasure to link up with both Paddy and Rob again; we’ve had some brilliant successes together over the years. The Unit is an exciting proposition. Ever since Grand Parade was consumed by William Hill, there has been a lack of resource for specialist sports betting and igaming design and development, with front and backend disciplines, all available in teams of anything from 4 to 40. Our industry knows that there’s a steep learning curve when it comes to building sports betting and gaming products, alongside working with large platforms. The Unit has the product smarts and the developer heft. I am relishing the chance to help Paddy and Rob scale this business up.”
Rob Egan, Business Development Director at The Unit, added: “With any supplier, it’s important to have a strong and experienced team to deliver quality products at scale, on time and add value. The Unit have that team and have been offering some of the best software in the gaming space, so this was an opportunity I could not turn down. They’ve already built up a strong track record over the past five years of operation and are the best-kept secret in the space, to my mind. Of course, I now look forward to changing that in my biz dev capacity, helping The Unit on their way to sustained growth.”
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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024
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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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BLAST to Bring Top-Tier Esports Events to Singapore in 2024 and 2025
Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.
BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.
BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.
More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.
By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims
to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.
James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”
Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”
The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.
Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.
Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.
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